Objective: Recognize and understand the market in electrical installation

and maintenance.

Subject: TVL - Electrical Installation and Maintenance

Grade Level: Grade 11

Learning across curriculum:

1. Mathematics - Calculating the cost of electrical materials and services.

2. Economics - Understanding supply and demand in the electrical installation and

3. Entrepreneurship - Identifying opportunities for starting an electrical installation

Review Motivation:

1. Show a video clip showcasing successful entrepreneurs in the electrical

2. Conduct a class discussion on the importance of understanding the market in any

3. Present a case study of a real-life electrical installation and maintenance business

Activity 1: Market Research

Materials: Pen, paper, internet access

1. Divide the class into groups of 4-5 students.

2. Assign each group a specific target market (e.g., residential, commercial,

3. In their groups, students will research and gather information about their assigned
target market, including customer preferences, trends, and current demand for
electrical installation and maintenance services.

4. Each group will create a presentation summarizing their findings.

Rubrics:

Criteria:

- Accuracy of information: 10 points

- Organization of presentation: 10 points

- Clarity of delivery: 10 points

Total: 30 points

Assessment Questions:

1. What are the key customer preferences in the residential market for electrical
installation and maintenance services?

2. How does the demand for electrical installation and maintenance services differ in
the commercial and industrial markets?

Activity 2: SWOT Analysis

Materials: Pen, paper, SWOT analysis template

1. Provide each student with a SWOT analysis template.

2. Instruct the students to conduct a SWOT analysis of the electrical installation and
maintenance industry, considering its strengths, weaknesses, opportunities, and
threats.

3. After completing the SWOT analysis individually, students will discuss their
findings in small groups.

Rubrics:

Criteria:

- Completion of SWOT analysis: 10 points

- Analysis of strengths and weaknesses: 10 points

- Identification of opportunities and threats: 10 points

Total: 30 points

Assessment Questions:

1. What are the main strengths of the electrical installation and maintenance
industry?

2. Identify two potential threats that the industry may face.

Activity 3: Business Plan Development

Materials: Pen, paper, business plan template

1. Instruct the students to develop a business plan for starting their own electrical
installation and maintenance business.

2. Provide a business plan template that includes sections such as executive

3. Students will work individually or in pairs to complete the business plan.

Rubrics:

Criteria:

- Completeness of business plan sections: 10 points

- Clarity of business goals and strategies: 10 points

- Realistic financial projections: 10 points

Total: 30 points

Assessment Questions:

1. What are the key components of a business plan for an electrical installation and
maintenance business?

2. How important is market research in developing a business plan?

Activity 4: Identifying Target Customers

Material: Pen, paper, internet access, customer profiling template

1. Distribute a customer profiling template to each student.

2. Instruct the students to research and identify the target customers for an electrical
installation and maintenance business.

3. Students should gather information such as demographics, preferences, and

4. Each student will complete the customer profiling template based on their
research.

Rubric:

Criteria:

- Accuracy and depth of customer profiling information: 5 points

- Organization and clarity of the profiling template: 5 points

- Identification of key customer needs and preferences: 5 points

Total: 15 points

Assessment Questions:

1. What are the key demographics of the target customers for an electrical
installation and maintenance business?

2. How can understanding customer needs and preferences help in developing

Activity 5: Competitive Analysis

Material: Pen, paper, internet access, competitive analysis template

1. Provide each student with a competitive analysis template.

2. Instruct the students to research and analyze the competition in the electrical
installation and maintenance industry.

3. Students should gather information about competing businesses, their services,

4. Each student will complete the competitive analysis template based on their
research.

Rubric:

Criteria:

- Accuracy and depth of competitive analysis information: 5 points

- Organization and clarity of the analysis template: 5 points

- Identification of key strengths and weaknesses of competitors: 5 points

Total: 15 points

Assessment Questions:

1. Who are the main competitors in the electrical installation and maintenance
industry?

2. How can a business leverage its strengths and exploit competitors' weaknesses?

Activity 6: Market Trends Analysis

Material: Pen, paper, internet access, market trends analysis template

1. Distribute a market trends analysis template to each student.

2. Instruct the students to research and analyze the current trends in the electrical
installation and maintenance market.

3. Students should gather information about emerging technologies, sustainability

4. Each student will complete the market trends analysis template based on their
research.

Rubric:

Criteria:

- Accuracy and depth of market trends analysis information: 5 points

- Organization and clarity of the analysis template: 5 points

- Identification of key opportunities and challenges based on market trends: 5 points

Total: 15 points

Assessment Questions:

1. What are the emerging technologies that are impacting the electrical installation
and maintenance industry?

2. How can a business capitalize on market trends to gain a competitive advantage?

Note: Rubrics and assessment questions can be adjusted to suit the specific
objectives and learning outcomes of the course.

Analysis:

After completing the activities, analyze the outcome by discussing the key findings
from the research, SWOT analysis, and business plan development. Emphasize the
importance of understanding the market in the electrical installation and maintenance
industry.
Abstraction:

Guide the students in extracting key insights and lessons learned from the analysis,
such as the need to adapt to changing customer preferences and the importance of
competitive pricing.

Application:

Provide the students with a real-life problem related to the objective, such as
identifying potential customers and developing a marketing strategy for a new
electrical installation and maintenance business.

Assessment:

Teachers can assess the learning of the students based on the learning objectives
by evaluating their presentations, SWOT analysis, and business plans using the
provided rubrics. Additionally, teachers can conduct a class discussion or quiz to
assess the students' understanding of the key concepts related to the market in
electrical installation and maintenance.

Assignment:

Assign the students to conduct a market research survey in their local area to gather
information about the demand for electrical installation and maintenance services.
They should analyze the data collected and present their findings in the next class.