The Efffect of Market Segmentaion On Invetsor
The Efffect of Market Segmentaion On Invetsor
The Efffect of Market Segmentaion On Invetsor
The Effects of Market Segmentation and Investor Recognition on Asset Prices: Evidence
from Foreign Stocks Listing in the United States
Author(s): Stephen R. Foerster and G. Andrew Karolyi
Source: The Journal of Finance, Vol. 54, No. 3 (Jun., 1999), pp. 981-1013
Published by: Wiley for the American Finance Association
Stable URL: https://www.jstor.org/stable/222432
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THE JOURNAL OF FINANCE * VOL. LIV, NO. 3 * JUNE 1999
ABSTRACT
*Foerster is with the Richard Ivey School of Business, University of Western Ontario, and
Karolyi is with the Fisher College of Business at Ohio State University. We are grateful for data
assistance from John Griffin, Rick Johnston, and Sonali Chalishazar; for background informa-
tion from Jim Shapiro (NYSE), Mike Shokhouhi (NASD), Vince Fitzpatrick and Joe Velli (Bank
of New York), Mark Bach (Citibank), and Rene Vanguestaine (JP Morgan); and for comments
from Yakov Amihud, John McConnell, Darius Miller, Ren6 Stulz (editor), and an anonymous
referee. Comments of conference participants at the 1997 NBER Market Microstructure Con-
ference, the 1997 AFA, 1997 FMA International, 1997 Berkeley Program in Finance, the 1996
Vanderbilt Conference on Investing Internationally, and the 1996 Northern Finance Association
meetings, and workshops at HKUST, Laval University, Queen's University, the University of
Toronto, and the University of Waterloo greatly improved the paper. Nelson Mark kindly pro-
vided access to the Harris Bank interest rate data. We thank the Social Sciences and Human-
ities Research Council of Canada and the Richard Ivey School of Business Plan for Excellence
for financial support, as well as Ohio State University's Dice Center and Summer Fellowship
program. All remaining errors are our own.
981
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982 The Journal of Finance
1 See "The Rise of ADRs," Fortune (March 6, 1995); "Four-year Surge in ADR and GDR
Issues," Financial Times (November 10, 1994); "The Return of ADRs," Euromoney (December
1995); and Cochrane, Shapiro, and Tobin (1996).
2 Survey papers by Adler and Dumas (1983) and more recently Stulz (1995) argue that an
understanding of the extent of international capital market segmentation is a key challenge for
research in international finance. Important studies with evidence of growing integration of
financial markets include Jorion and Schwartz (1986), Gultekin, Gultekin, and Penati (1989),
Campbell and Hamao (1992), Mittoo (1992), Chan, Karolyi, and Stulz (1992), Bailey and Chung
(1995), and Bekaert and Harvey (1995).
3 Karolyi (1998) surveys the literature on global exchange listings. He cites a number of
studies that have examined stock price reactions for U.S. firms listing their shares abroad,
including Howe and Kelm (1987), Howe and Madura (1990), Barclay, Litzenberger, and Warner
(1990), Varela and Lee (1993), and Lau, Diltz, and Apilado (1994).
4 Baker and Meeks (1991) and McConnell et al. (1996) survey the literature on domestic
exchange listings and delistings. Important contributions include those of Sanger and McCon-
nell (1986) and Dharan and Ikenberry (1995), who focus on the postlisting decline in stock
prices following NYSE and AMEX listing, and that of Christie and Huang (1993), who examine
the liquidity effects of Nasdaq and AMEX listings to the NYSE using transactions data.
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Effects of Market Segmentation and Investor Recognition 983
returns decrease with the size of the firm's investor base, which he charac-
terizes as "the degree of investor recognition." Amihud and Mendelson (1986)
develop the liquidity hypothesis in the context of an asset pricing model in
which gross returns are an increasing and concave function of liquidity mea-
sured by the bid-ask spread. Kadlec and McConnell (1994) show that these
two hypotheses can in part explain the abnormal returns to NYSE listings
from Nasdaq.
We propose that U.S. exchange listing by non-U.S. firms could also be
associated with share price changes that are not due to the effects of inter-
national investment barriers but rather to investor recognition and liquidity
factors, as experienced by purely domestic exchange listings. We test this
hypothesis using information available on changes in shareholder base and
capitalization changes due to new issues of equity around the listing period
for these firms and find that the abnormal returns before, around, and fol-
lowing listing are significantly related to these variables. We interpret this
finding as evidence consistent with Merton's investor recognition hypoth-
esis. Finally, we indirectly test Amihud and Mendelson's (1986) liquidity hy-
pothesis and show that the sensitivity of the abnormal returns, as well as
changing risk exposures, to changes in shareholder base is different for non-
U.S. stocks listing on the NYSE versus those listing on the AMEX and Nas-
daq. The finding that stock returns around cross-border listings is related to
changes in the investor base and liquidity factors is new.
