LOGO

Briefs!
, -
52 Logo Design Briefs
Your mentor won t always be available to drop a brief.

Copyright © 2022 by Oluwatobi Bayo-David

All rights reserved. No part of this publication may be reproduced, distributed, or

transmitted in any form or by any means, including photocopying, recording, or
other electronic or mechanical methods, without the prior written permission of
the owner, except in the case of brief quotations embodied in critical reviews and
certain other noncommercial uses permitted by copyright law.

For permission, contact;

Tel: +234 816 943 3938, +234 703 379 4328

DEDICATION

To my excellent and beautiful wife, Olubunmi Eniola Bayo-David, Daughter,

Irewoletomiwa Bayo-David and amazing siblings, Ayodeji Isaac Bayo-
David, Blessing Toluwase Bayo-David, and Ayodamope Praise Bayo-David.

Thank you for your love and continuous support!

READ & UNDERSTAND
Brand Name: Token Tree Limited

Token tree Limited is a ntech company for kids

Target Audience: 1-18 years of age
Slogan: Money app for kids

We believe that an organic, vibrant, playful design best resonates with the target
audience. The earlier we start holding our kids accountable
for their nances, the better we can cultivate the good habits in them.
With TokenTreeTM, we believe they could imbibe the good values of life in time.

You may need to ask more questions if the brief you are given is Ask more meaningful questions.
not detailed enough. The more information you have, the easier Don't get tired of it. It helps both
you can explore more ideas, possibilities and see better parties to be on the same page.
connections between your ideas.
HIGHLIGHT
IMPORTANT INFO.
Brand Name: Token Tree Limited

Token tree Limited is a ntech company for kids

Target Audience: 1-18 years of age
Slogan: Money app for kids

We believe that an organic, vibrant, playful design best resonates with the
target audience. The earlier we start holding our kids accountable
for their nances, the better we can cultivate the good habits in them.
With TokenTreeTM, we believe they could imbibe the good values of life in
time.

Highlighting important information on a given brief, helps you

focus on what to research on, pointing ideas out, learning more
about and nally nding a visual idea to bring the brand to life.

Think Longevity

Every brand that comes to you is a baby that needs to be birthed, and care must
be taken to do your home work properly, such that a new designer would have
hard time thinking the brand needs a refresh. This means your research, ideation,
concept, presentations needs to be truly cohesive.
 Arithmetic
Symbol
Small

Sign
School

Token
Young
Sign

Profit
Savings
Account-able

Kids

WORD MAPPING Soft

Currency

Green Colours
Money App

Growth

Tree Keep

Invest
Savings
Upward

Generated ideas from the highlighted information

can be synonyms, words associated to the
Highlighted Information highlighted words, words that came to your mind
when you saw the highlighted words, Words that
explains the highlighted words visually.
 Arithmetic
Symbol
Small

Sign
School

Token
Young
Hold

Profit
Savings
Account-able

Kids

IDEAS WORTH Currency

EXPLORING Soft

Green Colours
Money App

Growth

Tree Keep

Invest
Savings
Upward

Highlighted words/ideas that are worth exploring.

IDEATION
Sketch and doodling begins, try not to get stuck on an idea. You may decide to start eshing out
ideas when you have a really concept in your mind/on sketch book.

The ideas that are generated and highlighted are then brought forward, from your experience,
what you checked online (research), all information you have gather, you can start visualizing
them in any way you can. The idea is not to really have a fully blown idea, if you can t.

You can have multiple pages of rough ideas. I

recommend you have sometime away from the
project after this rapid session of
sketching/doodling. It could be a sleep or walk
away. This allows for a fresh perspective when
you are back. You can from here, look for ideas
that are worth execute.

It s important that you enjoy this process!

Scribble what adjustments, random ideas, and
thoughts that ashes through your mind,
referencing where and how it would and could
take place on your sketch book.
EXECUTION

Token Tree Limited

Oluwatobi Bayo-David
2021
Money app for kids

Nothingness Addition
The point of Zero Savings

Upward Greater Than

This is the journey of a child moving from the point of

zero savings to Greater Savings! With TokenTreeTM

Identity execution requires patience, undivided attention, a balance state of mind

and the very desire to birth an Identity that is totally what you envisioned. New,
unique, fresh, able to stand the test of time, and ultimately perform the duty of
which it is created for.
 VERSO
Verso is a cutting-edge technology company investing into
nanotechnology. They are saddled with building super computers, semi-
conductor, and other machines that build nano-bots used for next-
generation and miniature gadgets such as pin-head camera, y-sized
drones. Verso simply means approaching from an unconventional
standpoint.

