San Jose Community College

San Jose , Malilipot, Albay

PURPOSE COMMUNICATION PRELIMINARIES

Course Title: Purposive Communication

Unit: 3 units

Description:

Purposive Communication is about writing, speaking, and presenting to different audience and for various purposes.

Purposive Communication is a three unit course that develops students communicative competence and their cultural and
intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a
variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge skills, and insights that students gain from this course may be used in their other academic
endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written audio-visual
and /or web-based output for various purposes.
Learning Outcomes:

At the end of the course, the students should be able to:

Knowledge:
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expression, and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.

Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audience in local settings using
appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expression and gesture
4. Write and present academic papers, papers using appropriate tone, style, conventions, and reference styles

Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world
Course Outline And Time frame
Week Topics
1 Communication process, principles and levels
2 Diagrams/graphic representations of the basic models of communication

1 Forms of communication
Verbal and non-verbal communication
1 Local and global communication
3 Evaluating messages and /or images of different types of text reflecting different cultures
1. What is the message?
2 2. What is the purpose of the message?
3. How is the message conveyed by the text and/or author?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?
3
7-
10
11-
16

Wee Learning Outcome Topics Methodology Resources Assessment

k
1  Describe the  Communicatio  Lecture and  Manila papers Quizzes and seatwork on
nature n process, class  Text from newspapers,
identifying
and elements of communication(e.
 Elements, and principles and discussion magazines (e.g. sender, message, channel receiver,
functions of ethics on  Jesus Perry L. Caudilla and Jackielou
verbal and non- elements E. Cansancio (Copyright 2019)
verbal and types Purposive Communication
communication of Published by: Books Atbp.
in various and communica Publishing Corp.
multicultural tion.
contacts  Group
work on
identifying
elements of
communica
tion in
various text

1  Explain how  Communicatio  Class Jesus Perry L. Caudilla and Jackielou E. Reaction paperand
cultural n and discussion Cansancio (Copyright 2019) Purposive discussion forum on the
issues affects Globalization of essay Comminication impact of globalization
communicati “The Flight Published by: Books Atbp. Publishing on how people
on from Corp. communicate and vise-
 Appreciate Conversatio versa.
the impact of n”
communicati
on on society
and the
world
  Determine  Local and  Lecture and  Manila paper  Quiz and seatwork
2-3 culturally Global class  Films or videos showing different on using culturally
appropriate communicatio discussion speakers from various regions appropriate terms,
terms, n in on using communicating in a multilingual expressions, and
expressions, multicultural culturally setting images :
and images settings appropriate  See TED talk “Pop culture in the Varieties and registers of
(sensitivity to terms, Arab world language.
gender , expressions  Ma. Antonieta G. Zoleta  Research and
racem, class  Varieties and and images, DR. Eva Marie C. Dugyon and etc. report on various
etc.) registers of varieties Purposive Communication cultural and
 Adopt spoken and and Published by: MINDSHAPERS intercultural modes
culture and written registers of CO>><INC. of
intercultural language language communication(e.g
awareness  Class . words/gestures
and discussion used in a particular
sensitivity of cultural region or country
com. of appropriate to show respect)
ideas. ness in and/or various
communica issues in
ting as communication
tackled in (e.g. use of
film/video politically correct
 Exercise on words in todays
using world; gender
culturally sensitivity through
appropriate language.
 ness terms
and images.
 Evaluate  Evaluating  Manila paper  Discussion forum
4-5 multimodal messages  Authentic texts about cultural on the evaluation
text critically and /or sensitivity from various media(text of multimodal text
to enhance images(e.g. messages; emal messages; social and other
receptive pictures, media message; newspaper, messages. Using
(listening, illustrations of magazine and journal article; print Various media such
reading, different types and electronic advertisement) as email, social
viewing) of texts  See sample: media ,print and
skills reflecting https://www.kwintessential.co.uk/c electronic
 Convey ideas cultures ultural-services/articles/cultural- advertisements
through oral, (regional, sensitivity.html
audio-visual, Asian,  Rommel B. de la Cruz, PhD, EdD
and /or web- western, etc.) (2019)
based  1. What is Purposive Communication in Global
presentation message? English published by Books Atbp.
s for  What is the Publishing Corp.
different purpose of the
target message?  Ma. Antonieta G. Zoleta and etc.
audiences in  How is the (2018) Purposive Communication
local and message Published by MINDSHAPERS CO.,
global setting conveyed by INC.
using the text
appropriate and/or image?
registers.  Who is the
 Adopt target
 awareness of audience of
audience and the message?
context  What other
ideas. ways of
resenting the
message are
there?
7-8  Convey ideas  Communicatio  Lecture and  Manila paper  Oral audio-visual
- through oral- n aids and class  The research presentation . and or web based
visual, and strategies discussion  Text video/audio clips from from presentation s to
/or web- using tools of on various sources. promote cultural
based technology. preparing various (e.g.
presentation audio visual respect for
s for and web- elders , )
different based
targets and presentatio
audiences in ns
local and  Group work
global and class
settings using discussion
appropriate on
registers identifying
problems
with the
research
Presentatio
n.
9-8  Convey ideas
through oral,
audio-visual ,
and /or web
–based
presentation
for different
target
audience