THE LOW-TECH FUTURE

Imagine waking up one day to find NO

internet, library, cellphone, newspaper,
magazine, radio station. Even TV channels
disappeared!

How would this affect the way you live?

What would the society lose in this situation?
COMMUNICATION
AND MIL
 COMPETENCY:

describes how
communication is
affected by media and
information(MIL11/12IMI
L-IIIa-1)
COMMUNICATION AND MIL

List 3 top most

importance of
communication
in our lives
COMMUNICATION AND MIL

INFORMATION
PERSUASION
ENTERTAINMENT
CONNECTION
 COMMUNICATION
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 COMMUNICATION

Communication is simply the act

of transferring information from
one place, person or group to
another (SkillsYouNeed, 2020).
 COMMUNICATION
It is the process of sending and
receiving messages through verbal
or nonverbal means, including
speech, or oral communication;
writing and graphical representations
(such as infographics, maps, and
charts); and signs, signals, and
behavior (Nordquist, 2020).
 The Two (2) Basic Types of
Communication
1. Verbal – it can be
oral and written
communication.
2. Non-verbal – are
signs, symbols, colors,
gestures, body
language, facial
expression
 COMMUNICATION
At its core, communications is the use of
messages to generate meaning, both
within and across a myriad of cultures,
contexts, channels, and media. Through
the effective practice of communications, we
are able to improve cultural, social, personal,
and professional experiences, whether
between individual, enterprises or even
nations (What is Communications Studies?,
2020).
COMMUNICATION
 TRANSMISSION MODEL
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 ELEMENTS OF THE
COMMUNICATION PROCESS
1. Source - The source imagines, creates, and
sends the message. In a public speaking
situation, the source is the person giving the
speech. He or she conveys the message by
sharing new information with the audience.
The speaker also conveys a message through
his or her tone of voice, body language, and
choice of clothing. This process of turning
thoughts into communication is called encoding.
 ELEMENTS OF THE
COMMUNICATION PROCESS
2. Message - The message is the
stimulus or meaning produced by the
source for the receiver or audience.
When you plan to give a speech or
write a report, your message may seem
to be only the words you choose that
will convey your meaning.
 ELEMENTS OF THE
COMMUNICATION PROCESS
3. Channel - The channel is the way in which
a message or messages travel between source
and receiver (What Is Communication?, 2012).
There are multiple communication channels
available to us today. These include face-to-face
conversations, letters, telephone calls, text
messages, email, the Internet (including social
media such as Facebook and Twitter), blogs,
tweets radio and TV, written letters, brochures and
reports (SkillsYouNeed, 2020) and so forth.
 ELEMENTS OF THE
COMMUNICATION PROCESS
4. Receiver - The receiver receives the message
from the source, analyzing and interpreting the
message in ways both intended and
unintended by the source. In order to receive
a message, she or he listens, sees, touches,
smells, and/or tastes to receive a message.
The process of turning communication into
thoughts is called decoding. The receiver
decodes the message.
 ELEMENTS OF THE
COMMUNICATION PROCESS
5. Feedback - When the receiver responds to the
source, intentionally or unintentionally, she/he is
giving feedback. Feedback is composed of messages
the receiver sends back to the source. Verbal or
nonverbal, all these feedback signals allow the source to
see how well, how accurately (or how poorly and
inaccurately) the message was received. Feedback
also provides an opportunity for the receiver or audience
to ask for clarification, to agree or disagree, or to indicate
that the source could make the message more
interesting.
 ELEMENTS OF THE
COMMUNICATION PROCESS
6. Environment - The environment is the
atmosphere, physical and psychological, where
an individual sends and receives messages.
This can include the tables, chairs, lighting,
and sound equipment that are in the room.
The room itself is an example of the
environment. The environment can also include
factors like formal dress that may indicate
whether a discussion is open and caring or more
professional and formal.
 ELEMENTS OF THE
COMMUNICATION PROCESS
7. Context - The context of the
communication interaction involves the
setting, scene, and expectations of the
individuals involved. A professional
communication context may involve
business suits (environmental cues) that
directly or indirectly influence expectations
of language and behavior among the
participants.
 ELEMENTS OF THE
COMMUNICATION PROCESS
8. Interference or noise – This is anything that blocks
or changes the source’s intended meaning of the
message. For example, if you drove a car to work or
school, chances are you were surrounded by noise. Car
horns, billboards, or perhaps the radio in your car
interrupted your thoughts, or your conversation with
a passenger. Not all noise is bad, but noise
interferes with the communication process. For
example, your cell phone ringtone may be a welcome
noise to you, but it may interrupt the
communication process in class and bother your
classmates.
Identify the following:

