UNIVERsIDAD GALILEO

IDEA CEI: X[PKRDHIØL GDFIFKC

Nombre de Ia Carrera: Fihklhidturd kl ]khlcfcgíd y Dmeilistrdhiøl mk Keprksds

Curso: Hcekrhic Kfkhtrølihc

Tutor: Rcekc Rcbkrtc, Mk Pdz Djquí

Investigación 2

Iumno: GeImer Leobardo saIazar

Acosta Carné: 19002003

Fecha de entrega: 02 mk |dgcstc mk 2020

semana 4
TABLA DE CONTENIDO
INTRODUCCION....................................................................................................... 4
1. Eedios de Pago Dinero EIectrónico o DigitaI....................................................... 2
d). ¿Tué ks3..................................................................................................................2

b). ¿Høec sk utifizd3.....................................................................................................2

h). Prcvkkmcrks kl Iltkrlkt...............................................................................................8
m). Ecmdfimdm c mklceildhiøl mkf acredtc....................................................................5
2. PubIicidad en Internet y Redes sociaIes............................................................... 5
d). ]ipcs mk pubfihimdm kl iltkrlkt....................................................................................1
4. Kedif edrjktilg..........................................................................................................1
2. Bdllkr.....................................................................................................................1
8. Pcp-up....................................................................................................................7
4. Pubfihimdm kl eøvifks................................................................................................>
5. Pubfihimdm kl rkmks schidfks y pfdtdacreds clfilk......................................................9
b). [sdlmc Adhkbccj hcstcs y acreds.........................................................................40
h). [sdlmc ]wittkr hcstcs y acreds...............................................................................44
m). Ctrds Cphiclks kl fd Rkm......................................................................................42
3. seguridad en Ia red................................................................................................ 48
d). Ekhdlisecs mk Prkvklhiøl.......................................................................................48
b). Aulhiøl mkf dltivirus y dlti Xpywdrk......................................................................44
h). Dfgulcs Dspkhtcs pdrd Hclchkr................................................................................44
PH Zcebik.................................................................................................................44
Pnisnilg....................................................................................................................45
Xpie.........................................................................................................................45
Xpkdr Pnisnilg.........................................................................................................45
Rdlscewdrk...............................................................................................................45
Xpde........................................................................................................................41
Xhde........................................................................................................................41
m) Prilhipdfks Kstdads kl fds Rkmks Xchidfks, Hdrdhtkrístihds ]khlcfcgíds. Xcatwdrk.
......................................................................................................................................41
4. Filjs ardumufkltcs.................................................................................................47
2. Xupukstcs prkeics..................................................................................................47
 8. Pnisnilg................................................................................................................47
4. Milkrc aähif..........................................................................................................4>
5. Adfsds cakrtds......................................................................................................4>
CONCLUsIÓN............................................................................................................ 49
RECOMENDACIONEs............................................................................................ 20
BIBLIOGRAFÍA........................................................................................................ 24
 INTRODUCCION:

D hcltiludhiøl, sk prkskltd fd ilvkstigdhiøl mk trks tkeds mk iepcrtdlhid,

fcs ekmics mk pdgc/milkrc kfkhtrølihc, hcec sk utifizdl huäfks scl fcs prcvkkmcrks
quk ndy kl iltkrlkt, fds ecmdfimdmks c mklceildhiclks mk acredtc kth. Pcr fc hudf
sk vk iepcrtdltk trdtdr ul tked quk mk fd eised edlkrd vd mk fd edlc hcl fcs
ekmics mk pdgc migitdf y kstdecs ndbfdlmc mk fd pubfihimdm kl iltkrlkt, sk
prkskltdl fcs tipcs mk pubfihimdm quk kxistkl, fcs ekhdlisecs utifizdmcs, fcs hcstcs
quk kstcs rkprkskltdl y fcs bklkaihics quk ctcrgdl hdmd uld mk kffds, pcr úftiec, sk
prkskltd fd skgurimdm kl fd rkm, fcs ekhdlisecs quk pcmkecs utifizdr hcec eétcmc
mk mkaklsd pdrd dfgulcs

edfwdrk, spde c Pnisnilg quk ncy kl míd kxistkl kl hdsi tcmds fds pägilds wkb.
Kl fcs úftiecs tikepcs nkecs vistc quk fd tkhlcfcgíd hdmd vkz dvdlzd, y hcl
kffc euhnds mk fds dhtivimdmks quk rkdfizdecs sk vdl dutcedtizdlmc, hcec pcr
kjkepfc kf hceprdr hcl milkrc aísihc ks dfgc yd ‖pdsdmc mk ecmd―, fc quk dncrd sk
utifizd ks kf milkrc kfkhtrølihc c migitdf quk ks fc eisec quk kf pdgc mk dfguld hceprd
dmquirimd pcr ekmic mkf Iltkrlkt. Pdrd pcmkr rkdfizdr mihnds hceprds mkbkecs
hclchkr fcs bklkaihics quk lcs trdk kf ndhkrfc y fds mksvkltdjds. Hcl rkspkhtc d fd
pubfihimdm ncy kl míd sk ndhk eäs pcr víds kfkhtrølihds (iltkrlkt) quk kl vdffds
pubfihitdrids yd

quk mk kstd acred sk ffkgd d eäs púbfihc mk acred edsivd.

Fd pérmimd mk ilacredhiøl kl fd rkm y fd ilakhhiøl pcr ekmic mk virus d
lukstrcs mispcsitivcs hdmd vkz scl eäs keilkltks pcr fc quk ks iepcrtdltk sdbkr
høec prkvklir kstds dekldzds mk fcs mkfilhukltks hibkrlétihcs.

4
 1. Medios de Pago Dinero EIectrónico o DigitaI.
a). ¿Tué es3
Kf milkrc kfkhtrølihc (tdebiél hclchimc hcec k-eclkc, kakhtivc kfkhtrølihc,
eclkmd kfkhtrølihd, milkrc migitdf, kakhtivc migitdf c eclkmd migitdf) sk rkaikrk d milkrc
quk, c bikl sk keitk mk acred kfkhtrølihd, d trdvés mk fd utifizdhiøl mk uld rkm mk
crmkldmcrks, Iltkrlkt y sistkeds mk vdfcrks migitdfekltk dfedhkldmcs hcec kf hdsc
mkf Bithcil, ks ul ekmic mk pdgc migitdf kquivdfkltk mk uld mktkreildmd eclkmdl kf
hudf su cbjktivc ks kf iltkrhdebic pkrc mk acred migitdfZ HI]D]ICL Wij204 Vl 4088 U.

b). ¿Cómo se utiIiza3

Kf milkrc kfkhtrølihc, kl su skltimc eäs depfic y hclchimc, aulhicld hcec
ekmic mk pdgc virtudf, pkrc quk sk kxprksd y rkspdfmd kl ulimdmks eclktdrids
hceulks (kurcs, møfdrks, kth.). Dmkeäs, pukmkl trdlsacredrsk kl milkrc .

Pcr kjkepfc, si tklkecs uld tdrjktd mk Mébitc mk 4.000 Tuktzdfks, sdbkecs

quk nkecs mkpcsitdmc prkvidekltk ksk ecltc y pcmkecs utifizdrfc kl trdlsdhhiclks
ndstd hubrir ksk ecltc. Dsieisec, si lcs mdl uld tdrjktd mk hrémitc mk 8.000
Tuktzdfks, tklmrkecs quk fukgc pdgdr ksk ecltc, eäs fcs iltkrksk quk lcs hcbrkl,
tcmc kxprksdmc kl Tuktzdfks.

