The 5 AM Club

Robin Sharma
Own Your Morning. Elevate Your Life.

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22 mins
6 Key ideas
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What's it about?
Productivity
Career & Success
The 5 AM Club (2018) shows how embracing a revolutionary morning routine can deliver
epic results. Through the enchanting story of an entrepreneur, an artist, and their eccentric
billionaire mentor, it explains how you can use the first hour of your day to drive personal
growth and get the most out of life.

About the author

Robin Sharma is one of the world’s top leadership gurus and the best-selling author of The
Monk Who Sold His Ferrari. He has helped millions of people to become better leaders,
improve their productivity, and lead better lives.

Introduction
What’s in it for me? Learn how to take charge of your morning and enhance your life.
Once upon a time there was a billionaire. This guy had reached the true elite; he’d achieved
epic results in both his professional and personal spheres. He became the kind of person
you can’t help but admire. Someone who you knew would leave a positive legacy for the
world.

So, what was his secret? Did he have a natural talent that helped him succeed? Nope – it
wasn’t natural talent. Were his accomplishments the result of hard work and grit. No, not that
either.

As you may have gathered form the title of these blinks, this billionaire attributed all his
success to a simple, yet revolutionary morning routine.

Every day, our billionaire would rise at 5:00 a.m. And after waking, he’d follow a little known
formula designed to turbocharge his mental focus, build his physical fitness and encourage
him to be his best self day in and day out.

Would you like to know this morning routine? It's time to take you through the main ideas of
Robin Sharma’s The 5 AM Club.

A note to readers: this Blink was redone especially for audio. This is the reason why the text
version might differ from the audio version. If you’re trying to decide whether to listen or to
read, we highly recommend listening!
Key idea 1
A chance meeting drew a disillusioned entrepreneur and a frustrated artist to the secrets of
the 5 AM club.
In these blinks, we’ll follow the fictitious tale of a curious group of people: A depressed
entrepreneur, in need of revitalization; a frustrated artist, trying to refuel his creativity and
develop a legacy; and a billionaire with a string of successes behind him and a desire to
pass on the knowledge of how to live an extraordinary life.

The three met at a personal optimization conference addressed by a legendary business

guru, the Spellbinder, someone renowned for his ability to weave magic and captivate his
audience with the power of his insights. The billionaire approached the entrepreneur and the
artist after the Spellbinder’s speech had finished but they didn’t know that he was a
billionaire. The billionaire was disguised as a poor man, a habit he had developed to remind
himself that money isn’t everything. The only clue to his actual wealth was his expensive
watch. The impoverished-looking billionaire told the two that he’d made a fortune thanks to
the Spellbinder, who’d taught him that while many people wish that extraordinary things will
happen to them, truly elite performers learn that they can make extraordinary things happen
themselves.

The entrepreneur and the artist became more and more curious about this mysterious man
who talked like he was a guru himself. They listened as the billionaire explained how the
Spellbinder – who, in fact, was the billionaire’s personal mentor – had taught him one thing
that was more important than anything else.

What was it? That the most reliable way to generate the best results in your personal and
professional life is to build a world-beating morning routine. Being a generous man, the
billionaire made an incredible offer. If the entrepreneur and artist wanted to come hang with
him at his beach house in Mauritius, he would teach them the secrets of a world-class
morning routine. All they needed to do was meet the next morning at 5:00 a.m.

The entrepreneur and the artist were a little skeptical the next morning, but it started to
soften when a chauffeur-driven Rolls-Royce collected them and delivered them to a hangar
containing a sleek, ivory-colored private jet, which bore the logo: “5AC.”

The entrepreneur asked the chauffeur what the logo meant, and he explained that it stood
for “The 5 AM Club.” And so began their journey toward understanding a revolutionary
morning routine and a whole new outlook on life with the potential to transform everything for
the better.

Early the next morning, the billionaire told the entrepreneur and artist how getting up at 5:00
a.m. was the way he had learned to escape mediocrity and achieve greatness. Getting up at
5:00 a.m. had promoted his creativity, doubled his energy, and tripled his productivity. How?

Well, the billionaire told them, many true greats throughout history, from novelist John
Grisham to composer Wolfgang Amadeus Mozart, have understood that the isolation that
comes from getting up at 5:00 a.m. has a multiplying effect.
Key idea 2
The solitude and enhanced brain state that you’ll experience at 5:00 a.m. will help you
perform like the elite.
All of us have limited mental capacity or cognitive bandwidth. And throughout the day, our
attention is given to more and more things: work, the news, interaction with others and social
media. Our bandwidth gets used up by all of these so, by lunchtime, we can’t really
concentrate on anything at all. By constantly shifting our focus from one thing to another, we
give nothing enough attention. But if you get up at 5:00 a.m., you have a golden opportunity
to focus on one high-value activity without your brain getting distracted.

This focus is further enhanced by the concept of transient hypofrontality, which means, in a
nutshell, that at 5:00 a.m., you are well placed to achieve a state of flow in your thinking.

