Behavioral Finance Lecture
Behavioral Finance Lecture
How to develop a higher sense of emotional intelligence? UNIT 5: The Implications of Heuristics for Financial Decision
Become emotionally literate; Label your feelings, rather Making
than labeling people or situations. (Say "I feel" instead of Affect heuristics
"I know") Anchoring and adjustment heuristic
Distinguish between thoughts and feelings. Availability heuristic
Take more responsibility for your feelings Common sense heuristic
Use your feelings to help make decisions Familiarity heuristic
Use feelings to set and achieve goals Representativeness heuristic
Feel energized, not angry. A heuristic, is any approach to problem solving or self-
Validate other people's feelings. discovery that employs a practical method that is not
Use feelings to help show respect for others. guaranteed to be optimal, perfect, or rational, but is
Don't advise, command, control, criticize, judge or nevertheless sufficient for reaching an immediate, short-term
lecture to others. goal .
Avoid people who invalidate you. Heuristics are rules-of-thumb that can be applied to guide
decision-making based on a more limited subset of the
How IQ Differs? available information. Because they rely on less information,
Measure of an individual's personal information bank heuristics are assumed to facilitate faster decision-making
Memory, vocabulary and visual motor skills than strategies that require more information
IQ is set and peaks at age 17
Remains constant through adulthood What is heuristic?
A heuristic is a mental shortcut that allows people to solve
IQ vs. EQ problems and make judgments quickly and efficiently.
EQ The implications of Heuristic in Decision Making?
Not fixed While heuristics are usually excellent time- and effort saving
Can be improved throughout life mechanisms, they sometimes appear to lead decision-making
IQ investors in unfortunate directions.
Established by mid-teens Common Uses for Heuristics
Can't increase Reduce mental effort needed to make decisions
Predicts only 10%-20% of life success Simplify complex and difficult questions
90% of the success of outstanding leaders is attributable They're a fast and accurate way to arrive at a conclusion
to emotional intelligence (EQ), which is twice as Help with problem-solving
important than intellectual intelligence (IQ).
What is Cognitive Bias?
Cognitive bias - also known as psychological bias – is the Fund managers, consistent with familiarity bias,
tendency to make decisions on to take action in an tendency to favor local investments, that is, they tend to
unknowingly irrational way. For example, you might buy firms headquartered near their head office.
subconsciously make selective use of data, or you might feel
pressured to make a decision by powerful colleagues. Lesson 2: financial Behaviors Stemming from
Representativeness
LESSON 1: Financial Behaviors Stemming from Familiarity This form of representativeness is often called
HOME BIAS – Is the tendency for investors to invest the recency
majority of their portfolio in what they know such as To those with this view, investment performance in
domestic companies or locally owned investment. the recent past is representative of future
such as domestic companies or locally owned investment performance.
investments.
Other investors may simply exhibit home bias due to a Community – wealth informational
preference for investing in what they are already Advantage – is unique knowledge that gives a firm or
familiar with rather than moving into the unknown. individual a strategic or tactical advantage in a particular
As a result, investors are not diversified across multiple context-
sectors and types of investments, which can reduce risk. Simplicable – the average manager invests in companies that
Reasons for Home Bias are located closer to her than
1. Excessive optimism towards home country - the average firm she could have held.
2. Comfort – seeking and familiarity - one rational motivations for investing locally is limiting
3. Rational reasons (tax and trading restrictions) demand.
Reasons for Intra-national Home Bias
➢Feeling of informational advantage & better monitoring There is evidence that representativeness and related biases
➢Hedging demand for local goods & services, especially induce inappropriate investment decisions.
those not traded
➢Local investments tend to outperform remote investments Assumption of good companies as good companies as good
investments
Distance, Culture and Language To casual observers it seems obvious that if a company has
Diversification theory says you should look for income high-quality management, a strong image, and consistent
streams that are weakly correlated. For this reason, it growth in earnings, it must be a good investment.
would have been better for investors to buy stock Good company is not equal to good investment
outside their region.
Local Investing and Informational Advantages INVESTING IN YOUR EMPLOYER OR BRANDS THAT YOU
Gains from being geographically close to a company may KNOW
appear in improved monitoring capability and access to There is evidence that representativeness and related biases
private information. induce inappropriate investment decisions.