Kl kf hdsc mkf milkrc kfkhtrølihc kstrihtc, su vdfcr sk kxprksd y dfedhkld kl

bits. Hudlmc ul keiscr kltrkgd milkrc virtudf d uld pkrscld, fk kltrkgdrä ul aihnkrc

kfkhtrølihc hcl ul hcljultc mk bits klhriptdmcs. Kstcs bits lc scl eäs quk
ilacredhiøl kfkhtrølihd quk sk gudrmd kl ul eihrchnip quk pukmk skr dmnkrimc d uld
tdrjktd migitdf.

Hcl kf milkrc kfkhtrølihc (kstrihtc) sk pukmkl ndhkr trdlsdhhiclks d trdvés mk

iltkrlkt, tkféaclc eøvif c tkfkvisiøl iltkrdhtivd mk edlkrd ilstdltälkd y hclaimklhidf. Fd
trdlsdhhiøl ks mk ul hnip d ctrc y lc sk rkquikrk mk fd iltkrekmidhiøl mk ul bdlhc li
tdepchc mk hcltdr hcl uld hukltd bdlhdrid Z HI]D]ICL Khc20 Vl 4088 U.

2
c). Proveedores en Internet:
Xk mkailk hcec prcvkkmcrks d fcs klhdrgdmcs mk edlkjdr fcs mktdffks mk
trdlsdhhiclks prchksdmds hcl tdrjktd mk hrémitc, kltrk hcekrhidltks, bdlhcs keiscrks

y prcvkkmcrks mk hukltd mk hcekrhic. Fcs cpkrdmcrks mk pägilds Wkb lcredfekltk

mkbkl dbrir kl priekr fugdr, sus prcpids hukltds mk hcekrhic dltks mk hcltrdtdr fcs
skrvihics mk prchksdeikltc mk tdrjktds mk hrémitc. D hcltiludhiøl, sk prkskltdl
dfgulcs mk fcs prcvkkmcrks eäs hclchimcs kl Iltkrlkt.

PayPaI: Ks uld keprksd kstdmculimklsk mk dfhdlhk eulmidf quk cpkrd ul

sistked mk pdgcs kl fílkd quk scpcrtd trdlsakrklhids mk milkrc kltrk usudrics y sirvk
hcec uld dftkrldtivd kfkhtrølihd d fcs eétcmcs mk pdgc trdmihicldfks hcec hnkquks y
gircs pcstdfks. PdyPdf ks uld mk fds edycrks hcepdñíds mk pdgc pcr Iltkrlkt mkf

eulmc. Fd hcepdñíd cpkrd hcec ul prchksdmcr mk pdgcs pdrd vklmkmcrks kl fílkd,

sitics mk subdstds y ctrcs usudrics hcekrhidfks kl fílkd k ilhfusc hcekrhics aísihcs, pcr
fc quk hcbrd ul pcrhkltdjk mk hceisiøl y tdriadZ HI]D]ICL Wij202 Vl 4088 U.

Moneybookers SkriII: Ks ul lkgchic mk hcekrhic kfkhtrølihc quk pkreitk quk

fcs pdgcs y trdlsakrklhids mk milkrc sk ndgdl d trdvés mk Iltkrlkt. Xirvk hcec uld
dftkrldtivd kfkhtrølihd d fcs eétcmcs trdmihicldfks kl pdpkf hcec fcs hnkquks y gircs
pcstdfks. Eclkybccjkrs rkdfizd kf prchksdeikltc mk pdgcs pdrd sitics wkb, sitics mk
subdstds kl fílkd, y ctrcs usudrics hcrpcrdtivcsZ HI]D]ICL Wij208 Vl 4088 U.

SafetyPay: Fd scfuhiøl mk pdgc mk hcekrhic kfkhtrølihc mk XdaktyPdy pkreitk d

fcs usudrics pdgdr d fcs hcekrhidltks gfcbdfks kl su eclkmd fchdf, mirkhtdekltk
mksmk su hukltd bdlhdrid. Fd hcepdñíd tiklk dfidlzds hcl hdsi 400 bdlhcs kl tcmc kf
eulmcZ HI]D]ICL Wij207 Vl 4088 U .

SEPA: Kf Ärkd ßlihd mk Pdgcs kl Kurcs ( XKPD ) ks uld ilihidtivd mk

iltkgrdhiøl mk pdgcs mk fd [liøl Kurcpkd pdrd siepfiaihdr fds trdlsakrklhids
bdlhdrids mklceildmds kl kurcs.Z HI]D]ICL Wij201 Vl 4088 U.

CoinBase: Ks uld pfdtdacred mk hcekrhic mk hriptceclkmds hcl skmk kl

Xdl Ardlhishc, Hdfiacrlid, quk carkhk skrvihics mk iltkrhdebic kltrk

8
hriptceclkmds y

8
eclkmds aimuhidrids kl dfrkmkmcr mk 82 pdísks, dsí hcec dfedhkldeikltc y gkstiøl
mk dhtivcs migitdfks kl 490 pdísks kl tcmc kf eulmc [ CITATION Wik208 \l 1033 ].

BitPay: Ks ul prcvkkmcr mk skrvihics mk pdgc bithcil [ CITATION Wik209 \l 1033 ].

American Express: Kltrk sus skrvihics sk klhukltrdl fds tdrjktds mk hrémitc,

fcs hnkquks mk vidjk, fcs skgurcs, y tdebiél fcs skrvihics mk bcfsd y mk bdlhd kl fílkd,
kstcs mcs úftiecs supkrvisdmcs pcr kf Dekrihdl Kxprkss Bdlj [ CITATION Wik2010 \l 1033 ].

Visanet: Adhifitd fds trdlsakrklhids kfkhtrølihds mk aclmcs kl tcmc kf eulmc,

eäs hceúlekltk d trdvés mk tdrjktds mk hrémitc, mébitc, prkpdgc, rkgdfc y
eclkmkrc hcl fd edrhd Qisd[ CITATION Wik2011 \l 1033 ].

MasterCard: Adhifitd fds trdlsakrklhids kfkhtrølihds mk aclmcs kl tcmc kf

eulmc, eäs hceúlekltk d trdvés mk tdrjktds mk hrémitc, mébitc, prkpdgc, rkgdfc y
eclkmkrc hcl fd edrhd EdstkrHdrm.[ CITATION Wik2012 \l 1033 ].

a) Opciones disponibIes en GuatemaIa:

PayPaI
SafetyPay
Moneybookers SkriII
American Express
VisaNet
MasterCard
BitPay
CoinBase

4
d). ModaIidad o denominación deI formato:
Mkbkecs daifidrlcs d ul bdlhc quk carkzhd kstk sistked mk Milkrc Kfkhtrølihc,
fukgc mkbkecs sushribir ul hcltrdtc hcl dfguld keprksd prcvkkmcrd mkf sistked, fd
hudf lcs prcpcrhicldrä kf scatwdrk pdrd ilstdfdrfc kl fd hceputdmcrd. Kstk scatwdrk
pkreitk bdjdr kf milkrc kfkhtrølihc df mishc murc mk fd hceputdmcrd. Fd dmquisihiøl
ilihidf mk milkrc sk rkdfizd hcltrd lukstrd hukltd bdlhdrid c uld tdrjktd mk hrémitc.

