PURPOSIVE

COMMUNICATION
GEN ED 001
PURPOSIVE COMMUNICATION
________________________

Printed by:
Languages and Literature Department
College of Arts and Sciences
Eastern Visayas State University, Tacloban City
Philippines 6500
August 2020

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Copyright © 2020

All rights reserved. No part of this module may be reproduced, distributed, or transmitted in any form or
by any means, including photocopying, recording, or other electronic or mechanical methods, except in the
case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by
copyright law.

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 Table of Contents
COPYRIGHT ii
TABLE OF CONTENTS iii
COURSE DESCRIPTION iv
COURSE LEARNING OUTLINE v
PREFACE vi
ACKNOWLEDGEMENT vii
MODULE 1:
INTRODUCTION 01
LESSON 1: Communication Process, Principles And Ethics 02
Types of Communication 06
Principles of Communication 08
Basic Components of a Communication Process 09
Barriers to Communication 10
Communication Ethics 11
LESSON 2: Communication And Globalization 13
Communication and Globalization 14
The Role of Research in Globalization 15
How to Communicate Effectively in a Global Society 18
LESSON 3: Local And Global Communication In Multicultural Settings 21
Intercultural Communication 21
Barriers in Intercultural Communication 21
Cultural Awareness and Sensitivity Guidelines in Communication 22
LESSON 4: Registers And Varieties Of Spoken And Written
Communication 24
Registers in English 24
Types of Linguistic Registers 24
Varieties of English 25
LESSON 5: Evaluating Messages And Images On Various
Sorts Of Texts In View To Cultural Diversity 28
Evaluating Messages and Images on Various Sorts of Texts
in View to Cultural Diversity 30
Understanding Various Sorts of Texts 30
Lesson 6: Communication Aids And Strategies Using Tools Of Technology 35
Web-based or Online Presentation 36
REFERENCES 41

TABLE
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OF CONTENTS
 Course Description

Purposive Communication is about writing, speaking, and presenting to

different audiences and for various purposes.

Purposive Communication is a three-unit course that develops students’

communicative competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating
effectively and appropriately to a multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge skills, and insights that students gain from this
course may be used in their other academic endeavours, their chosen disciplines, and
their future careers, as they compose and produce relevant oral, written, audio-visual
and/or web-based output for various purposes (CMO 20 s2013).

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 Course Learning Outcomes
The course aims to:

Describe the nature, elements, and functions of verbal and non- verbal communication
in various multicultural context

✓ Explain how cultural and global issues affect communication

✓ Determine culturally appropriate terms, expressions and images
Knowledge ✓ Evaluate multimodal texts critically to enhance receptive (listening, reading,
viewing) skills
✓ Summarize the principles of academic text structure

✓ Convey ideas through oral, audio- visual and/or web- based presentations for
different target audiences in local and global settings using appropriate registers
✓ Create clear, coherent and effective communication materials
Skills ✓ Present ideas persuasively using appropriate language registers, tone, facial
expressions and gestures
✓ Write academic papers using appropriate tone, style, conventions and reference
style

✓ Adopt cultural and intercultural awareness and sensitivity in communicating ideas

Values ✓ Appreciate the differences of the varieties of spoken and written language
✓ Appreciate the impact of communication on society and the world.

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 Preface
This module aims to answer the need of our learners for a quality education in
the new normal amid pandemic. Thorough discussions for the various topics and
activities were made to ensure quality learning through modular approach. An enabling
activity is provided to motivate the learners and serve as a springboard for the topic. The
read and learn portion elucidates the topic at hand so learners will have the scaffold for
the activities that will follow. A series of activities follows to test and apply what they
have learned. The feedback/ reflection portion in turn will let the instructor know how
the learners fare in the given topic.

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 Acknowledgement

This endeavour was made possible by the faculty members handling Purposive
Communication from the General Education Department and the Languages and
Literature Department who collaboratively work to come up with a module to ensure
that quality education will not be sacrificed in the midst of changes in the academe
brought by the pandemic.

This has come to fruition with the support of the dean of College of Arts and
Sciences, Dr. Fatima Socorro M. Quianzon and the heads of the aforementioned
departments, Prof. Sarah Cajipo and Dr. Glenda B. Tupaz for their constant reminder
and prodding to come up with the best for our learners to continue educating them

To the Holy Triune God for the gift of knowledge, for with Him, everything is
possible.

The Authors

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 Module 1

INTRODUCTION

Communication plays an important role in order for human to survive. There

is a need for people to communicate in order to achieve what is needed and wanted
to accomplish. For example, for babies to be fed or changed, they communicate thru
crying thus this alerts their parents check to on them and give what they need. On the
other hand, a teacher may use his mobile phone to send emails to his students
reminding them of their projects. In both cases, the baby and teacher depend on
communication for them to accomplish their ends.