A primer on the cross-border listing process is presented in Section I. Sec-
tion II provides a description of our methodology and data. Outlines of the
various hypotheses about stock price effects on international listings and the
main empirical results are presented in Sections III and IV. Conclusions
follow in Section V.
I. A Primer on ADRs
Almost all non-U.S. companies that list their shares on U.S. exchanges do
so by creating American Depositary Receipts (ADRs). ADRs were developed
by JP Morgan in 1927 as a vehicle for investors to register and earn divi-
dends on non-U.S. stock without direct access to the overseas market itself.
U.S. depositary banks hold the overseas securities in custody in the country
of origin and convert all dividends and other payments into U.S. dollars to
receipt holders in the United States. Investors, therefore, bear all currency
risk and indirectly pay fees to the depositary bank. Each depositary receipt
denotes shares that represent a specific number of underlying shares in the
home market, and new receipts can be created by the bank for investors
when the requisite number of shares are deposited in their custodial account
in the home market. Cancellations or redemptions of ADRs simply reverse
the process.
There are a number of advantages to ADRs for issuers, including an en-
larged investor base, enhanced local market for shares, opportunity to raise
new capital, and a liquid secondary market in the United States. At the
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984 The Journal of Finance
5 More details are available from Bank of New York's Global Offerings of Depositary Receipts;
A Transaction Guide (1996) and Citibank's An Information Guide to Depositary Receipts (1995).
6 See Cochrane et al. (1996) for a discussion of registration and trading of foreign securities
in the United States including exemptions and key SEC accounting accommodations made.
Biddle and Saudagaran (1992) and Frost and Kinney (1996) study disclosure choices among
foreign registrants in the United States.
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Effects of Market Segmentation and Investor Recognition 985
oferings
TableI
mationGudeDpsryRcbCk'Sv(195).
DepositaryRcPgmbT
NoCapitlRsngwheIu
tradingoNsqmkeuPORTALxch
requidfonacls,LvI
reconilatfsqudR4A,w usedonlyfrbqti,aLvI
requidRl12g3-(b)fanyshotmF4A,w Form-6isue,aLvlI StaemnilpubcofrgR4A,w
TradingloctOCPkSheNYE,AMXsqU.pvm-
buyers(QIB)maktofi
ItemLvl-Ru14A(D)GobaOfring
GAPrequimntNoOlypaFcv,s U.SrepotingExmudF20-flay;Pvc,s SECregistaonRFm-1d6fNPvplc,
U.Sexchangmjortqulifdsk;b DescriptonUldLmajOfPv.Sw theSEC(curisAof193),andpgqmx4.MlvbI- FourdifentlvsAmcaDpyRgbwh,q
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986 The Journal of Finance
II. Data
The initial sample of new listings in the United States includes all of the
317 exchange-listing Level II and III ADR applications that were successful
for the period from 1976 to 1992. The sample and listing dates were ob-
tained directly from the NYSE, AMEX, and Nasdaq Economic Research de-
partments and were verified in publications such as the NYSE Fact Book,
the AMEX Fact Book, Moody's International Manuals, and Standard and
Poor's Stock Reports. To be included in the sample, the ADR program has to
be the first U.S. listing for the firm (i.e., not a transition from RADR private
placement to exchange-listed ADR) and has to have weekly (Friday closing)
home-market stock price, exchange, and stock index data available.8 Our
primary data source for prices and exchange rates was Reuter's Exshare
International Securities Database, accessed using ReuterlinkTM, its on-line
data service. Returns are calculated as price changes without dividends. We
cross-checked stock prices using various English-language sources, includ-
ing The Japan Times, Asian Wall Street Journal, Financial Times, Wall Street
Journal, and Datastream International. Canadian stock price information
was obtained directly from the Toronto Stock Exchange/University of West-
ern Ontario database. Listings before 1976 are excluded because of Reuter's
Exshare database limitations.