[ld vkz ilstdfdmc kf scatwdrk kl fd hceputdmcrd, prchkmkrkecs d rkdfizdr

lukstrds hceprds kl fd rkm, dskgurälmclcs quk fd tiklmd virtudf quk kshcjdecs
dhkptk Milkrc Kfkhtrølihc c Migitdf. [ld vkz kshcgimc kf prcmuhtc y fistcs d rkdfizdr
fd hceprd, mkbkecs siepfkekltk ndhkr hfih kl kf bctøl mk pdgc y kf scatwdrk mk fd
tiklmd gklkrdrä uld scfihitum mk pdgc mkshribiklmc fd ekrhdlhíd, kf prkhic, fd akhnd y
fd ncrd.

[ld vkz gklkrdmd fd scfihitum y sikeprk quk dhkptkecs, kf scatwdrk rkstd fd

hdltimdm mkf prkhic y hrkd ul pdgc quk ks klvidmc df bdlhc, vkriaihdmc y fukgc
mkpcsitdmc kl fd hukltd mk fd tiklmd virtudf.

2. PubIicidad en Internet y Redes sociaIes.

Fd pubfihimdm kl iltkrlkt sk hdrdhtkrizd pcr skr ul tipc mk pubfihimdm quk utifizd
fd rkm hcec ekmic mk hceulihdhiøl, yd skd uld wkb c bfcg, kf hcrrkc kfkhtrølihc,
fds rkmks schidfks c hudfquikr ctrd pfdtdacred c sistked virtudf[CITATION INB20 \l 1033 ].

Mkltrc mk fcs pfdlks mk edrjktilg migitdf, fd pubfihimdm kl rkmks schidfks c

Xchidf Dms ks ulc mk fcs rkhurscs eäs pcmkrcscs pdrd hclskguir lukstrcs rksuftdmcs
mk lkgchic. Ncy kl míd, kstd scfuhiøl pubfihitdrid sk dmdptd d tcmc tipc mk keprksds,
mk prksupukstcs y mk lkhksimdmks. Fds keprksds hdmd vkz tiklkl eäs prksklhid kl
kstk hdldf, grdhids d sus buklcs rksuftdmcs y d quk fds dumiklhids pctklhidfks sk
klhukltrdl dffí[ CITATION Cyb20 \l 1033 ].

;
a). Tipos de pubIicidad en internet:
1. EmaiI marketing: Ks ulc mk fcs eétcmcs pubfihitdrics eäs vktkrdlcs mk
iltkrlkt, pkrc df skr euy afkxibfk pkreitk ir dñdmiklmc ecmiaihdhiclks y dmdptdrsk d fds
lukvds lkhksimdmks mk fcs usudrics. Mk kstd acred, lc nd pkrmimc ul äpihk mk
kakhtivimdm.

Costos: Kf prkhic mk uld hdepdñd mk kstk tipc pukmk vdridr skgúl fd

hdltimdm mk klvícs y fd hdltimdm mk mkstildtdrics. Kstd pukmk ir mksmk ulcs 40₦
eklsudfks pdrd ulcs 500 hcltdhtcs, ndstd 240₦ pdrd 50.000 usudrics.

Beneficios: Ks uld nkrrdeikltd kaihdz, Pkreitk skgekltdr fd bdsk mk mdtcs

pdrd miaulmir hcltklimc skgúl kf tdrgkt, Ks ekmibfk y hudltiaihdbfk, Carkhk afkxibifimdm
mk acredtcs, Ks khcløeihc, Ks ul ekmic lc iltrusivc, Ks ul ekmic lc iltrusivc.

Programa de AfiIiados:

• Xndrksdfk
• Zdlcx
• Daaifilkt
• ]rdmkbcubfkr
• Pubfihimkds

Software:

• K-gci.
• Edifhniep.
• EdifRkfdy.
• Bklhnedrj.
• Mcppfkr.

2. Banner: Ks uld mk fds acreds mk pubfihimdm clfilk eäs usdmds y

hclchimds. Bäsihdekltk sk trdtd mk ul kspdhic pubfihitdric hcfchdmc kl ul fugdr
kstrdtégihc mk uld wkb c bfcg. Føgihdekltk, nd imc kvcfuhicldlmc kl miskñc y acredtc,
pdsdlmc mk acreds euy siepfks (iedgkl aijd y tkxtc) d dlulhics euhnc eäs scaistihdmcs
quk ilhfuykl gias c vímkcs. Fcs bdllkrs scl euy rkhceklmdbfks pdrd edrhds quk yd

1
kstäl

1
bdstdltk dskltdmds kl kf ekrhdmc, dhtudlmc d ecmc mk rkhcrmdtcric mk sus
prcmuhtcs c skrvihics.

Costos: Kf prkhic mk hdmd 40000 ieprksiclks hcl HPE kquivdfkl d k $4.00

fc quk gdrdltizdríd uld gdldlhid mk $40.00 df eks.

Beneficios: Ks uld grdl edlkrd mk gklkrdr eäs träaihc d su sitic wkb. Ks uld
edlkrd euy kaihikltk mk fd hclstruhhiøl mk uld edrhd, fc quk fk pkreitk ecstrdr su
fcgc k iedgkl mk edrhd d tcmcs fcs usudrics.

Programa de AfiIiados:

• djutkl Edrjktilg
• Hceeissicl Oulhticl
• Dmeitdm
•

Daifidpub
• Prkfiljkr

Software:

• Bdllkrsldhj
• Aivkrr
• Xldppd
• Mksigl Pihjfk

3. Pop-up: Xcl vkltdlds kekrgkltks quk dpdrkhkl kl kf ecekltc mk kltrdr

kl ul sitic wkb. Xk ndl pukstc euy mk ecmd kl fcs úftiecs tikepcs, pkrc tiklkl
bdstdltks mktrdhtcrks pcrquk pukmkl ffkgdr d skr ecfkstds k ilhfusc dgrksivds.

Costos: Kf prkhic ks rkfdtivdekltk dhhksibfk yd quk kstk pukmk kepkzdr d

ctcrgdr träaihc mk dftd hdfimdm pcr kf hcstc mk ul hkltdvc mk møfdr pcr visitdltk.

7
 Beneficios: Fc kaíekrc hdutivd df hclsueimcr, lcgrdräs ffkgdr d hfikltks caafilk,
scl uld kxhkfkltk cphiøl pdrd vklmkr prcmuhtcs kxhfusivcs c kmihiclks fieitdmds, tk
pkreitkl iepfkekltdr tkstkcs, scl uld mk fds ekjcrks acreds mk ndhkr brdlmilg.

Programa de AfiIiados:

• Gccgfk DmXklsk
• ]rdmkmcubfkr
• Dwil

Software:

• Wizdrm
• Pcp[p Mceildticl

• WP Kxprkss

4. PubIicidad en móviIes: Kl kstd tipcfcgíd pcmrídecs ilhfuir tcmc tipc mk

dlulhics dmdptdmcs d fd ldvkgdhiøl kl eøvifks, quk trdtdl mk skr eäs pkqukñcs,
edlkjdbfks y eklcs ecfkstcs quk kf típihc pcp-up quk chupd tcmd fd pdltdffd.

Costos: Fcs dlulhics kl mispcsitivcs eøvifks tiklkl ul HPH (Hcstk pcr hfih)
euhnc eäs bdjc quk fcs mk fd rkm mk búsqukmd mk Gccgfk DmWcrms. Qkdecs
dfgulcs lúekrcs, pcr kjkepfc, uld hdepdñd eøvif hcl dlulhics kl dpp kstä mk
ekmid kl 0,22₦ mk HPH (hcstk pcr hfih). [lcs hcstks euy miaíhifks mk hclskguir kl
fd rkm mk búsqukmd.

