MBA SEMESTER I

Revised Syllabus
With Effect from (2022 –23)

Page 32
 Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 101 Management Concepts and Applications
Type Credits Evaluation Marks
Core 3 UE:IE 50:50
Course Objectives :
 To understand the basic Management Concepts and Skills.
 To study the Principles and Functions of Management.
 To learn the Applications of Principles of Management.
 To familiar with the Functional areas of management.
 To study the Leadership styles in the organization.
 To expose to the Recent trends in management.
Course Outcomes:
On completion of this course, the students will be able to
 Understand the Management Concepts and Managerial Skills.
 Focus on the Principles and Functions of Management.
 Learn to apply the Principles of Management in practice.
 Familiarize with the Functional areas of management.
 Use the effective Leadership styles in the organization.
 Recognize the Recent trends in management.
Unit Contents Sessions
1 Introduction to Management: 6
Definition and meaning of Management, Characteristics of Management,
Management as Art and Science, Scope of Management, Scientific
Management Approach by F.W. Taylor, Principles of Management by Henry
Fayol, Levels of management, Skills and Functions of Manager

2 Planning: 6
Meaning of Planning, Nature and importance of Planning, steps in Planning
Process, Types of Plans, Objectives-meaning, Management by Objectives
(MBO), Management by Exception.
Decision Making
Decision making- Process of Decision making, Decision making models:
classical, Administrative, Political and Vroom-Jago Model.
3 Organizing: 7
Meaning of Organizing, Process of Organizing, Principles of Organizing,
Types of organizational structures - Formal and Informal, Line and Staff
Relationship Departmentalization - Bases of Departmentalization,
Staffing:
Meaning of Staffing, Human Resource Planning - Job Analysis, Recruitment
- Sources of Recruitment, Selection - Process of Selection, Training of
Employees: Methods. Performance Appraisal: Methods,
4 Directing: 8
Meaning of Directing, Principles of Directing, Span of Management -
Determinants of Span of Management, Centralization Vs Decentralization,
Authority, Responsibility and Accountability: Delegation of Authority -

Page 33
 Advantages of Effective Delegation. Barriers to effective delegation
Delegation Vs Decentralization
5 Controlling: 7
Importance of coordination, Meaning of Controlling, Need for effective
controlling, Process of Controlling, Techniques of Controlling,
Leadership: meaning , Importance Styles of Leadership,
6 Functional Departments and Sections - HR, Marketing, Production & 8
Operations, Finance, etc.
Introduction To Business Sectors: Manufacturing (Automobile,
Pharmaceutical, etc ), Service ( IT, Telecom, Banking, Insurance, etc),
Management of SMEs.
Reference Books:

Sr.No. Name of the Author Title of the Book Year of Publisher

1 – National S.A. Sherlekar and Principles ofBusiness Himalaya
V.S. Sherlekar
Management Publishing
2 – National Dr. T. Ramasamy Principles andPractice of Himalaya
Management Publishing
3 – National L.M. Prasad Principles andPractice of Sultan
Management, Chand &
4 – International Koontz, Weihrich and Principles ofManagement Tata
A. Ramchandra McGraw-
5 – International Peter F. Drucker Practice ofManagement Harper
Business.
6 – International Richard L. Daft Principles ofManagement Cengage

7-Lead Textbook Pravin Durai Principles ofManagement – 2019 Pearson

Text & Cases
Online Resources:

Online Web site address

Resources No
1 http://www.ft.com/business-education.
2 http://www.makeinindia.com/policy/new-initiatives.
3 https://india.gov.in/
4 http://pmindia.gov.in/en/
5 http://www.makeinindia.com/policy/new-initiatives
6 https://mygov.in/group/digital-india
7 www.skilldevelopment.gov.in/World%20Youth%20Skills%20Day.html
MOOCs:

Resources No Web site address

1 https://www.coursera.org/learn/management-fundamentals-healthcare-
administrators