That’s because, the billionaire explained, when you are enjoying a peaceful 5:00 a.m. start,
the brain’s prefrontal cortex, which handles rational thought, temporarily shuts down. So your
tendency to analyze, stress and worry about things is impaired. At the same time, the peace
of daybreak stimulates the production of the neurotransmitters dopamine and serotonin. The
result? You naturally enter a state of flow: of being fully energized, focused and in the zone.
Flow is the elite mind-set that all top performers, from violinists to scientists, inhabit in their
finest moments. So you’ll find that if you get up at 5:00 a.m., you’ll be more focused and
more productive for the entire day.

If you want another reason why joining the 5 AM club is a good idea, consider this: to get the
results of the top 5 percent of elite performers, you need to do what 95 percent of
entrepreneurs, artists and other people are unwilling to do. Most people aren’t willing to get
up at 5:00 a.m. so if you are, you have a huge competitive advantage.

Now let’s take a look at how to not just achieve great things, but to become a true
historymaker, a person whose achievements change the world.

Key idea 3
Historymakers capitalize on their talents, avoid distraction, achieve every day and master
themselves.
On a dazzling morning in Mauritius, the entrepreneur, the artist, and the billionaire gathered
by the sea. A school of squirrelfish swam through the crystal clear waters. In this beautiful
setting, the billionaire recounted the four focuses of the great historymakers.

Firstly, he said, the greatest people are defined not by their natural talent, but by the extent
to which they capitalize. According to the billionaire, self-discipline and perseverance always
trump talent and giftedness. So rather than thinking you don’t have what it takes, capitalize
on the gifts you’ve got to make a difference.

Secondly, the billionaire explained, freedom from distraction is key. Too many people today
waste hours on addictive but hollow technology and social media. If you want to win, you
need to focus, simplify, and concentrate. That means becoming a purist, concentrating on a
few amazing work projects rather than many good ones. And in day-to-day life, it means
stripping out everything that distracts you from a relentless focus on what’s most important.
So turn off your notifications and cancel pointless meetings that are taking you away from
activities that really add value. Gain a distraction-free hour each morning to focus on what’s
important by joining the 5 AM club.

Thirdly, the truly great understand the power of day-stacking. That means that small things
done daily are way more important than big things done once in a while. Consider enhancing
one ability or skill by just one percent every day. It’s a small change, but over a year it
amounts to a 365 percent improvement!

Finally, the billionaire shared the final focus of historymakers: personal mastery practice.
According to psychologist Anders Ericsson, a person must invest at least 2.75 hours of daily
practice in a skill for ten years for the first signs of an elite-level of mastery to appear. So if
you want to master yourself, you should spend your first hour each morning working deeply
on you, your mind-set and also your approach to health, spirituality and love.

The entrepreneur and artist now understood much more clearly how the truly elite stay
ahead, so the billionaire said it was time to take things to the next level: It was time for them
to understand how to cultivate their best selves.

Key idea 4
Giving attention to each of the four interior empires will allow you to master yourself and your
chosen field.
How often, asked the billionaire, have you heard a guru talk about improving your mindset?
We hear it all the time – think optimistic thoughts, and you’ll improve your life.

But, said the billionaire, strolling along a white sand beach with his pupils, what these gurus
don’t tell you is that your Mindset is just one of four “interior empires.” If you’re only working
on your Mindset, you’re ignoring your Healthset, your Heartset, and your Soulset. That’s like
only polishing 25 percent of a picture!

Your Heartset is your emotional life and well-being. It’s important because, even with a
world-class Mindset, you can’t deliver intellectually if your emotional life is a mess. As
Sigmund Freud noted, “unexpressed emotions will never die. They are buried alive and they
will come forth later in uglier ways.” So focus on a healthy Heartset and you’ll soon feel the
difference.

Next, give your Healthset – your physical health – some attention. One of the key ways to
get ahead in life is longevity. As the billionaire jokingly pointed out, you can’t be a titan of
industry if you’re dead. Committing to optimal fitness allows you a couple of extra
ultra-healthy and productive decades to build a greater legacy. What’s more, elite performers
realize that every day becomes far better with exercise. It ignites your energy, dissolves your
stress and expands your joy. But even that isn’t enough, as there’s another interior empire to
cultivate.

Your Soulset, the billionaire explained, is your spirituality. Too often, everyday life pulls us
toward the superficial and the material. So take some time in the quiet moments of the early
morning to remember who you truly are. Bond with the hero inside of you. In the silence of
the dawn, meditate on what you have to offer the world. Focus on your Soulset, and you’ll
reconnect with the very best part of yourself.
The entrepreneur was amazed by these revelations. She excitedly told the billionaire that
this framework really changed her perception of herself. But she wanted to know more. How
could she use the first hour of the day to effectively apply these learnings?

The billionaire told her that she was ready to hear about the 20/20/20 formula, but not in
Mauritius. No, they’d have to leave the clear blue ocean behind. They were headed to the
The Eternal City – Rome. It was time to be inspired by the passion of the Roman people, the
city’s architecture, and its divine food.