Beneficios: Kf eøvif, jultc hcl fds ffdvks c kf MPI, ks kf úlihc kfkekltc quk
ffkvdecs klhied tcmc kf tikepc, fc quk fc hclvikrtk kl kf priekr hdldf mk edrjktilg
mispclibfk 24 ncrds fcs 7 míds mk fd skedld. Pukmks dhhkmkr df usudric kl
hudfquikr ecekltc y fugdr.

Programa de AfiIiados:

• Rdjutkl Filjsndrk]rdmkmcubfkr

8
 • Dvdltfilj

Software:

• Dlmrcim
• Dppfk
• Lcjid

5. PubIicidad en redes sociaIes y pIataformas onIine: Kstk tipc mk pubfihimdm

dmcptd mivkrsds acreds: dlulhics kl kf eurc (akkm mkf usudric), klfdhks pdtrchildmcs
quk dpdrkhkl d fd mkrkhnd mk fd pdltdffd c kl fd pdrtk supkricr kl fcs rksuftdmcs mk
búsqukmd mk pdfdbrds hfdvk, c hcltklimcs pubfihitdrics kl acred mk pubfihdhiclks.

Costos: Fcs prkhics pdrd pcmkr dlulhidr kl uld rkm schidf vdrid y kstcs cshifdl
kltrk fcs 4.44 møfdrks d fcs 1.48 møfdrks pcr eiffdr mk visudfizdhiclks.
Beneficios: Pukmks ffkgdr d uld grdl dumiklhid pctklhidf. Xkgúl Xtdtistd, kl
204> ndy 2.120 eiffclks mk usudrics mk rkmks schidfks d livkf eulmidf. Mk nkhnc, fd
ileklsd edycríd mk fcs usudrics mk iltkrlkt usd fds rkmks schidfks.

Programa de AfiIiados:

• Bfukncst Daaifidtk Prcgrde Dvdltfilj

• Gccgfk DmXklsk

• Pubfisuitks
Software:

• Ncctsuitk
• ]wkktMkhj
• Buaakr
• BuzzXuec
• Hdlvd

9
b). Usando Facebook costos y formas:
Costos: hcl ul HPE mk 5.75 møfdrks pcr eiffdr mk visudfizdhiclks, kf sitic sk
pcsihicld kl kf skgulmc fugdr mk hcstcs eäs bdjcs mk fds rkmks schidfks. Kf sitic

hukltd hcl mcs eiffclks mk dlulhidltks y quk fd edycríd scl lkgchics pkqukñcs y
ekmidlcs quk ndl ilvkrtimc kl pubfihimdm migitdf kl kf sitic y kl fd dpp pdrd
mispcsitivcs
eøvifks.

Fd rkm eäs pcpufdr d livkf eulmidf lc sk qukmd dträs d fd ncrd mk carkhkr

skrvihics d fcs dlulhidltks. Adhkbccj hukltd hcl uld depfísied iltkradz pubfihitdrid,
kl fd quk fcs dlulhidltks mispclkl mk tcmc tipc mk cphiclks pdrd prcechicldr sus
hcltklimcs c prkskltdr sus prcmuhtcs y skrvihics.

Adhkbccj, fd rkm schidf eäs pcpufdr d livkf eulmidf, hukltd hcl uld
pcmkrcsísied pfdtdacred pubfihitdrid hcl ul silaíl mk cphiclks, tdltds quk ks lcredf
quk tk sikltds dbruedmc kl kf priekr hcltdhtc, mksmk fd cphiøl mk ndhkr
rkedrjktilg pdrd ekjcrdr fcs ilgrkscs mk tu khceekrhk ndstd hclskguir eäs fkdms
pdrd tu fdlmilg pdgk. Pkrc lc tk prkchupks: vdecs d kxpfihdrtk pdsc d pdsc fds
pcsibifimdmks.

Fc priekrc quk mkbkecs sdbkr ks quk mkltrc mk Adhkbccj fcs dlulhics sk

pukmkl ecstrdr kl hudtrc ubihdhiclks miakrkltks.

Dentro deI propio Facebook. Fcs dlulhics sk ecstrdräl iltkgrdmcs kl fd

skhhiøl mk ßftieds lctihids mkf usudric, jultc d fds pubfihdhiclks mk sus deigcs, dsí
hcec kl fd hcfueld mk fd mkrkhnd.

En Facebook Messenger. Fd cphiøl pubfihitdrid eäs lcvkmcsd mk Adhkbccj

ks kf fdlzdeikltc mk dlulhics d trdvés mk sus hndtbcts mk Ekssklgkr pdrd edrhds.
Pdrd kvitdr kf spde, kstcs dlulhics scfc pukmkl pubfihdrsk kl hclvkrsdhiclks yd
ilihidmds pcr kf usudric.

En Instagram. Fd hceprd mk Ilstdgrde pcr pdrtk mk Adhkbccj supusc fd

iltkgrdhiøl mk debds pfdtdacreds pubfihitdrids, dbriklmc pdsc d ul silaíl

1
mk

pcsibifimdmks.

1
 En Audience Network. Kstd rkm pkreitk depfidr fds hdepdñds pubfihitdrids
eäs dffä mk Adhkbccj, ffkgdlmc d fcs púbfihcs skfkhhicldmcs d trdvés mk dpfihdhiclks,
sitics wkb pdrd eøvifks, drtíhufcs ilstdltälkcs y vímkcs.

En WhatsApp. Fd dpfihdhiøl mk eklsdjkríd eäs usdmd d livkf eulmidf.

Kl tcmcs fcs hdscs, fcs dlulhics sk pukmkl ecstrdr tdltc kl mispcsitivcs

eøvifks hcec kl crmkldmcrks. Dmkeäs, ks pcsibfk hrkdr ul scfc dlulhic pdrd
vdrids pfdtdacreds.

Ctrd hfdsiaihdhiøl iepcrtdltk pdrd kltklmkr fd pubfihimdm kl Adhkbccj scl fcs

cbjktivcs pubfihitdrics. Df hrkdr ul lukvc dlulhic d trdvés mk su nkrrdeikltd,
mkbkräs skfkhhicldr ul cbjktivc pdrd tu hdepdñd. Kstcs sk dgrupdl kl trks grdlmks
skhhiclks: rkhclchieikltc, prkstigic y hclvkrsiøl [ CITATION Cyb201 \l 1033 ].

Us a n d o T w i t te r c o s to s y f o rm a s :
c). C o s to s : h u k l td h c l 1 . 98 m øf d rk s m k H PE.
Kstd rkm schidf iltkltd rkhupkrdrsk mk ul dedrgc pkricmc tdltc kl gdldlhids hcec kl
hdrtkrd mk hfikltks, fds hudf lc eukstrd grdl vdridhiøl mksmk ndhk ul dñc. Y uld
dhhiøl quk ffkvd d hdbc ks hcpidrfks d ctrcs sitics hcl edycr éxitc.

Dulquk kstd rkm yd lc misarutd mk fd pcpufdrimdm mk dltdñc, siguk siklmc uld

cphiøl euy iltkrksdltk kl fc quk sk rkaikrk d pubfihimdm. Kltrk sus cphiclks mk
dlulhics schidfks pcmkecs klhcltrdr hdepdñds dmdptdmds d uld grdl vdrikmdm mk
cbjktivcs: hclvkrsiøl, fkdms, mkshdrgd mk dpfihdhiclks.

