Startegic Anagementmbauofk Oct 21

University of Khartoum
School of Management Studies

Post-graduate programme
D/MBA- Semester Four 2021
(Mgmt 625) Strategic Management
Brief Course Description:
The course emphasizes the value and process of strategic

management. In addition to familiarizing students with new
subject matter, students are expected to integrate and apply
their prior learning to strategic decision making in
organizations. The Strategic Management course is designed to
explore an organization’s vision, mission, examine
principles, techniques and models of organizational and
environmental analysis, discuss the theory and practice of
strategy formulation and implementation such as corporate
governance and business ethics for the development of
effective strategic leadership.
The course aims:
The course is designed specifically not only to introduce

students with key strategy concepts but also aims to help
students to integrate and apply their prior learning to
various business situations.
Learning outcomes
By the end of the course students should be able to Explain

the basic concepts, principles and practices associated with
strategy formulation and implementation.
1
(1) Explain the dynamic nature of business and the role of
strategic management in generating and sustaining
competitive advantage.
(2) Integrate and apply knowledge gained in basic courses
to the formulation and implementation of strategy from
holistic and multi-functional perspectives.
(3) Understand the nature of international strategy.
(4) Understand the strategic decisions that organizations make
and have an ability to engage in strategic discussions.
(5) Analyze and evaluate critically real life company situations
and develop creative solutions, using a strategic
management perspective.
Course contents
Week Lecture
Lecture 1: AN INTRODUCTION ON THE FIELD OF STRATEGY
Introducing strategy. Johnson

Week 1
Additional reading:
Porter. M. (1996) What is strategy. HBR.
Week 2 Lecture 2: STRATEGIC POSITION: Environment – Johnson ch 2
Week 3 Lecture 3: STRATEGIC POSITION: Strategic Capability-

Johnsons - Ch. 3.
Week 4 Lecture 4: STRATEGIC POSITION: Strategic Purpose –

Johnsons ch 4
Week 5 Lecture 4: STRATEGIC POSITION: Culture & Strategy ch5
Week 6 STRATEGIC CHOICES: Business Strategy- Johnson- ch 6
Week 7 STRATEGIC CHOICES: Corporate Strategy & Diversification –

Johnson ch7
2
Week 8 STRATEGIC CHOICES: International Strategy –Johnson – Ch8.
Week9 Lecture 9; STRATEGIC CHOICES: Innovation and

Entrepreneurship ch 9
Week 10 STRATEGIC CHOICES: Mergers, Acquisitions & Alliances ch

10
Week 11 STRATEGY IN ACTION: : Strategy Development Process ch

11
Week 12 STRATEGY IN ACTION: Organizing for Success ch 12
Week 13 STRATEGY IN ACTION: Resourcing- Johnson ch 13
Week 14 STRATEGY IN ACTION: Leading Strategic Change Johnson

ch 14
Week 15 STRATEGY IN ACTION: The practice of strategy ch 15
Texts and readings
1. Johnson, G., Whittington, R., Scholes, K. (2008). Exploring Strategy.

8th Edition, Prentice Hall, Upper Saddle River.
2. Hitt, M. A., Ireland, R. DA, and Hoskisson. R. (2011). Strategic
management competitiveness and globalization 9th ed. South-Western
Cengage Learning
3. David. F.R, Strategic Management CONCEPTS AND CASES, 13th
Edition, Pearson Education 2012
4. Arthur A. Thompson Margaret A. Peteraf John E. Gamble and A. J.
Strickland III(2016).Crafting and Executing Strategy Concepts and
Readings. TWENTIETH EDITION McGraw-Hill Education NY 10121.
3
EVALUATION:
Final Exam 60%

Individual Assignment 10%
Group Presentation 10%
Mid semester exam 20%
Total 100%
Scoring Rubrics for Presentations:
CATEGORY SCORING CRITERIA TOTAL

%
The type of presentation is appropriate for the topic and audience.
ORGANIZATION Information is presented in a logical sequence.
(15%) Presentation appropriately cites requisite number of references.
Introduction is attention-getting, lays out the problem well, and establishes

a framework for the rest of the presentation.
Technical terms are well-defined in language appropriate for the target

audience.
CONTENT Presentation contains accurate information.
(45%) Material included is relevant to the overall message/purpose.
Appropriate amount of material is prepared, and points made reflect well

their relative importance.
There is an obvious conclusion summarizing the presentation.
Speaker maintains good eye contact with the audience and is

appropriately animated (e.g., gestures, moving around, etc.).
Speaker uses a clear, audible voice.
Delivery is poised, controlled, and smooth.