Page 34
 Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 102 Managerial Economics
Type Credits Evaluation Marks
Core 3 UE:IE 50:50
Course Objectives :
 To acquaint learners with basic concepts and techniques of economic analysis and
their application to managerial decision-making.
 To prepare the students for the use of managerial economics tools and techniques
in specific business settings.
 Comprehend how changes in the environment in which firms operate influence
their decision-making.
 To develop managerial skills for developing business strategy at the firm level.
 To understand recent developments in strategic thinking and how it is applied to
economic decision making.
 Identify possible external and internal economic risks and vulnerabilities to
economic growth and identify policies to address them.
Course Outcomes:
 Understand the role of managers in firms.
 Analyze the demand and supply conditions and assess the position of a company.
 Estimation of production function and finding out optimal combination of input using
Isoquant and Isocost.
 Design competition strategies including costing, pricing and market environment
according to the nature of the product and structure of market.
 Enable to know the importance of various sectors of the economy and their
contribution towards national income.
 Investigate potential output and compute output gaps and diagnose the outlook for the
economy.
Unit Contents Sessions
1 Introduction to Economics for Business -Nature and Scope of 5
Managerial Economics, Firm and its Objectives, Theories of Firm, Role
of Managerial Economics in Decision Making.
2 Demand Theory and supply- Demand and its Determination - Law of 9
Demand, Types of Demand, Demand Function, Economic Concept of
Elasticity (Price, Cross and Income Elasticity). Concept of Supply,
Demand and Supply Equilibrium, Shift in Demand and Supply.
3 Theory of Production -Production function, Law of Diminishing 8
Marginal Returns, Three stages of Production, The Long Run
Production function,
Isoquant and Isocost curve, Importance of Production function
in managerial decision making.
4 Theory of Cost - Classification of Costs - Short Run and Long Run 7
Cost, Cost Function, Scale Economies, Scope Economies, Dual
Relationship Between Cost and Production Function, Least cost
combination of input (Producer Equilibrium).
5 Market Structure - Introduction to different types of Market- Price 9
Determination under Perfect Competition- Introduction, Market and
Market Structure, Perfect Competition, Price-Output Determination
Page 35
 under Perfect Competition, Short-run Industry Equilibrium, Short- run
Firm Equilibrium, Long-run Industry Equilibrium, Long-run Firm
Equilibrium under Perfect Competition. Pricing Under Imperfect
Competition- Introduction, Monopoly, Price Discrimination under
Monopoly, Monopolistic Competition,
Oligopoly (Kinked Curve), Game theory.
6 Macroeconomic markets and Integration -Product Market: Saving and 7
Investment Function, consumption function. Aggregate demand and
Aggregate supply. Fiscal Policy and Monetary Policy for uplifting the
economy. Types of Business Cycle.
Activi Students are required to prepare workbook (practical file) -Hands on
ty practice towards diagrams of Demand, Supply, Markets and price
determination.
News from economic times –For Policy Making, Industry related and
country specific.
Applications of managerial economics in different firms.
Comparing the GDP and other key indicators across the countries.
Macroeconomic indicators and the role of fiscal policy in uplifting
economy.

Reference Books:

Sr. No. Name of the Title of the Book Year Publisher

Author Edition Company
1 National DN Dwivedi Managerial Economics 2015 Vikas
Publishing
2 National G.S Gupta Managerial Economics: 2004 McGraw
Micro Economic Hill
3 National H.L.Ahuja Managerial Economics 2017 S. Chand

4 International D. Salvatore Managerial Economics 2015 Oxford

5 International R.Dornbusch, Macro Economics 2018 McGraw
S.Fischer Hill
6 International A.Koutsoyiannis Micro Economics 1979 Mac
Millan
Online Resources:

Online Web site address

Resources No.
1 www.rbi.org.in
2 www.economicshelp.org
3 www.federalreserve.gov
4 www.economist.com
5 www.bbc.com
6 International Journal of Economic policy in Emerging
Economieshttps://www.inderscience.com/jhome.php?jcode=ijepee
7 Journal of International
Economicshttps://www.journals.elsevier.com/journal-of-international-
economics/