▪Communicator/
Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
How is communication affected
by media and information?
How is communication affected
by media and information?
➢ How does Facebook serve as
a tool for communication?
➢ How did Facebook affect the
way people communicate
with each other?
➢ How did Facebook affect the
quantity and quality of
information available to
people?
Media and information influence to
communication
Media, particularly social media provides great ways to connect,
to interact, and to communicate with friends and family while
living separately. We can share pictures, videos, some
information among our friends who are far away from us.
Through social media, you can make strong your existing
relationships and can make new friends from all over the
world through different social networking websites (A Research
Guide for Students, 2019). Social media reduce the barriers of
communication and making it easier for everyone to express their
thoughts to the world (EASE Technology Solutions, 2016).
Indeed, as technology grows and expands our range of
communication, media is becoming a vital tool for daily social
interaction.
Media and information influence to
communication
While media can be a good channel for communication and
a good source of information, they also pose some threats to
users. Among these are as follows.
1. Media becomes a source of misinformation and fake news.
These sometimes are utilized to push personal gain and
agenda, making the receiver of the information deceived,
confused and misinformed.
2. Though media help us improve the way we communicate, it
is also abused by many. Everybody publishes whatever
they want and unmindful of the consequences of their
posts. Social media made everyone feel that they are
allowed to say whatever comes to their mind, making them say
things that
Media and information influence to
communication
they would not normally say on personal
encounters, thus fueling up bullying (EASE
Technology Solutions, 2016).
3. Media can also pose medical, social and
psychological issues. What is posted on media
may cause dissatisfaction with body image,
creates addiction, promote identity stealing and
can destroy interpersonal relationships.
COMMUNICATION AND MIL

What needs to be
done after
knowing that
media and
information can
affect
communication?
 BECOME…

MEDIA LITERATE

INFORMATION LITERATE

TECHNOLOGY LITERATE
 COMPETENCY:

identifies the similarities and

differences of media literacy,
information literacy, and
technology literacy
(MIL11/12IMIL-IIIa-2)
GROUP WORK: Define the concepts
MEDIA INFORMATION TECHNOLOGY
LITERACY LITERACY LITERACY
 …
MEDIA AND INFORMATION LITERACY (MIL)
• The ability to identify, understand,
interpret, communicate and compute,
LITERACY using printed and written material
associated with varying contexts.
• These are physical objects used to
communicate with, or the mass
MEDIA communication through physical objects
(radio, tv, computer, film etc)

• A broad term that that covers processed

INFORMATION data, knowledge derived from study,
experience, instruction, signal or symbols
 MEDIA LITERACY

It refers to the ability

to access, analyze and
respond to a range of
media. (Sargant, 2004)
 MEDIA LITERACY

It refers to having access to the

media, understanding the
media and creating/expressing
oneself using media.
(Buckingham and Livingstone
2005)
 MEDIA LITERACY

ACCESS – it denotes
the knowledge of where
to find these forms of
media.
 MEDIA LITERACY
ANALYSIS – it involves thinking
reflectively and critically on what
is seen, read, or experienced and
its implications to oneself and
community. It involves assessment
of the reliability of materials.
 MEDIA LITERACY

RESPONSE – It includes
an evaluation of how
these media texts shape
our insights, perspectives
and identities.
 Eight (8) Fundamental Elements of Media Literacy
(by Art Silverblatt, the media scholar)

