E Commerce

COURSE: NATIONAL DIPLOMA IN PROCUREMENT – YEAR 1
TASK: ASSIGNMENT
MODULE: E-COMMERCE
NAME: MAHAWA KAMARA
LECTURER: MR……………………………………….
DATE OF SUBMISSION:………………..
INTRODUCTION:
Electronic commerce or e-commerce (sometimes written as eCommerce) is a business
model that lets firms and individuals buy and sell things over the internet. E-commerce
operates in all four of the following major market segments:
 Business to business
 Business to consumer
 Consumer to consumer
 Consumer to business
E-commerce, which can be conducted over computers, tablets, or smartphones, may be

thought of like a digital version of mail-order catalogue shopping. Nearly every imaginable
product and service is available through e-commerce transactions, including books, music,
plane tickets, and financial services such as stock investing and online banking. As such, it is
considered a very disruptive technology.
E-commerce has helped businesses establish a wider market presence by providing cheaper
and more efficient distribution channels for their products or services. For example, the mass
retailer Target has supplemented its brick-and-mortar presence with an online store that lets
customers purchase everything from clothes to coffeemakers to toothpaste to action figures.
DISCUSSION:
E-commerce may not replace physical stores any time soon, but there is no question that it is
an increasingly popular trend for businesses to extend their offerings to stay visible and
competitive. Online store improves the process of commercial transaction for both businesses
and consumers in ways that cannot be matched by the physical shopping experience. Below
are just several of the key reasons why you should feel confident that investing in quality e-
commerce web design is sure to pay off:
The most obvious benefit of e-commerce is geographic flexibility. E-commerce allows you to
do business with customers from another country just as easily as with local customers. With
a physical store, your clientele is limited to those within driving distance. And often, even
when customers do live within driving distance, e-commerce will still be more attractive to
those who would prefer not to spend the time or money required to make the trip.
Also, your potential clientele is much larger on the Internet. The only barrier is attracting
customers to your website. Hiring a good e-commerce web builder who can help you enhance
your search engine visibility is the first step to removing this barrier.
Cost is another significant benefit of e-commerce. Not only is e-commerce less expensive
than a physical store, but it’s cheaper for your customers, too. Saving money that would
otherwise be spent on rent, utilities, employees, and other costs associated with maintaining a
physical store means that you can afford to sell your products at a greater discount online
than you ever could in a store.
Your initial investment in designing an online store will soon be recovered by the money you
will save and the increased sales you will earn from your larger clientele and 24/7
promotions. E-commerce is a win-win: Both more affordable and flexible for you and your
customers.
E-commerce also improves the business/customer relationship by opening more direct

channels of communication between business and consumers. E-commerce web design
creates a platform for customers to give immediate, direct feedback on products and customer
service, which allows businesses to respond more quickly and effectively to consumer
concerns. Being able to share their opinions and benefit from the knowledge of others makes
consumers happy. This is also another cost-saving benefit of e-commerce, giving businesses
valuable direct access to customers’ feedback for free. Again: e-commerce is a win-win for
customers and businesses alike.
The online platform of e-commerce also facilitates customer loyalty. Services such as email
newsletter subscriptions allow businesses to keep customers up-to-date and to reward them
with perks such as coupons for special discounts exclusive to subscribers. Customers will
appreciate the perks that come with being “in the know,” and will feel more loyal to
businesses that reach out to them in these ways.
Last but not least, benefit of e-commerce is the enhanced shopping experience. Because
online retailers are “open” 24/7, consumers can shop when they want, not just when your
store is open for business. Thanks to the search function, the shopping experience itself is
more efficient. Customers can find products just by doing simple search, saving them the
time and frustration of wandering aisles looking for a specific product.
Online store also facilitates comparative shopping. It provides customers with not only more
choices but also with more information about each option, and allows them to conveniently
compare products without driving from location to location. Customers thus leave the
transaction feeling more satisfied with their purchase, which makes them more likely to
return in the future.
E-commerce benefits both businesses and consumers. Because it allows businesses to cut
costs (and prices!) and improve customer service, while customers receiving a more
satisfying shopping experience. These make customers more likely to develop a sense of
loyalty to your business that will bring them back for future purchases. Expanding and
improving your business with an e-commerce website is the best thing you can do for your
business and your customers.

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E Commerce

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COURSE: NATIONAL DIPLOMA IN PROCUREMENT – YEAR 1

NAME: MAHAWA KAMARA

E-commerce, which can be conducted over computers, tablets, or smartphones, may be

E-commerce also improves the business/customer relationship by opening more direct

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