Chapter 6 E-Commerce

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.

Chapter 6, The Internet and World Wide Web

:Review Questions
What advantages does use of an extranet provide versus more -1
?.conventional methods of communication-over the phone, via fax, etc

.Using extranet, the information will be accessible across the specified network
It is easily accessible by everyone within the network who has their user ID and
.password
.It is faster than conventional methods of communication

What measures can you take to control access to the master production -2
?schedule so that only authorized customers may enter their data

To set a username/user ID and password so as to accessing the data. Only


.authorized users will be able to access the schedule

:Critical Thinking
What potential start-up issues may be involved in preparing your craft -1
brewery customers to use this new system? How will you overcome these
?issues

.Security issue or loss of data

Can you identify any other purposes for the extranet in addition to one- -2
?way communication of production schedules

.Provides security and an interface of online work


.Chapter 7, An Introduction to Electronic Commerce

:Review Questions
Provide a strong justification for creating a new B2B Web site for your -1
.firm

These are useful for connecting business partners and include the transaction
between two different businesses like manufacturers and wholesalers or
.wholesalers and retailers

In what ways would this new B2B Web site differ from a typical B2C Web -2
?site

.B2B includes transactions between two different businesses


B2C includes transactions performed between companies and the consumers
.or the customers

:Critical Thinking
The Web site design team believes that the firm's Web site should -1
incorporate a design and features similar to some of the best B2C Web sites.
What do you think this means? Can you offer some specific design ideas and
?features that should be included

B2C includes the transactions performed between the companies and the
consumers or the customers; the end users of the company are referred to as
.consumers or customers

What are some potential issues the team faces in implementing and -2
?operating this Website

.Attract new customers by managing old customers' interest


.The retailer should integrate conventional products with modern media
.Chapter 7, Introduction to Mobile Commerce

:Review Questions
What challenges can you expect in trying to set up and run a Web site with -1
?global appeal? How might you address these

Cultural, language, time and distance, infrastructure, currency, state, and


.regional challenges

What information do you need to capture from a customer in order to -2


?accurately and completely fill an order

.Customers' name details, mobile details, and address details

:Critical Thinking
What issues might come up in trying to deliver your product to customers -1
?in a foreign country

.Cost of shipping, method of shipping, and acquiring permission to ship

What after sales service issues might arise and how could you handle -2
?these

It is a type of service provided by an organization to the customers who


provide required information after buying a product. It helps in increasing the
.customers' satisfaction and interest
Chapter 7, Strategies for Successful E-Commerce and
.M-Commerce

:Review Questions
Define the basic functions that this Web site must perform in order to -1
meet the basic needs of the laundry service as well as attract and maintain
the interests of students. What are some things you might do to entice
?students to return time and time again to your Web site

.Obtaining general, financial information about the organization


.Learning the organization's social issues
Providing product testimonials or data or product improvements for a new
.product

What actions can you take to increase traffic and draw students to your -2
?Web site

These include meta-tags, use website traffic data analysis software, provide
.keyword rich content, and add new content

:Critical Thinking
Can you identify additional laundry-related services that might be added -1
to your basic wash, dry, and fold offering that would be attractive to
students? How could the initial Web site design allow for these potential
?opportunities

.Door-to-Dorm laundry services

What steps might you take to personalize the Web site so that the -2
?students feel welcome each time they visit
Students log on to the website after providing the personal information,
.account details, and payment details to access the website
Chapter 7, Technology Infrastructure Required to
.Support E-Commerce and M-Commerce

:Review Questions
What parameters might be used to measure the current performance of -1
?the Web site

.Uptime, and time to first byte

What are the pros and cons of having a third party host and operate your -2
?Web site

Ease of use, uninterrupted connection to the website, lack of availability, and


.cost efficiency

:Critical Thinking
Management is concerned that the migration to chip and-sign EMV cards -1
will increase the level of online consumer fraud. Do you have any ideas to
?combat this increase in fraud

Yes. Combat the increase in online customer fraud because of the migration to
.chip and sign EMV cards

What other potential risks and opportunities lie in the future of B2C -2
?e-commerce

It is the form of e-commerce through which Customers can directly deal with
an organization and can avoid intermediaries to sell their products directly to
.consumers
.Chapter 7, Review Questions

Briefly define the term electronic commerce, and identify six forms of -1
.electronic commerce based on the parties involved in the transactions

Organizing and conducting business with a customer in digital mode with the
.help of the internet
Business to Business (B2B) .1
Business to Consumer (B2C) .2
Consumer to Consumer (C2C) .3
Consumer to Business (C2B) .4
Business to Administration (B2A) .5
Consumer to Administration (C2A) .6

