Unleash the Energy Within : A Design

Thinking Journey for Innovation

Recharge Rangers

KOMBUCHARGE Vieto Alvaro Balaw

19722068

Shafa Inayah Fauzi I

19722139

Khoirunnisa S A S
19722093

Aslin Ovita D
19722050

Farrel Fadlurrahman
19722093
Energy Drink Rayyan Muhammad AA
19722160
 Building Bridges of Understanding

Week2

Empathize

1st Iteration
 Ask About GingerKombucha
Quaternary
ChatGPT, SITH, Doctor, Literature
Teritiary
Benefit ingredients I Efficacy I Making process
Secondary
Target customer I People who prohibited I etc

Kom
buch
Primary
Con a
tent
crea
tor SITH
Seller of
Customer Student Probiotic
Drink

Kombucha
Seller
nce
udie tent
A on t
c
of bou ha
a uc
mb Kombucha

ye tic
o
a fermented drink of tea with ginger, resulting k

bu bio
Reseller

r
o
Pr
in a drink that has a sour, slightly sweet flavor,
natural carbonation characteristics, and has
health benefits especially for digestion

https://bit.ly/detailChatGPT
 Probiotik seller

Probiotik buyer

SITH

Reseller

Kombucha seller

Customer/health
enthusiast

Stakeholders Potential customer

https://bit.ly/detailStakeholder
Defining the Challenge Landscape

Week3

Define

1st Iteration
Initial Problem
SITH struggling to decide the
appropriate quantity of ginger
that aligns with market demand
in kombucha

Kombucha seller felt difficult

in obtaining the necessary
Problem Statement
permits or licenses to sell
kombucha ginger
Healthy Drink Enthusiast (focus on Kombucha)
Potential customer (probiotic
buyer and audience on
TikTok) unfamiliar with
ginger kombucha
Increasing their health through healthy and refreshing
drinks

Health enthusiast needs

healthy and refreshing drink
Some kombucha enthusiasts continue to consume it
without knowing its actual benefits, solely because
they perceive it as a healthy beverage
Exploring Innovative Solutions

Week4

Ideate

1st Iteration
 Ideation
POV : Health enthusiast who needs healthy and refreshing drinks

How might we design a How might we leverage How might we make

packaging solution to enhance consumer perception of ginger kombucha ginger sweet
the convenience and kombucha as a healthy instead of sour and bitter?
portability for on the go beverage into health (or other flavor innovations
consumption enthusiasts who have never that people like) How might we design a packaging and
tried it before? create new flavour to encourages
repeat purchases

How might we create How might we effectively

How might we validate the
experience that cultivates communicate the health
health benefits and establish it
long-term loyalty and benefits of ginger kombucha
as a proven product?
encourages repeat purchases? to health enthusiast?

How might we create

How might we design How might we health
beverage from ginger
Interesting packaging to enthusiast (general) milih
kombucha with fruit mixed or
attract more customer kombucha jahe jadi is option
other flavor mixed?

https://bit.ly/fullIdeation
Turning Ideas into Tangible Solutions

Week5

Prototyping

1st Iteration
 menyerah adalah putus asa
+
Adopting the
With the easiest
consumption
way and low
pattern of milk and
fidelity
yakult

26 June, 2023 1-2 July, 2023 2 July, 2023

RESULTS : It was difficult to find 1. Designing packaging
Not drinkable kombucha enthusiast offline. make product information stickers
The flavor experiment failed We reached out them online, packaging in 60 ml and 75 ml bottles
Visibly settles at the bottom of involving their opinions into 2. Pouring ginger kombucha and lemon-ginger
the bottle our prototyping (packaging) kombucha into the bottle

bit.ly/fullprototyping1
F*ck it Till People Love it

Week5

Testing

1st Iteration
 Packaging
Activity Details
Prefer kemasan 60 ml dan bahan plastik, packaging can be adjusted and not too
lebih praktis (karena posisinya pemula) fancy so the price can be cheaper
Prefer kemasan besar dan bahan botol Information letters can be enlarged to
2 July, 2023 at Car Free Day Event
kaca (bagi yang sudah rutin minum) make them more clearly visible Objective : To know people thoughts about
Kemasan botol berbahan kaca memiliki Desain on sticker packaging could be
estetika yang menarik improved regular ginger kombucha and lemon ginger
Kemasan yang infomatik Like Wish
kombucha, as well as the packaging
Question Ideas
Apakah bahan packaging Method : A/B testing and face to face interview
mempengaruhi produk nya? Kemasan dibuat jadi minuman
Kalau botol kaca kan lebih mahal ya? botolan, seperti teh pucuk.
Informasi penggunaan seperti apakah
Profile respondents:
boleh diminum sebelum makan? kalau
ada maag apakah bisa minum? people
participating in
CFD

Taste people walking

to rest after
Rasa kombucha ginger lemon Rasanya enak banget, CFD
menyegarkan jual dong.
Rasa varian lemon enak seperti 60 ml

Pocari sweat tapi ada jahenya people

Kombucha jahe rasanya mirip relaxing
75 ml

Like Wish around the

jamu 75 ml

CFD area but

Question Ideas interested in
kombucha
Ini ada gulanya?
Ini ada alkoholnya ga?
Ada jahenya jadi panas kombucha Ginger

gak? enthusiasts

bit.ly/fulltesting1 Ginger lemon

Dalam permadani kehidupan, setiap pertemuan, sesingkat apa pun,
memiliki potensi untuk meninggalkan dampak yang abadi. Hargailah
koneksi yang Anda buat di sepanjang jalan.
 Building Bridges of Understanding