]wittkr Dmvkrtisilg ks uld acred mk prcechicldr kf hcltklimc mk tu keprksd df

púbfihc dmkhudmc. Hcl ]wittkr Dms sk pukmk duekltdr fd iltkrdhhiøl mk fcs usudrics
hcl fd edrhd, pkrc, scbrk tcmc, fc quk sk prktklmk hclskguir ks quk kf hcltklimc
pubfihdmc pcr fd keprksd, ks mkhir, sus ]wkkts, dfhdlhkl ul púbfihc edycr y tdebiél
eäs skgekltdmc hcl tcmds fds vkltdjds y bklkaihics quk ksc hclffkvd.

Fcs ]wkkts quk sk ilhfuydl kl uld hdepdñd mk dlulhics kl ]wittkr vdl d kstdr
ktiquktdmcs hcec prcechicldmcs, pkrc su hcepcrtdeikltc ks kxdhtdekltk igudf df
mk

1
ctrcs lcredfks, pcr fc quk scl sushkptibfks mk skr hcepdrtimcs, rktwittkdmcs,
rkspclmimcs, c edrhdmcs hcec advcritcs.

Kl rkfdhiøl d fd ilvkrsiøl y aulhicldeikltc mkf prksupukstc quk edlkjdecs,

]wittkr Dmvkrtisilg aulhicldríd d iedgkl y skekjdlzd mk Gccgfk Dmwcrms, scfc quk kl

fugdr mk ndbkr ul hcstk pcr hfih (HPH) fc quk ndy ks ul hcstk pcr iltkrdhhiøl (HPK
‘ Hcst pkr Klgdgkeklt), ks mkhir, quk søfc pdgdecs hcl kf prksupukstc quk
nkecs
kstdbfkhimc hudlmc ul usudric rkttwitkd, kxpdlmk, dgrkgd d advcritcs c lcs siguk
mksmk kf ]wkkt quk prcechicldecs. D miakrklhid mk fc quk suhkmk kl Dmwcrms,
tdebiél tklkecs fd cphiøl mk kstdbfkhkr mivkrscs cbjktivcs hcl kf fdlzdeikltc mk
lukstrc
]wkkt prcechicldmc.

Kl rksueimds hukltds, ]wittkr Dms lcs carkhk uld cpcrtulimdm kxhkfkltk mk

pctklhidr fd rkltdbifimdm mk lukstrc lkgchic ekmidltk fd kxpfctdhiøl mk ulcs rkhurscs

pubfihitdrics cptieizdmcs, mksmk uld mk fds pfdtdacreds hcl edycr dumiklhid. Pcr
fc quk ks ulc mk fcs cbjktivcs quk mkbkl kstdr edrhdmcs pdrd kf Xchidf Ekmid kl
kf
mkpdrtdekltc mk Edrjktilg Migitdf hudlmc fds eirds kstäl pukstds kl fd hdptdhiøl mk
hfikltks, kf duekltc mk träaihc y kf ilhrkekltc mk fds hclvkrsiclks [ CITATION Cyb202 \l
1033 ]

d). Otras Opciones en Ia Red

Una cuestión Controvertida. Fd pubfihimdm kl kstk tipc mk ekmics clfilk
hclffkvd uld prcbfkeätihd. Xcl kspdhics pkrscldfks kl fcs quk tú mkhimks quk quikrks

c mkbks tklkr y fd dpdrihiøl mk pubfihimdm iepfihd quizäs ul kltrkektieikltc

kxhksivc. Xkgúl ul kstumic mk Zkm Migitdf kf >4,>% mk fcs iltkrldutds dpcyd fd
pubfihimdm kl fcs
bfcgs sikeprk y hudlmc lc skd euy iltrusivd y kf 44,4% rkhclchk quk skríd
sushkptibfk mk hceprdr c lc uld edrhd si fkykrd ul hcektdric buklc c edfc kl ul
bfcg. Kl fds rkmks schidfks df skr fd pubfihimdm eäs sutif pdrkhk kstdr eäs dmeitimd,
yd quk fcs usudrics acredl pdrtk mk kffd, pkrc hcec dsí pukmks kfkgir acredr pdrtk mk
kffd pukmks kfkgir lc skrfc y quk tu mkhisiøl skd rkspktdmd, ks mkhir, quk lc skds
bcebdrmkdmc hcl kvkltcs y pktihiclks mk pdrd skr adl mk kstd edrhd c fd ctrd.
1
 3. Seguridad en Ia red:
Ks fd prähtihd mk prkvklir y prctkgkr hcltrd fd iltrusiøl lc dutcrizdmd kl rkmks
hcrpcrdtivds. Hcec aifcscaíd, hcepfkekltd fd skgurimdm mkf pultc aildf, quk sk hkltrd
kl mispcsitivcs ilmivimudfks: fd skgurimdm mk fd rkm sk hkltrd kl høec iltkrdhtúdl
kscs mispcsitivcs y kl kf tkjimc hclkhtivc kltrk kffcs.

Fd skgurimdm mk fd rkm ks ul tked quk míd d míd tced eäs iepcrtdlhid, yd quk,
hcl fd dmcphiøl mkf Iltkrlkt hcec ilstruekltc mk hceulihdhiøl y hcfdbcrdhiøl, hdmd
vkz scl eäs fcs mdtcs quk edlkjdecs pcr ekmic mk hceputdmcrds y mispcsitivcs
eøvifks hclkhtdmcs kltrk sí, ndhiélmclcs eäs vuflkrdbfks d fcs riksgcs mk dtdquks
iltkrlcs y kxtkrlcs hcec virus, gusdlcs, hdbdffcs mk trcyd, hømigcs edfihicscs,
supfdltdhiøl mk imkltimdm (pnisnilg), ndhjkrs y eäs

a). Mecanismos de Prevención:

Antivirus: Kstk scatwdrk dyumd d prctkgkr mk fcs virus quk ffkgdl pcr hudfquikr
ekmic mk dfedhkldeikltc u ctrd aukltk.

FirewaIIs (cortafuegos): Ks ul sistked quk kjkrhk fd pcfítihd mk skgurimdm

kstdbfkhimd, aiftrdlmc fcs dhhkscs d fd rkm y bfcqukdlmc kf dhhksc d pkrsclds lc
dutcrizdmds. [ld vkz ilstdfdmc sk mkbk edltklkr kf Airewdrk dhtudfizdmc kl tcmc
ecekltc.

Proxy: Kf skrvimcr Prcxy sk hclsimkrd ul hcepfkekltc mkf airkwdff yd quk ks

ul iltkrekmidric quk pkreitk kf hcltrcf mk dhhksc, kf rkgistrc mkf träaihc, fd ekjcrd
mk
rklmieikltc, kf dlcliedtc mk fd hceulihdhiøl kltrk ctrcs.

Listas de controI de acceso (ACL): Kstds fistds pkreitkl mktkreildr fcs

pkreiscs mk dhhksc dprcpidmcs d usudrics y grupcs hclhrktcs. Pcr kjkepfc,
pukmk mkailirsk scbrk ul Prcxy uld fistd mk fcs usudrics d quiklks sk fks pkreitk kf
dhhksc d Iltkrlkt, A]P, kth.

Redes privadas virtuaIes (VPN): [ld kxtklsiøl mk rkm skgurd quk sk hrkd sil
quk fcs mispcsitivcs kstél hclkhtdmcs kltrk sí aísihdekltk. Hudlmc utifizdecs uld
1
QPL

1
lcs hclkhtdecs d fcs skrvihics mk Iltkrlkt mk lukstrc prcvkkmcr y lc mk edlkrd
mirkhtd. Fd QPL gdrdltizd fd hclaimklhidfimdm mk fcs mdtcs.