The final sample consists of 153 listings from 11 countries in four regions
of the world, including Europe, Canada, Asia, and Australia. Appendix A
lists the firms by country with the associated listing date. The largest con-
tingent is comprised of the 67 Canadian firms, all of which are ordinary
listings, followed by the 36 U.K. issues, 26 from Europe (excluding the U.K.),
13 Australian issues, and 11 Asian listings (all but one from Japan). Table II
provides summary statistics for the sample organized by home region, list-
ing exchange, industry group, listing year, and type of ADR issue (i.e., Level
III capital-raising or Level II non-capital-raising). Several facts are notewor-
thy. First, the accelerating trend for listings is visible with more than 54
new listings in the four-year period 1989 to 1992 in contrast to 11 new list-
ings in 1976 to 1980 and 26 in 1981 to 1984. Most of the listings (82) occur
on Nasdaq and this is dominated by many smaller, resource-based Canadian
firms. Overall, all major sectors are represented. Cross-listed firms tend to
be very large with an average capitalization of $2.5 billion, although the dis-
7See Multi-Jurisdictional Disclosure and Modifications to the Current Registration and Re-
porting System for Canadian Issues, Securities Act Release No. 6902 (July 1, 1991).
8 Exchange rates are based on Friday, 10 a.m. midpoint quotes from Reuter's Exshare.
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Effects of Market Segmentation and Investor Recognition 987
Table II
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988 The Journal of Finance
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Effects of Market Segmentation and Investor Recognition 989
larger sample of 52 Canadian firms during the 1980s and find a much more
dramatic reaction on the order of an annualized 21 percent run-up in the
100-day prelisting period and a 22 percent postlisting decline. They inter-
pret this finding as evidence of segmentation between Canadian and U.S.
markets, consistent with other findings by Booth and Johnston (1984),
Jorion and Schwartz (1986), and Mittoo (1992).
In summary, previous research suggests that global cross-listing of shares
can lead to a reduction in expected return on a security if the capital mar-
kets from which they originate are segmented completely or partially. If the
segmentation hypothesis is correct, we should observe several patterns re-
lated to non-U.S. firms listing in the United States. First, we predict abnor-
mal returns around interlisting should be positive. Second, abnormal returns
around interlisting should vary across stocks by home market in ways re-
lated to differences in degrees of market segmentation. That is, firms from
emerging markets are likely to experience larger abnormal returns than
firms from developed markets.
International asset pricing models suggest that when investors realize that
barriers to investments are to be removed, expected returns should decrease
as prices are bid up on the expectation of the removal of these barriers. Thus,
in order to properly examine market segmentation hypotheses, we should
examine price effects around interlisting announcements. A small number of
studies have examined announcement effects in an international listing con-
text. Lau at al. (1994) examine market reactions around the announcement
of U.S. firms listing on overseas markets. Miller (1998) examines market
reactions around announcements of international firms (primarily from Eu-
rope and emerging market countries) that interlisted on U.S. exchanges be-
tween 1985 and 1995, and Switzer (1997) examines announcements of
Canadian firms that interlisted over the 1985 to 1996 period.
Although announcement dates are theoretically more appropriate than list-
ing dates in order to test segmentation hypotheses, data collection presents
some challenges, particularly for our sample of interlistings dating back to
1976. For example, one challenge relates to data sources. The most common
data source for announcements is Lexis/Nexis, which includes hundreds of
information sources. However, there are few relevant business data sources
that precede 1980. For example, one of the main sources of information,
Reuters Financial Service, is only available since January 1987. Another
challenge relates to the determination of the announcement date, even if
Lexis/Nexis accurately captures what is known in the market. For example,
for some firms, markets have expected for years that a firm will eventually
list in the United States; in some cases, a company spokesperson indicates
that a firm is contemplating interlisting but the firm has not received board
approval; and in other cases a firm has received board approval but has not
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990 The Journal of Finance
9 Details of dates along with the rationale cited for listing are available in an Appendix from
the authors.
10 Citibank (1995) estimates a 9-week horizon for a Level I ADR between establishing a
program launch (U.S. counsel, depositary bank) and the start of Pink Sheet trading, a 14-week
period for Level II or III ADRs. The RADR programs require only a 7-week period.
11 We also examine tests using a two-factor IAPM and the Schipper and Thompson (1983)
methodology, which we employ below. Results are quantitatively and qualitatively similar. We
present the results above because they are most closely related to the methodology in other
"announcement effect" studies.