Page 36
MOOCs:

Resources Web site address

No.
1 Swayam –IIT
https://swayam.gov.in/nd1_noc20_mg20/preview
2 Swayam –IIM
https://swayam.gov.in/nd2_imb19_mg16/preview
3 EDX –IIM
https://www.edx.org/course/introduction-to-managerial-economics-2
4 Coursera
https://www.coursera.org/specializations/managerial-economics-business-
analysis

Page 37
 Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 103 Financial and Management Accounting
Type Credits Evaluation Marks
Core 4 UE:IE 50:50
Course Objectives :
 To acquaint the learners with the fundamentals of Financial Accounting.
 To orient to the Accounting mechanics involved in preparation of Books of Accounts
and Financial Statements of a sole proprietor
 To make the students familiar with International Accounting Standards and
International Financial Reporting Standards (IFRS)
 To introduce the concepts of Cost and Management Accounting
 To orient the students about application of budgetary control as a technique o
Management Accounting
 To acquaint the students with application of Standard Costing and Marginal Costing as
techniques of Management Accounting

Course Outcomes :
 Learners will able to know the fundamentals of Financial Accounting and Accounting
Principles
 Learners will demonstrate the ability to prepare Financial Statements of a sole
proprietor
 Learners will understand the utility and importance of International Accounting
Standards
and International Financial Reporting Standards (IFRS)
 Learners will be familiar with concepts of Cost and management Accounting
 Learners will be able to apply the technique of Budgetary Control
 Learners will be able to apply the technique of Standard Costing and Marginal Costing.

Unit Contents Sessions

1 Introduction to Financial Accounting
Financial Accounting: Definition, Objectives and Scope, Accounting 7
Concepts and Conventions, GAAP, Branches of Accounting, Accounting
Cycle, End Users of Financial Statements
2 Accounting Mechanics 11
Principles of Double Entry Book-Keeping, Journal Ledger and
Preparation of Trial Balance, Preparation of Trading, Profit & Loss
Account and Balance Sheet of a Sole Proprietor, Meaning of Financial
Statements, Importance and Objectives of Financial Statements
3 Introduction to International Accounting Standards 5
Development of international accounting Standards and financial
reporting rules. Role of ICAI and Ministry of Corporate affairs in setting
up Accounting Standards. Need and Advantages of International Financial
Reporting Standards (IFRS) IFRS for Small and Medium Enterprises

Page 38
 (SMEs).
4 Introduction to Cost and Management Accounting 6
Cost Accounting: Meaning and Importance ,Concept of Cost Centre, Cost
Unit, Classification of Costs, Preparation of Cost Sheet, Management
Accounting: Definition, Nature and Scope, Distinction between Financial
Accounting and Management Accounting
5 Techniques of Management Accounting (Budgetary Control) 8
Meaning, Objectives, Advantages and Limitations of Budgetary Control
Types of Budgets, Preparation of Flexible Budget and Cash Budget
6 Techniques of Management Accounting (Standard Costing and 11
Marginal Costing)
Meaning of Standard Costing, Steps to implement Standard Costing
Variance Analysis of Material and Labour Costs, Marginal Costing –
Meaning of Marginal Cost, Characteristics and Advantages of Marginal
Costing, Cost-Volume-Profit Analysis – Profit/Volume ratio, Break-Even
Analysis and Margin of Safety, Case lets of Management accounting:
decision making

Reference Books:

Reference Name of the Author Title of the Book Year Publisher

Books(Publisher) Edition Company
1 – National S.N. Maheswari An Introduction to 11th Vikas
Accounting edition
2 – National Ambarish Gupta Financial Accounting for 5th Pearson
Management edition
3 – National Ashok Seghal, Taxman‘s Financial 2015 Taxman
Deepak Seghal Accounting edition
4 – International Colin Drury, Cost and Management 7th 2011 Cengage
Huddersfield Accounting Learners
5 – International Pauline Weetman Financial and Management 7th 2015 Pearson
Fin Accounting – An
introduction,
6 – International Jan Williams , Sue Financial & Managerial Acc 18th McGraw
Haka , Mark Bettner , ounting, edition hill
Joseph Carcell