Create a brand identity that best suites and differentiates the company in
the world of similar brands.
Brand Personality: Goal-oriented, Futuristic, and Excellent.
Be expressive and creative with colours & typography.

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 BLOCKEY
Data Sensitiveness by its nature and law prevents it to be shared freely
amongst institutions. A silent obstacle building - barrier found
surrounding each of the clinical operations.

Interoperability is a necessary element to enable seamless distribution of

medical data in order to provide patients with ef cient treatment and
eliminate mis-communication.
Here, Blockey is positioned. It is a decentralized ecosystem for healthcare
data.
With us, Ease of Access, Speed and Security can be found in one place.
Create an Abstract ark that is a nexus of blockchain and healthcare
identity.

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 IGNITE
Ignite is an NFT marketplace designed to sell both single pieces of art
collections. It attracts Art, Music, photography, collectibles, sports, virtual
world, and more. The marketplace supports the polygon cryptocurrency,
meaning artists can fully earn their way into crypto for the rst time.

Ignite is community owned, promotes decentralization and users get to

vote on any platform upgrades.

Create an Identity designs that depicts ignites . preferrably an Iconic logo

or combination logo.

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 THE FORTRESS
Mastering the Art of War needs patience, bull dog tenacity, acute
reasoning, absolute sense of judgement, tactical and strategy strength.
Even after all you are still doomed to fail! The Fortress is a strategy board
game that can be played by 2 individuals or team players. It simulates the
art of going to battle, and deciding if your fortress stands or falls to
rubbles. The game is played with arrowhead & shield-like piece to
represent attack and defense respectively.

Create a simple Pictorial mark with a retro feel to represent the strategy
game.

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 I ADORE MY SCAR
p

I Adore My Scar is a coalition for women who gave birth to their babies
through Cesarean Sections. The phrase is to show that we available to
support and strengthen other women who didn t and can not give birth to
their babies the natural way.
Women are made to feel less by community, family members and Mother
In-Law because they couldn t give birth naturally. We as a community of
woman with rst hand experience, have come together to share our
stories through various online platforms.
We are currently working on creating a dedicated app for our
communication, kindly create a be tting identity amplifying the strength
of a woman, and possibly lay an emphasy on having a healthy mother and
child.
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 ON POINT
-

On point is a Kenyan fast-food chain and franchise that specializes in

Nyama Choma, which is considered by many to be national dish of Kenya.
It means barbecued meat in Swahili and refers to lightly seasoned
roasted meat. Other foods such as Ugali (Cornmeal Staple), Irio (Mashed
Peas and Potato Mix), Githeri (Beans and Corn) and Wali wa Nazi (Coconut
Rice) are served.

With the goal of sharing our unique staples, and cultural heritage with the
outside world, we are looking to sell franchise to other parts of Africa,
European and Asian continent respectively.

Design an identity that captures the essence of the brand, and let your
research in uence the entire brand outlook.
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 DWELLERS
Dwellers is a mobile-powered home nancing marketplace that enables
Africans at home and abroad shop for best and preferred home loan to
purchase their desired property.

Dwellers is basically providing digitized mortgage solution for home-

based Africans and in diaspora.

Our brand is reliable, trustworthy and pocket-friendly

Create a pictorial mark for the dwellers brand, staying clear off roof,
windows and buildings. We would like our colours to communicate our
clients ful lment of desire

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 EYERIS
Eyeris is a reputable eyecare related consultancy created by a practicing
ophthalmologist, the mission of the consultancy is to provide quality and
usable advice, recommend innovative products that enhance quality of life
by helping people see better. The brand name is an special way of
pronouncing Iris .

Precision and Con dence is our unique selling proposition.

Target Audience: Age of 4 and above and everyone with Incessant Sore
Eyes, Repeated headaches, seeing dif culties etc.

Create an identity that is unique yet different from the cliche eye care
brands. We have a likeness for deep brown colour.