Key idea 5
The 20/20/20 formula ensures that waking up at 5:00 a.m. generates incredible results.
Standing in the square at the bottom of Rome’s famous Spanish Steps, the billionaire, the
entrepreneur and the artist took in their surroundings.

It’s time, the billionaire said, to learn how you can transform your creativity, performance,
utility, wealth and productivity. Just rising at 5:00 a.m. alone won’t do it. You could rise at
5:00 a.m. and waste an hour scanning social media and checking messages, but that won’t
optimize your day. What will is the 20/20/20 formula that says you use 20 minutes to move,
20 minutes to reflect and 20 minutes to grow.

The first step is to move – to perform vigorous exercise for 20 minutes. What’s really
important is to make yourself sweat. That’s because sweat gets rid of cortisol, the hormone
of fear. Sweat generates the protein BDNF, or brain-derived neurotrophic factor, which
repairs brain cells and accelerates the formation of new neural connections. So by sweating
for 20 minutes, it literally means you’ll think faster!

Then, make 5:20–5:40 a.m. a time for reflection with a period of deep peace and solitude.
Before the complexity of the day emerges, reflect on what is most important to you. In an
age of distraction, of constant notifications and messages, you’ll be amazed what visions,
dreams and inspiration drift into your mind when you have a few moments of silence to
yourself.

Write these thoughts in a journal. Commit your current ambitions, the things you’re grateful
for in your life, and your frustrations and disappointments to paper. Doing so will help you
understand your vision and let go of toxic, negative energies.

Take a few minutes to meditate. Research shows that meditation helps lower cortisol,
reducing your stress. It’s a proven way to stay calm, and the great performers of the world
are always calm!

Now it’s time for the last 20 minutes of your first hour. Here, you need to grow, so take 20
minutes to learn. Study the lives of great achievers by reading their biographies. Learn about
human psychology. Watch documentaries on innovation, or listen to audiobooks about
business building. One thing every billionaire has in common is a love of learning.

So there you have it. A perfect morning routine, to make the hour your own and become a
true member of the 5 AM club.
Key idea 6
Embracing sleep and the “twin-cycle of elite performance” is essential to maximizing the
potential of the 5 AM club.
As the city of Rome slowly came to life, the billionaire, entrepreneur and artist ventured down
into the depths of the city. As they descended down a dark and dusty tunnel, the billionaire
announced that they were in the catacombs – underground passages used as burial
grounds by the ancient Romans.

The artist asked why they were there and the billionaire explained that they were surrounded
by people in a centuries-old-slumber, so it was an appropriate place to discuss the
importance of deep sleep.

Research has shown that sleep is one of the key factors in predicting life expectancy. How
you spend the last hour of your day is almost as important to peak performance as how you
spend the first.

Too many people today are in a state of sleep deprivation, driven by technology. Research
shows that the blue light emitted by our devices reduces levels of melatonin – the chemical
that induces sleep. Being in front of a screen before sleep will prevent you from sleeping
properly, so turn off your technology no later than 8:00 p.m. Spend the rest of the evening
talking with loved ones, meditating, having a relaxing bath or reading and go to bed no later
than 10:00 p.m. That way, you can truly maximize the value of your 5:00 a.m. time.

Sleeping isn’t the only important way to rejuvenate yourself. In fact, a key to top performance
over time is to oscillate between periods of passionate, focused work at the highest levels
and periods of time for deep refueling through relaxation, recovery and fun. It’s a process
that the billionaire calls the twin-cycle of elite performance.

Growth happens not just in the performance phase, but also in the recovery phase. If you
want to understand why, said the billionaire, talk to a farmer. He’ll tell you that there is always
an intense period of tilling soil, planting crops and serious work. But after that, is the fallow
season. The fallow season might look like a period of rest. It looks like nothing’s happening.
But really, it’s the fallow season, in which the soil is resting and replenishing its nutrients, that
predicts how well crops are really going to blossom.

Some of us don’t like to embrace the rest part of the twin-cycle. The entrepreneur
recognized this, saying that if she isn’t working, she feels guilty. But, as the billionaire
replied, balance is important. So don’t just work. Embrace rest, relaxation and fun, safe in
the knowledge that it’s a key part of elite performance.

Final summary
The key message in these blinks:

The first hours of the day are where heroes are made. If you want to master your life, start
by owning the mornings. Freedom from distraction at 5:00 a.m. will allow you to build your
creativity, maximize your fitness and protect your serenity in an age of complexity.
Actionable advice:

Set your alarm clock half an hour fast and trick yourself into getting up at 5:00 a.m.

Firstly, buy an alarm clock. Technology is distracting and should never be in the bedroom.
Once you’ve got a nice old fashioned clock, set it half an hour fast. Set yourself an alarm for
5:30 a.m. That way, when you wake up the next morning, you’re tricking yourself into
thinking you are getting up later. When the alarm goes off, jump out of bed immediately,
before the weaker part of your character can come up with reasons to stay under the duvet.