What is buy-side e-commerce and how does it differ from sell-side -2


?e-commerce

Organizations get the product from the manufacturers and sell those to the
.consumers, the actual end users

?What is disintermediation -3

.Lower the usage of middleman between the developer and the end user

What region of the world represents the world’s largest and fastest B2C -4
?market

The region that represents the world’s largest and fastest B2C market is the
.Asia-Pacific region

What are Web-influenced sales and what is a reasonable estimate of total -5


?Web-influenced sales
Accessing local shops through online marketing. More than 50% retail sales are
.digital
?What is the status of background checks on online gun sales -6

.There is no need to undergo a background check if you buy a gun online

.Identify three forms of e-government e-commerce -7

Three forms of e-government


Government-to-Business (G2B) .1
Government-to-Citizen (G2C) .2
Government-to-Government (G2G) .3

Three forms of e-commerce


Business-to-Business (B2B) .1
Business-to-Consumers (B2C) .2
Consumers-to-Consumers (C2C) .3

Why is the market for m- commerce in North America maturing much later -8
?than in other regions of the world

.Many North Americans are unfamiliar with mobile data services

Outline specific actions online shoppers can take to ensure that they are -9
.dealing with a legitimate and reputable Web site

Research retailers online to make sure that they are legitimate, and check
.whether the website is secure

.Identify six global issues associated with e commerce -10

Language issues .1
Service issues .2
Payment issues .3
Content issues .4
Economical issues .5
Technical issues .6
.What is an electronic exchange? Provide an example -11

Electronic exchange is the process of to transacting over the computer without


necessarily having to meet physically. Electronically people can exchange
.information and even goods

?What is market segmentation? What is its purpose -12

Market segmentation helps to understand customers and target people.


.Companies use this to focus their production on a specific audience

What is the difference between blind, premium blind, and premium -13
?networks for mobile advertising

Blind Networks combine advertisers, publishers, and impressions. Premium


Blind Networks are medium networks with business relationships to premium
publishers. Premium Networks are limited to a certain amount of premium
.advertisers and offer big brand advertising

What is meant by retargeting? What percent of all online shopping carts -14
?are abandoned

Retargeting is a type of technique that helps to recapture the interest of


.customers. 68.8 percent of online shopping carts are abandoned

.Identify three key Web site performance measures -15

Blog Article Performance .1


Call -to Action Performance .2
Landing Page Performance .3
What is a digital certificate? What is a certificate authority? What is the -16
Payment Card Industry security standard? What is the Transport Security
?Layer

.Digital authentication is a computerized type of distinguishing proof .1


Certificate authority is an element that issues computerized .2
.endorsements
The Payment Card Industry Data Security Standard handles marked .3
.master cards from significant card plans
The transport security layer makes sure about correspondence among .4
.customer and Server applications

Why is it necessary to continue to maintain and improve an existing Web -17


?site

Regularly updating and maintaining a website is crucial to ensuring that the


.site is running at full capacity

Identify the key elements of the technology infrastructure required to -18


.successfully implement e-commerce within an organization

Web store requirements .1


Internet .2
Web server software .3
Web server support .4

.Chapter 7, Discussion Questions

Identify and briefly discuss three reasons for the steady growth in B2C -1
.e-commerce

Organizations attract customers by promoting their products and increasing


.sales through online networks
Briefly discuss the status of online retailers collecting sales taxes on online -2
.sales

Organizations were just required to gather state deals on online buys in the
.event that they worked a physical store in the state

Identify and briefly discuss five advantages of electronic and mobile -3


.commerce

Provides easy store access .1


Attracts new customers .2
Creates new marketing channel .3
Helps with traditional retails sales .4
Growing market .5

Identify and briefly discuss the five stages consumers experience in the -4
.sales life cycle that must be supported by a successful e-commerce system

Awareness .1
Evaluation .2
Purchase .3
Product and support experience .4
Bonding .5

Identify and briefly discuss three key challenges that an organization faces -5
in creating a Successful e-commerce operation. What steps can an
?organization take to overcome these barriers

Key challenges
Absence of online verification of customers .1
Maintain customer loyalty .2
Customer service .3

Solutions
Services should send some verification code through SMS to validate the .1
.customer’s identity
By displaying the address, answering calls, and adding a live chat option on .2
.the website can help build trust among customers
Transparent and responsive, and to keep customers abreast of the situation .3
.as soon as possible

Briefly discuss three models for selling mobile ad impressions. What are -6
?the primary measures for the success of mobile advertising

Blind Networks, Premium Blind Networks, and Premium Blinds. Click through
.rate is the core reason for the success of mobile advertising

Discuss how you might go about increasing the amount of traffic to your -7
.Web site