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Effects of Market Segmentation and Investor Recognition 991
18%
Announcement
| Listing X
16% - -
14%-
12% - -
10%
8%
6%
4%
2%-
0% -
-2%-
normal returns jump to 0.21 percent. Although 53 percent of the firms ex-
perience positive abnormal returns around the announcement on day -1
(and 58 percent on day 0), there is a fairly large amount of variability. Con-
sequently, the announcement effect results are not significant in our sample
(t-statistic of 0.85). Subsequent to the announcement, average abnormal re-
turns are not significantly different from zero.
It is possible that, because this analysis is based on event time, we may
not capture time variation effects. For example, if markets have become
more integrated over time, we might witness a decrease across time in ab-
normal returns around the announcement date. There is a need to develop
new time-varying event methodology, but this is beyond the scope of the
current paper.12
12 There are other methodological issues as well. For example, event complexities including
firms that signal intent to cross-list but do not actually cross-list could be incorporated in the
event methodology (see Prabhala (1997)).
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992 The Journal of Finance
Table III
Average Daily
Event Period (days) Abnormal Return (%) t-Statistic
Panel A: Announcements
Panel B: Listings
* indicate significa
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Effects of Market Segmentation and Investor Recognition 993
Overall, results from Table III suggest there appears to be some informa-
tion surrounding both the announcement of interlistings and actual listings.
However, in addition to the recognition of the data collection challenges de-
scribed above, these short-term results should be interpreted cautiously for
other reasons. There may well be information dissemination (or leakage)
prior to the announcement, between the announcement and the listing, at
the listing date (with the removal of any remaining uncertainty about the
listing), or even in the postlisting period when the information is actually
disseminated to market participants. Thus, unlike the existing literature,
which examines short-window results around announcement dates, we focus
on the overall picture that emerges by examining longer periods around the
listing. Consequently, the remainder of this paper focuses on results based
on our larger sample of firms with listing dates using weekly returns for one
year prior to listing and one year subsequent to listing.
Summary statistics for weekly returns of the 153 firms around the listing
dates are presented in Table IV. We report both mean excess returns-that
is, in excess of risk-free rates and the associated Newey and West (1987)
t-statistics in local currency and U.S. dollar-denominated terms for all firms
and separately by region. The returns are computed in excess of weekly one-
month Eurodollar quotes, which are obtained directly from Harris Bank's For-
eign Exchange Weekly.13 We compute average weekly returns before listing
(weeks - 52 to - 1), around listing (week 0), and after listing (weeks + 1 to + 52).
The general pattern of excess returns is similar to that in other studies of
interlistings, such as Alexander et al. (1988) and Foerster and Karolyi (1993).
The returns increase by 0.38 percent per week in local currency (0.44 per-
cent per week in dollars) during the period before listing, which is statisti-
cally significant. The cumulative return over the 12-month period corresponds
to about 22 percent (26 percent). The excess returns are significantly posi-
tive during the listing week period, with an average return of 1.20 percent
(1.24 percent) per week. After listing, the cumulative returns dissipate to a
significant extent with an average weekly postlisting decline of -0.27 per-
cent (-0.30 percent). This corresponds to an annualized cumulative return
of - 13 percent (- 15 percent), which yields a net cumulative excess return of
7.5 percent (8.7 percent) over the entire two-year period. Given the similar-
ity of our results using local currency and dollar returns, we only report
local currency returns in subsequent analyses.14
To explain this returns pattern around the listing decision, Alexander
et al. (1988), Foerster and Karolyi (1993), and many others propose the
market segmentation hypothesis. These studies posit that the listing week
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994 The Journal of Finance
Table IV
returns should be positive overall and greater for firms for which the domi-
cile market is more likely to be segmented from the U.S. market (e.g., emerg-
ing markets) and smaller for firms for which the domicile market is more
integrated with that of the United States (e.g., Canada). Unlike the early
Alexander et al. (1988) findings, we show in comparisons across different
regions that the stock price reactions for the Canadialn firms are at least as
dramatic as most of the others. For example, the Canadian firms on average
achieve an average prelisting stock price rise of 0.42 percent per week, equal
to that of the entire sample. This contrasts with the largest average weekly
rise for the Australian firms of 0.87 percent and with the insignificant run-
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Effects of Market Segmentation and Investor Recognition 995
ups for Asian firms. The large positive excess returns during the listing
week for the Canadian firms is similar to that experienced by the U.K. firms
but lower than that for the European (excluding U.K.) firms. Finally, the
postlisting declines also exhibit considerable variation by region. The largest
declines are for the Australian firms (-0.86 percent per week) and Canadian
firms (-0.48 percent per week), yet for the Asian and European firms, the
postlisting returns are positive.