Investing In Your Employer Or Brands That You Know •In valuation, future cash flows are forecasted and
Also known as familiarity bias discounted back to the present using an appropriate risk-
The familiarity bias prevents the investors from adjusted discount rate
analyzing the actual potential of the lesser-known •it is a mistake to think that a good company is
companies and stocks. representative of a good investment, and yet, that is exactly
The argument that institutional considerations cause what people often seem to believe. Further, according to
investors to shy away from foreign investment became market efficiency, excess returns should be unpredictable.
weak it can be demonstrated that people prefer to Nevertheless, as we have noted, there is a tendency to
invest locally, even within their own country. overestimate predictability.
•In this context then, there may be a tendency to associate
For example, when presented with an option to choose
past success (which led to high past returns) with likely future
between the stock of Apple and Synaptics, the investors
returns.
are more likely to choose Apple.
When investors are presented with an option to choose
FAMILIARITY BIAS prevents the investors from analyzing the
between the stock of apple or Synaptics, the investors
actual potential of the lesser-known companies and stocks,
are more likely to choose Apple. They are familiar with
that may turn out to be more profitable than the familiar
company and use its product more often.
options.
Investor favor local markets because they may possess,
informational advantages
Investors choose to oversee the opportunity in order 1. news reports on stocks
to avoid risk 2. unusually high trading volume
Investor are afraid to diversification 3. extreme returns
Effects:
Investors may end up losing several opportunities Lesson 4: anchoring to available economic cues
due to their resistance to try out something new. We are influenced by available cues instead of our own
expertise. This occurs with real estate agents when appraising
REMEMBER that a familiar does not mean safe. Remaining houses, as well as financial analysts.
confined to it, investors may end up in a loss-bearing
company. What is Anchoring in decision Making
If it seems like X, then it must be X. The anchoring effect is a cognitive bias that describes the
However, we ignore how X actually occurs (base rate). There common human tendency to rely too heavily on the first
is evidence that representativeness and related biases induce piece of information offered
inappropriate investment decisions. During decision making, anchoring occurs when individuals
Quite simply, it is a mistake to think that a good company use an initial piece of information to make subsequent
is representative of a good investment and yet, that is judgments
exactly what people often seem to believe. Further,
according to market efficiency, excess returns should be Anchoring to Available Economic Cues
unpredictable. We are influenced by available cues instead of our own
Assumption of good companies as good investment expertise. This occurs with real estate agents when appraising
Good companies will sell at high prices, and bad houses, as well as financial analysts. There is also herding,
companies will sell at low prices. But, once the market has which is going with the crowd, and analysts all tend to give
adjusted, there is no reason to favor a good company over the same advice for the market (unless one is attempting to
a bad company. stand out by anti-herding).
Myth vs Reality
It is a mistake to think that a good company is representative Anchoring vs Herding and Analysts
of a good investment, and yet, that is exactly what people ANCHORING BIAS the tendency for the brain to rely too much
often seem to believe. on the first information it received when making decisions.
ANCHORING the use of irrelevant information, such as
Lesson 3: chasing winners purchase price of a security, as reference for evaluating or
Trend following estimating an unknown value of financial instrument.
Buy an asset when its price tend goes up, and sell when its HERD INSTINCT the phenomenon where investors follow
trend goes down what they perceive other investors are doing, rather than
their own analysis
Momentum chasing HERD MENTALITY refers to an investor habit where the
Traders buy and sell according to the strength of recent price decision to buy or sell is clouded by the behavior of others
trends around him. Thus, if everybody is investing in a particular
Momentum trading seeks to take advantage of market stock or sectors, there is strong tendency for a bunch of
volatility and price ... idea of momentum investing is built investors to do the same. This is without taking merits of
around chasing performance. investment into consideration
Research has also shown that investors choose Do’s and don’ts of investing to avoid herd mentality
securities and investment funds based on past performance. Do invest in what you understand
•It's all too human to chase winners because we are driven by Do not invest on the basis of a “hot” tip
a powerful human tendency called the recency effect. Stated Do read up before investing
simply, it means that we overweight our most recent Do not try to time the market
experience Do invest according to your financial goals
•Such trend-following, or momentum chasing, has long been Human beings are prone to a herd mentality, conforming to
a popular strategy, and, coupled with detecting turning the activities and direction of others in multiple ways, from
points, is at the heart of technical analysis. the way we shop to the way we invest. The fear of missing
out on profitable investment idea is often the driving force
Availability and Attention Grabbing behind herd instinct which can be a mistake in many ways.
