NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Unit Code, Number and Title K/508/0574 RQF level 5 - Unit 11: Business Strategy

Semester and Academic Year Summer course, Academic year 2022-2023

Unit Assessor(s) Le Thi Thai Ha

BS A1: Business Strategy Report

Assessment Number and Title (Assessment 1 of 1, Individual written assignment)

Issue Date Monday, June 12th, 2023

Submission Date 10:00 am, Friday, June 30th, 2023

IV Name Nguyen Thuy Chinh

IV Date June 12th, 2023

Student name

NEU Student ID Pearson ID

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials for
material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.

I certify that the assignment submission is entirely my own work and I fully
Student declaration understand the consequences of plagiarism. I understand that making a
false declaration is a form of malpractice.

Student(s) name(s) /
Date: June 30th, 2023
Signature

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Submission format and Instructions:

This assignment covers Learning Outcome 1, 2, 3 & 4

 This is an individual assignment.

 The submission format is in the form of an E-report. Please refer the “Turnitin Submission Rules”
that was posted on Moodle.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.

 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference
guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.

 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.

 The word limit is 4,500 words (+/- 10%).

 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
 Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To
pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To
achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To
achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and
Merit criteria).

Unit Learning Outcomes:

LO1: Analyse the impact and influence which the macro environment has on an organization and its
business strategies.
LO2: Assess an organisation’s internal environment and capabilities.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market
sector.
LO4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic
directions available to an organization.

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Assessment Brief and Guidance:

ASSIGNMENT BRIEF

In this assignment, you are to choose an appropriate company (could be operating in Vietnam or
internationally) so that you can collect information for strategic analysis. Your responsibility is to perform
a strategic analysis of the chosen company, using a number of concepts and analytical tools/frameworks
in business strategy. You are requested to write a report to:

1. Briefly introduce the company of your choice. (500 words)

You should:

1.1. Describe briefly the chosen company, and its main products and markets.

1.2. Explain the statements concerning mission, vision, strategic goals/objectives and philosophy/values
of the chosen company.

2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (1000 words)
You should:

2.1. Apply the PESTEL framework to analyse the current notable conditions and future trends in each
sub-environment of the macro-environment based on reliable sources of data/information.

2.2. Determine and inform strategic management decisions by assessing the opportunities and threats
from the external environment for the chosen companies.

3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given
market sector. (800 words)

3.1 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for the
chosen company.

3.2 Devise appropriate strategies to improve competitive edge and market position based on the
outcomes

4. Assess an organisation’s internal environment and capabilities. (1200 words)

4.1 Analyse the internal resources and capabilities of the chosen company using the VRIO framework.

4.2 Analyse the corporate/organisational stakeholders by using appropriate tools/frameworks.

4.3 Critically evaluate the internal environment to assess strengths and weaknesses of the chosen
company’s internal capabilities.

5. Apply models, theories and concepts to assist with the understanding and interpretation of
strategic directions available to the chosen company (1000 words)

5.1 Combine the outcomes of the above analyses to devise strategic directions for the chosen company.

5.2 Produce a strategic management plan for the chosen company that has tangible and tactical
strategic priorities and objectives.

5.3 Define and discuss the crucial factors that could contribute to the successful implementation of the
suggested strategic management plan for the chosen company.

According to Glossary of Command Verb by Pearson

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 1. Describe: Give an account, including all the relevant characteristics, qualities and events.
2. Explain: Give an account of the purposes or reasons.
3. Apply: Put into operation or use.
Use relevant skills/knowledge/understanding appropriate to context
4. Analyse: Present the outcome of methodical and detailed examination either:
 breaking down a theme, topic or situation in order to interpret and study the interrelationships
between the parts and/or
 of information or data to interpret and study key trends and interrelationships.
5. Assess: Offer a reasoned judgement of the standard/quality of a situation or a skill informed by
relevant facts.
6. Evaluate: work draws on varied information, themes or concepts to consider aspects, such as:
 strengths or weaknesses
 advantages or disadvantages
 alternative actions
 relevance or significance.
Students’ inquiries should lead to a supported judgement showing relationship to its context. This
will often be in a conclusion.
7. Critically evaluate: Make a judgment taking into account different factors and using available
knowledge/experience/evidence where the judgment is supported in depth.

Learning Outcomes and Assessment Criteria

Achieved Achieved Achieved
Learning Outcome Pass (ticked) Merit (ticked) Distinction (ticked)
P1 Applying
LO1 Analyse the appropriate M1 Critically analyse
impact and influence frameworks analyse the macro LO 1, 2, 3 & 4
which the macro the impact and environment to D1 Critique
environment has on influence of the determine and inform and interpret
an organization and macro environment strategic information
its business on a given management and data
strategies. organization and its decisions. applying
strategies. environmental
M2 Critically and
evaluate the internal competitive
P2 Analyse the
environment to analysis to
LO2 Assess an internal environment
assess strengths and produce a set
organization’s internal and capabilities of a
weaknesses of an of valid
environment and given organization
organization’s strategic
capabilities using appropriate
internal capabilities, directions,
frameworks
structure and skill options,
set. objectives
and tactical
LO3 Evaluate and P3 Applying M3 Devise
actions.
apply the outcomes of Porter’s Five appropriate
an analysis using Forces model strategies to improve
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 evaluate the
competitive edge
Porter’s Five Forces competitive forces
and market position
model to a given of a given market
based on the
market sector sector for an
outcomes.
organization.
LO4 Apply models,
M4 Produce a
theories and concepts P4 Applying a range
strategic
to assist with the of theories, concepts
management plan
understanding and and models, interpret
that has tangible and
interpretation of and devise strategic
tactical strategic
strategic directions planning for a given
priorities and
available to an organization.
objectives.
organization

Formative Feedback: Assessor to Student

Action Plan

Summative Feedback: Assessor to Student

The Student Is Awarded:

Choose One
(*) Referral PASS Grade MERIT Grade DISTINCTION Grade

Name Of Assessor: Date Of Assessment:

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Re-submission Feedback:

The Student Is Awarded A:

Choose One
(*) Referral PASS Grade

Name Of Assessor: Date Of Assessment:

Feedback: Student to Assessor

Signature & Date:

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed at the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.