15 Empirical studies by Jorion and Schwartz (1986), Chan et al. (1992), and Dumas and
Solnik (1995) focus on the pricing of domestic and foreign market risks as well as currency
risks for stocks. See the survey by Stulz (1995).
16 We chose the Datastream International World Index, denominated in U.S. dollars, because
other well-known global indices, such as Morgan Stanley's Capital International and Financial
Times Actuaries/Goldman Sachs indices do not extend back to 1976 when our sample begins.
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996 The Journal of Finance
17 Data were not available on Euromarket rates for each country from which samp
originate. For local currency excess returns, we make arbitrary assignments, such as Euromark
rates for Europe, except U.K. and French firms, Euroyen rates for all Asian and Australian
firms, and Euro-Canadian dollar rates for Canadian firms.
18 In an earlier version of the paper, we extend the model in two other ways: (a) to allow for
currency risk with a separate factor related to foreign exchange returns and (b) to allow market
risk factors (betas) to change with information variables related to macroeconomic conditions.
See Shanken (1990) and Ferson and Schadt (1996). The results do not change qualitatively.
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Effects of Market Segmentation and Investor Recognition 997
p-valuebowthsim.
theon-mU.SEurdlayi),Rw:
*indcatesgfh510prlv,y.
TableV
usingWeklyLocaCrExRt
BeforU.SListng(wk-52,1)WA+
MarketodlRgsinfGbLuD
RPE+LtaISTDO3m76i-
Europe(x.UK)0187964-%35
3.17*0592-46 Cand0.4916237-%8 2.59*7306-18 Australi0.5613278-%49 4.1*298503-6 Alfirms0.312596-84%7
asocitedfnrwhupPRElg,LISTO.Fx WestimaIAPMrkodlgnfxcu,(pB)
ai~PEOSjTR(-vle
PREISTOAdj2X(p-value)
tesofhrucalbking(w-521)d0+,px serialyuncotd(g=6)NwW1987pbhfm.AC dolartesfCnim,Eukh.Rb-cpgy wemployEurnatsfAi,k(xU.K)dg-C Themodlistawuyvrbnxg(DLISfk0)pPO+152
ofalc/regin-mthEukyd),RLbx(DsIW
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998 The Journal of Finance
Even after we adjust for these changes in risk, however, interlisting firms
still generate statistically significant abnormal returns, as measured by the
ai coefficients. In the prelisting period, firms earn 0.31 percent per week; in
the postlisting period, firms lose 0.22 percent per week (calculated as the
sum of aPRE, 0.31 percent per week, and the a.'OST, -0.53 percent per week).
This suggests that the abnormal returns performance around interlistings is
robust to changes in expected returns that are captured by shifts in risk
exposure.
Table V also reports similar results by groups of firms according to home
region. We find some important differences. First, the dramatic shift in local
market betas is evident for the Australian stocks. AL falls by 0.52 from 1.36
during the prelisting period to 0.84 during the post-listing period; /aw in-
creases by 0.22 from 0.08 to 0.30, although the prelisting global beta is not
significantly different from zero, nor is the change in the global beta. For
the Canadian firms, the significant positive abnormal prelisting returns
(0.49 percent per week) and negative abnormal postlisting returns (0.92 per-
cent lower or -0.43 percent per week) obtain, as in Foerster and Karolyi
(1993). Unlike other markets, however, neither the local market beta nor the
global market beta change is significant during the postlisting period. Firms
from the European and Asian subsample of ADRs retain the familiar in-
crease in prelisting abnormal returns, but do not yield a significant decline
in postlisting abnormal returns. The local market betas do drop signifi-
cantly, by 0.08 from 0.87 to 0.79 for Europe and by 0.90 from 1.23 to 0.33 for
Asia, and the global beta increases slightly for Europe but decreases for
Asia, although neither change is significant. Finally, the U.K. ADRs gener-
ate negative postlisting abnormal returns, and significant declines in both
local betas (by 0.52 from 1.00 to 0.48) and global betas (by 0.25 from 0.17 to
-0.08). One possible implication of the significant decrease in local betas
combined with the lack of significant increase in global betas suggests these
firms appear to be successful in lowering their cost of equity, and hence cost
of capital, by interlisting their stock on U.S. exchanges.