PRESENTATION
Good language skills and pronunciation are used.
(40%)
Visual aids are well prepared, informative, effective, and not distracting.
Length of presentation is within the assigned time limits.
Information was well communicated.
TOTAL % 100
4
Assignment 1
Porter five forces and blue ocean strategies are they

competing or complementary. Compare and contrast
Assignment 2
The students will identify a corporate strategy by a firm. The

project gives you an opportunity to research a company or
organization, apply your consultancy skills, and make a
strategic plan for the CEO. This will involve firstly describing the
product, outsourcing and geographical scope of the firm. If
possible, a description of how the internal organization of the
firm fits with its corporate strategy would also be valuable. One
point that should be emphasized is whether the firm’s portfolio
creates (or destroys) value, relative to the different businesses
operating separately. A second important aspect to focus on is
whether the firm’s corporate strategy seems to fit the
environment where it operates. Students should choose which
company they want to analyze and assess. It is expected that
students will get their data mostly from online sources, but other
printed sources (such as books) may also be used. Students
should be cautious to avoid being purely descriptive, their
report is expected to be analytical, referring to concepts
discussed in the lectures, whenever appropriate.
The two Reports are due on the exam day. Properly printed,
proof read and folded.(Binder)The two Reports are due on the
exam day.
5
Scoring Rubrics for the
Report/Project
Best of Luck!
Murtada Abuzaid (DBA, CPA)

Course Instructor

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University of Khartoum

School of Management Studies

Brief Course Description:

The course emphasizes the value and process of strategic

The course aims:

The course is designed specifically not only to introduce

By the end of the course students should be able to Explain

Lecture 1: AN INTRODUCTION ON THE FIELD OF STRATEGY

Introducing strategy. Johnson

Porter. M. (1996) What is strategy. HBR.

Week 2 Lecture 2: STRATEGIC POSITION: Environment – Johnson ch 2

Week 3 Lecture 3: STRATEGIC POSITION: Strategic Capability-

Week 4 Lecture 4: STRATEGIC POSITION: Strategic Purpose –

Week 5 Lecture 4: STRATEGIC POSITION: Culture & Strategy ch5

Week 6 STRATEGIC CHOICES: Business Strategy- Johnson- ch 6

Week 7 STRATEGIC CHOICES: Corporate Strategy & Diversification –

Week9 Lecture 9; STRATEGIC CHOICES: Innovation and

Week 10 STRATEGIC CHOICES: Mergers, Acquisitions & Alliances ch

Week 11 STRATEGY IN ACTION: : Strategy Development Process ch

Week 12 STRATEGY IN ACTION: Organizing for Success ch 12

Week 13 STRATEGY IN ACTION: Resourcing- Johnson ch 13

Week 14 STRATEGY IN ACTION: Leading Strategic Change Johnson

Week 15 STRATEGY IN ACTION: The practice of strategy ch 15

Texts and readings

1. Johnson, G., Whittington, R., Scholes, K. (2008). Exploring Strategy.

Final Exam 60%

Scoring Rubrics for Presentations:

CATEGORY SCORING CRITERIA TOTAL

The type of presentation is appropriate for the topic and audience.

ORGANIZATION Information is presented in a logical sequence.

(15%) Presentation appropriately cites requisite number of references.

Introduction is attention-getting, lays out the problem well, and establishes

Technical terms are well-defined in language appropriate for the target

CONTENT Presentation contains accurate information.

(45%) Material included is relevant to the overall message/purpose.

Appropriate amount of material is prepared, and points made reflect well

There is an obvious conclusion summarizing the presentation.

Speaker maintains good eye contact with the audience and is

Speaker uses a clear, audible voice.

Delivery is poised, controlled, and smooth.

Length of presentation is within the assigned time limits.

Information was well communicated.

Porter five forces and blue ocean strategies are they

The students will identify a corporate strategy by a firm. The

Murtada Abuzaid (DBA, CPA)

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