XXXXXXXXXXXXX

NON EXECUTIVE DIRECTOR

CEO with an International strategic outlook across Asia and Europe, including India and
China. Excellent relationship management and influencing skills across key
stakeholders in emerging Regulatory environment.
Recognised as a business leader and effective communicator who is able to enrol
colleagues and diverse teams to develop, create a vision and deliver the business plan.
Significantly impacted xxxxxxxxx UK and International profile and profitable revenue
streams.
Successful track record of diversifying distribution significantly and radically changing
the product mix to deliver revenue and profit flow. Expertise and experience of
influencing international independent distributors.
Significant experience of establishing and influencing JVs in India and China, and
extensive experience of being a NED on Indian and China boards.
Experience of sitting on Investment Fund boards.

BUSINESS STRATEGY
 Developed and successfully implemented business plan for new Investment
Company over initial reservations by Main Board Directors
 Developed and set up new investment businesses in Hong Kong and India
 Changed the culture of the business to be more commercial and customer focussed
 Established Indian JVs which is now the No1 private life and asset management
company in India
 ……
 ……
COMMERCIAL ACCUMEN
 Built a UK offshore business in Dublin from scratch to 12% market share in 4 years
 Built HK from scratch to be the No1 IFA investment company in 3 years
 Obtained buy-in from partners and the regulator for a turn round for China
 Turned round German, Austrian and Irish businesses, employing approximately 900
staff, during economic downturn
 Direct budget responsibility for £155m and a commission budget of £300m
 Year on Year met or exceeded targets from 2004, over 150% of target before
moving on to International
 Reduced the UK sales force from just over 3,000 to under 1,000 staff over 2 years
while doubling sales
RELATIONSHIP AND STAKEHOLDER MANAGEMENT
 Developed key relationships internally at XXXXXXXXXXXXXX and externally in the
market place.
 Strong intermediary relationships within the UK

CAREER PROFILE
XXXXXXXXXXXXXXXXX 1982- present
CEO, International 2007 – present
XXXXXXXXXXXXX is a leading provider of long term savings and investments to around
6 million customers worldwide.
Member of the Group Executive with overall responsibility for the non UK businesses in
China, India, HK, Germany, Austria, Singapore. Middle East and Ireland.
 Grew and developed the Group’s two JVs in India and China and wholly owned
businesses in Hong Kong and Europe.
 Established The Singapore and Middle East businesses
 Established International as a self-contained business unit
 Won board approval for a plan to diversify XXXX Group from being a UK centric
company

CEO, Europe 2003 - 2007

Responsible for over 900 staff which was reduced to 700 as we turned round the
German, Austrian and Irish businesses.
 Built up Wrap, mutual fund supermarket business and offshore businesses, all of
which had had structural issues which had to be addressed.
 Became a member of the Group Executive Committee reporting to the Group CEO.

MD, Sales 1998 - 2003

Responsible for 3,100 staff and a direct budget of £155m and a commission budget of
£300m.
 Produced and successfully implemented a plan to restructure sales and down size to
950 staff.
 Obtained buy in from the Main Board to implement radical changes to distribution
strategy.

Director, XXXXXXXXXXXXXXXXXXXX 1996 - 1998

 Managed all non investment staff
 Built and developed a successful team, which continued to succeed after move into
MD Sales role.
 Restructured the back office.
 Set up new businesses in Hong Kong and India.
 Lead strategic cultural change programme to create a more commercial and
customer centric business.
EARLY CAREER

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DEVELOPMENT AND EDUCATION

Development
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Education
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PERSONAL DETAILS
DOB xxxxxxxxxxxxxxxxxxxxxx
Interests xxxxxxxxxxxxxxxxxxxx
 FRED JONES

fred.jones@abcdef.com 020 1234 5678 (W) 07812 345678 (M)

BOARD DIRECTOR with an exemplary record having served in the banking industry for over 30
years.
Held senior leadership roles in two of Europe’s largest banking groups. Extensive experience,
specialising in Banking and Risk Management. Latterly, recognised as an expert in Cyber Security, in
particular understanding of the threat environment and mitigating strategies open to large corporate
businesses.