Module 1 covers six lessons. Lesson 1 will cover communication process and
a thorough discussions of the principles of communication as these are blended with
communication ethics. While Lesson 2 contains an in-depth lecture on
communication and globalization. These two underlying foundations were fused to
describe the development of communication in the twenty first century. On the other
hand, Lesson 3 will discuss topics on local and global communication in multicultural
settings. Lesson 4 contains a detailed discussion on varieties and registers of spoken
and written language while Lesson 5 concerns on evaluating messages and/or images
of different types of text reflecting different cultures. Lastly, Lesson 6 will discuss
the communication aids and strategies using tools of technology.

In this module lays the foundation for effective communication skills which
are important in order for one to achieve a successful life.

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 LEARNING OUTCOMES

After the lesson, students are expected to:

✓ Explicate on the communication process

✓ Devise contextual schemes to alleviate communication barriers

✓ Substantiate on the impact of globalization on how people communicate

✓ Present an Infographics about globalization and communication

✓ Write a reaction paper about intercultural communication; and

✓ Create a video log that will creatively discuss registers and varieties of

English

LESSON 1: COMMUNICATION PROCESS, PRINCIPLES AND ETHICS

ENABLING ACTIVITY

Write your ideas about communication and construct a short definition by using
the words you used in the semantic web.

COMMUNICATION

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 SELF-ASSESSMENT

Take a self-assessment on How Good is your Communication Skill. Access the test
using this link: https://www.mindtools.com/pages/article/newCS_99.htm
Take a screenshot of your score and its interpretation. Send it to the FB Group
messenger.

READ AND LEARN

Communication has been man’s tool to better understand the world, to share
notions and thoughts about nonsense and relevant topics as well. Now, let us try
to discuss the nature of communication

https://www.slideshare.net/ChristineJoyBlabagno/nature-and-process-of-communication-76997789

https://modotupohexyce.jkaireland.com/the-nature-of-communication-35285wk.html

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People Communication is a process Generally defined as the
communicate to
whereby people create and exchange of thoughts, ideas,
address certain
transmit meaning through the concepts and views between
purposes. To do this,
exchange of verbal and nonverbal two or more people.
meanings must be
messages in particular context.
clear so as not to
create ambiguity in
the communication
process. Now let us
try to look at the
levels of language in
communication.

Communication and the levels of language

Communication and language are inseparable. Through language, you are

able to put together your thoughts through words. You use language to
communicate like sharing ideas, expressing feelings, transferring thoughts, and do
others.

The two levels of language are denotative language (DL) and connotative
language (CL). The former refers to the dictionary meaning of a word or its lexicon
while the latter refers to the suggestive meaning of a word or its metaphoric
meaning. Metaphoric because it stands for something else based on its usage in
certain contexts. The example below explains the distinction:

1. She looked up and saw that the heaven is

dim.
2. She looked up and saw her heaven.

In sentence (1) heaven may refer to the sky or its DL meaning whereas in
sentence (2), heaven may mean happiness or its CL.

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 It is important that an individual knows the context of the language so that
understanding will be successfully achieved in certain conversations or discourses.
Both the DL and CL are important in any communication. These levels of language
make you understand certain communicative contexts. Communication and
language are intertwined. Again, these are the levels of language in
communication. Later, in our discussion, the types of communication will be given
emphasis.

TASK TIME

Will you be able to identify DL and CL? Let’s see…

A. Directions: Write CON for CL and write DEN for DL on the space
provided for each item below.
__________ 1. Every man has his dreams.
__________ 2. He is the man of his dreams.
__________ 3. The table is set for dinner.
__________ 4. The table is now ready for the presentation of nominees.
__________ 5. The flowers can now be harvested.
__________ 6. You are a flower no one can resist.
__________ 7. The ink is colored red.
__________ 8. This ink, my expression, I can’t forget.
__________ 9. She chaired the meeting.
__________ 10. The chair broke its leg.
__________ 11. C19 scare has blacken hopes for many.
__________ 12. He wears black PPE that added scare to the child who saw
him.
__________ 13. The veggie cases are empty.
___________ 14. To date, we see globally flickering cases of COVID 19
___________ 15. The global pandemic makes me sick.

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 Dyad Exercise.

Choose a partner. Exchange thoughts on an experience you had during

the Enhanced Community Quarantine (ECQ) brought about by the COVID-19
pandemic. Then share to the class what you discussed. You will have to take
turns sharing your partner’s experiences. Use third person point of view. Use
the past tense. Take a screenshot of the script and post it on our FB group as
comment.

Types of Communication
Communication is an important aspect in human life, it is an avenue
where they can exchange their thoughts and ideas to build a better relationship.
There are various ways how people can communicate successfully.

