Aarti Kumar Word

MEDICAPS UNIVERSITY
Session:2022-2025
Topic: Business Plan
Subject: Entrepreneurship Development
Submitted To:
Submitted By:
Prof .G. k Sharma
Aarti Kumari
SMILE SANDWICH:
Welcome to theSMILE SANDWICH ,
a perfect destination for food lovers.
Here we offer you umpteen variety of spicy, healthy,
fresh and delectable sandwiches.
We have sandwiches for diet conscious people, students,
kids and all open minded and curious people in
different categories.
NON VEG SANDWICH
1. Egg Sandwich Rs. 35
2. Double Egg Sandwich Rs. 45
VEG SANDWICH 3. Egg Cheese Sandwich Rs.55
1. Salad Sandwich Rs.40 4. Chicken Sandwich Rs. 45
2. Veg Sandwich Rs.45 5. Double Chicken Sandwich Rs.60
3. Vegetable Sandwich Rs.35 6. Chicken Cheese Sandwich Rs.65
4. Veg Cheese Sandwich Rs.50 7. Chicken And Egg Sandwich Rs.80
5. Paneer Sandwich Rs.60
6. Masala Sandwich Rs.45
7. Paneer Cheese Sandwich Rs.70 BEVERAGES
8. Spicy Sandwich Rs.30 1. Mango juice Rs. 35
9. Masala Cheese Sandwich Rs.50 2. Orange juice Rs. 30
10. Brown Bread Sandwich Rs.40 3. Lemon juice Rs. 25
11. Brown Bread Cheese Sandwich Rs.50
EXECUTIVE SUMMARY
1. Name of the item: - SMILE SANDWICH

2. Name of the proprietor: - Miss. Aarti kumari
3. Location: - Mhow
4. Constitution of the item: - Sole proprietorship
5. Qualification: - B.com[ honrs ] doing
VISION AND MISSION
*The purpose to start this business is to
serve people of new era with a different and
the most competitive style. We want to help
those people who could not spend time in
their busy schedule to take healthy food by
diet sandwich which is 100% nutrient and
healthy. The prime purpose is to generate
profit by providing superb customer
services. We aim to be leader in superb
customer services. We aim to be leader in
providing quality food items that fit into a
balanced diet.
OBJECTIVES
1. To become the premier shop in town.

2. To become profitable within first two years.
3. To continually draw students off campus for
lunch, at a rate of 35% new customers per
year, after the second year.
USPs
1. Hig its
hly- sandwi
Quality ches.
ingredi From
ents: freshly
Smile baked
sandwi bread
ch to
prides premiu
itself on m
using cheese
only the , and
freshes vegeta
t and bles,
highest custo
-quality mers
ingredi can
ents in expect
a consis
deliciou tency
s and in
satisfyi quality
ng meal and
every taste
time. across
2. Co all its
nsistent locatio
Quality ns.
and Custo
taste: mers
Smile can
sandwi trust
ch that no
maintai matter
ns they
strict visit,
standar they
ds to will
ensure receive
the its
same ability
great- to
tasting cater
sandwi to
ches individ
and ual
excepti tastes.
onal Custo
service. mers
3. Cus can
tomizati build
on and their
person own
alizatio sandwi
n: ches
Smile by
sandwi selecti
ch ng
prides from a
itself on wide
range stream
of lined
bread, operati
fillings, ons,
topping includi
s, and ng
sauces. standa
4. rdized
Efficien recipe
t s,
operati trainin
ons: g
Smile progra
sandwi ms,
ch and
benefit ongoin
from g
efficient suppor
and t.
INDUSTRY -REVIEW
Food service business is one of the largest industry in
the country. This number has been increasing for the
seven years. In the past five years the restaurant
industry has outperformed the national GNP by 40%
because of….
1. Life style changes
2. Economic climate
3. Incorporation in product variety
There are 600 new restaurants opening
every month and over 200 more needed to keep pace
with increasing demand.
TREN
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PRODUCTION PROCESS
RAW CUTTING MIXING
MATERIALS
FILLING
COMPETITIVE EDGE
1 .Location :- Location is critical