Online Resources:

Online Resources No. Web site address

1 https://www.moneycontrol.com/
2 www.icai.org
3 https://www.ifrs.org/
4 https://icmai.in/icmai
5 https://www.rbi.org.in/

Page 39
MOOCs:

Resources No. Web site address

1 https://www.coursera.org/learn/wharton-accounting
2 https://www.classcentral.com/course/whartonaccounting-769
3 https://swayam.gov.in/nd2_cec19_cm04/preview
4 https://swayam.gov.in/nd1_noc19_mg36/preview
5 https://www.coursera.org/learn/accounting-for-managers

Page 40
 Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 104 Organizational Behavior
Type Credits Evaluation Marks
Full Credit 3 UE:IE 50:50
Course Objectives:
 To create Dynamic and Effective Business Professionals and Leaders.
 To transform the individuals to cater to the needs of the society and contribute to
Nation building
 To develop entrepreneurs to register different aspects of their business under
remedial individual and team behavior.
 To improve Organizational Behavior by having a sound knowledge of cultural
differences.
Course Outcomes :
 Understand the expected individual and team behavior in business world.
 The awareness of applicable leadership qualities for entrepreneurs / corporate /
managers.
 To develop skills and inculcate motivational concepts.
 To be aware of individual, cultural difficulties of organizations and to be able
to master over them.
Unit Contents Sessions
1 Introduction to Organizational Behaviour – Definition - Evolution of the 8
Concept of OB- Contributions to OB by major behavioural science
disciplines - Challenges and Opportunities for OB managers - Models of
OB study
2 Individual Behaviuor: Perception – Factors influencing perception, Process, 8
Perception distortion- halo effect, stereotyping, projection,
Attitudes and Job Satisfaction - Components of Attitude - Major Job
Attitudes - Job Satisfaction, Job involvement, Organizational Commitment.
Personality and Values - Personality Determinants - MBTI, Big - Five
Model, Values - Formation - Types of Values, Learning- Theories of
Learning –reinforcement
3 Motivation Concepts to applications: Concept of motivation - Definition - 8
Theories of Motivation - Maslow‘s' need Theory, Herzberg‘s Two factor
theory, McClelland, Porter and Lawler Model, ERG Theory - Theory X and
Theory Y Equity Theory - Vroom's Expectancy Theory – Application of
Motivation concept, Individual motivation and motivation in the
organization, Cultural Differences in Motivation, Intrinsic and Extrinsic
Motivation, The Job Characteristics model – Work Redesign
4 Group Behavior: Group-Formation of Group -Classification-informal and 8
formal groups, Group Properties - Roles, norms, status, size and
Cohesiveness-Group decision making–Group Shift, Group Think,
Creating effective teams. Conflict-Process-Conflict management
5 Leadership: Concept of Leadership-Traits of good Leader-Difference 8
between Leader and Manager-Theories of Leadership– Trait theory,
Behavioral theory and Contingency theory, Ohio State and Michigan
Studies

Page 41
 -Blake and Mouton Theory-Fielders Model-Likert's model.
Managers as leaders. Leadership Styles. Future perspectives of Leadership
6 The Organization System: Stress: meaning and types, burnout, causes and 8
consequences of stress, strategies to manage stress,
Workforce diversity- Diversity management strategies. Culture -
Definition, Culture's function, need and importance of Cross Cultural
training –
Organizational Change – Forces for change, resistance to change,
Managing organizational change.