In order to observe the time series patterns in abnormal returns in event
time, we compute estimates of the two-factor IAPM model using Jbbotson's
(1975) Regression across Time and Securities (RATS) model. That is, we
reestimate equation (2) pooled across all securities (and by regional groups),
but in event-time on a week-by-week basis. We obtain estimates of the co-
efficients for each week T, where T runs from -52 to +52, and where the
listing week corresponds to r equal to zero. The cumulative values for the ai's
are computed. Figure 2 exhibits the results overall and by region. The cumu-
lative abnormal returns pattern for the Australian and Canadian firms fol-
low most clearly the prelisting run-up and postlisting decline. The drop for
the Australian stocks occurs during week 5, whereas that for the Canadian
stocks is more gradual. The cumulative abnormal returns for the European
and U.K. firms follow a general increase for the entire pre- and postlisting
period. The Asian ADRs demonstrate no discernible pattern at all.
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Effects of Market Segmentation and Investor Recognition 999
30% -utai
Canada
-- - -Europe
25% -~~~~~ ~~~~~~~~~~~~~~~~~~~~~~Asia I
/ a ~~~~~~~~~- - -UK _
S20y%Az
15%
w .
o o5%
-5%
-1 0%
uz It I? CN CNe
Weeks Relative to Listing Date
Figure 2. Cumulative abnormal excess returns for global listings in the United States
by region. Cumulative abnormal excess returns are computed weekly using Ibbotson (1975)
RATS (Regression Across Time and Securities) in event time using a two-index IAPM model for
local currency excess returns with a local market index (Appendix B) and Datastream Inter-
national's World Index. The intercept coefficients from each weekly regression are cumulated
over the 52 weeks before and after listing. Data are obtained from Reuter's Exshare Inter-
national Securities Database using Reuterlink on-line data service and supplemented with var-
ious local periodicals. The returns are computed in excess of weekly one-month Euromarket
yields obtained from Harris bank quote sheets.
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1000 The Journal of Finance
19 Roll (1992), Heston and Rouwenhorst (1994), and Griffin and Karolyi (1998) debate
importance of industry and country factors in international stock returns. Recent evidence is
also found in Karolyi and Stulz (1996).
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Effects of Market Segmentation and Investor Recognition 1001
Table VI
By region
Australia 0.0052 -0.0276 -0.0016 -0.4904 0.1388
Canada 0.0034 0.0060 -0.0038 -0.1388 0.1910
Europe -0.0055 -0.0179 0.0007 -0.3674 0.4536
Asia 0.0016 0.0099 0.0011 -1.0679 -0.0739
United Kingdom 0.0019 0.0135 0.0007 -0.3367 -0.1372
Adjusted R2 3.25% 2.61% 2.98% 3.66% 2.21%
X2 5.52 12.29** 6.83 7.94* 5.886
By exchange
NYSE 0.0027 0.0100 -0.0011 -0.4075 -0.0790
AMEX 0.0071 -0.0047 -0.0037 0.0268 0.0563
NASD -0.0002 -0.0045 -0.0014 -0.3042 0.3021
Adjusted R2 1.30% 0.71% 0.27% 0.75% 1.88%
X2 3.58 1.62 0.35 1.64 3.75
By industry
Industrial 0.0042 -0.0029 -0.0001 -0.2508 -0.0990
Resource 0.0001 0.0026 -0.0034 -0.2974 0.2369
Consumer 0.0021 0.0079 -0.0007 -0.3407 -0.0037
Financial 0.0015 -0.0004 -0.0002 -0.4739 0.1097
Technology -0.0027 -0.0145 -0.0042 -0.2866 0.8240
Utility 0.0011 0.0055 0.0031 -0.4510 0.1695
Adjusted R2 1.08% 0.51% 2.22% 0.29% 3.23%
X2 5.85 1.21 10.47* 1.35 4.64
By level
Capital Level (III) 0.0013 0.0025 0.0017 -0.3922 -0.0765
No capital Level (II) 0.0016 0.0009 -0.0023 -0.3028 0.1886
Adjusted R2 0.04% 0.01% 1.62% 0.01% 0.63%
X2 0.02 0.02 7.22** 0.20 3.05*
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1002 The Journal of Finance
mal returns are not significant across industries, but are marginally signif-
icant across exchanges (with a x2 p-value of 0.103). During the listing week,
abnormal return differences are not significant across either group. In the
postlisting period, abnormal returns are significantly different across indus-
tries (with a x2 p-value of 0.004), but are not across exchanges.