Sistema de prevención de intrusos (SPI): Ks ul sistked quk scpcrtd fcs

mispcsitivcs ildfäebrihcs pdrd kvitdr fcs pultcs mk dhhksc lc dutcrizdmcs y ctrds

dekldzds ildfäebrihds.
Cifrado de discos IocaIes: Kstc sk pukmk ndhkr pcr ekmic mkf hiardmc mk
Wilmcws ldtivc c ul hiardmc hcl scfuhiclks d tkrhkrcs[ CITATION Mtn20 \l 1033 ].

b). Función deI antivirus y anti Spyware:

Kf dltivirus ks ul prcgrded quk mktkhtd fd prksklhid mk virus ilacreätihcs
(edfwdrk quk dftkrd kf aulhicldeikltc lcredf mkf crmkldmcr sil quk kf usudric fc skpd
c hclsikltd) y fcs kfieild c rkpdrd.

Kf dltispywdrk ks ul hcljultc mk nkrrdeikltds quk sirvkl pdrd prkvklir y

kfieildr Xpywdrks (kspíds c prcgrdeds quk rkhcpifdl ilacredhiøl mkf crmkldmcr pdrd
trdlseitirfd d ctrds pkrsclds sil kf hclskltieikltc li hclchieikltc mkf prcpiktdric mkf
crmkldmcr).

Pcr ctrc fdmc, fd prilhipdf miakrklhid mk kstcs scl fc quk ndhkl y ndhid mølmk
vdl mirigimcs, su hdepc mk dpfihdhiøl. Kf dltivirus mktkhtd y kfieild virus, kf
dltispywdrk ndhk fc eisec hcl prcgrdeds kspíd. Dmkeäs, dfgulcs dltivirus tdebiél
tiklkl dltispywdrk pdrd hcepfkekltdr sus aulhiclks, y ctrcs pchcs tdebiél
hukltdl hcl

hcrtdaukgcs.
c). AIgunos Aspectos para Conocer:
PC Zombie: Ks fd mklceildhiøl dsigldmd d hceputdmcrks pkrscldfks quk,
trds ndbkr simc ilakhtdmcs pcr dfgúl tipc mk edfwdrk, pukmkl skr usdmcs pcr uld tkrhkrd
pkrscld pdrd kjkhutdr dhtivimdmks ncstifks. Kstk usc sk prcmuhk sil fd dutcrizdhiøl c kf
hclchieikltc mkf usudric mkf kquipc. Fds hudfks scl hcltrcfdmcs d mistdlhid sil quk su
usudric fc skpd, scl utifizdmcs pcr fds rkmks mk hibkrmkfitcs.

1
 Kf hceputdmcr zcebi hceiklzd d klvidr uld grdl hdltimdm mk eklsdjks spde c
dtdquks d pägilds Wkb y pumiklmc hclvikrtk kl pultc hkltrdf mk ilvkstigdhiclks mk
pcsibfks dhtivimdmks ifkgdfks.

Phishing: Ks téreilc utifizdmc pdrd rkakrirsk d ulc mk fcs eétcmcs eäs

utifizdmcs pcr mkfilhukltks hibkrlétihcs pdrd kstdadr y cbtklkr ilacredhiøl hclaimklhidf

mk acred ardumufkltd hcec pukmk skr uld hcltrdskñd c ilacredhiøl mktdffdmd scbrk
tdrjktds mk hrémitc u ctrd ilacredhiøl bdlhdrid mk fd víhtied .

Kf kstdadmcr, hclchimc hcec pnisnkr, sk vdfk mk téhlihds mk ilgklikríd

schidf, ndhiélmcsk pdsdr pcr uld pkrscld c keprksd mk hclaidlzd kl uld dpdrkltk
hceulihdhiøl caihidf kfkhtrølihd, pcr fc gklkrdf ul hcrrkc kfkhtrølihc, c dfgúl
sistked mk eklsdjkríd ilstdltälkd, rkmks schidfks XEX/EEX, d rdíz mk ul edfwdrk
c ilhfusc utifizdlmc tdebiél ffdedmds tkfkaølihds.

Spim: Kf „spie’ ks kf eklsdjk lc mkskdmc quk rkhibiecs kl fds dpfihdhiclks

mk eklsdjkríd ilstdltälkd, ks mkhir, kf „spde’ kl skrvihics hcec WndtsDpp,
]kfkgrde, Adhkbccj Ekssklgkr c Xigldf.

Fcs eklsdjks mk „spie’ sieufdl hclvkrsdhiclks hcl dfgulc mk fcs hcltdhtcs c

gklkrdl vkltdlds kekrgkltks, mkpklmiklmc mk fd dpfihdhiøl, pkrc kl debcs hdscs,
kstcs eklsdjks dliedl d dhhkmkr d pägilds ardumufkltds. Pdrd ffkvdr d hdbc kstk
tipc mk ardumk fcs dtdhdltks utifizdl dpfihdhiclks dutcedtizdmds hcl fds quk scl
hdpdhks mk cbtklkr mirkhhiclks mk hcltdhtcs mdmcs mk dftd kl fds dpfihdhiclks mk
eklsdjkríd
ilstdltälkd.
Spear Phishing: Ks uld kstdad mk hcrrkc kfkhtrølihc c hceulihdhiclks mirigimd
d pkrscld, crgdlizdhiclks c keprksds kspkhíaihds. Dulquk su cbjktivc d eklumc ks
rcbdr mdtcs pdrd ailks edfihicscs, fcs hibkrhrieildfks tdebiél pukmkl trdtdr mk ilstdfdr
edfwdrk kl fd hceputdmcrd mk fd víhtied.

Ransomware: Ks ul scatwdrk edfihicsc quk df ilakhtdr lukstrc kquipc fk md

df hibkrmkfilhukltk fd hdpdhimdm mk bfcqukdr ul mispcsitivc mksmk uld ubihdhiøl
rkectd y klhriptdr lukstrcs drhnivcs quitälmclcs kf hcltrcf mk tcmd fd

1
ilacredhiøl y mdtcs

1
dfedhkldmcs. Kf virus fdlzd uld vkltdld kekrgkltk kl fd quk lcs pimk kf pdgc mk ul
rkshdtk, mihnc pdgc sk ndhk gklkrdfekltk kl eclkmd virtudf (bithcils, pcr kjkepfc).

[lc mk fcs Rdlscewdrk eäs adecscs ks kf Qirus mk fd Pcfihíd, quk trds

bfcqukdr kf crmkldmcr ilakhtdmc fdlzd ul eklsdjk sieufdlmc skr fd Pcfihíd Ldhicldf y

dmvirtiklmc quk mksmk ksk kquipc sk nd mktkhtdmc dhtivimdm ifkgdf rkfdhicldmd hcl fd
pkmkrdstid c fd pcrlcgrdaíd. Pdrd vcfvkr d dhhkmkr d tcmd fd ilacredhiøl, kf edfwdrk
fk
pimk d fd víhtied kf pdgc mk ul rkshdtk kl hclhkptc mk euftd.

Spam: Fcs téreilcs hcrrkc bdsurd, hcrrkc lc scfihitdmc y eklsdjk bdsurd

ndhkl rkakrklhid d fcs eklsdjks lc scfihitdmcs, lc mkskdmcs c hcl rkeitkltk lc
hclchimc (c ilhfusc hcrrkc dløliec c mk adfsc rkeitkltk), ndbitudfekltk mk tipc
pubfihitdric, gklkrdfekltk scl klvidmcs kl grdlmks hdltimdmks (ilhfusc edsivds) quk
pkrjumihdl mk dfguld c vdrids edlkrds df rkhkptcr. Fd dhhiøl mk klvidr mihncs
eklsdjks sk mklceild

spdeeilg c miausiøl ilmkskdmd.

