Project Proposal

Guidance and
Template
-
Diploma in Creative
Media Production
and Technology
Diploma in Creative Media
Production and Technology

In producing the project proposal, and in Section 1 - Rationale

preparing for the project realisation, you (Approximately 100 words)
should familiarise yourself with Unit 8 of
the qualification. This section provides you with an opportunity
to reflect on, review and summarise your
In particular, you should understand the
progress and achievements through the first 7
assessment and grading criteria which will be
used to determine standards of achievement. units of the qualification, and the knowledge,
skills and understanding you have acquired:
Unit 8 requires you to produce a project What you know now, and what it means to
proposal of about 350 words, excluding the you, compared with what you knew and could
project action plan and bibliography. Project do before you started the course and how
proposals should not be so succinct that they this has influenced your choice of pathway
do not address the requirements listed and your project proposal.
below, nor should they be excessively long
and unfocused. Section 2 – Project concept
(Approximately 200 words)
Your project proposal should be sufficiently
challenging to ensure you have the
best possible chance of meeting the This section provides an opportunity for you
grading criteria. to clearly explain the concept and aims of
your project, the research and ideas that will
Your project proposal should include: support its development, what you anticipate
- Centre name and number producing, the levels and types of resources
- Candidate name and number that you will need and an indication of the
- Project proposal title and date form in which you will complete and
- Main area of activity / pathway, e.g. film, present your project realisation within
TV, games design etc.
the allocated timescale.
The project proposal must be word processed
and presented under the headings listed here: Section 3 - Evaluation
(Approximately 50 words)

This section provides an opportunity for you

to explain how you will reflect on and evaluate
your work, as both an ongoing activity and at
the conclusion of the project.

You should describe how you intend to

record your decision-making and how you
will document changes to your ideas as the
project progresses. The evaluation section
should reference your stated aims and
be reflective and analytical rather than a
description of actions completed.

When working in collaboration with others,

you should comment on how this may impact
either positively or adversely and outline the
steps you can take to minimise disruption to
your own progress.

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Diploma in Creative Media
Production and Technology
Project proposal template

Additional requirements, not included in the

350 word limit of the proposal:

Project action plan and timetable:

This section provides you with an opportunity

to outline your planning and organisation
over a period of weeks and the activities you
will need to carry out in order to successfully
complete your project in the agreed time
frame. The more time and thought you give to
planning your project, the more successful it is
likely to be.

It is important that you consider how you will

balance ambition, time and realism in the
realisation of the project. You should also
include what you are going to do, how you
will do it and by when. Remember to include:
time spent sourcing materials and other
resources to conduct research, feedback from
tutors and peers, and when you will carry out
independent study.

Bibliography (Harvard Format):

This section provides an opportunity to record

the initial research sources, both primary and
secondary, that you intend to use.

Your sources of research should be as wide

as possible and could include libraries,
galleries, books, magazines, films, computer
games, websites, blogs, social media, radio
programmes, archive material etc. Where
appropriate, you should use the Harvard
system of referencing. The bibliography should
be continuously updated as the
project progresses.

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 Diploma in Creative Media
Production and Technology
Unit 8 Project Proposal
Candidate Name
Joseph Giles-Larkin

Candidate Number
20172774

Pathway
UAL Level 3 Diploma in Creative Media Production & Technology (Graphics)

Project Title
Final Major Project (Thorpe Park Rebrand)

Section 1: Rationale
(approx. 100 words)
Since starting the course, I’ve made significant progress. My work has
consistently improved, especially when comparing my earlier units to my
recent final outcomes on my Weebly site. I now have a deeper understanding
of design principles, colour theory, and logo design. I’ve also become
proficient in using Adobe Illustrator, Photoshop, InDesign, Premiere Pro, and
Express, along with other tools like ReadyMag, Cricut, and Canva. My
specialization lies in typography and creative design. Looking ahead, I aspire
to work as a Creative Director at Merlin Entertainments. To prepare for this,
I’ll focus on integrating my designs seamlessly into existing theme park
brands during this project, and organise my work well to fit within strict
deadlines.

Section 2: Project
Concept
For this project, I intend to create a map; app design and merchandise for
(approx. 200 words) Thorpe Park, which is a theme park owned by Merlin Entertainments. This is
needed, as the theme park has recently announced a new logo and complete
brand refresh with a new branding strategy to show they have entered a new
era. However, their app has not been updated with any significant changes
and continues to cause issues with an outdated design. Therefore, they need
a newly designed app. As well as this, the physical map would need updating
to match the app and highlight that they have changed, and new merchandise
would help to solidify the concept of the new brand to consumers. The target
market are theme park enthusiasts and Thorpe Park Visitors, as they would
engage with this content the most. I will make it using Adobe Illustrator,
Photoshop, InDesign and AfterEffects as well as using a printer and
prototyping apps like Marvel Prototyping. My final outcomes will be a new
(unofficial) Thorpe Park App design, A new physical (unofficial) Thorpe Park
Map, New (Unofficial) Thorpe Park Merchandise, as well as (unofficial) Thorpe
Park logo variants for each seasonal event of 2024, with relevant variants of
the app, map and merchandise for each seasonal event.

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 Diploma in Creative Media
Production and Technology
Unit 8 Project Proposal
Section 3: Evaluation
(approx. 50 words)
In my project, I’ll regularly reflect on my progress and gather peer feedback
to maintain high-quality work aligned with the target market’s needs. I’ll
distribute a survey to the target audience, receive teacher and peer feedback,
conduct a focus group, and engage in thorough self-reflection. This
multifaceted approach ensures reliable feedback and evaluates the project’s
success.