COMMUNICATION

VERBAL NON VERBAL WRITTEN VISUAL

Communication involves the exchange of ideas, feelings, perceptions or

even command between two or more people with an intention of understanding
each other. There are four types of communications as follows:

Verbal Communication is a way of transmitting ideas or messages

through word symbols via orally. This involves a face to face interaction, phone
conversation, meetings, and speeches or even in conferences and seminars. It does
not only limits to one on one communication, but it also applies to multiple
receivers.

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 Non-Verbal Communication on the other hand means sending messages
to a receiver using other means other than spoken language. This uses but not
limited to glance, gestures, facial expressions, and eye contact among others.

Written Communication involves the use of text or words encoded or

hand-written through a form of a memo, letters reports, on-line chats, short
messages or SMS or electronic emails.

Visual Communication uses images, graphs, charts, logos or maps to

convey ideas or messages.

The discussions above show us the different ways by which we

communicate. Remember that we communicate through words (verbal) through
tone (para verbal) and through our expressions and gestures. In business, the least
that we use is verbal but the most is non-verbal while in-between, we use para-
verbal.

How We Communicate
VERBAL=7%
Words (what we say)

PARA-VERBAL=38%
Tone (how we say it)

NON-VERBAL=55%
Our expressions and
actions

Verbal Para-verbal Non-verbal

https://www.tuko.co.ke/285464-types-communication-skills-business.html

WATCH THIS!

https://youtube/d0UlZmRBT7I

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 TASK TIME

Read the article entitled “Why CHED cannot move opening of classes
similar to DepEd”. With a partner, write a one-page personal letter to the CHED
Commissioner Prospero De Vera about your feelings on the news. You may
check the article at this website
https://www.cnn.ph/news/2020/8/14/ched-move-opening-of-classes.html.

Legend: Rubrics

5 = Very Good Written Communication Rubric

4 = Good 5 4 3 2 1 Score

3 = Acceptable Organization
2 = Needs Coherence
Improvement
Content
1 = Unacceptable Total Score

Principles in Communication
These principles are interconnected and vital for an effective
communication.
These 7 Principles
will help make
communication
more informative
completeness
and effective. This correctness
will also help one
gain a positive effect
when
courtesy conciseness
communicating. It
will serve as a guide
in the practice and
concreteness consideration
will aid in the
improvement of the
communication clarity
skills.

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 Basic Components of a Communication Process

ENCODE DECODE

MEDIUM

SENDER RECEIVER

BARRIER
DECODE ENCODE

In the communication process, it requires a sender, message, the medium

of communication and the receiver. The encoder conceptualizes the message

while the decoder interprets it. The feedback component gauges whether or not

the communication was successful or a failure.

The communication process involves elements as follows:

❖ Sender is the speaker or source of the message

❖ Encode is the process of transferring the message from the sender

❖ Message is the idea or information

❖ Medium is the means of delivering the message

❖ Decode is the process of interpreting the message

❖ Receiver is the recipient of the message

❖ Feedback is the response or reaction of the receiver

Barriers are the interference in the encoding or decoding of the message.

This affects the clarity and understanding of a message.

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 Barriers to Communication

Crucial to understanding communication are the barriers which may

impede understanding between interlocutors, or between and among individuals

in a communicative context. These are categorized as organizational barriers,

individual barriers and others

https://thebusinesscommunication.com/types-of-communication-barriers/

A better grasp of these barriers can help us somehow alleviate problems

that may arise if these were not considered. Further, these, too, can help us counter

and prepare for whatever barrier may arise given certain situations.

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 TASK TIME

Identify five situations at home or at school (online setting) where the

communication process takes place. Identify the elements of communication

and write your answers on the table and submit it via email.

CONTEXT SENDER- MESSAGE CHANNEL BARRIERS

RECEIVER
Example: School How to avail Via FB Live Noise,
Online FHE officials- the FHE Intermittent
orientation parents, internet
students connection, no
load

Communication Ethics

❖ Uphold Integrity is being honest with your opinion and an accurate judgement.

❖ Value diversity and respect means being considerate with the different beliers,

status, affiliations and privacy of others.

❖ Respect Freedom of Expression is being careful of what and how words are

said.

❖ Encourage access to communication means giving others the opportunity to

express their ideas and feelings.

❖ Be unbiased is being fair and just. Accepting opinions and views of other people

without being biased.

❖ Be accountable of your actions is being responsible of your actions.

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 TASK TIME

Create a vlog about the importance of practicing ethics in

communication. Present its pros and cons. Post your output in the class group
page.

MAIN TASK

Deliver a speech following the Process of Communication while

applying the different principles of effective communications and ethics.
Rubrics
Vlog and Oral Presentation Rubric

Legend: 5 4 3 2 1 SCORE
5 = Very Good
Organization
4 = Good
Content
3 = Acceptable Materials
2 = Needs Delivery
Improvement
Presentation
1 = Unacceptable Total Score

WATCH THIS!

https://www.youtube.com/watch?v=xr1q-uBtIH4
What insights did you gain and how can you consequently apply them to
your personal life to improve your communication skills?
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