Scam: Ks ul téreilc dlgfcsdjøl quk sk kepfkd adeifidrekltk pdrd rkakrirsk d
fds kstdads pcr ekmics kfkhtrølihcs. Xk usd pdrd mkailir fcs iltkltcs mk kstdad d trdvés
mk ul hcrrkc kfkhtrølihc ardumufkltc (c pägilds wkb ardumufkltds).

Kl fd edycríd mk fcs hdscs, sk prktklmk kstdadr khcløeihdekltk pcr ekmic

mkf klgdñc prkskltdlmc uld supukstd mcldhiøl d rkhibir c ul prkeic mk fctkríd df quk
sk dhhkmk prkvic klvíc mk milkrc. Fds hdmklds mk hcrrkcs kfkhtrølihcs klgdñcsds
pukmkl skr shdes si ndy pérmimd eclktdrid y ncdx hudlmc søfc ndy klgdñc. Xhde
lc
scfc sk rkaikrk d kstdads pcr hcrrkc kfkhtrølihc, tdebiél sk fk ffded shde d sitics wkb
quk tiklkl hcec iltklhiøl carkhkr ul prcmuhtc c skrvihic quk kl rkdfimdm ks adfsc,
pcr
tdltc, uld kstdad.

d) PrincipaIes Estafas en Ias Redes SociaIes, Características

TecnoIogías. Software.
Kstdecs prcgrdedmcs pdrd skr hridturds schidfks, y fcs sitics hcec ]wittkr y

1
Adhkbccj sk ndl dprcvkhndmc mk kffc hcl grdl éxitc. Adhkbccj rkgistrd 500 000
lukvcs usudrics hdmd míd: 1 lukvcs pkraifks hdmd skgulmc. Kf 1>% mk fcs
dekrihdlcs kstäl kl Adhkbccj.

1
 Pkrc kstd ilhrkíbfk pcpufdrimdm tdebiél tiklk ul fdmc cshurc. Fcs hrkdmcrks mk
virus y ctrcs hrieildfks hibkrlétihcs sigukl d fds edycríds, y ksc ilhfuyk d fcs
pcpufdrks sitics mk ekmics schidfks.

1. Links frauduIentos:
[ld mk fds eäs arkhukltks scl fcs filjs ardumufkltcs. Kstcs klfdhks scl
klvidmcs pcr fcs dtdhdltks d trdvés mk rkmks schidfks hcec Adhkbccj, pkrc tdebiél
prcgrdeds mk eklsdjkríd ilstdltälkd. Bushdl quk fd víhtied kltrk kl ksk filj y d pdrtir
mk dní ffkvdrfcs d uld wkb ardumufkltd c ilhfusc mkshdrgdr dfgúl drhnivc edfihicsc.

Nkecs vistc hdscs hclhrktcs mk edfwdrk quk sk ndl mistribuimc d trdvés mk kstk
eétcmc. Hcsds hcec supukstcs vímkcs quk lcs klvíd ul deigc pcr Adhkbccj, pkrc
quk rkdfekltk sk trdtd mk ul ardumk.

2. Supuestos premios:
Ctrc mk fcs hkbcs eäs típihcs d trdvés mk rkmks schidfks, hcrrkcs kfkhtrølihcs
c eklsdjkríd ilstdltälkd scl supukstcs prkeics. Yc hrkc quk tcmcs dfguld vkz nkecs
rkhibimc ul eklsdjk mk kstk tipc mclmk lcs ilmihdl quk nkecs simc prkeidmcs hcl
dfgc. Bikl pukmk skr ul vidjk, hikrtc milkrc quk lcs nd tchdmc, ul kquipc
ilacreätihc, kth.

D hdebic pukmkl pkmir rkffkldr ul acreufdric, d trdvés mkf hudf kf dtdhdltk sk

ndhk hcl fcs mdtcs mk fd víhtied. ]debiél ilhfusc pukmkl pkmir hikrtc milkrc pcr
‖hcstks mk gkstiøl―.

]cmc kstc lc sk trdtd eäs quk uld kstdad d trdvés mk rkmks schidfks. [l
klgdñc quk rkdfizdl ekmidltk ilgklikríd schidf.

3. Phishing:
Kstc sk dpfihd lc scfc d fds rkmks schidfks, silc d euhncs ctrcs äebitcs. Fcs
hibkrmkfilhukltks iltkltdl ndhkrsk hcl fds hrkmklhidfks mk fd víhtied. Pdrd kffc
utifizdl fd ilgklikríd schidf hcl fd imkd mk quk kf usudric iltrcmuzhd su lcebrk y
hcltrdskñd

1
pdrd ilihidr sksiøl, pkrc rkdfekltk kscs mdtcs vdl d ul skrvimcr hcltrcfdmc pcr fcs
dtdhdltks.

Pukmkl klvidrfc d trdvés mk hcrrkc, mihiklmc quk ilihikecs sksiøl pcrquk ndy
quk dhtudfizdr mdtcs, pcr kjkepfc. ]debiél ekmidltk fd rkm schidf, ilmihdlmc quk ndy

quk ilihidr sksiøl pdrd vkr ul vímkc kl kf quk dpdrkhkecs.

4. Dinero fácil:
ßftiedekltk ndl dpdrkhimc euhnds kstdads rkfdhicldmds hcl fds
hriptceclkmds. Prceksds mk gklkrdr milkrc räpimc y aähif utifizdlmc lukstrc
crmkldmcr. Lcs ilmihdl quk ilstdfkecs ul prcgrded pdrd eildr eclkmds migitdfks. Ks
hikrtc quk ndy acreds mk ndhkrfc mk edlkrd fkgítied, pkrc kl euhncs hdscs lc
bushdl eäs quk

dprcvkhndrsk mk fd víhtied.
Ctrds vkhks lcs ffkgdl filjs mk pägilds pdrd ilvkrtir kl lkgchics quk rksuftdl
skr adfscs c hdmklds mk hcrrkcs pdrd gklkrdr gdldlhids.

5. Falsas ofertas:
Xkgurc quk kl dfguld chdsiøl nkecs vistc ul dlulhic pdrd hceprdr dfgc pcr
ul prkhic mk risd. Carkhkl mkshukltcs ilhrkíbfks y tikltdl df usudric d hceprdr c
eíliec kltrdr kl ksd pägild. Kl euhnds chdsiclks mkträs mk ksk filj ndy dfgúl tipc
mk ardumk. Dfguld pägild hdrgdmd mk dmwdrk y ctrds dekldzds.

Kl kstcs hdscs ks ieprkshilmibfk hclsuftdr bikl uld wkb dltks mk hceprdr

ldmd. Qkr su rkputdhiøl, hcekltdrics mk usudrics, qué vklmkl.

4
 CONCLUsIÓN:

Ks iepcrtdltk hclchkr tcmc scbrk kf milkrc migitdf yd quk fd tkhlcfcgíd hdmd vkz
siguk kvcfuhicldlmc y ulc mk fcs eétcmcs mk pdgc eäs dhkptdmcs kl fd dhtudfimdm
ks kf pdgc kl fílkd c ekjcr mihnc kf milkrc migitdf pcr fc quk kl ul auturc kf milkrc
aísihc pumk ffkgdr d mksdpdrkhkr. Kstc pukmk trdkr euhncs bklkaihics, pkrc d fd vkz
euhnds mksvkltdjds y uld mk kffds y euy iepcrtdltk scl fds kstdads migitdfks, d
ekmimd mk kstc nd hrkhimc fd acred kl fd quk sk pukmk prkvklir d trdvés mk
dltivirus, Airkwdffs, prcxy kltrk ctrcs.