Reference Books:

Sr. No. Name of the Author Title of the Book Year Publisher
Edition Company
1 National Kavita Singh Organizational 2015, 3rd Pearson
Behaviour edition Publication
2 International Robbins, Timothy Organizational 12th edition Stephen Pearson
Judge, SeemaSanghi Behaviour Prentice Hall
3 National M N Mishra Organizational 2010 Vikas Publishing
Behaviour House Pvt.
Limited
4 International Fred Luthans Organizational 13th edition Mc Grow Hill
Behaviour Inc
5 International John Newstrom and Organizational 11th edition Tata McGrow
Keith Davis Behaviour Hill

Online Resources No. Web site address

1 www.bretlsimmons.com
2 https://www.youtube.com/watch?v=JIa7vP3gyL4
3 www.positivesharing.com
4 https://www.youtube.com/watch?v=r2Xv9Am7PWQ

MOOCs:

Resources No. Web site address

1 Alisons
2 Swayam

Page 42
 Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 105 Statistical Techniques
Type Credits Evaluation Marks
Core 4 UE:IE 50:50
Course Objectives:
 To introduce to the learner, the importance of statistical techniques in
business applications
 To familiarize with the basic concepts of statistical techniques.
 To expose to the Graphical representation of data.
 To impart skills in computation and application of correlation and regression.
 To understand the basics of probability and testing of hypotheses
Course Outcomes:
After learning the concepts of Statistical Techniques, students will be able to have a
 Develop numerical ability to solve examples on various topics and specifically
formation and Testing of Hypothesis
 Have clear understanding of various statistical tools and their applications in Business.
 Analyze the importance of Statistical Techniques in different functional areas of
Management.
 Apply Correlation and Regression Techniques in Business applications.
 To apply the statistical techniques to small data sets for analysis and interpretation

Unit Contents Sessions

1 Introduction to Statistics: Introduction to Statistics, Importance of 6
Statistics in modern business environment. Applications of Statistics.
Frequency and Frequency Distribution, Diagrammatic and graphic
representation of Data – Bar diagrams, Pie chart, Histogram, Frequency
polygon , Frequency curve, Ogive curves
2 Measures of Central Tendency M ea s u r e s o f Central Tendency: 10
Arithmetic mean, Median and Mode, examples on missing frequency,
Positional averages - Quartiles, deciles and percentiles.
3 Measures of Dispersion – Range - Quartile deviations, Mean deviation, 12
Standard Deviation, Variance, Coefficient of Variation. Applications in
business and management.
4 Correlation analysis: Correlation, Types of Correlation, Scatter diagram, 6
Karl Pearson‘s correlation coefficient, Properties of Karl Pearson‘s
correlation coefficient, Spearman‘s Rank Correlation Coefficient.
5 Regression analysis: Regression lines, Regression coefficients. Business 6
application
6 Probability & Probability Distributions: Elementary probability
concepts: Random Experiment, Outcome, Sample space, Examples on 6
Tossing of coins, throwing dice, playing cards.
Probability Distributions- Binomial, Poisson and Normal Distribution

Page 43
Reference Books:

Reference Books Name of the Title of the Book Year Publisher Company
(Publisher) Author Edition
1 – National S.C.Gupta& Business 2016 Himalaya Publishing
Indira Gupta Statistics House
2 – National Bhardwaj R. S. Business 2009 Excel Books India
Statistics
3 – National R.P. Hooda Statistics for 2013 Vikas Publishing
Business and House
Economics
4 – International Richard I. Levin Statistics for 1994 Prentice Hall
& David Management
5 – International Robert S. Witte, Statistics 2014 John Wiley & Sons
John S. Witte
6 – International Dr. Jim McClave, Statistics for 2011 Pearson
Dr. Terry Sincich Business and
Economics

Online Resources:

Online Resources No Web site address

1 http://www.yourarticlelibrary.com
2 https://en.wikipedia.org
3 https://managementhelp.org
4 https://www.cleverism.com
5 https://commercemates.com
MOOCs:

Resources No Web site address

1 www.swayam.gov.in
2 www.udemy.com
3 www.coursera.org

Page 44
 Semester Course Code Course Title
II 106 Business Environment
Type Credits Evaluation Marks
Core 3 CES UE:IE = 50:50

Course Objectives :
i) To enable the students to understand the overall business environment within which an
organization has to function.
ii) To enable students to understand its implication for decision making in business
organizations.