Capital raising differences provide surprising results. One hypothesis sug-
gested by Dharan and Ikenberry (1995) is that postlisting negative stock
returns following Nasdaq and AMEX listings on the NYSE can be explained
by managers of firms acting opportunistically in timing their listing. These
managers, typically of smaller firms, strategically apply for listing just be-
fore a decline in performance. Dharan and Ikenberry refer to this as the
opportunism hypothesis. They also offer this explanation for the equity is-
suance postlisting decline for U.S. initial public offerings (IPOs) and sea-
soned equity offerings (SEOs) uncovered by other studies, such as that by
Loughran and Ritter (1995). One possible explanation for the postlisting neg-
ative abnormal returns for the ADRs around their listing in the United States
is that the managers of these firms are timing their listing and equity is-
suance precisely when poor fundamental performance will follow. Our re-
sults in Table VI show that in the prelisting and listing periods both firms
that raised capital through ADRs and those that did not experience positive
abnormal excess returns and these returns are not significantly different
across the two groups. However, in the postlisting period, capital-raising
firms experience positive abnormal returns (weekly 0.17 percent, or annu-
alized 8.84 percent) but non-capital-raising firms experience negative abnor-
mal returns (weekly, -0.23 percent, or annualized -11.96 percent). The
differences across the two groups are statistically significant. These results
are contrary to findings in the IPO/SEO literature which show that firms
that raise capital tend to experience subsequent negative abnormal returns.
For example, Loughran and Ritter find a post-issue abnormal decline of 4.5 per-
cent for IPOs in the first year and a decline of 6.3 percent for SEOs. Our
results suggest global equity secondary offerings may differ from domestic
equity offerings. A more extensive investigation of this issue is warranted,
but is beyond the scope of this paper.
Table VI also presents results related to cross-sectional differences of chang-
ing local betas and global betas. Overall, firms experience a significant de-
cline in local betas. On average, postlisting local betas are 0.32 below the
level of prelisting betas. Furthermore, more than 60 percent of the firms
experienced a decline. In contrast, world betas tend to increase by 0.13, on
average, but only 54 percent of the firms experience an increase, and the
postlisting beta is not significantly different from the prelisting beta. Changes
in local betas are significantly different across regions. Canadian firms ex-
perience the smallest decrease in local betas, followed by U.K. firms; Asian
firms experience the largest declines. Firms from Australia, Canada, and
Europe experience increases in global betas; firms from Asia and the U.K.
experience declines, although differences in global beta changes are not sig-
nificant (X2 p-value of 0.210). There are no significant differences in either
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Effects of Market Segmentation and Investor Recognition 1003
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1004 The Journal of Finance
where Ro is the return on the zero-beta asset. The intuition behind the re-
sult is that since investors consider only a part of the opportunity set, full
diversification is not possible and firm-specific risk is priced in equilibrium.
Moreover, this firm-specific risk is weighted by the relative market value of
the firm and its shareholder base. For firms with a relatively small share-
holder base, these factors are likely to be very significant on average. Indeed,
firms would have incentives to incorporate policies that actively expand the
investor base of the firm's shares. For non-U.S. firms cross-listing their shares
in the United States, we know that this is one of the primary motivations.20
We construct an empirical proxy for the shadow cost of incomplete infor-
mation, Ai, for each firm, following Kadlec and McConnell (1994). Specifi-
cally, we measure the change in A around the interlisting by
where o-2i is the residual variance from our two-factor IAPM benchmark
model regressions, as in equation (2); SIZEi is the U.S.-dollar market capi-
talization of the firm as measured by the price of the stock in week 0 and the
number of shares outstanding, and is normalized by the level of the Data-
stream International World Stock index value in the listing week;21 and
SHRt is the number of shareholders of record in the year before (t) a
(t + 1) listing. The data on the number of shares outstanding and the share-
holders of record are obtained from various publications of Moody's Inter-
national Manuals in the year before and after listing. Due to data availability,
our sample is pared down slightly to 145 firms.
In Section II and Table II, we demonstrate that firms experience an in-
crease in their shareholder base by about 28.8 percent. The investor recog-
nition hypothesis of Merton (1987) suggests that the abnormal returns
experienced by firms during the pre- and postlisting period may be due to
changes in the shareholder base, adjusted by the stock's residual variance
and relative size. We follow Kadlec and McConnell (1994) and use cross-
sectional regressions, such as
20 See Fanto and Karmal (1997) for a recent survey of corporate financial officers from
overseas companies that listed their shares in the U.S. for the first time.
21 We regress the capitalization value of each firm cross-sectionally on a constant and the
value of the Datastream International World Index (where January 1, 1975, equals 100). The
relative market value is computed as the residuals from this regression.