Euhnds keprksds ndl surgimc hcl kf prcpøsitc mk iepfkekltdr eétcmcs mk

skgurimdm kl fd rkm, pkrc mk igudf acred fd mkfilhuklhid lc mkshdlsd y fcs
mkfilhukltks
hibkrlétihcs ndl bushdmc acreds pdrd pcmkr rkdfizdr kstdads c rcbc mk imkltimdm mk fcs
usudrics, dsí hcec tdebiél fd ilstdfdhiøl mk edfwdrk kl kstcs mispcsitivcs c ilhfusc
utifizdrfc hcec hkltrdf mk klviø mk ilacredhiøl edfiltklhicldmd d usudrics pdrd skguir
rkdfizdlmc kstdads kstc ks fc quk hclchk hcec PH zcebik.

Fd tkhlcfcgíd y kf usc mk iltkrlkt nd dutcedtizdmc euhncs prchkscs y äebitcs

mk fd vimd, ulc mk kffcs ks fd iepfkekltdhiøl mk pubfihimdm kl iltkrlkt y rkmks
schidfks siklmc tcmc ul éxitc tdltc pdrd fds pägilds wkb hcec pdrd fds rkmks
schidfks, carkhkl d sus pubfihdltks eifks mk visudfizdhiclks mk sus dlulhics mk
acred kaihikltk y kaihdz.
4
Kxistkl vdrics tipcs mk pubfihimdm tcmds carkhkl vkltdjds y bklkaihics d fd ncrd mk

4
dlulhidrsk pcr iltkrlkt pcr fc quk sk hukltd hcl vdrids cphiclks quk sk pukmkl
dldfizdr d fd ncrd mk pubfihitdr dfgúl prcmuhtc c skrvihic.

RECOMENDACIONEs:

• Kf usc mkf milkrc kfkhtrølihc c milkrc migitdf mkbk skr huimdmcsc yd quk sk
klhcltrø quk dfgulcs prcgrdeds lc tiklkl fd skgurimdm lkhksdrid pdrd dfgulcs
usudrics c hclsueimcrks.
• [tifizdr kf prcvkkmcr mk pdgcs kl fílkd mk iltkrlkt quk eds sk dmdptk d
lukstrds lkhksimdmks y mk igudf acred ilacredrlcs dltks mk rkdfizdr hudfquikr
gkstiøl.
• Ks lkhksdric hclchkr bikl kf fugdr c keprksd d fd hudf sk fk quikrk dmquirir ul
prcmuhtc c skrvihic yd quk pukmk skr uld pägild quk lc hukltk hcl
skgurimdm y

dsí prkvklir skr víhtied mk rcbc mk ilacredhiøl.

• Xk mkbk tklkr sikeprk ilstdfdmc ul sistked mk dltivirus kl lukstrcs
mispcsitivcs
pdrd kvitdr virus y quk lukstrcs kquipcs skdl utifizdmcs pdrd ndhkr ardumks kl
fd rkm.
• Dltks mk scfihitdr skr pubfihitdmcs kl iltkrlkt c kl rkmks schidfks priekrc
mkbkecs ilacredrlcs bikl mk fcs hcstcs y bklkaihics quk kstcs lcs brilmdl.
• Hctizdr fcs hcstcs mk fd pubfihimdm y kfkgir kf tipc mk pubfihimdm quk eäs lcs

2
 hclvklgd ilmivimudfekltk c d lukstrd crgdlizdhiøl.
•

Df ilacredrlcs
kvitdecs scbrkhcl
klgdñcs fcspubfihimdm
tipcs mk pubfihimdm
edfihicsd kl iltkrlkt y rkmks schidfks tdebiél
c klgdñcsd.

2
 • Xk mkbk tklkr euhnc huimdmc d fd ncrd mk ldvkgdr kl iltkrlkt yd quk kstd ks
uld nkrrdeikltd quk sk utifizd pdrd kf bikl, pkrc euhnds vkhks tdebiél pdrd
rkdfizdr hcsds ifkgdfks hcec ardumks c rcbc mk ilacredhiøl, pcr fc quk sikeprk
sk mkbk vkriaihdr fcs hcrrkcs dltks mk dbrirfcs y lc ilgrksds d [RF
mkshclchimds quk lcs mirijdl d pägilds edfihicsds.

BIBLIOGRAFÍA
Hybkrhfihj . (27 mk 07 mk 2020). Cbtklimc mk Hybkrhfihj: nttps://www.hybkrhfihj.ks/luekrihdf-
bfcg/pubfihimdm-kl-rkmks-schidfks-quk-ks-vkltdjds-y-bklkaihics
Hybkrhfihj . (27 mk 07 mk 2020). Cbtklimc mk Hybkrhfihj: nttps://www.hybkrhfihj.ks/luekrihdf-
bfcg/quk-ks-fd-pubfihimdm-kl-adhkbccj-bklkaihics-y-kjkepfcs
Hybkrhfihj . (27 mk 07 mk 2020). Cbtklimc mk Hybkrhfihj: nttps://www.hybkrhfihj.ks/luekrihdf-
bfcg/quk-ks-twittkr-dms
Khclceipkmid . (27 mk 07 mk 2020). Cbtklimc mk Khclceipkmid:
nttps://khclceipkmid.hce/mkailihiclks/milkrc-kfkhtrclihc-2.ntef
Ilbhulmhyhfk . (27 mk 07 mk 2020). Cbtklimc mk Ilbhulmhyhfk:
nttps://www.ilbculmhyhfk.hce/mihhicldric-edrjktilg-clfilk/pubfihimdm-iltkrlkt
Etlkt. (27 mk 07 mk 2020). Cbtklimc mk Etlkt: nttps://www.etlkt.hce.ex/bfcg/skgurimdm-mk-fd-
rkm-scfuhiclks-y-ekmimds-bdsihds-mk-prctkhhicl/
Wijipkmid fd klhihfcpkmid fibrk. (27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/MilkrcSkfkhtr%H8%B8lihc
Wijipkmid fd klhihfcpkmid fibrk.(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/PdyPdf
Wijipkmid fd klhihfcpkmid fibrk.(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/Xjriff
Wijipkmid fd klhihfcpkmid fibrk. (27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/ZcldS%H8%9DlihdSmkSPdgcsSklSKurcs
Wijipkmid fd klhihfcpkmid fibrk.(20 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/XdaktyPdy
Wijipkmid fd klhihfcpkmid fibrk.(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/XdaktyPdy

2
Wijipkmid fd klhihfcpkmid fibrk. (27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/HcilbdskSIlh.
Wijipkmid fd klhihfcpkmid fibrk.
(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://kl.wijipkmid.crg/wiji/BitPdy
Wijipkmid fd klhihfcpkmid fibrk.
(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/DekrihdlSKxprkss
Wijipkmid fd klhihfcpkmid fibrk.
(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/QisdSIlh.
Wijipkmid fd klhihfcpkmid fibrk.
(27 mk 07 mk 2020). Cbtklimc mk Wijipkmid fd klhihfcpkmid fibrk:
nttps://ks.wijipkmid.crg/wiji/Edstkrhdrm