Bersama : Jurnal Pengabdian Masyarakat

Vol. 1 No. 1, Juni 2023, 48-59

Publishe r: CV. Doki Course and Training
E-ISSN: XXXX-XXXX │P-ISSN: XXXX-XXXX

E-BUSINESS-BASED ENTREPRENEURSHIP TRAINING DURING THE

PANDEMIC

Aryanti1 , Bunga M. Shalihah2 , Muhammadinah3 , Kiagus Arfan4

Universitas Islam Negeri Raden Fatah1,2,3
Hitotsubashi University4
Corresponding email: pm22p006@hit-u.ac.jp

A R T IC L E IN FO AB S TR ACT

This article discusses the understanding of MSMEs to implement E-

Article History Business to deal with declining sales due to the pandemic, The purpose of
Submission : 22-11-2023 this training is to provide education and the level of awareness of MSMEs
Review : 27-11-2023 about the need for E-Business in implementing sales. The method used in
Revised : 05-11-2023 this project is to use a quasi-experimental design with a pretest-posttest
Accepted : 07-11-2023 group design, by providing material to participants who take part in the
Published : 09-11-2023 training, then providing questionnaires to participants regarding
entrepreneurial knowledge before and after the provision of material. In
Keywords using E-Business, MSME training participants can utilize popular
E-Business platforms such as Instagram and Facebook to promote their products with
Pandemic visual content such as attractive photos and videos. Meanwhile, in
Enterpreneurship marketplaces such as Shopee and Tokopedia to sell products online and
facilitate the transaction process for customers. In addition, by applying the
concept of E-Business, MSME participants can keep up with the rapid
development of technology and take advantage of the growing online
business opportunities .

Introduction
Covid-19 is a very big concern for the Indonesian people. Many losses incurred
from this pandemic have an impact on the Indonesian economy. After experiencing a rapid
increase in cases, the government made a policy in overcoming the covid-19 pandemic,
with the enactment of the PSBB listed in Government Regulation No. 21 of 2020. With the
PSBB, all activities that are usually carried out were forced to stop.
Apart from providing knowledge, lecturers also practice their expertise, and one
way is through community service activities (PKM). Based on this, a community service
project with an entrepreneurial focus was planned. This issue was raised because it is
considered very relevant to current conditions, especially for the younger generation. This
activity is intended to be a tool that helps teach teenagers about how to start their own
business. It is hoped that this activity can provide information and experience to teenagers
in entrepreneurship, so as to encourage the spirit of entrepreneurship.
All activities in the industrial and office sectors were temporarily forced to stop
operating. In addition, the education sector, public services, all places of worship, shopping

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centers, restaurants and tourist attractions also experienced the same thing. This social or
physical distancing has led to an overall decline in economic activity. Many employees are
laid off and various companies are even threatened with bankruptcy. If this pandemic lasts
for a long time, it is likely that the number will continue to grow.(Joeliaty et al., 2023).
Indonesia currently has a population of around 200 million people, and as that
number increases, so does the need for jobs, shelter, food, and education. Hundreds of
millions, if not millions of people look for jobs every year. They try to apply for jobs in
organizations that they believe match their qualifications. Few people think about creating
jobs. They want to work as laborers, clerks, employees, or even just sell their labor for
nothing in the hope of getting paid As a result of this, many other aspects are affected,
including casual workers, MSME players, restaurant businesses and other businesses that
involve many people. This impact will automatically affect the decline in people's
purchasing power. The solution to this problem is that information and communication
technology becomes a bridge for all parties to continue to survive in various conditions.
The adaptation and implementation of information and communication technology in the
economic sector is inevitable.(Emiliani et al., 2021).
The application of Information and Communication Technology is not only
monopolized by certain circles or upper-class entrepreneurs, but has become a necessity
for all circles today. (Wijoyo & Widiyanti, 2020). However, it is an obstacle for business
people who have not been able to adapt and implement information and communication
technology in their business. Technical and other obstacles are a challenge for every
business actor at every level to survive in pandemic conditions. Financial reports on the
condition of the capital market and financial services industry can improve the socio-
economic and cultural aspects of society and help regulate financial instruments. (Lidyah
et al., 2020; Maliah & Panorama, 2022; Mismiwati, 2020; Muhammad Syarifati &
Panorama, 2022; Panorama et al., 2022)..
An entrepreneur's ability to make decisions that will increase the capacity of his
business in the future will determine how successful he is in business. The process of
getting permission from group members to carry out various desired actions to achieve
group goals is known as decision-making. Financial records clearly show how the financial
sector has evolved. Moreover, business ethics play a major role in financing all productive
activities that help people get out of economic poverty. (Amalin et al., 2023; Azwari et al.,
2023; Bayumi & Diem, 2023; Mismiwati et al., 2022; Pratama Porwokerto et al., 2023).
Pengusaha saat ini dapat mengembangkan bisnis mereka dengan menggunakan teknologi
Entrepreneurs today can grow their businesses by using e-commerce information
technology, as it allows them to showcase their products or services to a wide audience
without being restricted by physical location. This is due to the fact that websites serve as
a source of information that can be accessed from any location in the world, provided an
internet connection is available. Children can be taught sound financial roles and practices
to help them take an active role in managing their own resources and to lessen their lack of
knowledge of financial literacy, which can lead to unintended consequences (Antasari et

