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    Apple Vision Pro

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    Анна-Алина Микитюк
    Apple's newly announced Vision Pro headset promises blended real and virtual experiences, but it faces many of the same challenges that have prevented VR from going mainstream. While the headset allows viewing the outside world and interacting with others physically, it costs $3499 and may suffer from issues like VR sickness. Apple has modest sales projections of less than 100,000 units for the experimental headset as VR continues to struggle, with analysts viewing it as a prototype that could fail without major consequences given Apple's size.

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    Apple Vision Pro

    Uploaded by

    Анна-Алина Микитюк
    152 views1 page
    Apple's newly announced Vision Pro headset promises blended real and virtual experiences, but it faces many of the same challenges that have prevented VR from going mainstream. While the headset allows viewing the outside world and interacting with others physically, it costs $3499 and may suffer from issues like VR sickness. Apple has modest sales projections of less than 100,000 units for the experimental headset as VR continues to struggle, with analysts viewing it as a prototype that could fail without major consequences given Apple's size.

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    Apple's newly announced Vision Pro headset promises blended real and virtual experiences, but it faces many of the same challenges that have prevented VR from going mainstream. While the headset allows viewing the outside world and interacting with others physically, it costs $3499 and may suffer from issues like VR sickness. Apple has modest sales projections of less than 100,000 units for the experimental headset as VR continues to struggle, with analysts viewing it as a prototype that could fail without major consequences given Apple's size.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    152 views1 page

    Apple Vision Pro

    Uploaded by

    Анна-Алина Микитюк
    Apple's newly announced Vision Pro headset promises blended real and virtual experiences, but it faces many of the same challenges that have prevented VR from going mainstream. While the headset allows viewing the outside world and interacting with others physically, it costs $3499 and may suffer from issues like VR sickness. Apple has modest sales projections of less than 100,000 units for the experimental headset as VR continues to struggle, with analysts viewing it as a prototype that could fail without major consequences given Apple's size.

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    Apple Vision Pro won't solve the problems with immersive virtual experiences while still seeing the

    virtual reality outside world.


    Part of the challenge for XR headsets has been the
    Apple’s Vision Pro headset announced at steep cost, along with the physical discomfort and
    WWDC 2023 blends virtual and real-world awkwardness of using bulky headsets. But another
    experiences together. But it still has many of significant issue that has been overlooked by many
    the same problems as other headsets tech companies involves the many people who
    experience virtual reality sickness, which is
    By Jeremy Hsu like motion sickness, says Au.
    5 June 2023 Despite having sold 20 million Quest headsets so far,
    Meta has struggled to keep VR users returning to the
    virtual experiences available in its previously
    Apple’s newly announced virtual reality headset touted metaverse platform. Shortly before Apple’s
    promises to blend the real world with video and headset announcement, Meta CEO Mark Zuckerberg
    audio, ranging from immersive FaceTime video chats announced his company’s upcoming Quest 3 VR
    to watching films and shows on a huge virtual movie headset that also offers a mixed reality experience.
    screen. But even the company that pioneered the Meanwhile, Microsoft had sold just 300,000 units of
    modern smartphone may not have great expectations its HoloLens headset as of late 2022 while similarly
    for its $3499 device at a time when rival Silicon failing to gain traction for its own metaverse vision.
    Valley giants such as Meta and Microsoft have Virtual reality and other XR headsets failed to gain
    struggled to make VR go mainstream. significant traction even during the pandemic when
    millions of people stayed closer to home –
    “Apple’s headset is both experimental and global shipments of both VR and AR headsets
    expensive,” says Lee Vinsel, a historian of shrank by more than 12 per cent between 2021 and
    technology at Virginia Tech. “The same was true for 2022. “The base of VR users remains small and is
    many other eventually successful devices, including still almost wholly in video games and other forms of
    the iPhone, but those technologies were opening up entertainment,” says Vinsel.
    new spaces, whereas Apple is entering well-trod Given that backdrop, Apple has projected sales of
    ground where others have failed.” less than 100,000 units of its headset and total
    production of potentially just 300,000 headsets,
    Apple’s Vision Pro headset presented at its annual according to TrendForce. If the headset doesn’t sell
    Worldwide Developers Conference on 5 June is well even based on those modest goals, Apple could
    designed to deliver blended reality experiences for still “present it as a prototype or as an early adopter
    many familiar apps made by Apple, Microsoft and thing” and market it primarily for business customers,
    other companies that mix virtual and physical spaces says Au.
    for work and entertainment. The headset also Apple’s headset development has cost the company
    provides a “see-through” experience that shows the more than $1 billion per year, according
    wearer’s eyes and allows for interaction with other to Bloomberg. But as the world’s largest company
    people in the physical world even while the wearer is and profits of almost $100 billion in 2022, the
    interacting with virtual experiences. It even creates a company can afford to bet on a multibillion dollar
    digital persona to replicate the appearance of the VR experiment even if it completely fails.
    wearer for use in FaceTime conversations and other
    experiences. “They could throw a billion dollars at research in VR
    and not even notice it,” says Au. “That’s like the
    Scheduled to become available for purchase in early change of their couch.”
    2024, the headset is connected by a woven cable to
    a pocket battery that supports up to 2 hours of use
    and supposedly runs almost silently and at a
    comfortable temperature. It also contains a new
    Apple computer chip called R1 that processes
    information from 12 cameras, five sensors and six
    microphones in an attempt to eliminate sensor lag.
    The headset can be controlled solely through the
    wearer’s visual gaze, voice and small hand gestures
    such as pinching and flicking motions.
    Silicon Valley has been trying to make some version
    of XR – the catchall phrase for virtual
    reality, augmented reality and mixed reality – go
    mainstream for decades, says Wagner James Au,
    author of the book Making a Metaverse That Matters.
    Apple’s Vision Pro headset is technically a mixed
    reality device that enables wearers to access

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