Investors tend to invest in stocks about which info is readily
available. This information comes in 3 forms:
This information comes in 3 forms:
News reports on stock (negative tends to be ignored; short, it’s egotistical belief that we’re better than we actually
positive news induces purchases) are. It can be a dangerous bias and is very prolific in
Unusually high trading volume behavioral finance and capital markets.
Extreme returns
- Reduce the mental effort needed to make decision- Overconfidence Bias
making processes Placing too much faith in your knowledge
- Heuristic can lead to deviation from optimal decision Believing that your contribution to a decision is more
- They often rely on readily available internal valuable than it actually is
information and “gut feeling” “Overconfidence pertains to how well people understand
their own abilities and the limits of their knowledge.” (Hersh
At some decision points, the gathering of information by Shefrin, 2007)
decision model could result in long time delays and high When people are overconfident
costs, and, if decision errors are “cheap”, it is acceptable to Overconfidence can cause a person to experience problems
sacrifice decision quality and choose a simpler, fast, and less because he may not prepare properly for a situation or may
expensive evaluation method. get into a dangerous situation that he is not equipped to
handle.
How does heuristics impact the financial decision making of Examples:
investors? A person who thinks his sense of direction is much better
- When individual investors use heuristics, they reduce than it actually is. The person could show his overconfidence
the mental effort in the decision-making process, but by going on a long trip without a map and refusing to ask for
that leads to errors in judgement and, as a result, directions if he gets lost along the way.
investors make incorrect investment decisions, Effects of overconfidence
which could lead to the market becoming inefficient. Overconfidence effects decision-making, both in the
But even though heuristics can lead to deviations from corporate world and individual investments.
optimal decisions, there is some accuracy close to more In a 2000 study, researchers found that
complex decision rules which can be useful in difficult entrepreneurs are more likely to display the
decision-making contexts overconfidence bias than the general population.
Some succeed in their ventures, but many do not.
US Dollars
Continuously increasing in US dollar price
People become overconfident that price of US dollar
will always increase in the future
They start buying US dollar blindly
But suddenly prices are fall in 2014
Overconfidence Bias
Overconfidence = expected performance > actual
performance
Overconfidence (-ve) decision making
Overconfidence is considered the most robust
finding in the psychological finding of judgment.
(Bondt and Thaler, 1995)
Confirmation Bias
Confirmation bias is also a cognitive bias. Its
tendency to affect decision making is greater in
males as compared to females (Zipporah, 2014)
Overconfidence
Ha: overconfidence affects investor’s decision making while
investing in stock market.
H0: overconfidence doesn’t affect investor’s decision making
while investing in stock market.
Overconfidence Bias
According to many psychologists’ people are usually
confident but whether they are overconfident or not depends
on their knowledge and their perception of the knowledge.
Basically, overconfident people tend to overestimate own
skills and accuracy of their judgement regarding investments.
People usually put their own personal information in priority,
and they put too much emphasis on that information
especially if they have gathered that information personally.
Overconfidence is a decision-making bias which influences
and overestimates the tendency to solve easy to difficult
questions. (Bazerman, 1994)
To paraphrase Lichtenstein and Fischoff (1977), the degree to
which people do not know what they do not know. Many
studies consider overconfidence bias as a cognitive bias, but it
is considered as an emotional bias widely because it is mostly
based on human emotions, and it may or may not be
corrected by giving additional information.
However, research has shown that some individuals exhibit
higher levels of overconfidence than others do (e.g., Karen
1987; Simon and Houghton, 2003; Yates et al., 1998). Building
on this insight, Busenitz and Barney (1997) found that
entrepreneurs were more overconfident than ordinary
managers and this is also impacting their financial decision
making.
Researchers have proved that investors make
unreasonable investment decision.
Overconfidence bias is an affection component of
the decision-making process.