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al., 2022; Barkah, 2014; Barkah et al., 2022, 2023; Huzaimah et al., 2023; Huzaimah &
Aziz, 2018; Rusdi & Tjahjono, 2023).
State Islamic University (UIN) Raden Fatah Palembang carries out the duties of Tri
Dharma Perguruan Tinggi which includes education and teaching activities, research and
community service. The Faculty of Economics and Islamic Business as part of UIN Raden
Fatah Palembang has a study program-based community service program that is entitled to
be implemented by each study program. In this program, the Islamic banking study
program carried out community service with the theme "E-Business Based
Entrepreneurship Training During the Pandemic" which was held at the Palembang
Merdeka Post Office Hall on Jalan Merdeka Palembang on January 26, 2022.(Syariah,
2022).

Method
This research will use a qualitative and quantitative approach to the effectiveness of
E-Business-based entrepreneurship training during the pandemic which will be held at the
Merdeka Post Office Hall Palembang, on Wednesday, January 26, 2022. This research will
use a quasi-experimental design with a pretest-posttest group design, by providing material
to participants who take part in the training, then providing questionnaires to participants
regarding entrepreneurial knowledge before and after providing material. The population
of this research is Palembang City MSMEs with 21 participants as well as respondents.
The research process will be carried out in several stages, namely:
1. Collecting pretest data of training participants before the training.
2. The PKM from the Sharia Banking Study Program provided material about E-
Business-based entrepreneurship and online business tips to the participants.
3. Collecting posttest data to participants after training.
4. Analyze data with t-test to measure significant differences in participants'
understanding before and after training, to assess the success rate of the training.

Results and Discussion

Economic knowledge will evolve in line with accepted principles for determining
corporate strategy, which has a major influence on corporate success. (Anwar et al., 2023;
Azwari & Jayanti, 2022; Ikhsan et al., 2023; Safitri et al., 2022).
Legal Basis
a. Law Number 8 of 1974 jo. Law Number 43 of 1999; concerning the principles
of employment.
b. Law Number 20 of 2003; concerning the change of State Islamic Institution
Raden Fatah Palembang into State Islamic University Raden Fatah Palembang.
c. Government Regulation Number 53 of 2015; concerning the Organization of
the work procedures of Raden Fatah State Islamic University Palembang.

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d. Minister of Finance Regulation Number 78 / PMK.02 / 2019 dated May 17,

2019 concerning Standard Cost Inputs for the 2021 Fiscal Year
e. DIPA UIN Raden Fatah Palembang Fiscal Year 2021;
f. Rector Decree Number 1419 of 2021.
Business is defined as "an organization that sells goods or services to consumers or
other businesses, for profit" in Economics. Online commerce. Using electronic technology
in business transactions is known as "e-business." commercial transactions "e-business
refers to all uses of advances in information technology (IT), particularly networking and
communications technology, to improve the ways in which organizations carry out their
business processes." Based on the problems faced by MSMEs during the pandemic, there
are several obstacles in developing their businesses. These obstacles include unsupportive
business facilities and infrastructure, limited capital, and lack of education about E-
Business and its application in their business processes. To overcome these problems, the
PKM from the Sharia Banking Study Program, UIN Raden Fatah Palembang provided
training and material on E-Business that can be applied during the pandemic, then opened
a question and answer session for the participants to better understand the material
presented.
In e-Business there are external organizational interactions which include:
- Supplier
- Customer
- Investor
- Creditor
- The Government
- The Media
In using E-Business, MSME training participants can utilize popular platforms such as
Instagram and Facebook to promote their products with visual content such as attractive
photos and videos. Meanwhile, in marketplaces such as Shopee and Tokopedia to sell
products online and facilitate the transaction process for customers. In addition, by
implementing the E-Business concept, MSME participants can keep up with the rapid
development of technology and take advantage of the growing online business
opportunities. However, for MSME players who are not good at managing money, this will
disrupt security and stability, and social problems can also hinder economic expansion.
(Aulia et al., 2021; Bayumi & Jaya, 2018; Luqman Hakim et al., 2021; Mustafa et al.,
2023).

E-business and Cyberspace

- To be able to capture the dimensions of the scope of the notion of e-business, the way
that is often used is to use the 4W principle: What Who Where Why
- The What dimension explains what activities in e-business
- The Who dimension explains who is involved in business activists

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- The Where dimension explains where business activities can be carried out
- The Why dimension explains why business practitioners around the world agree to
implement e-business.

Advantages of E-business
- Efficiency
● A research shows that approximately 40% of the company's total operating
costs are earmarked for information dissemination activities to related divisions.
● By utilizing information technology, it can be seen how the company can
reduce total operational costs
● For example: how email facilities can reduce the communication costs of
sending documents.