22 Note that this estimation suffers from an error-in-variables problem. Due to the estima-
tion error in AAi, this would imply that the coefficient yi is likely biased to zero.
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Effects of Market Segmentation and Investor Recognition 1005
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1006 The Journal of Finance
erosctdfhkaiynl.
*indcatesgfh510prlv,y.
TableVI
A=(oE-2SIZ)*l/HRt+?,
ShareoldBs,nizfNwIu
asinTbleI.Mrktcompf(A)1987dKC4:
RegrsionfAbmaltuGLVdSz,
ICAP-0.1*76928 SIZE(10-9).826534
ISUE(10-6).435289*
PrelistngAbomaRuLd
Varible(1)234
R20.4%7598136 A(NSD)-2.3490716* A(MEX)-3.70265*49 A\-0.241*67385 Consta0.15*243-976 curenyadU.SolmitsR2hjf-NwW(1987)nr whero-c2istdualvnfmIAPMgbp.y capitlzon(SIZE),hgesrdbHRf umyCAPaniz(ISUE)re thesamodlfrbingp(wk-521)+.Vv Abnormalexcstupdfigwk(0)IPM nromhetc
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Effects of Market Segmentation and Investor Recognition 1007
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1008 The Journal of Finance
these firms does matter. In both the prelisting and postlisting periods, none
of the coefficients are significant. However, in the listing period, the AMEX
and Nasdaq AA coefficients are significantly negative and the NYSE coeffi-
cient is significantly positive. If the NYSE is viewed as a more liquid market
than the AMEX or Nasdaq, then these results are inconsistent with the li-
quidity hypothesis of Amihud and Mendelson (1986). More likely, these re-
sults represent only an indirect test of the liquidity hypothesis at best and
should be interpreted with caution.
Finally, we examine the relationship between changing betas and share-
holder base, as captured by AXA. We repeat the four regressions described
above using either the change in local betas or the change in global betas as
the dependent variable. Results are presented in Table VIII. Coefficients are
generally not significant, but the signs on AA are positive, which implies
that the decline in local and global betas is positively associated with an
increase in shareholder base. To the extent that the decline in betas can be
interpreted as a lowering of the firm's cost of equity, we find evidence once
again consistent with Merton's investor recognition hypothesis. The only sta-
tistically significant results obtain for regression (4), which allows AXA to
vary by exchange. In the case of both local betas and global betas, the NYSE
coefficient is positive and the AMEX and Nasdaq coefficients are negative.
This finding suggests that the overall statistical insignificance may stem
from an averaging of the effect across exchanges: the lower betas, and po-
tentially lower cost of equity, derive primarily from the NYSE cross-border
listings. Again, the explanatory power of these cross-sectional tests is lim-
ited and results should be interpreted with caution.
V. Conclusions
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Effects of Market Segmentation and Investor Recognition 1009
onKadlecMC(194):
erosctdfhkaiynl.
*,indcatesgfh510prlvy.
TableVI
A=(f2SIZE)1/HRt+-,
ShareoldBs,nizfNwIu
Varible(1)234 RegrsionfChaLcldGbBtVSz,
A0.241936*57
R20.38%4697
Consta-0.327*968415
A(MEX)-15.934*720
A(NSD)-13.879*52
curenyadU.SolmitsR2hjf-NwW(1987) whero-,2istdualvncfmIAPMgbp.y listng),caprdumy(ICAPezSUETb.Mkof1987 period(wks+1t52).VablvmcznSIZE,hgHRf one-mthU.Syild)Cagscbrfp(wk521 ofalc/regin-mthEukyd),bx(DsIW WestimanIAPMrkodlgfxcu,(pB)
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1010 The Journal of Finance
listings which stem from the larger shareholder base and the greater liquidity
that these firms achieve upon listing in the United States. We show that a proxy
for a market incompleteness factor, which captures the impact of a heightened
level of investor recognition, is significantly related to the abnormal patterns
in the pre- and postlisting periods. This market incompleteness factor derives
from the incomplete information asset pricing model of Merton (1987). We also
offer evidence that the statistical importance of this increased investor rec-
ognition is sensitive to the listing location of the non-U.S. firm. Finally, a sur-
prising finding is that the postlisting decline of abnormal returns for these cross-
border listings is mitigated for those firms that raise capital at the same time.
This contrasts with the existing evidence on the long-run underperformance
of equity issuances via IPOs and SEOs in the United States, and poses an in-
teresting challenge for future research.
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Effects of Market Segmentation and Investor Recognition 1011
Appendix A-Continued
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