BUS6110 Module 1 Submission

1
Module 1: Four-Way Test
Ocky Harliansyah
BUS 6110: Organizational Strategy
MBA, Nexford University
Dr. Acie Forrer
September 4, 2021
2
Module 1: Four-Way Test
Go-Jek is an information technology company in Indonesia that build a super-app for
ride-hailing, food delivery, courier service, and other services. Go-Jek was founded by Nadiem
Makarim in 2010. For the first five years, the traction was not significant until it launched a
mobile app in January 2015. Not waiting for so long, in August 2016 it got a Unicorn status after
obtaining U$550 million investment (Pratama, 2016).
In delivering the great products that can serve the customer's needs, Go-Jek hires several
professionals from outside Indonesia, such as United States, Germany, India, France, and many
more. The management made this decision to welcome contributions from all employees without
seeing their race, age, religion, or gender. This leads Go-Jek to become a company that must
concern to the diversity and inclusion in the workplace.
The Four-Way Test
Is it the truth?
The truth of working with teams from other countries can cause a discomfort
environment for some people in the workplace. People need to understand other’s cultures, ethic
and morality, law regulations, etc. For example, some men in Indonesia are discomfort if their
direct manager is a woman, or some men are more comfortable with the diverse team from
Europe than India, or religious people avoid working with the LGBT because of their faith.
Yet, the facts shared by Suarez (2017) tells that the truth of working diversity and
inclusion gives more benefits for the company and the employee’s wealth and career. Suarez
(2017) shared that diverse companies bring in more revenue 15 times and fosters more creativity
and innovation in the workplace.

3
Is it fair to all concerned?
Go-Jek managements show that they work on this decision fairly without favoritism, self-
interest, or indulging their own likes and dislikes. Equal opportunity is given to all employees with fair
assessment, salary and benefits. By making this fairness, employees with the same level in Indonesia and
other countries will have the same salary and benefits. Employees with disability also received this
fairness on their working time and equipment.
Will it build goodwill and better friendships?
After Go-Jek obtained the unicorn status, it started the expansion to the neighbour countries
such as Singapore, Thailand, and Vietnam. As a global business, Go-Jek will build the goodwill by the
Indonesian people, governments, communities, and other companies. In 2021, Go-Jek became the first
Indonesian company and first signatory of the Women Empowerment Principles to increasing gender
equality and inclusivity (The Jakarta Post, 2021).
This also means that Go-Jek made better friendships with communities and government.
Communities and government will respect this movement, and citizens will give more trusts. Not only
with them, but also with the employees. They will enjoy and comfortable with the workplace.
Will it be beneficial to all concerned?
People naturally act in their self-interest. Their perspective sometimes creates confrontation,
not cooperation. Go-Jek leaderships understand that to succeed in the long run, they should strive for
making this happened in the company. They need to influence people that this decision will bring more
benefits to the stakeholders and shareholders, and this is a winning investment that will create respect
and loyalty, in domestic and international markets.

4
References
Pratama, A. H. (2016, August 13). Go-Jek: A unicorn’s journey (Infographic).

https://www.techinasia.com/how-go-jek-became-unicorn.
Suarez, S. (2017, September 8). 5 facts about diversity in the workplace that may surprise you.
https://www.grandrapids.org/blog/news/5-facts-diversity-workplace/.
The Jakarta Post. (2021, April 25). Gojek becomes first Indonesian company to support UN
initiative in ending ALL-MALE panels. https://www.thejakartapost.com/ms/gojek-
2019/2021/04/25/gojek-becomes-first-indonesian-company-to-support-un-initiative-in-
ending-all-male-panels.html.

BUS6110 Module 1 Submission

Uploaded by

Copyright:

Available Formats

BUS6110 Module 1 Submission

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BUS6110 Module 1 Submission

Uploaded by

Copyright:

Available Formats

1

Module 1: Four-Way Test

BUS 6110: Organizational Strategy

MBA, Nexford University

Dr. Acie Forrer

Module 1: Four-Way Test

Go-Jek is an information technology company in Indonesia that build a super-app for

obtaining U$550 million investment (Pratama, 2016).

concern to the diversity and inclusion in the workplace.

The Four-Way Test

and innovation in the workplace.

Is it fair to all concerned?

fairness on their working time and equipment.

Will it build goodwill and better friendships?

equality and inclusivity (The Jakarta Post, 2021).

Will it be beneficial to all concerned?

and loyalty, in domestic and international markets.

Pratama, A. H. (2016, August 13). Go-Jek: A unicorn’s journey (Infographic).

initiative in ending ALL-MALE panels. https://www.thejakartapost.com/ms/gojek-

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.