Week6

Empathize

2nd Iteration
 NEW
Pasti cape kalo abis
STAKEHOLDER olahraga, apalagi
Have to keep their Want to drink
mahasiswa suka
olaharga di waktu-
weight after something
waktu selang saat exercise to be after excercise
sebelum atau Biasanya kalau abis maintained
sesudah kuliah olahraga, suka minum
air putih. Abis tu suka
Kalau banyak lama biar semangat
Want the cooldown
gerak, pasti lagi sih, agak butuh
after exercise to be
pengen sesuatu waktu buat istirahat'
accelerated and more
yang bisa concise to make it
diminum terus more enthusiastic.
bikin seger lagi SAYS THINKS
FARREL DOES FEELS
hobi
bersepeda,
menempuh 10 Drink a lot Feels
km (Kopo- and sit
Feels
Ganesha) tiap thirsty tired
after
kerkom
exercise
ARI
Panting
Feels Feels want
altet Muai Hungry
Thai, tired to cooldown
latihan setiap for a quite
hari sebelum long time
ngampuss
Defining the Challenge Landscape

Week6

Define

2nd Iteration
 Initial Problem
Sport lovers need to drink Sport lovers need a drink that Sport lovers need to
a lot after exercise quickly recharges energy maintain their weight

Problem Statement
People who still Refilling their energy with Some athletic people
do activities fresh drink to recharge get hungry after
after exercising energy after doing exercise, but they won't
(15-35 yo) exercises eat to maintain their
body weight
Danu, a 23 year old corporate staff who loves to exercise before he go to the office.
But he doesn't have much time to rest.

When Danu exercises, sometimes he feels exhausted and loses energy. He looks for
drinks that can refresh and provide an additional energy boost to help him continue
his exercise or other activities.
Exploring Innovative Solutions

Week6

Ideate

2nd Iteration
 Ideation HMW makes refreshing ginger kombucha to refill energy with the
right amount of ginger, adding ingredients and making practical
packaging.

POV : A sports lover needs a healthy refreshing drink

Impact
to recharge his energy to continue his activities
Hmw determines the amount of refreshing ginger kombucha that is suitable for thirsty
sportsmen to drink?

Hmw added ingredients that can increase energy for sportsmen who lose a lot of energy
during exercise?

Hmw made ginger kombucha look/feel refreshing in terms of liquid color, packaging, and taste
sensation?

Hmw changed the perception of ginger kombucha from being an herbal drink (old-fashioned)
to a delicious drink (contemporary hitz) so that it can be accepted by sportsmen?

Hmw increase sportsmen's awareness of the benefits of ginger kombucha and make it a
popular beverage choice within the sports community?

Hmw develop practical and easy-to-carry packaging to make it easier for sportsmen to
consume ginger kombucha at the training ground or competition?

HMW improve sportsmen's endurance and recovery by adding natural ingredients that can
help muscle regeneration and reduce inflammation?

Hmw ensure ginger kombucha has the appropriate nutritional content for sportsmen's needs,
such as electrolytes and essential vitamins?

Hmw created ginger kombucha with a flavor that sportsmen like without adding a lot of added
sugar
Effort
bit.ly/fullideation2
Turning Ideas into Tangible Solutions

Week6,7

Prototyping

2nd Iteration
 HMW makes refreshing ginger kombucha to refill energy with the right
amount of ginger, adding ingredients and making practical packaging.

5 July 2023 12 July 2023

Expert feedback
RESULTS
To produce 60ml of lemon
ginger kombucha*, the
following composition is
required :
0.1% lemon juice
7% ginger water
92.9% kombucha

Best served cold

Soda will reduce over time

if in an open container

*based on the method

used by SITH students Final design
F*ck it Till People Love it

Week6,7

Testing

2nd Iteration
 Activity Details Sports Mapping Freshness Rate
Sepeda 15
14 11 4%

Senam
15-35 yo 32% 10

Date : 5 & 12 July 2023

Location : GOR Saparua Lari
5

Objective : Test whether lemon 52%

Basket 7 8 9 9,5 10
ginger kombucha is 12%
0
Rate
acceptable for
Testing Feedback
people after
Rasanya seger banget
Takaran nya disesuaikan untuk yang
exercise Manisnya pas
punya sakit lambung
Ada lemon bikin ga laper
Method : short interview (offline) Minuman nya dibuat lebih dingin
Cocok untuk orang diet
Jangan terlalu strong
Uk. packaging (kaleng) cocok untuk saya
Like Wish
Question Ideas
Ini diminum sebelum makan gapapa?
Ini kalo dikalengin kayanya lebih seger
Kalau ukuran 150 ml berapa ya?
Ukuran yang lebih besar untuk yang diet
Ini soda ya?
 fresh, health, charge

unlike othe
r energy dr
that can ca
use insomnia b
inks
fermented tea & ecause they
contain
caffeine.
can cause h
ginger + lemon eadaches, d
iarrhea, diab
digestive pr etes, and
oblems (if c
onsumed in
quantities) large

nflammatory
rob ial, anti-i
iotic, antimic
prob
anti-oxidant
15-25 yo, after sports or
physical activity