Course Outcomes :
On the successful completion of this course the learner will be able to;
i) Understand the role of managers in firms.
ii) Design and develop strategic plans for the organization
iii) Understand the importance of various sectors of the economy and their contribution towards
national income.

Unit Contents Sessions

1 Introduction to Business Environment: - Nature and scope of business, goals 7
meaning of environment of business, objectives, environmental analysis,
significance/benefits of environmental analysis, environmental factors/types, techniques
of environmental forecasting, limitations of environmental
forecasting.
2 Economic Environment: - Nature of economy, structure of economy, 10
understanding economic system, economic policies- Industrial Policy and Trade
Policy, Fiscal Policy, Monetary Policy, National Income and GDP, composition and
growth trends.
3 Regulatory Environment: - Functions of state, Economic role of Government, 6
Government and Legal System, the constitutional environment, forms of
Government regulations, state intervention and control, business- Government
interference.
4 Socio-Cultural Environment: - Business and Society- social responsibility of 10
business social orientation of business, the Indian scenario, social audit, impact
of culture on business, other socio-cultural factors and business, Consumer
Protection Act, Consumer rights, Right to information Act, business ethics and corporate
governance.
5 Natural and Technological Environment: - Natural Environment, 4
technological environment and their impact on business, innovation and business
technology and competitive advantage, economic effects of technology, technology
policy and government promotional facilities.
6 Global Environment and Institutions: - Globalization- meaning, features,
benefits, challenges, globalization of Indian businesses GATT and WTO – 8
understanding WTO, functions, structure, implications for India, regulation of foreign
trade- Foreign Trade Act, EXIM policy, FEMA., Market Reforms in Asian Countries.

Page 44
[MBA (CBCS) 2022 w.e.f. AY 2022-23]
Reference Books : -

Sr. No. Name of the Author Title of the Book

1 National Raj Agarwal Business Environment
2 National Francis Cherunilam Business Environment
3 National K. Aswathappa Essentials of Business Environment

Online Resources:

Online Web site address

Resources
No
1 www.rbi.org.in
4 www.economist.com
5 www.bbc.com

MOOCs:

Resources Web site address

No
1 Swayam
2 Coursera

Page 45
[MBA (CBCS) 2022 w.e.f. AY 2022-23]
 Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 107 Business Communication
Type Credits Evaluation Marks
Core 03 UE:IE 50:50
Course Objectives:
 To familiarize the students with the process of communication, make them
understand the principles and techniques of Business Communication.
 To enable students to comprehend the different dimensions of Business
Communication.
 To enlighten about the communications strategy for managers.

Course Outcomes:
 The Students should be able to communicate effectively in professional circles.
 There should be a positive change in the oral and written communication skills of
the students after studying the subject.
 The students should be able to draft business letters, give effective presentations
write formal reports and deliver speeches independently.

Unit Contents Sessions

1 Basic Principles of Communication: 06
Introduction, Understanding Communication, the Communication
Process, Barriers to Communication, the Importance of Communication in
the Workplace, Types of Communication channels, their effectiveness
and limitations, Importance of Non-Verbal
Communication
2 Communication in Organizations 06
Communication needs of business organization, Strategies for improving
Organizational communication, direction of flow of communication in
organization, networks of flow of communication–wheel network, chain
network, Y network, circle network.
Feedback, types of feedback, importance of feedback
Intra-organizational communication, inter-organizational communication.
Inter-cultural communication – guidelines for effective communication
across cultures
3 Verbal & Non-verbal communication: Introduction, Advantages of verbal 06
Communication, Public Speaking, Meaning, Importance, Uses of non-
verbal communication, Body Language, Gestures, Postures, Para
Language, nonverbal aspects of written communication. Presentation Skills
–Techniques for effective Presentations, Qualities of a skillful Presenter.
Group Discussions and Interviews: Introduction, what is a Group
Discussion? Attending Job Interviews, Preparation for GD, and Interviews.
Exercises for Oral Communications – Individual and Group
Presentations, Group discussion, Extempore, Role Playing, Debates, and
Quiz