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 HEROES
Every Cancer Survivor is a hero, and we are creating a platform for them as
a motivation source for others who still are warring! We will be using this
logo particularly on T-shirts, Wristbands, Hoodies, Caps and other
merchandise.

We want to communicate Support and Hope through the identities, Red &
Black would be preferred.

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 DARIS
Daris is a next level logistics that uses Unmanned Aerial Vehicle (UAV) and
intelligent drone devices built by utilizing AI technology for delivery
through activated GPS on the buyers phone used for order, Each UAV,
featuring a rugged airframe and situational awareness, tracks the location
of the buyer s GPS and typically delivers within the hour.
We believe product ordered products should reach the consumer as soon
as possible. So, our unique selling proposition is Speed.
As our services is air travel related, we will not like to be confused with a
travel agency.

Create an outstanding brand identity design for Daris Logistics using the
brief.

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 HOUSE OF PRAISE
Gratitude is next level. House of Praise is an assembly of God s people
committed to praising him habitually. We come back to thank him like the
proverbial Leper with Hymns and Worship every last day of the month.

A logo that represent Christ, his love, and we offering our praises to him.
You can either create an icon or use abbreviation of the ministry name.

The ministry last anniversary colour theme was purple and yellow.

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 LEON
Bold, Strong and Daring as a lion, We are a new futuristic Off-road car
brand, considered to be distinguished, features four-wheel- drive, skid
plates, all terrain tires, 11 inches of ground clearance and Kinetic and
Dynamic Suspension System backed up with a 520 horsepower and V-8
engine.

The interior is roomy and opulently equipped interior makes it feel like a
rst-class seat on a plane. Leon can be completely autonomous, coupled
with built in tracker to detect and evade obstacles while shifting weights
to reduce the impart on passengers.

Create a completely futuristic abstract mark and a matching typography

to represent Leon.

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 ZOID
Robotics and Arti cial Intelligence is fast becoming prevalent in almost
every industry and the co-mingling of engineering and science to create
some truly innovate products - Robots that do what human have done in
a better and consistent way.
Humans love consistency, but we can only wish for an absolute one. Zoid
Robotics specializes in driving robotics technology, a fully autonomous,
on-road vehicles made to transport goods quickly and safely, bolstered by
a exible interior design to handle errands ranging from delivering
groceries to picking up dry cleaned clothes. Now you can spend more time
with family.
We want to be perceived as helpful, & human-friendly.
Create a logo that differentiates ZOID amidst other robotic companies.
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 GREY EAGLE
Grey Eagle is a para-millitary agency working closely with the law
enforcement agency on special criminal related cases on the borders of
Nigeria. They are trained in strategic and tactical prevention of smuggling
and every other illegal activities on the border. Collection of trans-border
intelligence. To promote a sense of security among the people living in the
border areas.

We want an emblem that presents us to be dutiful, erce, and reliable. We

do not want guns in our logo as we are against Violence.

Colours in the areas of Grey, Black and Red may represent us well

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 KRATOS
The word Power is taken from the greek word Kratos .
Kratos unique power, being a god of War is his indomitable will. No matter
the task, Kratos is believed to stop at nothing until it gets completed.

This gymasium is not meant for all, but for well ripped bodybuilders who
seek to nd motivation amidst like minds through weightlifting, bench
pressing and all kinds of workout.
A logo that will represent us well must be solid, edgy and extra bold. You
can be creative with the colours.
Audience: Body Builders, Weight-lifters, Martial Artists

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 ADRENALINE
Adrenaline is a quadrennial international competition that features
Cycling, Swimming and all kinds of Track Events. The name Adrenaline
basically comes from the Adrenal gland doing its work when faced with a
challenge.
We need a dynamic identity that can morph into different usage across
the competition identity. A custom typeface for Adrenaline that can stand
alone.
Identity should exude the competitive spirit, a balance of hard, edgy, soft,
and gentle.

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 SMART KIDDOS
Kids should not be left alone in the world of technology, so we have
gathered experts who have interest in teaching them coding. These
instructors will upload the courses in bits of 5 minutes on the Smart
Kiddos App.
Our identities shouldn t be too playful or serious. The identity will be
across different platforms, It needs to be really simple, iconic and usable in
small sizes. We would have conferences and seminars where our identities
will be used on clothes and other merchandise

We want to be perceived as forward-thinking, resilient and victorious

Target Audience: Ages of 4 - 13

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 KOLO
Kolo is a ntech company based in Nigeria, we are set to bring ease,
freedom, smart spending and premium security to everyone through
unmatched mobile money services. With Kolo, you can save, make
payments and invest your money wisely.