Proposed Research
Sources and Thorpe Park (2023a). Rebrand. [online] Thorpe Park. Available at:
Bibliography https://www.thorpepark.com/rebrand/ [Accessed Mar. 2024].
(Harvard Format)
Thorpe Park (2023b). Thorpe Park | The Home of Feel-Good Thrills. [online]
www.youtube.com. Available at: https://www.youtube.com/watch?v=BkzGgl1mD_M&t=45s
[Accessed Mar. 2024].

Thorpe Park (2023d). Thorpe Park Brand History Part One. [online] www.youtube.com.
Available at: https://www.youtube.com/watch?v=mBJ83Y-Jixk [Accessed Mar. 2024].

Thorpe Park (2023e). Thorpe Park Brand History Part Two. [online] www.youtube.com.
Available at: https://www.youtube.com/watch?v=rqib-dOv53s [Accessed Mar. 2024].

Thorpe Park (2023c). Thorpe Park Brand History & Future Part Three. [online]
www.youtube.com. Available at: https://www.youtube.com/watch?v=RG1TmYokAkM
[Accessed Mar. 2024].

Yeo, R. (2023). Thorpe Park Rebrand. [online] Rob Yeo Design. Available at:
https://www.robyeodesign.com/thorpe-park-rebrand [Accessed Mar. 2024].

Thorpe Park (2024a). FRIGHT NIGHTS Halloween Event. [online] Thorpe Park. Available at:
https://www.thorpepark.com/explore/events/halloween-fright-nights/ [Accessed Mar. 2024].

Thorpe Park (2024b). Mardi Gras Spring Theme Park Event. [online] Thorpe Park. Available
at: https://www.thorpepark.com/explore/events/spring-mardi-gras/ [Accessed Mar. 2024].

Thorpe Park (2024c). Oktoberfest Event | Thorpe Park Resort. [online] Thorpe Park.
Available at: https://www.thorpepark.com/explore/events/autumn-oktoberfest/ [Accessed Mar.
2024].

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 Project Action Plan and Timetable
Date Week Activity / What you are intending to do - Resources / What you will need to do it -
Week
Beginning including independent study including access to workshops

Industry week: -Paper

-Initial Idea Generation -Pens/pencils
-Task Peer Feedback -Adobe Illustrator
-Blue Serif Industry Talk
-Camera/Phone
1 26/02/24 -The Apprenticeship Guide (time-based
challenge) -Weebly
-Primary Research: Photographic -Microsoft Teams
Observation -YouTube
-Time Management and organisation

-Adobe Illustrator
-Cricut Machine
-Cricut Workshop -Cricut App
-Project Criteria Analysis
-Microsoft Teams
-Write Project Proposal
2 04/03/24 -Microsoft Word
-Branding Strategy Evolution
-Future Brand Identity -Google Chrome
-Weekly Reflection -Weebly
-Adobe Acrobat Reader

-Map History and Evolution -Google Chrome

-Branding Strategy and Evolution
-Weebly
3 11/03/24 -Branding Workshop
-Logo Evolution -Canva
-Weekly Reflection

-Create a survey to gain understanding -Microsoft Forms

-Get feedback for survey -3 different mobile apps
-Carry out app reviews
-Industry Talk
-Evaluate external app reviews
4 18/03/24
-Industry Speaker
-Microsoft Forms
-Elevator Pitch -Google Chrome
-Seasonal event research -Weebly
-Weekly reflection

-Seasonal event logos

-Reflect on survey results -Google Chrome
-Create sketches for seasonal event -Microsoft Forms
logos -Sketchbook and pencils
5 25/03/24 -Gain feedback on sketches -Microsoft Teams
-Digitalise sketches, experiment with -Adobe Illustrator
effects -Weebly
-Create brand boards for seasonal events -Phone Camera
-weekly reflection

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 1st to the 12th of April – Easter Half-Term

-Create rough draft of map design

-Create sketches for elements of map -Sketchbook and Pencils
design -Phone Camera
-Evaluate map sketches, then combine to -Weebly
6 15/04/24
prototype design -Rulers and a Phone stencil
-Sketch potential wireframes for app -Google Chrome
design
-Weekly reflection

-Adobe Illustrator
-Digitalise map components -Adobe InDesign
-Combine/alter map elements to build up
-Adobe Photoshop
the design
7 22/04/24 -Sketchbook and Pencils
-Create full wireframes
-Begin to digitalise wireframes -Weebly
-Weekly reflection

-Adobe InDesign
-Finish map design
-Adobe Illustrator
8 29/04/24 -Continue with app design
-Weekly reflection -Sketchbook and Pencils
-Weebly

-Create sketches for map variants -Sketchbook and Pencils

-Create sketches for app variants
-Microsoft Teams
-Create sketches for merchandise
9 06/05/24
-Gain feedback on sketches
-Weebly
-Reflect on feedback and adjust -Adobe Illustrator
-Weekly reflection -Adobe InDesign

-Sketchbook and Pencils

-Microsoft Teams
-Digitalise designs -Weebly
-Create finished outcomes and mock-ups -Adobe Illustrator
10 13/05/24
-Begin reflections and evaluation -Adobe InDesign
-Weekly reflection -Cricut Machine
-Physical Clothing/objects for
merchandise

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 -Microsoft Teams
11 20/05/23 Overall project Reflection and Evaluation -Weebly

Thursday 23rd May 4:30pm - DEADLINE

Date Week Activity / What you are

Beginning intending to do - including
independent study

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