th

Annual

9 2 ND

IN D ON ESIA
MA R KET IN G
CON VEN T ION

WEDNESDAY, 6 DECEMBER, 2023 THURSDAY, 7 DECEMBER, 2023

@ GLASS HOUSE, 8TH FL, THE RITZ-CARLTON JAKARTA, @ GRAND BALLROOM, 4TH FL, THE RITZ-CARLTON JAKARTA,
PACIFIC PLACE, 8.00AM – 5.00PM (GMT +7) PACIFIC PLACE, 7.30AM – 6.00PM (GMT +7)
BY INVITATION BY TICKET
DIPLOMAT COCKTAIL
@ ASEAN SECRETARIAT, MULTI PURPOSE ROOM, 9TH FL,
SPECIAL PERFORMANCE

JL. SISINGAMANGARAJA NO.70A, JAKARTA

6.00PM – 9.00PM (GMT +7) 7.00PM - 10.00PM (GMT+7)

ENTREPRE ENTER
VISION INSPIRATION CONNECT ACTION MARKETING
NEURSHIP INDUSTRY
TAINMENT

TWO-DAY GREAT BIG 5000+

UNLIMITED
CONFERENCE & CONCERT EXPERIENCE CONTENT CROWD

9
REGISTRATION:

https://bit.ly/mpc2024

Sponsors:

Strategic Partners Powered by

INDONESIA

Media Partners:

GROUP PACKAGE & SPONSORSHIP: 0811-1581-088

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Annual

DAY 1
9

Wednesday @ GLASS HOUSE, 8TH FL, The Ritz-Carlton Jakarta,

Pacific Place. Strategic Partners:

6 DEC 2023 8.00AM – 5.00PM (GMT+7) INDONESIA

8.00 - 9.00AM Registration and Networking

Opening Ceremony

AMF-ASEAN Caucus Declaration

Hosted by Roger Wang, ASEAN Caucus Lead, Asia Marketing Federation
9.00 - 10.15
Keynote Speech

HE Retno Marsudi
Minister for Foreign Affairs, Republic of Indonesia

ASEAN EM-Award: Indonesian Companies

by Philip Kotler Center of ASEAN Marketing
10.15 - 10.30 Coffee Break
Philip Kotler and Hermawan Kartajaya Thought Leading Books

10.30 - 11.00 Marketing 6.0: The Future is Immersive (the 12th title, available)
by Iwan Setiawan, co-author of Marketing X.0 Series
PHILIP KOTLER
HERMAWAN KARTAJAYA

EM-2: Reimagining Operational Excellence (the 13th title, next)

JACKY MUSSRY

11.00 - 11.30 ENTREPRENEURIAL

MARKETING-2

Reimagining
Operational Excellence
by DR Jacky Mussry, co-author of Entrepreneurial Marketing Series

11.30AM - 12.00PM Speaker 1: Transformative Collaboration

Lunch Break
12.00 - 1.00 Lunch Talk: INNER DEVELOPMENT GOALS (IDGs) for SDGs
by Y. W. Junardy (President of IGCN Indonesia) and Hermawan Kartajaya

Session/ ASEAN, The Next Engine of Growth

1.00 - 1.45 hosted by Prof Hooi Den Huan, Tri-Founder of Philip Kotler Center for ASEAN Marketing
featuring:

ASEAN’s Gen Z
1.45 - 2.05 Prompohn “Dee” Supataravanich
Associate Director, Hakuhodo Institute of Life and Living (HILL) ASEAN

Recognizing ASEAN 2024

2.05 - 2.25 by DR Zokhri Idris, Managing Partner Global Asia Consulting, Malaysia

2.25 - 2.45 The DENTISTE Story: Engaging Lisa ”BLACKPINK”

DR Sangsuk Pithayanukul, Managing Director, Siam Health Group Co., Ltd. Thailand

2.45 - 3.00 Coffee Break

3.00 - 3.30 The Future of ASEAN Gen-Z (feat. ID-Z finalists)
Panel Session: Future Marketing in ASEAN
3.30 - 4.15 Hosted by David Sehyeon, Chief Strategy Officer, NPCore, Inc., Korea
Li Wei, Country Manager at F-Commerce Indonesia, China
Nguyen Viet Khoi,PhD, President Institute for Skills Education and Creative Intelligence,Vietnam
Arlene P. Martinez, President and CEO of MyKartero, Philipine
Shinji Tanaka, Co-Author of Marketing Zen, Japan
Mahesh Agarwal, Co-Founder and Managing Director of Neurosensum, India

4.15 - 4.45
Why ZEBRA Business? by Stephanie Hermawan, Angel Impact Investor, ASEAN

4.45 - 5.15 China Tech for ASEAN by Tiger Cao, CEO, Kotler Marketing Group (KMG) China

Closing Speech

5.15 - 5.30 Closing Remarks

5.30 - 6.15 PM Leaving for ASEAN Secretariat (by Invitation Only)
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Annual

DAY 1
9

DIPLOMAT COCKTAIL @ ASEAN SECRETARIAT, Multi PURPOSE ROOM,

Wednesday 9th FL, Jl. Sisingamangaraja No.70A, Jakarta Strategic Partners:

6 DEC 2023 6.00PM – 9.00PM (GMT+7) INDONESIA

6.15 - 7.15 PM ASEAN Diplomat's Cocktail with Indonesian Snack & Wine
Hosted by Roger Wang (President of Marketing Institute of Singapore)

