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Reflection Paper Industry Analysis

This reflection paper discusses conducting an industry analysis for a proposed training center business in Qatar. The industry analysis determines the feasibility of the business by assessing the environmental and business trends as well as the five competitive forces in the industry. One emerging business trend is the high demand for medical professionals in Qatar due to the pandemic. The five competitive forces that must be analyzed include the bargaining power of buyers and suppliers, threat of substitutes, rivalry among existing firms, and threat of new entrants. A thorough analysis of these forces is needed to develop a reliable feasibility study for the proposed training center business.

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Patrick James E. Gesmundo
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489 views

Reflection Paper Industry Analysis

This reflection paper discusses conducting an industry analysis for a proposed training center business in Qatar. The industry analysis determines the feasibility of the business by assessing the environmental and business trends as well as the five competitive forces in the industry. One emerging business trend is the high demand for medical professionals in Qatar due to the pandemic. The five competitive forces that must be analyzed include the bargaining power of buyers and suppliers, threat of substitutes, rivalry among existing firms, and threat of new entrants. A thorough analysis of these forces is needed to develop a reliable feasibility study for the proposed training center business.

Uploaded by

Patrick James E. Gesmundo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Reflection Paper: Industry Analysis

Patrick James E. Gesmundo

MBA – Modular D

One of the most important part of a feasibility study of a business is the Industry Analysis. Industry
analysis determines its feasibility in terms of the industry or the market it will be competing with. There
are two techniques in assessing the industry attractiveness. First was the study on the Environmental and
Business Trends and the Five Competitive Forces Model.

During our class we are tasked to think of a business that will be the doing a feasibility study. One
of our groupmates have suggested on having a training center which will be focused on Filipinos working
abroad specifically on the area where he is working, on Qatar. Initially, we assessed if there was a need
for these kind of services in their area. Due to the pandemic that have hit the world, there have been a
high demand on medical professionals in the medical fields. Based on our assessment, there are a lot of
Filipinos in Qatar that are working in there as domestic helpers and could apply as medical professionals
if they could study or have a training on these fields. Though, there are some Filipinos that are working
there as medicals professionals, but a lot more is needed. This is one example of an emerging business
trend.

Another assessment that needs to be conducted were the five competitive forces in the industry
that includes the threat of substitutes, threat of new entrants, rivalry among existing firms, bargaining
power of suppliers, and the bargaining power of buyers or consumers. A thorough research should be
conducted first on analyzing these forces to have a reliable feasibility study of our target business.

Among the five, one of the most important one was of course the bargaining power of buyers.
We must research on how many is our target market, what is the difference on the services that we will
be offering, and how can we help them achieve their needs in the most convenient way. One of the
problems with the same services that was being offered there was the amount of the training fee. That is
why we have to think of offering the services which is much affordable or somewhat will be easier for our
target market to pay. We have come-up on offering an installment plan that will help our fellow Filipinos
for their trainings yet will also still be competitive enough for the business to flourish and grow.

Another competitive force was the bargaining power of suppliers, we need to have a thorough
study on where will be getting the talents and professionals that we will be hiring to provide training.
Since there were already existing competitors, we must provide them with wages and benefits that is
reasonable and fair enough for them to consider. Also, it is needed for them to have training on how to
be a trainer. Other factors that should also be considered are the affiliations on different medical facilities.
These will make the business more competitive and appealing to the target market.

Aside from the two mentioned above, other forces to be considered are the rivalry on existing
firms. A competitor analysis must be conducted also for a business to assess its position and opportunities.
Another one is the threat of new entrants, for our business a challenging factor is the certification that is
needed from the government and medical affiliations. All these factors are needed and must be studied
and researched very well to have a good feasibility study.

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