Developed and established significant Stakeholder relationships with Regulators in UK, France and
Italy.
Proven track record in building motivated, driven and committed teams who are fully engaged, aligned
with the drive to be the best risk division in the world.

BUSINESS TRANSFORMATION
■ Successfully managed the turnaround of XXXX XXXX post acquisition of XXXX in 2009,
from loss making to £Xbn profits and £Xbn dividends in 20XX. Full exit of the XXXX XXXXX
completed in 20XX following their bailout and XX% participation in the Group at point of
acquisition.
■ Created the XXXX XXXX Committee to meet regularly to address conflicts and blockers
across the whole organisation during the second phase of the Group’s strategy, which
completed the digitisation of XX main customer journeys to achieve ⅔ of the Group sales
through digital channels.
■ Centralised/restructured the investment of the group, by customer journeys, with dynamic
prioritisations aligned to the Bank of the Future strategy.

STRATEGIC DEVELOPMENT
■ Contributed to the overall strategy of XXXX XXXX Group through the definition of the Risk
Appetite aligned with the Group strategy.
■ Created overall strategy with the ‘risk in defence approach’ (‘attacking defense’) and
developed the nine behaviours required for the function to be successful.
■ Set up the governance structure/mechanisms to unlock/bust the blockers to the strategy and
determine the right pace of change in the group.

MERGERS, ACQUISITIONS, DIVESTMENTS

■ Managed turnaround of XXXXX XXXXX from loss making to c£Xbn profits in 20XX, post
its acquisition by XXXXX.
■ Post-acquisition of XXXXX and XXXXX and XXXXX and XXXXX, created XXXXX,
achieving £X.XXbn profits in 201XX Led the due diligence of the acquisitions and
integrated risk appetite and risk management of the acquired companies.

RISK MANAGEMENT/CYBER SECURITY

■ Successfully lead regional banking businesses in XXXXX,
■ Defined the risk appetite of the group for Cyber risks in 20XX, through a benchmark
exercise, that has positioned the Group at the top of the industry in Cyber risk.
■ Led in the industry the management of Operational Resilience risks in 20XX, through
the implementation of a ‘5 pillars’ framework followed by other institutions.
■ Member of the XXXX XXXXX XXXX group for Cyber risks. XX
STAKEHOLDER MANAGEMENT
■ Developed excellent working relationships with Regulators and monetary authorities,
particularly in the UK, through proactive engagement and by steering the strategic alignment
of the group.
■ Designed the Conduct Strategy of the Group in 20XX, which aligned the Best Bank
for Customers strategy of the Group with the new conduct regulatory agenda.
■ Appointed as a member of the XXXXX Panel of the XXXX in 20XX.

CAREER SUMMARY

XXXXX XXXXX XXXXX 20XX - date

The largest XXXX retail and commercial bank with a market cap of c£XXbn, total assets of
£XXX0bn and XX,000 FTE.

Chief Operating Officer and Executive Director 20XX – 20XX

Chief Risk Officer and Executive Director 20XX – 20XX
Chief Risk Officer 20XX
■ Member: Board and Group Executive Committee
■ Attendee: Board Risk and Audit Committees

XXXXX XXXXX 19XX – 20XX

XXXXX XXXXX and XXXXX XXXXX, XXXXX XXXXX Boards 20XX – 20XX
Chief Risk Officer and Executive Director
XXXXX XXXXX, XXXXX XXXXX 20XX – 20XX
Chief Risk Officer
XXXXX XXXXX, XXXXX XXXXX 20XX – 20XX
Chief Risk Officer

EARLY CAREER

XXXXX XXXXX
Commercial Banking Division
Head Corporate Area 2002 - 2003
Regional Manager, Head of XXXXX 1998 – 2001
Regional Manager 1996 – 1997
Investment Banking
International Custody Department Manager 1995 – 1996
Structured Finance Assistant Manager 1993 – 1995
Corporate Finance Deputy Manager 1988 – 1993
Corporate Banking Division
Risk Analyst Chemical Sector 1986 – 1987