4 The Importance of Listening and Reading Skills: 06

Introduction, what is listening? Barriers to Listening, Strategies for

Page 46
[MBA (CBCS) 2022 w.e.f. AY 2022-23]
 Effective Listening, Listening in a Business Context
Reading Skills for Effective Business Communication: Introduction, what
is reading? Types of reading, SQ3R Technique of Reading.
5 Guidelines for Written Business Communication: Introduction, General 15
Principles of Writing, Principles of Business Writing Internal Business
Communication: Introduction, Writing Memos, Circulars, Notices,
Meeting: agenda, minutes of the meeting ,Email, Communication with
Shareholders External Business, Writing Business Letters: Introduction,
Types of Business Letters, Format for Business Letters (Types of business
letters: office order, office circular, invitation letters, inquiry letters, trade
reference letters, etc. Letters from Purchase department, Letters from the
different functional departments, Letters of social significance, Tenders,
Quotations and Orders, Banking Correspondence, dealing with
complaints)
Exercises for Written Communications: Essay writing, Speech Writing,
Creative Writing, Poster Making, Writing, an Advertisement Copy,
Slogans, Captions, & preparing Press notes, Letter of Acceptance, Letter
of Resignation Writing Business Reports: Introduction, what is a Report?
Types of Business Reports, Format for Business Reports, steps in Report
Preparation Employment Communication – Resumes and Cover Letters:
Introduction, writing a Resume, Writing Job Application Letters,
And Other Letters about Employment
6 Technology enabled communication–role of technology, different forms of 06
technology for communication, Telephone Etiquette, Netiquette
Communication Strategy for Managers: Communicating different
types of messages – positive or neutral messages, negative messages,
persuasive messages, effective team communication, motivational
communication

Reference Books:

Sr. No. Name of Author Title of the Book Publisher

1 National MeenakshiRaman,Prakash Business Oxford Higher
Singh Communication Education
2 National R.K.Madhukar Business Vikas Publications
Communication
3 National UrmilaRai, S M Rai Business Himalaya
Communication Publications
4 International Shirley Taylor Communication for Pearson Longman
Business Publications
5 International Kerry Patterson, Joseph Crucial Conversations: McGraw-Hill
Grenny Tools for Talking
When Stakes Are High
6 International John V. Thill, Courtland Excellence in Business Pearson Publications
L. Bovee Communication

Page 47
[MBA (CBCS) 2022 w.e.f. AY 2022-23]
Online Resources:

Resource Website Address

No.
01 https://www.freebookcentre.net/business-books-download/Business-
Communication.html
02 https://open.umn.edu/opentextbooks/textbooks/business-communication-for-
success
03 https://courses.lumenlearning.com/wm-businesscommunicationmgrs/

MOOCs:

Sr. No. Details

01 www.coursera.org
02 www.udemy.com
03 my-mooc.com

Page 48
[MBA (CBCS) 2022 w.e.f. AY 2022-23]
 Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2022 – 2023
Semester Course Code Course Title
I 108 Fundamentals of Information Technology
Type Credits Evaluation Marks
Core 2 CES IE = 100
Course Objectives
 To impart the IT skills and Knowledge required for managers.
 To help the students understand the basics of computer technology and Networking
 To help the students develop the use of Tools like Microsoft Word, Microsoft Excel
and Power point
 To orient the students about the E-Commerce technology and its applications in
Business world.
 To help the students understand various Information Systems implemented in
organizations
 To acquaint the students with various current trends and concepts of computer
Technology.
Course Outcomes:
 Students will be able to gain the basic knowledge of Computer Technology
 Students will be able to know the basics of computer technology and Networking
 Students will be able to practically use the tools like Microsoft Word, Microsoft
Excel and Power point
 Students will understand the E-commerce technology and its applications
 Students will have a greater understanding of with Information Systems
implemented in organizations
 Students will be familiar with new terms and trends of computer technology
Unit Contents Sessions
1 Introduction to Computer Technology, Basic operations and connecting 6
Devices and External Operating devices,
Types of Software: (system, Utility, Applications)
types of application software (content access, end user, enterprise,
simulation, application suite), examples, selecting and acquiring software
options for procuring the software (licensed, sold, public domain, open
source, freeware, shareware),
software trends and issues (mobile applications, integration of in-house
and outsourced services strategy, cloud based enterprise solutions), Data
Base, Data Base Management Systems
2 Networking: Definition of Network, Types of Networks, Advantages of 6
Networks, Internet: Definition , concept, advantages, threats,
applications
3 Microsoft Word, Microsoft Excel, Microsoft PowerPoint: 6
IT Skills: Lab sessions necessary
Microsoft Office- Introduction and working with MS Word, Features -
insert headers and footers, insert table and table options, Mail Merge.etc
MS Power point- Basic introduction, features, Creating & Formatting
Content Collaborating – Track, Edit, Add, Delete Comments, Merge
Managing & Delivering Presentations, design a template, entering data to
graph, organization chart, slide transitions, creating slide shows.