Welcome Speech Session

by Hermawan Kartajaya,
Founder & Chairman of MCorp, Republic of Indonesia

7.15 - 8.00 by Prof Syed Ferhat Anwar

President Asia Marketing Federation, People’s Republic of Bangladesh

by Pahala Nugraha Mansury

Deputy Minister of Foreign Affairs, Republic of Indonesia

ASEAN Annual Priority/ Campus Program by ASEAN Secretariat

8.00 - 8.15 Special Certificate Appreciation to Elim Chew & Arlene P. Martinez

Philip Kotler Center for ASEAN Marketing Awarding Ceremony:

8.15 - 8.30 Entrepreneurial Marketing Award 2023
Hosted by Prof Hooi Den Huan

8.30 - 8.45 Closing Remark with Performing Arts

by HE Bovonethat Douangchak, Ambassador of Laos to ASEAN

Inner Reflection
8.45 - 9.00 PM by Rossukhon Kusombut
CEO White Rabbit Management Co. Ltd
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Annual

DAY 1
2

Wednesday @ GRAND BALLROOM, 4th Fl, The Ritz-Carlton Jakarta,

Pacific Place Strategic Partners:

6 DEC 2023
INDONESIA
MARKET ING
CONVENTION 7.30 A.M – 10.30 P.M (GMT+7) INDONESIA

AM 7.30 - 08.45 Welcome, UNSTOPPABLE Networking, Engaging Experience (Welcome Hangout/WHO)

08.45 - 09.00 Marching Band Parade

Morning Plenary Session

09.00 - 09.15 Indonesia Raya
09.15 - 09.20 Opening Speech: My Universe
Indonesia Marketing Outlook 2024
09.20 - 09.50 by Hermawan Kartajaya, Founder & Chairman, MCorp
Jacky Mussry, DepChair, MCorp and CEO, MarkPlus Institute
Iwan Setiawan, CEO, Marketeers
09.50 - 10.20 Marketeer of The Year Indonesia 2023
10.20 - 10.30 Immortal Marketer Award 2023
10.30 - 11.00 UNSTOPPABLE Networking, Engaging Experience, Coffee Break (Morning Hangout/MHO)
Morning Breakout Session (MBS)
Ballroom 1A: HEAD ONE Ballroom 2: HAND Ballroom 3A: HEART ONE
Quality-Cost Synergy
Make Your Ads Work Smarter
in Driving Competitiveness Speaker 1 •Google +2
•Garuda Indonesia +2 (60 min)
Ballroom 1B: HEAD TWO Ballroom 3B: HEART TWO
AM 11.00 - 12.30 PM Superior Delivery
Philip Kotler/Hermawan Kartajaya Brands Going Viral
in Enhancing Satisfaction •dentsu +2
Thought Leading Book 13 (Q2, 2024)
•Pos Indonesia +2
EM-2:
Ballroom 1C: HEAD THREE Ballroom 3C: HEART THREE
Re-Imagining Operational Excellence
Service Innovation Jacky Mussry Omnichannel Wake-Up Call
in Improving Loyalty (30 min) •IKEA +2
•BTN +2
Inner Development Goals
UNSTOPPABLE Networking, for Gen Z-Business UNSTOPPABLE Networking,
12.30 - 1.15 PM Engaging Experience,
by: Y. W. Junardy,
Engaging Experience,
Hermawan Kartajaya & Stephanie Hermawan
Lunch Break (Like Father, Like Daughter)
Lunch Break
Public Company:
1.15 - 2.00 (Lunch Hangout/LHO) Entrepreneurial Marketing Award, (Lunch Hangout/LHO)
Investor Daily - MarkPlus, Inc.
Afternoon Breakout Session (ABS)
Ballroom 1A: HEAD ONE Ballroom 2: HAND Ballroom 3A: HEART ONE
Efficient Organization,
Effective Performance Gen Zs Aren't Millennials
•Telkom Indonesia +2 Speaker 2 •Hakuhodo +2
(60 min)
Ballroom 1B: HEAD TWO Ballroom 3B: HEART TWO
Delightful Customers,
2.00 - 3.30 Promising Growth
Rewriting Social Media Rules
Philip Kotler/Hermawan Kartajaya •YouTube •Tip Tip +1
•TikTok +2 Thought Leading Book 12 (Q4, 2023)
Ballroom 1C: HEAD THREE Marketing 6.0: Ballroom 3C: HEART THREE
Collaborative Stakeholders, The Future is Immersive
Powerful Society Iwan Setiawan Influencers: Nano is the New Mega
•Indihome •BAKTI +1 (30 min) •NOICE +2

3.30 - 4.00 UNSTOPPABLE Networking, Engaging Experience, Coffee Break (Afternoon Hangout/AHO)
Afternoon Plenary Session
4.00 - 4.10
UNPAD Luhung Project: Grand Launch

4.10 - 4.30 Ingat Sehat Ingat Kimia Farma

by Mellisa Astri, Director of Merchandising

Indonesia Industry Outlook 2024 - Association Panel

4.30 - 5.30
by Hermawan Kartajaya, Jacky Mussry, Iwan Setiawan

5.30 - 7.00 PM (Pre-Party Hangout/PHO)

7:00 - 10:00 PM The 15th