Our identities will be used on different platforms, It needs to be really

simple, iconic and usable in small sizes.
Target Audience: Ages of 16 to 65

We love either shades of green/blue for our colour

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 JOJOLO
Jojolo is a clothing brand based in Ogun State, Nigeria. They specialize in
making kids clothing within the ages of 2 and 14 years. Our product are
totally comfortable as they are 100% made from cotton harvested from
our farms, made in yarns, turned into wools and used by our specialized
stylists into cloths.

Our major target audiences are Parents, Care giver, Guardians, however
everyone in need of our products can come to us for them. We want our
identities to be fun to look, playful and colourful.

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 WILTON
Wilton offers a full line of studio photography equipment, starting from
pocket, portable ashes to professional lightening solutions. Our mission
is to deliver high-quality products with competitive price to our
customers.

We want to be perceived as Bold, Neutral and Innovative.

Target Audience: All Photographers

We need an Icon for the brand as well as a special wordmark that can
stand alone. You can be creative with the colour.

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 IMPROVED
We are a community committed to gathering teachers with unique
experience, method and styles of teaching. We believe that we can
in uence the Nigerian Educational system.
We hope to improve students response to learning and an icon would be
suitable for the brand as well as a special wordmark that can stand alone.

Brand Personality: Innovation, Quantum Leap, Knowledgable.

Target Audience: Bachelor of Science, Masters and PhDs in Education.

Use colours that can communicate, light, learning and new knowledge.

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 6 BLENDS CITRUS
6 Blends Citrus is a natural fruit juice that has a refreshing and smooth
taste and offers deliciously fun and unique sensory experience in the
mouth.
Our brand personalities are natural, timeless and downright refreshing
fruit goodness, and our primary target audiences are family & friends
Shades of green and orange colours and any other unique colour of choice.
We need a logo to distinguish our brand from other Citrus brand out there.

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 SEASHELLS
Escape to Seashells with a lover! Creating new experiences by personally
designing your environs with seashells. Drift in paradise amidst well lined
beautiful palm trees. Seashells is a 5 star leisure and resorts that fuels
guests lust for life. From the moment you step onto this seashell shaped
island, welcome your dream to in nite days by the only music curator in
seashells, dim-lit guestrooms, innovative cocktails and cuisine. We
welcome you to a cutting-edge lifestyle experience.

Imagine waking to the sound of the waves drumming against the in nity
pool. Create an identity that is very minimal, and colours should relate to
Torquoise.

Everyone who wants to getaway and hit the repeat button is our audience

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 VERMELHO
-

Vermelho is a portugese medium-dry wine brand which means red. It is a

slightly sweet red wine featuring sketches of ripe berries and lemon.
Alcohol Volume of 10.5%
Target Audience: 18 and above only
Colours: Red and other unique colour of choice.

We need a logo to distinguish our brand from other wine brand out there,
it will be used on all our product packages and merchandise. We will prefer
a signature kind of logo that is simple and catches attention from the
shelf.

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 SWEET16
Sweet16 is a startup fashion brands aimed at creating beautifully made
yet non-provocative dresses for older teenagers. They are aimed at
creating solutions for older teenagers who wants to get noticed, and
receive a lot of attention for their clothing.

This brand is a delicate one as these older teenagers seem to believe they
are adults, and old enough to take all the decisions. So the identity,
designs and colour shouldn t speak of their age, but made to feel mature,
con dent and stylish so that they can t in. A monogram may best
represent the brand.

Our target audience are between the ages of 15 -20, and our consumers
vary widely from the parents to friends gifting a product to a friend.

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 NEFERTITI
Nefertiti means A beautiful woman has come . Nefertiti is luxury beauty
home ready to serve her clients the best beauty product and services for
walk-in clients and home service. The name of the beauty home is taken
from the popular Egyptian principal Queen. We want an identity that is
feminine, represents beauty, elegance and sophistication.

Our target audiences are the female clan. With us, even the aged feels
young once again.