.Website traffic can be increased by targeting a specific field in a market

What is personalization of Web pages? How might one go about doing -8


?this

Personalization of a web page gives priority to customers' area of interest and


.their desired content

Briefly describe the differences between a credit, charge, debit and smart -9
.card

.Can make purchases and transactions even without cash in hand

Identify and briefly describe three m commerce applications you have -10
.used

.Amazon, Alibaba, Ebay

Discuss the use of e-commerce to control spending on manufacturing, -11


.repair, and operations (MRO) of goods and services
.MRO holds the share of 40% in the company's total revenue

Outline the key steps in developing a corporate global e commerce -12


.strategy

E-commerce companies should have a productive website that is easy to


.maintain to achieve goals

.Chapter 10, Strategic Technology trend 3D Printing


.3D Printing, Additive Manufacturing

?What is Additive Manufacturing


Although the mainstream media and many in the industry use the two terms
interchangeably, additive manufacturing (AM) is the broader and more all-
inclusive term. It is commonly associated with industrial applications, like the
fabrication of functional prototypes. AM also involves end-use applications like
.the mass production of components
The term “direct manufacturing” has also been used to highlight tool-free AM
processes because objects are printed directly from CAD data. CNC (computer
numerically controlled) machine tools revolutionized many manufacturing
processes through digitization. Additive manufacturing promises to do the
.same

?What Is 3D Printing
3D printing is a process of building an object one thin layer at a time. It is
.fundamentally additive rather than subtractive in nature
To many, 3D printing is the singular production of often-ornate objects on a
desktop printer. In the early days of 3D printing, the market focused more on
consumer intent than industrial value. The term was understandably adopted
by the mainstream media when fused deposition modeling (FDM) first
appeared in the 1980s because the FDM process worked very much like a 2D
inkjet printer. Instead of a print head laying down a single layer of ink, the 3D
print head deposited multiple layers of build material typically delivered as a
thermoplastic filament. Upon completion of one layer, the print bed would
.drop incrementally to make room for the deposition of the next layer

Creative Destruction: 3D Printing's Impact on


.Manufacturing and Retail
3D Printing…..It WILL Affect the Supply Chain “In terms of impact on inventory
and logistics,” he says, “you can print on demand. Meaning you don’t have to
have the finished product stacked on shelves or stacked in warehouses
anymore. “Whenever you need a product,” he explains, “You just make it. And
that collapses the supply chain down to its simplest parts, adding new
”.efficiencies to the system
Those efficiencies run the entire supply chain, from the cost of distribution to
assembly and carry, all the way to the component itself, all the while reducing
.scrap, maximizing customization and improving assembly cycle times
Basically, Morris says, it tears the global supply chain apart and re-assembles it
.as a new, local system
The traditional supply chain model is, of course, founded on traditional
constraints of the industry, the efficiencies of mass production, the need for
low-cost, high-volume assembly workers, real estate to house each stage of
.the process and so on
.But additive manufacturing bypasses those constraints
D printing finds its value in the printing of low volume, customer-specific -3
items, items that are capable of much greater complexity than is possible
through traditional means. This includes hollow structures like GE’s fuel
.nozzles that would normally be manufactured in pieces for later assembly
This at once eliminates the need for both high volume production facilities
and low level assembly workers, thereby cutting out at least half of the
.supply chain in a single blow
From there, the efficiencies of that traditional model stop making sense, it is
no longer financially efficient to send products zipping across the globe to get
to the customer when manufacturing can take place almost anywhere at the
.same cost
The raw materials today are digital files and the machines that make them are
wired and connected, faster and more efficient than ever. And that demands a
.new model—a need to go local, globally

.3D Printing Within an Era System


3D printing has always been an interesting side technology. It’s now about to
.become a mainstream technology
Until recently, the majority of applications for this technology have been
.limited for several reasons
First, there simply isn’t enough history to bet the bank on commercial
manufacturing using 3D printers. The initial patent for fused deposition
modeling was issued in 1986, but it took nearly two decades for this
technology to proliferate into the laboratory. For most of its history, that is
.where this technology has remained
But 3D printing has been evolving rapidly over the past few years. That
evolution has occurred so quickly that most companies are afraid to stake their
future on it, at least so far. While carmakers already are creating 3D
prototypes, and NASA has announced plans make replacement parts in outer
space using 3D printers, these are still one or two steps away from commercial
.deployment
That’s not to say there are not commercial benefits, of course. Ford reported it
has printed more than 500,000 parts so far. The cost of a prototype is a few
thousand dollars and can be done in days, while a using other means would
.take four to five months and cost $500,000

.Made by: Ayman muammer abdo hasan

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