1. A critical thinking skill enabling audience

members to develop independent judgments about
media content.
2. An understanding of the process of mass
communication.
3. An awareness of the impact of media on the
individual and society.
4. Strategies for analyzing and discussing media
messages.
 Eight (8) Fundamental Elements of Media Literacy
(by Art Silverblatt, the media scholar)

5. Understanding of media content as a text that

provides insight into our culture and our lives.
6. The ability to enjoy, understand, and appreciate
messages.
7. Development of effective and responsible
production skills.
8. An understanding of the ethical and moral
obligations of media practitioners.
 INFORMATION LITERACY

It refers to the set of

abilities requiring an
individual to recognize when
information is needed, how
to locate it, evaluate and
use it effectively.
 INFORMATION LITERACY

It constitutes the abilities to

recognize when an information
is needed and to locate,
evaluate, effectively use and
communicate information in its
various formats. (SUNY Council
of Libraries, 1997)
 INFORMATION LITERACY
It refers to the set of skills attitudes and knowledge
necessary to know when an information is needed to
help solve a problem or make decisions, how to
articulate that information in searchable terms and
language, then search efficiently for that
information, retrieve it, interpret and understand it,
organize it, evaluate its credibility and authenticity-
assess its relevance, communicate it to others and
utilize it for important purposes. (UNESCO, 2007)
 TECHNOLOGY LITERACY
It refers to the set of skills, attitudes and
knowledge necessary to understand and
operate the basic function of information
and communication technologies,
including devices and tools such as PC,
laptops, cellphones, iPods etc (hardware
and software literacy) UNESCO, 2007
 …
MEDIA AND INFORMATION LITERACY (MIL)

• The ability to read, analyze, evaluate and

Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY
 MEDIA AND INFORMATION
LITERACY
COMMUNICATION DIGITAL/TECHNOLOGY
LITERACY LITERACY

Empowering citizens with set of competencies to

use, create and share media content in all formats,
using various tools in a critical, ethical and
effective way in order to engage in personal,
professional and societal activities.
INTERACTIVE WORD WALL
 MEDIA LITERACY, INFORMATION
LITERACY, TECHNOLOGY LITERACY
MEDIA INFORMATION TECHNOLOGY
LITERACY LITERACY LITERACY
Platforms: text, Content Tools ( mobile
email, messenger, (appropriateness, phone, computer,
video message, accuracy, tone, laptop, camera,
voice message, audience etc.) video camera, tv,
websites, social radio etc.)
media,
newspaper, tv,
radio
 COMPETENCY:

editorializes the value

of being a media and
information literate
individual
 Poster Analysis
• What is the
message of this
poster?
• Do you agree
with the
message? Why
or why not?
• What is the
message of this
poster?
• Do you agree
with the
message? Why
or why not?

Poster Analysis
 PONDER
What is the
importance/
value/benefits
of being a
media and
information
literate
individual?
IMPORTANCE OF BEING MEDIA
LITERATE
IMPORTANCE OF BEING MEDIA
LITERATE
IMPORTANCE OF BEING MEDIA
LITERATE
IMPORTANCE OF BEING MEDIA
LITERATE
IMPORTANCE OF BEING MEDIA
LITERATE
IMPORTANCE OF BEING MEDIA
LITERATE
PONDER

What makes an
individual
literate in
media and
information?
 HOW TO BE LITERATE accdg to
Candymag.com 2017
Know how to
think before
you post,
tweet, share
or send!
Source: wecareshare 2017
 HOW TO BE LITERATE accdg to
Candymag.com 2017

You don’t
hate, you
educate.
Source: kidshelpline.com.au
HOW TO BE LITERATE accdg to
Candymag.com 2017

You believe
in the
power of
facts.
 HOW TO BE LITERATE accdg to
Candymag.com 2017

Foresee the
aftermath
of your
post.
Source: pinterest.co.uk
 HOW TO BE LITERATE accdg to
Candymag.com 2017