We would love a love a custom serif typography and an icon to match.

Colours must be very unique and unusual.

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 LITTLEME
Babies are super special gifts, and the LittleMe as a brand is created to
make them feel better. So, we interviewed nursing mothers on their
general appointment days at the hospital about baby essential, we also
studied other baby essentials in the marketplace and found out for a fact
that there is a need for extra comfort for cloth based products and more
natural feel for silicon based products such as paci ers and feeding
bottles. With those gaps in the market, we are creating the LittleMe brand
as a solutions to the consumers.

Create a logo or wordmark that feels and look natural, organic, and use
neutral, muted colours that could stand out amidst the other bright
coloured brands.

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 VAIRUS
Vairus is a fast growing electronic company specialized in building one of a
kind electronic products and solutions, we have challenged ourselves to
create a product that recommend a balance between work time and
personal time, with products that can bene t peoples lives at work, home
and everywhere in between.
Our products boost productivity, reduce costs, and enhance your
enjoyment through state of the art technologies. Quality experience is
guaranteed.

Create a unique abstract mark for the brand to distinguish the brand from
leading electronic brands.

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 LUNAR
Lunar is a solar company aimed at providing un-interrupted and renewable
power supply options. Lunar is a word relating to the heavenly body
moon meaning Crescent. The company s mission is to provide energy
solutions and innovative services which improves the lives of their
customers.
The Vision is to build a future where users can easily access clean and
affordable energy to power their aspirations.

Our brand archetype is a mix of Hero and Creator, with heavy energy users
as our major target audience. Design a logo that would best represent the
brand. Use colours that are related to the heavenly bodies.

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 KENTE
Kente is a Ghanian textile made of handwoven cloth, worn by Queens,
Princess, and Women of Dagbon. made in the town of Bonwire, in the
Ashanti Region. Every fabric is woven with dedication and love.

We want Kente as an african textile to be appealing, well known and

acceptable outside the african culture to be worn for important and
auspicious occasions. Create an organic logomark and typography for the
Kente brand that represents the African heritage.

Let your research on Kente, in uence your design, typography and colour
choices.

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 BASSAQUA
Bassaqua is a shing club specialized in shing a kind of sh called Bass for
sport using hook, line and sinker. Bassaqua is a combination of the word,
Bass and Aqua and Aqua simply means water.

Our Personality: Energetic, Transparent, and Patience

Target Audience: Sea lovers & Experienced Fishers

We will like to have a combination mark using a shing hook and the brand
name. Our colours should relate to the Bass sh, and Coral colours can be
used for alternative colours.

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 SNAKE & LADDER
Snake and Ladder is a unique game we play as kids, it is a game played by
throwing a dice and moving your piece according to the number you ve
thrown and you follow the instruction on the board, like the ladder spawning
your piece to higher numbers and snakes taking you back. Create an Identity
that captures the concept of a Snake and Ladder imagery in the brand name.

Make the identity as fun and colourful as possible.

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 TASTEE
Finger foods are great way to keep your visitors engaged before the main
meals at home, work, party or picnic. Tastee Finger foods treats everyone
to a mouthful of exciting and tantalizing nger foods and canapes.

Create a simple but exciting mark for this business. Use very unique shade
of red if its important or stay completely off it.

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 LUXOR
Luxor means The Palaces . it s a museum named after its location. It s an
open-air museum, home to some of Egyptians most famous temples,
tombs and monuments.

We preserve history for tourists who wants rst hand information, touch
and feel ancient relics, old technologies and civilization. Luxor is open to
everyone who wants to learn more about the culture, art and
hieroglyphical writings of the ancient Egyptians.

Design a brand identity that best evoke the feel of ancient world while
being minimalistic. Only black and gold colours shades are acceptable.

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 BERRYL
Berryl is a free-spirited fragrance for the modern woman. It is an artful
blend of berries elevated by spirited jasmine and violet, smoothed out
with amber, and peony. Specially crafted for woman in control of her own
destiny.

Brand Personality: Free-spirited, Feminine & Delicate.

Audience: Modern and classy women.

Create a monoline and delicate wordmark for the berryl fragrance brand.
Allow your research to in uence your decisions on colour and other
merchandise.

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 TEACH OUR BOYS
The rate of rape and it s other forms in our society is alarming, and this is a
call to parents to teach our boys how to conduct themselves properly
before they become men.