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 MS Excel – Basic functions, Creating, Analyzing & Formatting Data &
Content Collaborating – Insert, View, Edit etc. Managing Workbooks,
advance functions, sensitivity analysis, Pivot tables etc.
4 E-COMMERCE: E-commerce: Definition, evolution, advantages. Types 6
of E-commerce: B2B, B2C, C2C, E-governance, Impact of E- commerce
on Banking Industry. How Banking Industry has evolved post
E-commerce applications.
5 Introduction to MIS: Principles of MIS, Characteristics, functions, 6
structure & Classification of MIS, information for decisions; MIS in
Manufacturing, Marketing, Finance Human Resource Management,
Materials & Project Management; Brief idea about knowledge
management, Information Technology in Knowledge Management, Roles
of people in knowledge management. Types of information systems (TPS,
MIS, DSS, ESS, ES, KWS), GIS Information systems and functional areas-
Transaction processing system, Human Resource systems and Marketing
systems, Operations and Financial Management
Systems.
6 Current trends- Integrated enterprise system (ERP, CRM, and SCM), 6
governance tool, ITIL. Concept of SMAC (Social, Mobile, Analytics and
Communication), use of Social media face book, tweeter, LinkedIn etc. for
general communication and business communication, social media for
marketing, email and video conferencing tools for business
communication, Analytical tools of data interpretation.
Latest terms in computer technology: Business Intelligence, Cloud
Computing, Content Management, Disruptive Technology, Green
Technology, Artificial Intelligence, Wearable devices, GUI (Graphical
user Interface), Audio-visual communication/ meeting platforms such as
Microsoft Teams, Zoom, Google Meet, social media communications for
business

Reference Books

Sr. No. Name of the Title of the Book Year Publisher Company
Author Edition
1 – National Ramesh Bahl Information Tata Macgraw Hill
Technology for
Managers
2 – National Pradeep K. Computer BPB Publications
Sinha Fundamentals
3 – National A. K. Saini, Computer Application Anmol Publications
Pradeep Kumar in Management

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4– Geoff Walsham ―Interpreting The Global Text
International Information Systems Project , 2011,
in Organizations‖ http://www.saylor.or
g/site/textbooks/Infor
mation%20Systems
%20for%20Business
%
20and%20Beyond.pd
f

5– Henry C. Lucas ―Information McGraw-Hill/Irwin ,

International Technology for 2009
Management‖
6– David T. ―Information Systems Saylor Foundation ,
International Bourgeois for Business and 2014
Beyond‖

Online Resources:

Online Web site address

Resources
No.
1 https://www.webopedia.com/
2 http://intronetworks.cs.luc.edu/current/ComputerNetworks.pdf
3 https://www.managementstudyguide.com/understanding-e-commerce.htm
4 https://www.sigc.edu/department/mba/studymet/ManagmentInformationSystem
.pdf
5 https://www.tutorialspoint.com/management_information_system/basic_inform
ation_concepts.htm

MOOCs:

Resources Web site address

No.
1 https://www.coursera.org/browse/information-technology
2 https://www.udemy.com
3 https://alison.com

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