EDUCATION AND QUALIFICATION

Xxxxx Xxxxxx MBA Degree 19XX – 19XX

Xxxxx Xxxxxx Financial Management Degree 19XX – 19XX
Xxxxx Xxxxxx BSc, Industrial Chemical Engineering 1919XX – 19XX

PERSONAL
Languages: Xxxxx (Fluent) Xxxxx (Fluent)
Interests: Family, Sports and Music
 FRED SMITH
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Mob: Email: xxxxxxxxxxxxxxxxxxx@yahoo.co.uk

□ Influential senior leader and main board Director with a sustained record of innovation, success and
promotion. Has substantial P&L growth and delivery background
□ An inspirational leader and outstanding team member, who through a participative approach creates
fresh thinking and new possibilities
□ Ability to devise and execute industry-changing strategies to translate vision into achievement.
 Has powerful experience in major consumer, business and digital organisations who combine all three
through a b2b2c business model
□ Excellent communication, public speaking and networking abilities; used extensively to benefit his
organisation and industry
□ Winner of “Channel personality of the year” at the 2008 Channel Network Awards

COMMERCIAL ACUMEN
 Won the largest contract in the company’s history, a £1.5bn smart metering agreement to change
the UK energy industry.
 Led the creation of XXXXX from a blank sheet of paper to launch, a ground breaking joint-venture-
partnership to deliver £600m of incremental revenue over 5 years, funded from existing budget. In
year one delivered £22m of incremental billed revenue. (£65m in year two).

STRATEGIC THINKING
 Devised a bold strategy to grow the digital P&L, delivering growth in revenues of 35% and profit by
30% in first full year by transforming the portfolio and execution.
 Developed a strategy to grow data and mobile broadband connections. This resulted in delivery of
66% penetration of the voice base of value added services.
 Devised strategy, agreed cross functional accountabilities and delivered a industry first partner
revenue share commission scheme that delivered a £28m saving in partner commissions in its first
year. Also aligned channel behaviour to finding and retaining high value customers.

LEADERSHIP AND MANAGEMENT

 Devised a game changing strategy to grow the XXXXXXX P&L revenue dramatically and improve
customer satisfaction to 8 out of 10. Delivered 18% year-on-year revenue growth and achieved a
customer satisfaction score of 7.9. This was against the backdrop of
XXXXXXXXXXXXXXXXXXXXXXX going backwards by 3% on average.
 Led a team of 900 people, 400 channel partners, multi site retailers and 2 million customers.
Accountable for an annual Revenue target of £700million and OPEX budget of £85million.

BUSINESS TO BUSINESS PARTNERSHIPS

 Signed innovative and disruptive partnerships with major businesses which will deliver over £1bn of
incremental revenue to xxxxxxx UK in the next 5 years.
 Executed an innovative strategy to regionalize Business and develop Exclusive Partnerships with
the best resellers in the UK, leading to a 2.5% increase in market share with XXXXX becoming
number 1 in the SME market.

BOARD EXPERIENCE
 Non Executive Director of XXXXXX. Joined the board in 2012.
 Digital Director XXXXXXX Joined the board in 2013 and worked with the board to create
shareholder value and ultimately this was delivered through M&A, with a sale in 2015 which will
deliver a £10bn cash payment at a industry leading multiple.
 Non Executive Director XXXXXX. Joined the board in. Worked with the board to grow the business
by over 30% year on year and position the vehicle to grow in the fast growing mobile display
advertising market.
 EMPLOYMENT SUMMARY

XXXXXXXXXXUK Ltd 2005 – date

Digital and New Business Director 2013 - date
General Manager, Enterprise 2011 - 2013
Head of Business Sales (SME) 2009 - 2011
Head of Indirect Partners and Business Mobilisation 2007 - 2009
Head of Indirect Partners 2005 - 2007

