BS A0 Brief S2.2324

NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF
Unit Code, Number and Title H/618/5124 - Unit 43: Business Strategy
Semester and Academic Year Semester 2 / Academic year 2023 - 2024
Unit Assessor(s) Ha Son Tung / Rahul Bhandari / Pham Thi Bich Ngoc / Le Thi Thai Ha
BS A0.1: Business Strategy Report
Component Number and Title
(Individual written assignment)
Issue Date 18th March, 2024
Submission Date 10:00 AM, 5th April, 2024
Student name Nguyễn Lê Tuệ Nhi
NEU Student ID 10220377 Pearson ID
I certify that the evidence submitted for this assignment is my own. I

Learner declaration have clearly referenced any sources used in the work. I understand that
false declaration is a form of malpractice.
Student name / Signature Nhi Date: 7/4/2024
Submission format
 This is an individual assignment.

 The submission format is in the form of an E-report. Please refer the Student handbook
(Vietnamese version, Appendix 2) for the Assignment submission rules.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.
1
 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 The word limit is 3,500 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).
Unit Learning Outcomes

LO1 Analyse the impact and influence that the macro environment has on an organisation and its
business strategies
LO2 Assess an organisation’s internal environment and capabilities
Assignment activity and guidance
In this assignment, you are to choose an appropriate company (which currently operates in Vietnam)
so that you can collect information for strategic analysis. Your responsibility is to perform a strategic
analysis of the chosen company, using a number of concepts and analytical tools/frameworks in business
strategy. You are requested to write a report to:
1. Briefly introduce the company of your choice. (<400 words)

You should briefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (<1000 words) (P1, M1)
You should apply the PESTEL framework to analyse the current conditions on reliable sources of
data/information.
3. Apply an appropriate tool to assess the organisation’s internal environment and capabilities
(<800 words) (P2, M2)
You should use a tool to assess an organisation’s internal environment and capabilities
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Textbooks
Fred R. David, Strategic Management (11th), Person International Edition.
2
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Analyse the impact and influence that the macro environment has
on an organisation and its business strategies
P1 Applying appropriate
M1 Critically analyse the macro
frameworks, analyse the impact and
environment to determine and
influence of the macro environment
inform strategic management
on a given organisation and its
decisions.
strategies.
LO2 Assess an organisation’s internal environment and capabilities
P2 Conduct an internal environment M2 Interpret information and data to

and capabilities assessment of a assess strengths and weaknesses of
given organisation using an organisation’s internal capabilities,
appropriate frameworks. structure and skill set.
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.

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NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Semester and Academic Year Semester 2 / Academic year 2023 - 2024

Student name Nguyễn Lê Tuệ Nhi

NEU Student ID 10220377 Pearson ID

I certify that the evidence submitted for this assignment is my own. I

Student name / Signature Nhi Date: 7/4/2024

 This is an individual assignment.

Unit Learning Outcomes

Assignment activity and guidance

1. Briefly introduce the company of your choice. (<400 words)

Pass Merit Distinction

LO2 Assess an organisation’s internal environment and capabilities

P2 Conduct an internal environment M2 Interpret information and data to

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