Make the identity as bold and vivid as possible, because it will be a

constant reminder on every possible merchandise from cups to cloths, and
everything in between.

Use High visibility colours, attention seeking, thought provoking and

capable of welling emotions.

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 BOOKWORM
Bookworm enables writers and aspiring writers to self-publish and earn
more money through a royalty system publishing their content, books, and
articles. It also has a community where writers can sell their skills for
money, and be equally hired for remote jobs.

Create an Identity that is devoid of the literal book imagery.

Typography must be Bold and Serif-based

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 QUBED
Qubed is an app made for a bespoke clothing accessory brand to help the
user order custom-made cuf inks, belts made from the nest croc skins,
necklace made from 24 carat gold and traditional diamonds, with a special
offer for product speci cations and then typically delivered in 7 days.

Qubed have a number of experienced and skillful staff gifted in excellent

craftsmanship with impeccable nesse.

Create an Identity and a favicon especially that will be used for the app.

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 RUBY
Ruby is a new luxury jewelry store that deals in all kinds of precious
ornaments, luxury watches, and leather goods. Designed for everyday use
by women for women. We believe luxury should be a lifestyle and all our
product are made to look timeless and yet of the moment.

Our Brand archetype is The Lover, and our primary target audience are
con dent women, with a touch of class within the age of 20- 70years.

Create an identity that appeals to our primary target audience.

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 EBONY
Ebony is a furniture show room specialized in ergonomic of ce equipment,
specially made for comfort, ease and more productivity. Ebony ergonomic
furniture is luxury tailored for the modern of ce business space using
medium & high de nition bre rosewood.

Target Audiences are professionals in need of modern of ce and home

spaces.

Create brand identities that resonates with the brand.

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 GET WELL
Get well is an innovation-led pharmaceutical packaging company. The
company business offers pharmaceutical packaging and solutions,
research services and clinical supplies ranging from quality aluminum foils
to specialty polymer lms that are used for the package of solid dosage of
pharmaceutical products.

Create a stylish Lettermark for the brand using light shades of green.
Make sure the brand identity is unique and totally deliberate as the mark
would be trademarked.

Brand Personality: Excellence, Innovative and Dynamic.

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 RELLA
With hundreds of hair extension brands home and abroad, Rella as a hair
extension brand is here with a wide range of better quality hair products
with latest styles. Every woman would nd their choices at affordable
prices. The name Rella is taken from the name CINDERELLA. The overall
design has to look feminine, and colour choice should be a shade of pink
and other matching bright colours as deemed t.

Our target audience are women between 18 and 65 years, who wants to
appear smart, con dent and trendy.

Create a combination mark with a feel of Serif typography

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 DEXIBEL
Dexibel is a Nigerian company that designs, develops, manufactures and
markets professional audio equipments known for creating excellent
ambience, carving a distinct, active and clean sounds.

With more usage and appearances on stage with emerging Afro-beat

musicians, the Dexibel brand is gaining more recognition and seeks to
create an identity that is strong, edgy, stand the test of time and stands
tall amidst other similar brands.

Create a pictorial mark and a matching typography or Wordmark for the

brand, we are open to colour suggestions.

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 SALIVATE!
Salivate is a luxury ice cream brand specially served with dry ice on-
demand, giving your kids an experience of the dragon breath. With a
different section available for kids, they can nd creative way to use their
dragon breath amidst other kids/friends, creating a new form of
experience, while the adults can have some times for themselves. Salivate
Ice cream can be served in 8 avour toppings of your choice, and our
taster describe every scoop as creamy, melt in mouth.

Create a playful and fun brand identity speci cally for the kids section of
the brand. Use colours that suggest the luxury.

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 FLORA & FAUNA
o

Flora & Fauna is a fast-paced agriculture technology startup that

empowers modern farmers to grow better food for their communities with
appropriate farming technology, software and education. Taking a farmer-
focused approach to high density food production. The company is
excited about seeing more local farmers able to grow high-quality foods
and livestock closer to where it s consumed and building a new local food
and economy based on transparency and trust.

Target Audience: Innovative & Modern Farmers

Create a combination that best differentiates this brand from other

agrotech companies.