XXXXXXXX Ltd 2004 – 2005

Head of Partner Delivery

XXXXXXXXXXXXXGlobal Plc 1992 – 2003

Business Improvement Director (Europe wide accountability) 2002 – 2003
Director: Business Chanel (Global accountability) 2001 – 2002
Director, Transformation and Partner Management 2000 - 2001
Director, Partner Sales & Operations 1998 – 2000
Head of Channel Sales & Operations 1996 - 1998
Manager, Third Party Channels 1994 – 1996
Sales Executive, Account Manager, Dealer Account Manager 1992 - 1994

EMPLOYMENT PROFILE

XXXXXXXX UK LTD 2005 TO DAT

Digital and New Business Director
2013 - date

Promoted to lead XXXXXXXXXXXXXXXXXXXXXXx digital and new business areas, encompassing

overall responsibility for a cross functional team of sales, marketing, strategy, product and digital people
as a main board director.

 Non-Executive Director of XXXXX, a joint venture between AA and BB to change the UK consumer
advertising, loyalty and payments market through mobile.

General Manager 2011 - 2013

Promoted to lead UK’s Enterprise business and £0.5Billion P&L encompassing overall responsibility for a
large cross functional team of sales, marketing, strategy, service, customer management and retention
teams.

Head of Business Sales (SME) 2009 - 2011

After 13 months in this expanded role promoted to lead UK’s Business Sales (SME) function as well as
the Indirect Partners team. Overall responsibility for a team of 250 people, consisting of sales,
operational, customer management and retention teams.

Head of Indirect Partners & Business Mobilisation:

Promoted to lead XX UK’s Business Mobilisation function as well as the Indirect Partners team.
Responsible for XX UK’s data sales target, managing an additional 54 Direct Sales heads, Solution and
Business Architects.

 Selected with 3 others via Director nomination and external assessment, to join the company’s
Management Development Program for very high potential leaders.

Head of Indirect Partners:

Headhunted in to lead XXX UK’s Partner business unit in September 2005. The team delivers >50% of
all new business customers for XX.
XXXXXXXXXX LTD 2004 – 2005
Head of Partner Delivery: (Additional global responsibility for Education & Training)
Technology, software and IT consulting company, successful in selling to the Telco sector. Experiencing
double-digit year on year revenue growth and a member of the Times top 100 growing technology
companies. Acquired by Amdocs.

 Promoted after 7 months with XXXXXX. Whilst retaining accountability for Partner Services, took
additional responsibility for XXXXXX’s Training and Education, a £2million global business unit
 Head of Partner Delivery: (Global accountability as part of the Services division)
 Leading a team of successful global Partner Service Managers reporting to the board
 Devised strategy and led partner development. Agreements being reached with the world’s largest
Systems Integrator’s (Accenture, IBM & HP) to exclusively choose XXXXX in their reference
architecture resulting in exponential growth in revenue through partners, exceeded $50million in
FY05. A 14% increase on FY04.

EARLY CAREER

XXXXXXXXXXXXXXXXXXXPlc 1992 – 2003

Business Improvement Director (Europe wide accountability) 2002 – 2003
Director: Business Chanel (Global accountability) 2001 – 2002
Director, Transformation and Partner Management 2000 - 2001
Director, Partner Sales & Operations 1998 – 2000
Head of Channel Sales & Operations 1996 – 1998
Manager, Third Party Channels 1994 – 1996
Sales Executive, Account Manager, Dealer Account Manager 1992 - 1994

PERSONAL DEVELOPMENT AND EDUCATION

□ Diploma in Higher Education University of Central England XXXX -XXXX

□ Coaching and Leadership Skills 2000 - 2008
(Talent Edge Leadership Development, Vision-Vital courses, Inner Game and Peak Performance
courses): Ashridge Management College (8 weeks)
□ XXX Talent Development Programme for high potential employees 2009 - 2010
□ Impact & Acceptability: BBC. (1 week) 2000
□ Management Communication and Negotiation Skills (Neuro-linguistic programming) (3 weeks)
□ Finance for senior decision makers: PriceWaterhouseCoopers. (1 week) 2002
□ Working with the Media delivered by journalist Anne Gurton. (1 week) 2002

PERSONAL DETAILS

Date of Birth:
Marital Status:
Interests: Spending time with the family
Hold a Private Pilots Licence
Have a black belt in Martial Arts.