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    Copywriting Secrets - Jim Edwards

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    shi88y1
    The document discusses research proposal purposes, components of a critical review, constructing a relevance tree, evaluating research quality using a relevance gap, and gathering information to select a research idea. It provides definitions and steps for exploratory, descriptive, and explanatory research, analyzing relationships in a system, comparing and contrasting options, making inferences from data, organizing subtopics hierarchically, and evaluating research outcomes.

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    Copywriting Secrets - Jim Edwards

    Uploaded by

    shi88y1
    2K views2 pages
    The document discusses research proposal purposes, components of a critical review, constructing a relevance tree, evaluating research quality using a relevance gap, and gathering information to select a research idea. It provides definitions and steps for exploratory, descriptive, and explanatory research, analyzing relationships in a system, comparing and contrasting options, making inferences from data, organizing subtopics hierarchically, and evaluating research outcomes.

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    The document discusses research proposal purposes, components of a critical review, constructing a relevance tree, evaluating research quality using a relevance gap, and gathering information to select a research idea. It provides definitions and steps for exploratory, descriptive, and explanatory research, analyzing relationships in a system, comparing and contrasting options, making inferences from data, organizing subtopics hierarchically, and evaluating research outcomes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Copywriting Secrets - Jim Edwards

    Uploaded by

    shi88y1
    The document discusses research proposal purposes, components of a critical review, constructing a relevance tree, evaluating research quality using a relevance gap, and gathering information to select a research idea. It provides definitions and steps for exploratory, descriptive, and explanatory research, analyzing relationships in a system, comparing and contrasting options, making inferences from data, organizing subtopics hierarchically, and evaluating research outcomes.

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    © All Rights Reserved
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    of 2

    Essay questions sample:

    Section # 3: Complete the following statements:


    Among research proposal Purposes:
    1. Exploratory research
    2. Descriptive research
    3. Explanatory research
    In considering the content of your critical review, you will therefore need:
    1. Analyzing components and relationships in a system
    2. Comparing and contrasting options
    3. Making inferences and interpretations from data

    To construct a relevance tree


    1. Identify the Main Topic or Objective
    2. Break Down the Topic into Subtopics
    3. Organize the subtopics into a hierarchical structure that determine which subtopics are
    more closely related and which are more subordinate.
    4. Assign Relevance or Importance to Each Subtopic
     The purpose of the SAMRT technique is to:
    Makes sure idea is Specific, Measurable, Achievable, Realistic and Timely

     Goldilocks test is a test to:


    To decide if research questions are either too, big too small, too hot or just right

     Business research goals. Business research is the planning, collection, and analysis of
    data relevant to business decision-making and the communication of the results of this
    analysis to management”.

     Sources of data collection: Primary sources, secondary and tertiary sources.

     To evaluate research quality, a researcher uses: Relevance Gap


     Characteristics of Knowledge collected: Existing, Credible, Reliable, Factual, Academic

     Write an account on evaluation of research in relation to using relevance gap.


    1. Identifying the Relevance Gap
    2. Defining Research Objectives
    3. Designing the Study
    4. Conducting the Research
    5. Evaluating Research Outcomes
     Explain in steps how a researcher gathers information to select an idea.
    1. Identify Research Interests
    2. Review Literature and Existing Research
    3. Brainstorm Ideas
    4. Evaluate and prioritize the generated ideas

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