BBE New A1.1 - 26.3.23 Verified
BBE New A1.1 - 26.3.23 Verified
BBE New A1.1 - 26.3.23 Verified
Unit Code, Number and Title T/618/5032 - Unit 1: Business and the Business Environment
Student name
Submission format
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guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times New
Roman 13 font size and 1.5 spacing.
The word limit is 3,500 words (+/- 10%).
You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).
Vocational Scenario
Organization
Tien Phong Commercial Joint Stock Bank (TPBank) was established in May 2008. Its main shareholders
are Doji Gold & Gems group, FPT group, Vietnam National Reinsurance Corporation, SBI Ven Holding
Pte. Ltd (Singapore), IFC International Finance Company (under World Bank), and PYN Elite Fund.
It can be seen that after the crisis caused by Covid-19, the economic development was negatively
affected. The GDP of Vietnam was forecasted to increase 6.3% - lower than Vietnam’s objective for
2023 (WTO, 2023). Despite the challenges of Vietnam and in the world, TPBank has been developed
from a bank that can be “sell-off” in 2000s, now it has become the top 10 Strongest banks in Vietnam
(the Asian Bankers).
Among 49 banks of Vietnam, TPBank is impressed by its efforts of applying technology and AI. It is
considered the most modern banking, affirming its position as the “No.1 Digital Bank in Vietnam” (The
Asian Bankers in 2020 and in 2023). Some of the most innovative services and products of TPBank are:
- ATM/ Visa/ Master card: avoid skimming and contactless;
- LiveBank: 24/7 banking that you may use QR code and finger print to withdraw money;
- Savy: saving online;
- QuickPay: QR code paying;
- mPOS: synchronized with mobile phones, contactless payment;
- CRM: considered the best CRM in Vietnam (the Asian Bankers);
- Call Centre: that recognize customers by their voice.
You are required to conduct an analysis on several sample banks in Vietnam. You will present your
analysis to your line manager and to the management team.
You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:
1. Short introductions about the chosen banks;
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2. Explanation of each of the chosen banks, including 1) the legal forms; their visions, missions,
goals and/ or objectives, core values; 2) the size and scope of the organisations.
3. Apply the stakeholders mapping to analyse the interests and conflicts of stakeholders; give
some suggestions of how organisations can meet different stakeholders’ expectations.
For business modelling purposes, you will also need to examine the various business functions in one
organisation and create an organisational chart to explore the interrelationships between the different
functions.
4. An analysis for TPBank, using visual mapping to show how internal departments, for example.
finance, marketing, work together to meet business objectives and how interrelationships are
defined by the structure of the organisation.
4. Conclusions based on critical impact analysis of different business structures and the
interrelationships between internal departments in successfully fulfilling overall business
objectives.
Hints:
Choose two banks that differ from TPBank in legal forms
Use stakeholders mapping to compare the purposes of the company and its competitors
Analyse advantages and disadvantages of the organisational structure
You are required to submit a report form
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Weblinks
https://tpb.vn/eng/ca-nhan
HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learningzone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.com/subjects/resource-
libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks
Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and its Environment. 7th Ed.
Cengage Learning
Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow: Pearson
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Learning Outcomes and Assessment Criteria
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.