- Effectiveness
By utilizing information technology, customers can get in touch with the company at
any time. 7 days a week 24 hours non-stop
● Reach
The company is able to expand the company's reach and space for expansion
easily (across time and space boundaries) and without requiring relatively expensive costs.
● Structure
The concept of brick-and-morter transformed into click- and-morter has
changed the behavior of companies in their business approach.
● Opportunity
There are wide opportunities for business people to innovate to create new
products or services due to the discovery of new technology from time to time.
Islamic economics places great emphasis on law enforcement and responsibility in
business transactions. (Akbar & Lidyah, n.d.; Bayumi & Diem, 2023; Hartini, n.d.;
Panorama, 2017).
- Factors that influence the development of e-business implementation
● Customer Expectations
● What consumers expect at this time is not enough to be satisfied with the good
quality of a product, but customers also expect good pre- and post-sales services.

- The spectrum of services in question includes:

● Ordering can be done anytime, anywhere
● Payment for product purchases with a variety of methods such as credit cards,
debit cards and transfer services
● Product insurance facilities
● Fast product delivery and competitive prices

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- Competitive Imperatives
Globalization has formed a very tight competitive arena in the business world.
Customers will easily compare the quality of products and services between companies,
this forces companies to develop the right business strategy.

● Deregulation
At the macro level, deregulation carried out by the government and other countries
(or other institutions such as WTO, APEC, AFTA, etc.) has also colored the shape of the
business world in the future, especially with the concept of free trade between countries
and industries. The internet here is considered as an arena where the concept of perfect
competition and open markets has occurred, especially products and services that can be
digitized.
● Technology
E-business is the advancement of information technology dominated by the
acceleration of computer technology and telecommunications. The function of information
technology is not only essential for the development of e-business but is also the driving
force behind enabling new business models.

E-business Evolution Stages

- Inform Stage
Characterized by small units within the company that began to try to build small internet-
based software
- Automate Stage
Integrate small software units within the company
- Integrate Stage
Integrate the company's e-business applications with other entities outside the company
- Reinvent Stage
There is a fundamental change in the management of the company, especially with regard
to how to see the existing business.
E-business Architecture Model
- Sequential Model
An architecture model that develops applications based on functions within the
company. To integrate these functions, an interface is needed so that the output of the
application can be read by other applications.

- Synchronous Model
A large application that will synchronize the IPO mechanism of each unit by
centralizing data and processes at a single point. Example: ERP (Enterprise Resource
Planning) application

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E-business Applications
● Internal Business System:
- CRM (Customer Relationship Management)
- ERP (Enterprise Resource Planning)
- DMS (Document Management System)
- HRM (Human Resource Management)
● Enterprise Communication and Collaboration:
- VoIP (Voice Over Internet Protocol)
- CMS (Content Management System)
- E-mail
- Voice mail
- Electronic commerce:
- Internet shop
- Online marketing

WEBSITE MANAGEMENT
The structure of the website is divided into 2 main supporters, namely Domain and
Hosting.
Definition of domain according to Wikipedia: A domain name is a unique name
given to identify the name of a computer server such as a web server or server on a
computer network or the internet. The domain name serves to make it easier for users on
the internet when accessing the server, as well as being used to remember the name of the
server being visited without having to recognize the complicated string of numbers known
as the IP address. This domain name is also known as a unit of a website such as
"wikipedia.org". Domain names are sometimes referred to as URLs, or website addresses.
● Example: for example, the IP address of the server where our web files are stored is
actually we can just type it directly in the browser to access our website, but this is
certainly not very good for people's memories, especially the memories of website
visitors who access our website. Because everyone will certainly remember a row of
words more easily than a row of numbers. For this reason, a domain is needed to
replace the row of numbers so that it becomes a row of words that are certainly easy
to remember. for example: namadomain.com will be easier to remember than
numbers.

Global Top Level Domain

● .com -> company
● .net -> ISP (Internet Service Provider}
● .info -> information
● .org -> organization
● .bis -> business

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● .mil -> military

● .gov -> government
Hosting
Hosting or commonly referred to as web hosting is a rental service for data storage
space (space) used to store website data so that the website pages can be accessed from
anywhere. The web data includes html files, php scripts, cgi scripts, css, images, databases,
and other files needed to display web pages. In addition to storing the files mentioned
above, usually web hosting also provides e-mail facilities

Barriers to E-business in Indonesia

● High trust society has not yet been formed
● In general, product prices are no longer negotiable
● Infrastructure facilities are still inadequate
● There are still very few human resources who understand and master the concepts
and implementation of IT
● Postal services still need improvement and improvement
● The existence of credit card crime

Conclusion
In the community service program, the Islamic banking study program conducts
community service with the theme "E-Business-Based Entrepreneurship Training during a
Pandemic". This is because MSME businesses have decreased due to the pandemic, as well
as several obstacles including facilities and infrastructure, capital, and lack of education
about E-Business. The design of the solution so that this problem is resolved is to provide
training to the trainees so that MSMEs can develop more and expand their market reach.

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Vol. 1 No. 1, Juni 2023, 48-59

Attachment To Community Service

Aryanti, Bunga M. Shalihah, Muhammadinah, Kiagus Arfan (E-Business-Based Entrepreneurship Training During The Pandemic)