You think
of the
people
affected.
Source: preen.ph
HOW TO BE LITERATE accdg to
Candymag.com 2017
If it’s not
your
business, it
is not your
problem.
HOW TO BE LITERATE accdg to
Candymag.com 2017

Encourage
others to be
media
literate too!
 REVIEW:

Do you consider
yourself as a
media and
information
literate?
 APPLICATION
ACTIVITIES/ HABITS ACTIVITIES/ HABITS
WHICH ILLUSTRATE WHICH DO NOT
MEDIA AND ILLUSTRATE MEDIA AND
INFORMATION LITERACY INFORMATION LITERACY

LIST THREE (3) LIST THREE (3)

 ASSIGNMENT:
Task: editorialize the value of being a media
and information literate individual.
___________________________
Write an essay about the value of being a media
and information literate individual.
Your essay must have a title, an introduction, a
body paragraph (1 main argument with 2
examples) and a conclusion.
Not less than 15 sentences.
 COMPETENCY:

identifies characteristics
/describes a responsible
uses and competent
producers of media and
information.
Activity 3: Table Completion
RESPONSIBLE USER OF MEDIA AND
INFORMATION
-Has critical perspective
-Knows how to scrutinize content
-Has understanding of the structure
that governs the creation and
dissemination of media
-Knows how to sift information
-Has discernment of both useful and
useless information
-Values the word ethics
COMPETENT PRODUCER OF MEDIA
and INFORMATION
COMPETENT PRODUCER OF MEDIA
INFORMATION
-Must put forth valid representations of the
society (It should get its facts right)
-Must play in pushing to improve platforms to
address harmful and misleading media
environment (improve digital safety of users)
-Must know how to protects user’s privacy and
personal data / brand safety
-They must be self-regulating (have set of
processes)
Top 10 Education websites to teach
you for free (indiatoday.in)
1. EdX : edx.org
2. Academic Earth : academicearth.org
3. Internet Archive: archive.org
4. Big Think: bigthink.com
5. Coursera: courser.org
6. CosmoLearning: cosmolearning.com
7. Futures Channel: thefutureschannel.com
8. Howcast: howcast.com
9. Khan Academy : khanacademy.org
10. Brightstorm: brightstorm.com
 ACTIVITY
MEDIA INFORMATION MEDIA INFORMATION PRODUCER
USER/CONSUMER
NAME OF NAME OF
PERSON/GROUP/ORGANIZATION: PERSON/GROUP/ORGANIZATION:

HOW DO THEY ACT RESPONSIBLY IN HOW DO THEY ACT RESPONSIBLY IN

USING MEDIA INFORMATION? PRODUCING MEDIA INFORMATION?
 COMPETENCY:

shares to class media

habits, lifestyles and
preferences
 …
MEDIA AND INFORMATION LITERACY (MIL)
• The patterns of media consumption by people.
Media • Learned media routines emerging after repeated
media consumption that are cued by stimuli.
Habits • A practice or routine that you follow.
• Ones values and attitudes towards media.
Media • It refers to how a behavior is incorporated
in one’s life.
Lifestyle • A way in which you choose to live your life

Media • The option to select one over the other.

• Individual taste and style related to
preference media usage.
 ACTIVITY
• Present your media habits, lifestyle and
preferences through a graphic organizer.
• You can use and edit free graphic
organizer/diagram formats using “Canva” app
or you can create your own.
• Your graphic organizer should contain
information being asked for.
• Be creative in producing and presenting your
outputs.
 DETAILS NEEDED
•Name
•Grade and Section
•Most favorite media app/communication
tool
•Media Habits (at least 3)
•Media Lifestyle (at least 3)
•Media Preferences (at least 3)
EXAMPLES
EXAMPLES
EXAMPLES
 SOURCES/ REFERENCES
Media and Information Literacy Teaching Guide by
Commission on Higher Education

Photos from Google

Presentation by: Liza Emmanuelle