to success. Our store will be at
main or just off main street.
2. Convenience :- Customer are
willing to pay more for good food
and the convenience of being
able to get what they want
without travelling much.
3 . High Quality :- Focusing on the
high quality food, we will draw
customer from the competition
and we will create a local market
that has not existed before.
COMPETITIVE STRATEGY
There are three major ways in which we will create on advantage

over our competitors:-
1. Product identity, 2. High employee 3. Innovation and

quality and novelty. motivation and good aggressive
sales attitude. service option.
PROMOTIONAL ACTIVITIES
* We would like to go for

the food festivals,
sponsoring events in the
college through fares,
hoardings, distribute
pamphlets.
INTEGRATED MARKETING COMMUNICATIONS
Facebook and Twitter campaign
1. Create afacebookpage and twitter
account.
2. Post pictures and ask customers for
feedback.
3. Update weekly menu.
4. Organize contents and give reward
coupons for winners.
5. Update videos onYoutubeof the chef
preparation.
6. Create an Instagram account and
upload pictures.
7. Tie up with websites like yelp,
Grabhub, Eat24hours.
“SWOT ANALYSIS”
STRENGHTS WEAKNESS
1. Not much investment. 1. Strong competition from
2. Easy availability of raw private players of the city.
material. 2. New and not established.
3. Attractive exterior.
4. No sandwich parlor nearby
area.
5. Residential and coaching area.
6. Rich and elite people residing
near the parlor .
OPPORTUNITIES THREATS
1. Home delivery, relocation( 1. Increasing competition
as new complex is in the sandwich parlor
opening nearby). business.
2. Creating awareness 2. Operating costs are set
through below the line to increase soon.
activity .
START UP SUMMARY
As a start up organization, smile sandwich will require a decent

amount of equipment to begin operations. The following is the
somewhat complete list of needed equipment:
• Cash register
• Computer system, including printer, internet connection
• Convection oven
• Refrigeration unit
• Blender/food processor
• Assorted knives, cutting broad, serving dishes, food container
• Shelving units
• Table, chairs, table clothes and other table accessories
• Lighting units
SERVICE BUSINESS ANALYSIS
“SMILE SANDWICH
” exist
within the general restaurant
industry.
For the restaurant industry, it is
normal for a
venture to reach profitability by 2
years. If they
reach it any time earlier, it is likely
that they are
cutting corners and profit is unlikely
to be
sustainable.
SALES FORECAST
• We have decided to take a conservative
approach towards it sales forecast. We
believe that first three months business will
be fairly slow. It is forecasted that business
will steadily increase over the first two
years and profitability will be achieve in the
end of two years.
RISK
* As it is a very simple business and is

also very difficult to attract the
customer but business is a going
concern and you have to take risk if you
want to see your idea in to a reality. II
have to keep the prices low in start to
attract the market.
CAPITAL INVESTMENT
* Total capital investment: -

Rs.8,00,000 ( by selling
ancestral property)
* Investment in the fixed assets: -
Rs.2,00,000
*Cash balance: -
Rs.6,00,000
EQUIPMENTS
1. Microwave 15000/ -
2. Double door fridge 35000/ -
3. Induction stove 10000/ -
4. Sandwich griller 12000/ -
5. Juicer mixer grinder 8000/ -
6. POS[Billing machine] 50000/ -
7. Utensils, sauces bottles, containers etc. 30000/ -
8. Miscellaneous 30000/ -
TOTAL INVESTMENT 200000
MONEY MODEL
• Area Required: - 80 -100 Square ft
• Franchise: - 2 lac
• Interior: - 3.5 lac
• Equipment: - 2 lac
• Marketing: - 50000 /-
Total investment :- 8 lac
Profit margin: - 60 %
Franchise agreement: - 5 years
ROAD MAP TO OPEN A FRANCHISE
CONTINUITY OR EXISTING FROM BUSINESS
*If our food shop business fails:
Step Back
Regroup
Attack The
Problem From
Different Angle
*Because fail vendor are more likely to succeed in there next attempt
THANKYOU

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MEDICAPS UNIVERSITY

1. Name of the item: - SMILE SANDWICH

1. To become the premier shop in town.

1 .Location :- Location is critical

There are three major ways in which we will create on advantage

1. Product identity, 2. High employee 3. Innovation and

* We would like to go for

As a start up organization, smile sandwich will require a decent

* As it is a very simple business and is

* Total capital investment: -

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