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    Lemon Mobiles

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    Sahitya Kumar Shee
    Lemon Mobiles is an Indian mobile phone company that produces affordable smartphones targeting lower income consumers and rural areas, with over 150 service centers across India to provide support. The company aims to make mobile technology accessible to more Indians through stylish yet inexpensive devices and believes in continuous quality improvement through partnerships with global manufacturers. Key leaders include Gopal Kalra and Sandeep Mushran, who have extensive experience in the telecommunications industry.

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    Lemon Mobiles

    Uploaded by

    Sahitya Kumar Shee
    88 views4 pages
    Lemon Mobiles is an Indian mobile phone company that produces affordable smartphones targeting lower income consumers and rural areas, with over 150 service centers across India to provide support. The company aims to make mobile technology accessible to more Indians through stylish yet inexpensive devices and believes in continuous quality improvement through partnerships with global manufacturers. Key leaders include Gopal Kalra and Sandeep Mushran, who have extensive experience in the telecommunications industry.

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    Lemon Mobiles is an Indian mobile phone company that produces affordable smartphones targeting lower income consumers and rural areas, with over 150 service centers across India to provide support. The company aims to make mobile technology accessible to more Indians through stylish yet inexpensive devices and believes in continuous quality improvement through partnerships with global manufacturers. Key leaders include Gopal Kalra and Sandeep Mushran, who have extensive experience in the telecommunications industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    88 views4 pages

    Lemon Mobiles

    Uploaded by

    Sahitya Kumar Shee
    Lemon Mobiles is an Indian mobile phone company that produces affordable smartphones targeting lower income consumers and rural areas, with over 150 service centers across India to provide support. The company aims to make mobile technology accessible to more Indians through stylish yet inexpensive devices and believes in continuous quality improvement through partnerships with global manufacturers. Key leaders include Gopal Kalra and Sandeep Mushran, who have extensive experience in the telecommunications industry.

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    Lemon Mobiles Logo

    Parent Company Fastrack Communications Pvt. Ltd Category Mobile phone Handsets Sector Telecommunication Tagline/ Slogan Dependability in style; Tomorrow has changed USP Moderate functions at low price STP Segment Low-Medium range Basic Phones market Target Group Low income consumers, Tier-2 cities, Villages Positioning Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

    Lemon Mobiles Fastrack Communications Pvt. Ltd. is a professionally managed organization with its corporate headquarters in Noida and a network of regional offices across the country. The company was established in June 2008 and has fast grown into a reputed handset player in the market with its brand - Lemon Mobiles. FCPL's handset portfolio includes an exciting range of products starting from a basic handset to high end models with top end features at affordable price points. The company believes in providing innovative products to its customers at affordable and smart value for money prices.
    Lemon mobile company ensures quality manufacturing as they have collaborated with worlds top manufacturers to device original equipment manufacturing for quality cellular devices.

    The company works on direct sourcing of chipsets that reduces the overall cost and hence the phones manufactured by them are available at a reasonable lower market price. But make no mistake about the quality as the strict quality assurance policy followed by the company ensures that users have the best phones power packed with a lot of features such as slim and stylish QWERTY phones, camera phones, phones with a longer battery life, GSM and CDMA phones as well. The company offers over 150 service centres across India and thus excelling in customer satisfaction.

    The company employs principles and techniques of continuous quality improvement and emphasizes long-term quality partnerships with customers and suppliers. The company stresses on providing a pleasing customer experience and is focused on building a world class after-sales service infrastructure. The leadership team comprises of Mr. Gopal Kalra & Mr. Sandeep Mushran. Mr. Kalra is a strategic visionary with a rich experience in the telecom domain and a specialist with an eye for new technology trends. Mr. Mushran is a veteran of telecom industry with an indepth knowledge of mobile handset business and has been associated with multiple brands like Bharti, Siemens, Vodafone and Tata. Mission

    To make every Indian a part of the mobile revolution To create respected telecom company that will help India transform its masses Provide innovative, stylish and feature rich phones at affordable prices Focus on superior after sales service with a sound service network, collection centers & support systems to achieve turnaround time within 24 hours.

    Brand Philosophy Lemon is a fresh, young, fun, trendy brand that aspires to revolutionize the mobile handset market. The core idea is to encourage people do more with their devices and delighting them with incredibly featured and multimedia rich offerings in their respective segments. Lemon imbibes the fun element as a part of its communication and strategy. Lemon stands for freshness, innovation, auspicious & youthfulness. Designed to Excel Lemon Mobiles guarantees top quality products, latest technology, regular supply, dependable services, and customer demand through,

    Stylish, feature rich & best techno loaded phones at reasonable prices. PAN India Supply Chain Network. Company owned After Sales Service Network.

    Industry standard people practices Professional Brand Building through multi level marketing. Multiple tie-ups with best global vendors

    For Lemon, this journey has been exciting and has taken the brand Lemon from one state to another throughout the country. Today Lemon Mobiles has a fast expanding network of sales and service outlets throughout India. Lemon Mobiles has a reach in about 20000 retailers spread across the country via its distribution channel consisting of 500+ distributors. Commitment for deliverables Lemon Mobiles has tied up with the world's top manufacturers with a reputation for top quality manufacturing and are the OEM's (Original Equipment manufacturers) and ODM's (Original Design Manufacturers) for the top brands of digital devices in Taiwan, Japan, S. Korea and China. To ensure quality products, we follow

    Strict QA (Quality Assurance) & Comprehensive Product Testing Process Partnerships with leading manufacturing houses Direct monitoring & Sourcing of mobile chipsets

    Customer service Service to the end user coupled with state-of-the-art mobile handsets with top notch quality is a constant endeavor at Lemon Mobiles. The customer service centers work on the franchisee model and the company is rapidly expanding its service reach in different parts of the country. The company has 300+ Lemon authorized service centers across the country. The company follows a layered approach to customer service and this is supported by the Level 4 service center located close to the company's head office in Noida.

    SWOT Strength 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 5.Celebtrity brand ambassador

    Weakness 1.Poor after sales support 2.Many consumers in this group still trust Nokia 3.Build Quality is inferior, Tacky looks, Low resolution and small screens, Higher Radiation levels, Complex 4.User interface for not so tech-savvy consumers , Unreliable Opportunity 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones Threats 1.Threat from low price well known brands 2.Other lower end phones brands Competition Competitors 1.Nokia Low-end Dual SIM phones 2.Samsung Guru Series 3.Lava 4.Micromax 5.Maxx Mobiles

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