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This document discusses the concept of beauty across different cultures and time periods. It notes that the search for beauty spans centuries and continents, with ancient Egyptians and Maya both practicing beautification rituals. Today, people continue to devote significant time and money to their appearance, generating billions annually for the beauty industry worldwide. While beauty is difficult to define, studies suggest it may relate to perceptions of health and genetics. Babies also seem inherently drawn to attractive faces at a young age.

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serdarince0420
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0% found this document useful (0 votes)
227 views

Reading Explorer 3 (İleri) 15

This document discusses the concept of beauty across different cultures and time periods. It notes that the search for beauty spans centuries and continents, with ancient Egyptians and Maya both practicing beautification rituals. Today, people continue to devote significant time and money to their appearance, generating billions annually for the beauty industry worldwide. While beauty is difficult to define, studies suggest it may relate to perceptions of health and genetics. Babies also seem inherently drawn to attractive faces at a young age.

Uploaded by

serdarince0420
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHAT

IS BEAUTY?
A The search for beauty spans centuries and continents. Paintings of Egyptians dating
back over 4,000 years show both men and women painting their nails and wearing
makeup. On the other side of the globe, the ancient Maya of Central America
considered crossed eyes1 beautiful, and hung little balls between children’s eyes to
develop this look. In 18th-century France, wealthy noblemen2 wore large wigs of long
white hair to make themselves attractive. In cultures throughout the world, people have
gone to extreme lengths to achieve beauty.
B Today, people continue to devote a lot of time and money to their appearance. According
to a recent report, one out of three consumers globally say they are spending more
money on beauty and health-care products than ever before. Worldwide, sales of makeup,
dieting, hair- and skin-care products—as well as gym memberships and cosmetic
surgery3—generate billions of dollars every year. And there is at least one good reason
for the desire to be attractive: Beauty is power. Studies suggest that good-looking people
make more money, get called on more often in class, and are perceived as friendlier.
C But what exactly is beauty? Trying to define it is difficult, and yet we know it when we
see it—or so we think. “Beauty is health,” says one psychologist. “It’s a billboard saying,
‘I’m healthy. I can pass on your genes.’” And our awareness of it may start at a very early
age. In one set of studies, six-month-old babies were shown a series of photographs.
The faces in the pictures had been rated for attractiveness by a group of college students.
In the studies, the babies spent more time looking at the attractive faces than the
unattractive ones.
1 Crossed eyes are eyes that seem to look toward each other.
2 Noblemen are men who belong to a high rank, title, or status.
3 Cosmetic surgery is surgery done to make someone look more attractive.

A Chinese opera star


carefully applies her
makeup.

Unit 2A 25

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