Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    TS 6

    Uploaded by

    Athul Emmo
    This 8 page document is a tourism studies exam covering topics in tourism marketing. It contains 10 questions worth 20 marks each, for a total of 100 marks. Students are instructed to answer any 5 questions of about 600 words each. The questions cover topics such as the evolution of marketing and features of tourism marketing, market segmentation approaches, conducting marketing surveys and developing questionnaires, competitive strategies, the role of local bodies in tourism marketing, environmental strategies for tourism and hospitality enterprises, distribution channels for tour operators, the relevance of trade fairs and travel marts, and designing a marketing strategy for a 5 star hotel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    TS 6

    Uploaded by

    Athul Emmo
    25 views8 pages
    This 8 page document is a tourism studies exam covering topics in tourism marketing. It contains 10 questions worth 20 marks each, for a total of 100 marks. Students are instructed to answer any 5 questions of about 600 words each. The questions cover topics such as the evolution of marketing and features of tourism marketing, market segmentation approaches, conducting marketing surveys and developing questionnaires, competitive strategies, the role of local bodies in tourism marketing, environmental strategies for tourism and hospitality enterprises, distribution channels for tour operators, the relevance of trade fairs and travel marts, and designing a marketing strategy for a 5 star hotel.

    Original Title

    TS-6

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This 8 page document is a tourism studies exam covering topics in tourism marketing. It contains 10 questions worth 20 marks each, for a total of 100 marks. Students are instructed to answer any 5 questions of about 600 words each. The questions cover topics such as the evolution of marketing and features of tourism marketing, market segmentation approaches, conducting marketing surveys and developing questionnaires, competitive strategies, the role of local bodies in tourism marketing, environmental strategies for tourism and hospitality enterprises, distribution channels for tour operators, the relevance of trade fairs and travel marts, and designing a marketing strategy for a 5 star hotel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views8 pages

    TS 6

    Uploaded by

    Athul Emmo
    This 8 page document is a tourism studies exam covering topics in tourism marketing. It contains 10 questions worth 20 marks each, for a total of 100 marks. Students are instructed to answer any 5 questions of about 600 words each. The questions cover topics such as the evolution of marketing and features of tourism marketing, market segmentation approaches, conducting marketing surveys and developing questionnaires, competitive strategies, the role of local bodies in tourism marketing, environmental strategies for tourism and hospitality enterprises, distribution channels for tour operators, the relevance of trade fairs and travel marts, and designing a marketing strategy for a 5 star hotel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 8

    No.

    of Printed Pages : 8 TS-6

    TOURISM STUDIES (DTS, BTS, BHM,

    MTM/MTTM-II)

    Term-End Examination

    June, 2022

    TS-6 : TOURISM MARKETING

    Time : 3 Hours Maximum Marks : 100

    Note : (i) Answer any five questions in about

    600 words each.

    (ii) All questions carry equal marks.

    1. Give an account of the evolution of Marketing.

    Explain the salient features of tourism

    marketing. 20

    P. T. O.
    [2] TS-6

    2. What is the purpose of Market Segmentation ?

    Discuss the various approaches of

    segmenting tourism markets with suitable

    examples. 20

    3. How are marketing surveys conducted ?

    Explain how a questionnaire can be

    developed. 20

    4. Discuss important approaches and

    strategic options which an organisation

    can choose to deal with various

    competitive situations. Give appropriate

    examples. 20

    5. Discuss the role of local bodies in tourism

    marketing. 20
    [3] TS-6

    6. Describe citing relevant examples

    environmental friendly strategies that can

    be adopted by tourism and hospitality

    enterprises. 20

    7. Describe the various types of distribution

    channels. Explain the factors which need

    to be considered while selecting a

    distribution channel for a large sized tour

    operator. 20

    8. Discuss the relevance of trade fairs and travel

    marts in tourism promotion. 20

    9. Describe the various stages involved in

    designing the marketing strategy for a 5 star

    hotel property. 20

    P. T. O.
    [4] TS-6

    10. Write short notes on the following in about 150

    words each : 4×5=20

    (i) Mark-up pricing

    (ii) Psychological pricing

    (iii) Going rate pricing

    (iv) Perceived value pricing


    [5] TS-6

    TS-6

    ] ]

    ] II

    2022

    -6

    (i)

    (ii)

    P. T. O.
    [6] TS-6

    ]
    [7] TS-6

    P. T. O.
    [8] TS-6

    4×5=20

    (i)

    (ii)

    (iii)

    (iv)

    TS–6

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy