ADAPTIVE TEACHING GUIDE

MEDIA AND INFORMATION LITERACY

Most Essential Topic #1: Introduction to Media and Information Literacy

Lesson 1: Media and Information Literacy Benefits of Media Information Literacy

Prerequisite Content-knowledge: Understanding All Media and Information Literacy

Prerequisite Skill: Critical Thinking Skills

PREREQUISITES ASSESSMENT:
CROSSWORDS.
Direction: Find words inside the box and give your own understanding regarding the
word/s.

C C O U T E C H N O
C L O V E S O I B L
V I A M R J D K R O
I T N O M A O C N G
R E A E E U R R D Y
E R R S D Y N J T X
F A F T I A I I H E
J C W E A T U J C D
Y Y E M I O V E L A
N N F D S M C G Z T
O I T A M R O F N I

Answer:
1. Information
2. Media
3. Advance
4. Technology
5. Data

Pre- Lesson Remediation Assessment:

1. For the students with insufficient Level on Prerequisite Content Knowledge and Skills:
Provide reading materials about Media and Information Literacy

2. For the students with Fairly Sufficient Level on Prerequisite Content-Knowledge and
Skills:
Conduct short discussions on the areas the students find difficult and provide feedback
on the result of the pre-assessment.
INTRODUCTION:
1. Time Allotment: Week 1 - 2 (July 30 – August 10, 2024)
2. RUA (Objective/The student is expected to gain from learning the topic/lesson)

At the end of the lesson, the learners will:

 Describe how communication is affected by media and information.
 Identify the similarities and differences of media literacy, information literacy, and
technology literacy.
 Identify the characteristics and describe a responsible uses and competent producers of
media and information
 Discuss the media habits, lifestyles, and preferences.

3. Context where the student is going to apply his/learning (In what PAA/EFAA and
personal use?)
The learners will use their knowledge or understanding on how MIL is really important to
learn and understand.

4. Overview
● In this lesson, the learners will tackled the importance of media and information
literacy and the different kind of literacy that we have.
● Determine the similarities and differences of media literacy

Student’s Experiential Learning:

Chunk 1: Media and Information Literacy (MIL)
Media and Information Literacy (MIL) the capability to access, analyze, and invent
media. It is also a mandatory for people to know their human rights, as indicated in Article 19 of
the Universal Declaration of Human Rights, which states that “Everyone has the right to
freedom of opinion and expression; this right includes freedom to hold opinions without
interference and to seek, receive and impart information and ideas through any media and
regardless of frontiers.

There are Main Benefits of MIL which are:

1. In the teaching and learning process, it equips the teachers with enhanced knowledge to
empower future citizens.

2. MIL imparts crucial knowledge about the functions of media and information channels in
democratic societies, reasonable understanding about the conditions needed to perform those
functions effectively and basic skills necessary to evaluate the performance of media and
information providers in the light of the expected functions.

3.A society that is media and information literate foster the development of free, independent
and pluralistic media and open information systems.

Question and Answer:

1 What is the Importance of Media and Information Literacy?
2 How Media and Information Literacy affects our daily life?

Chunk 2: Different kind of Literacy

Media Literacy is a 21st century advent to education. Media literacy is the understanding to
access, analyze, evaluate create reflect and act using all forms of communication. Media literate
people are better able to figure out the complex messages we get from television, radio,
internet, newspapers, magazines, books, billboards, video games, music, and all other forms of
media.

Media Literacy Skills can help people to:

1. Develop critical thinking
2. Understand how media messages shape our culture and society.
3. identify target marketing strategies.
4. Recognize what media maker wants us to believe or do.
5. Name the techniques of persuasion used.
6. Recognize bias, spin, misinformation and lies.
7. Discover the parts of the story that are not being told.
8. Evaluate media messages based on our experiences, skills, beliefs, and values.
9. Create and distribute our own media messages.
10. Advocate for media justice.

Information Literacy has been called the information age in the beginning of the 21 st century
because of the explosion of information output and information sources. Information literacy is a
set of skills requiring people to recognize when information is needed to have the ability to
locate, evaluate, and use effectively the needed information.

An Information Literate Person is able to:

1. Develop the extent of information needed.
2. Access the needed information effectively and efficiently.
3. Evaluate information and its sources critically.
4. incorporate selected information into one’s knowledge base.
5. Use information effectively to accomplish a specific purpose.
6. Understand the economic, legal, and social issues surrounding the use of information, and
access and use the information ethically and legally.

Technology (Digital) Literacy

Technology literacy is the skill of a person, working independently and with others, to
responsibility, appropriately and effectively uses technology tools to access, manage, integrate,
create, and communicate information.

Learners who have obtained Technological Literacy are able to:

1. Problem-Solve
2. Communicate
3. Locate, use and synthesize information found using technology.
4. Develop skills necessary to function in the 21st century.

Chunk 3: The Role of Media and Information in Communication

1. It Makes The World A Smaller Place

Social media platforms bring people from different locations, background, culture, and
race together. Today’s media also creates bridges between countries and cultures without
having the need to travel physically, all we need is to look something up on the web.
2. It Makes Communication Convenient
These modes of transfer compel people to wait for days, weeks, months, and even years
before their intended receivers obtain their message. Now, people may communicate without
having to wait long through the existence of email and various messaging sites and apps.
3. It Shapes Public Opinion
In his book “Setting the Agenda,” Maxwell McCombs explained that mass media shapes
public opinion through its wide reach, not to mention the perceived credibility of the media, they
can sway the opinion of their audience according to the message they convey. This is perfectly
illustrated in surveys conducted before elections.
Chunk 4: COMMUNICATION
 The root of the word “communication” in Latin is communicare, which means to share, or
to make common (Weekley, 1967).
 Furthermore, communication is defined as the process of understanding and sharing
meaning (Pearson & Nelson, 2000).

Components of Communication
1. Source – a person, group, or entity that forms, creates, sends, or forwards a message or
information.
2. Message – the stimulus or meaning produced by the source for the receiver or audience
(McLean, 2005)
3. Channel – the tool or manner in which the messages will be carried through from thesource
to the receiver
4. Receiver – receives the message from the source, analyzing and interpreting the message
in ways both intended and unintended by the source (McLean, 2005)
5. Feedback – the message or response of the receiver which is sent back to the source.
6. Environment – the atmosphere, physical and psychological, where you send andreceive
messages (McLean, 2005).
7. Context – the communication interaction involves the setting, scene, and expectations of
the individuals involved (McLean, 2005)
8. Interference – anything that blocks or changes the source’s intended meaning of the
message (McLean, 2005)

FORMS OF COMMUNICATION
1. Intrapersonal Communication
 It is a form of communication with oneself using internal vocalization or reflective
thinking (Communication in the Real World, 2010).
2. Interpersonal Communication
 Interpersonal communication is a form of communication between two different
people who may or may not have a direct relationship with each other but are
mutually and actively part of the communication process
3. Group Communication
 It is a type of communication between three or more people interacting to achieve a
specific objective or certain goal.
4. Public Communication
 This is a sender-focused form of communication in which one person is typically
responsible for conveying information to an audience.
5. Mass Communication
 Public communication becomes mass communication when it is transmitted to many
people through print or electronic media.

RUA of a Student’s Learning:

A. Identify the word/words being describe in each sentence.
_________________1.It is presented as the capability into access, analyze and invent media.
( Media Information Literacy )
_________________2. It has been called the Information Age. ( information Literacy )
_________________3. it is the understanding to access, analyze, evaluate, create, reflect and
act using all forms of communication. ( media literacy )
_________________4. It is the skill of a person, working independently and with others, to
responsibility, appropriately and effectively uses technology tools to access, manage, integrate,
create, communicate information. ( Technology and digital Literacy )
_________________5. It is a set of skill requiring people to recognize when information is
needed and have the ability to locate, evaluate, and use effectively the needed information.
( Information Literacy )
_________________6. Defined as the process of understanding and sharing meaning.
( Communication )
_________________7. It is a person, group, or entity that forms, creates, sends, or forwards a
message or information.( Source )
_________________8. – anything that blocks or changes the source’s intended meaning of the
message.( Interference )
_________________9. It is a form of communication with oneself using internal vocalization or
reflective thinking (Intrapersonal Communication)
_________________10. It is a type of communication between three or more people interacting
to achieve a specific objective or certain goal. (Group Communication)

B. Differentiate Media and Information.

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Rubrics

Objective: 50%
Theme: 25%
Organization: 25%
Total : 100%
Post-lesson Remediation Activities:
ENUMERATION
Direction: Enumerate the following.
A. What are the media literacy skills that can help people?
1. Develop critical thinking
2. Understand how media messages shape our culture and society.
3. identify target marketing strategies.
4. Recognize what media maker wants us to believe or do.
5. Name the techniques of persuasion used.
6. Recognize bias, spin, misinformation and lies.
7. Discover the parts of the story that are not being told.
8. Evaluate media messages based on our experiences, skills, beliefs, and values.
9. Create and distribute our own media messages.
10. Advocate for media justice.

B. An Information literate person is able to do what?

1. Develop the extent of information needed.
2. Access the needed information effectively and efficiently.
3. Evaluate information and its sources critically.
4. incorporate selected information into one’s knowledge base.
5. Use information effectively to accomplish a specific purpose.
6. Understand the economic, legal, and social issues surrounding the use of information,
and access and use the information ethically and legally.

LINK: https://depedtambayan.net/wp-content/uploads/2021/11/NCR-MLA-MediaInfoLit-
M4_Edited-Sotto-Dimaano_Writer_Rizardo.pdf