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 SPRING FRESH
Due to constant oil spillage, the available of clean and good water for
human consumption became a big thing. Spring Fresh is a water
corporation that was commissioned to lay pipes from clean water sources
to the environs for the people s consumption. This solution provides 24
hours running water through community tap and personal homes for
those that can afford it. The water bill subscriptions are either prepaid or
postpaid.

Now that the need for clean water is solved, create a be tting identity
that represents the brand. Our Brand Personality are Over owing,
progressive, & transparency.

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 DIVE
Dream It Very Early is a summit that is built around mindset and culture
shaping, Skills and Talent discovery. It is geared toward supporting and
ensuring a smooth and better transition from secondary school into
higher institution. DIVE takes advantage of the wait before admission.

We invite leaders, captain of industries and thought leaders on diverse

frontiers to speak, share and help discover and nuture the creative minds.

Using the colours of your choice, create brand identity designs that
represents us. Preferrably a lettermark.

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 COMRADE
Comrade is a Nigerian Streetwear brand, unique casual wears that s a mix
of African textiles and denim. A pioneer brand, aimed at promoting the
African heritage in creative styles across other continent. No two wears
are totally the same, each one is totally unique.

Brand personalities are Creative, Explorer, Lifestyle

Target Audience: Generation Z & Every Youth at heart.

Create an abstract mark and a matching typography for the comrade

brand.

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 ADVOCATE LLC
Advocate LLC is a trademark and brand protection law practice catered to
assisting Beauty, Fashion and Wellness brands with their day- to-day
brand protection needs. Kindly make the brand identity a Combination
mark and an additional alternative logo Lettermark.

Brand personalities are Exciting, Proactive, & Timeliness

Target Audience: Beauty, Fashion and wellness brands

We love colours like Dark greens, Purple and Orange, however you can
recommend for us.

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 REPLAY
Replay is a startup and independent record label, that allows artiste to
stay in control of their music with their our artist friendly licensing deals.
We use the music consumption data owing through our distribution
service to discover, sign and build rising talents.

We are fair, humane and friendly.

Our Target Audiences are Fast rising musical talents.

Our love for Yellow knows no bound, any shade of it would work for the
brand. A Combination mark would be lovely for the brand.

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 PHOENIX
Phoenix is a Nigerian brand that is engaged in the design, development,
manufacturing and border-less sales and marketing of athletic products,
such as footwear, apparels and equipment. The name phoenix is from the
legend of a bird that ies into an open re, and reborn itself from its ashes.
The Spirit of the legends is reborn in you .

Phoenix as a person would be are High-Spirited, Innovative, Aggressive,

and Cool.
Design a mark and identity that gives the feel of an athletic brand.

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 SAWND
Podcasts are one the most consumed contents in the world, and their
popularity is growing daily. Sawnd is an app that rewards you (the listener)
digital currency called Sawndcoins for every 5 minutes you listen.

Content creators are not left out, they are paid when listened to, and all
these can be redeemed as gift cards, cash in bank or giving to causes . This
solution is created to encourage users to learn & use the platform more.

Create an identity design that communicate Listening Values, & Learning.

We would love to have 3 bright & matching colours on the logo.

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CONGRATS!
You have successfully
completed the 52 brief for
the year!

You should congratulate yourself on

nishing the contents of this book. You
have proven yourself to be diligent, and
consistent the true essence of a
creative.

Weldone!

Remember that there are

more doors to unlock on
your creative journey.
~Oluwatobi,
Bayo-David
ABOUT ME
I believe in sharing and blessing people that are and Quali cation
not acquainted with me. It is with this passion I bring BSc.Ed Mathematics
together this workbook to help every young up and Obafemi Awolowo University
coming creative reach their journey faster. (OAU)

Oluwatobi Bayo-David, is rst a certi ed teacher, the Teaching Adeyemi Federal University of Education
founder and a creative designer at Lumino GOC. A EVD (Entrepreneurial and Vocational Development)
creative outlet aimed at solving real life problems for Students on the Subject of Branding & Designs
individuals, brand and businesses, We are based in
Ondo City, Nigeria. Light Us Academy
Mentoring a group of 12 designers
on Branding and Designs.

GenerationNext

Oluwatobi, Coaching young up and coming designer who needs

ready and available hands to bring them up.
Bayo-David
Founder & Designer,
LuminoGOC