MONIKA AGARWAL

Mobile: +91- 9024194054 | E-mail: monika.agarwal21@gmail.com

Sales&MARKETING | | Business Development| |Digital Marketing MANAGER

SYNOPSIS
Nex-Gen Leader, BTECH+ PGDM with overall 10+ years of proven excellence in propelling business growth & profitability by
heading the functions of Business Development, Expert B2B sales, Expert B2C sales, Channel sales, Project Sales,
Product Marketing, E-Commerce Operations, Digital Marketing and Customer Service Support.

Proven capabilities in supporting sales and generating new leads, by implementing go-to-market strategies, conceptualizing and
implementing creative marketing campaigns, traffic acquisition, SEO Content Optimization and building brand reputation through
social media tools & strategies, online promotions and B2B Marketing (Both Online & Offline Platforms). Extensive experience in
handling the complete Sales Cycle, Consulting the ley stakeholders like Architects, Interior Designer and Builders regarding the
products; proven capabilities in delivering the top line & bottom-line targets by assessing the competitive market trends, implementing
sales metrics/models and recommending tactical solutions. Exceptional Team Coordination skills and exemplary achievements in
the area of New Business Development, delivering revenue through Service Improvement and establishing an efficient Operational
framework. A specialist in formulating product roadmaps, conceptualizing and executing winning strategies for a healthy bottom line,
adopting a Consultative approach and building a strong rapport with the key stakeholders. Strongly governed by “Customer First”
mantra and best known for excellent communication and influencing skills.

CORE COMPETENCIES
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOLUTION SELLING
Strategic Partnerships & Alliances SALES PROCCESS/PRESENTATIONS
NEGOTIATION Project Sales
Business Growth and Transformation Product Marketing
Digital Marketing B2B B2C Sales/ Marketing
Business Development Product Management
Customer Relationship Management P&L Accountability
Service Improvement Strategies TREND Analysis
Brand Building Team Management

NOTABLE MILESTONES

▪ Translated strategies into actionable results, implemented best business practices and delivered Year on Year exponential
growth along with an increase in the revenue contribution. Achieved 100% targets consistently.
▪ Turned around operations by expanding business opportunities and efficiently generating new leads, thus achieving healthy
bottom-line along with revenue growth.
▪ Proactively addressed business challenges, improving the visibility through marketing drives, designing new operating models
for revenue enablement and improved opportunities by adopting an integrated salesapproach.
▪ Drove acquisitions and established a strong business eco-system by recommending, implementing strategic business
solutions and back-up plans.
▪ Consistently exceeded the Customer expectations by improving Customer Experience, delivering service augmentations and
nurturing healthy business relations with clients for securing repeat business and long term customer loyalty.

CAREER DOSSIER

HAVELLS INDIA, DEPUTY SALES MANAGER (PROJECT SALES). AUG’23-JULY’24

▪ Interactive latent clients to establish relationship and arrange meetings. Planning and overseeing new marketing initiatives.
Meeting BUILDER, architect, contractor, Consultant, Interior designer, channel associates and electrician for demand
generation and Product wise sales and assigned territory.
▪ Building relationships with HIGH-Medium businesses and Channel Partners.
▪ Developing plans for daily activities, lead generation, customer contact, channel support and structure of
calls/appointments/follow –ups.
▪ Researching organizations and individuals to find new opportunities. Increasing the value of current customers while attracting new
ones. Finding and developing new markets and improving sales. Responsible for Business development and sales in the defined
region for the projects.
▪ Manage accurate data and record using corporate tools.
▪ Creating and maintaining a customer pipeline, hitting quota goals on a quarterly basis.
▪ Developing an individual customer approach that leads to a solid portfolio of new customers and Channel Partners.
▪ Preparing presentations, proposals, quotes and sales contracts.
▪ Implement strategies for providing best in the industry customer experience by providing offer and Solutions to architects,
specifiers and project management consultants that creates strong customer relationships and provides a competitive advantage
for the company.
▪ Developing quotes and proposals for clients.
 ▪ Conduct market research to identify selling possibilities and evaluate customer needs.
▪ Working closely with the project/sales team in order to understand and finalize the client requirement.
▪ Identifying Clients in assigned territory and successfully converting sales opportunities to meet and exceed sales targets to
build and maintain long-term client relationships.

▪ Supporting the team for technical discussions and conducting Architects and Engineers meet presentations.

USHA INTERNATIONAL (TISVA LIGHTING), DEPUTY SALES MANAGER AS BDM. AUG’22-AUG’23

▪ Communicating latent clients to establish relationship and arrange meetings. Planning and overseeing new marketing initiatives.
Meeting architect, contractor, Consultant, Interior designer, channel associates and electrician for demand generation and
Product wise sales and assigned territory.
▪ Conduct market research to identify selling possibilities and evaluate customer needs.
▪ Working closely with the project/sales team in order to understand and finalize the client requirement.
▪ Identifying Clients in assigned territory and successfully converting sales opportunities to meet and exceed sales targets to
build and maintain long-term client relationships.

▪ Supporting the team for technical discussions and conducting Architects and Engineers meet presentations.
▪ Developing quotes and proposals for clients.
▪ Researching organizations and individuals to find new opportunities. Increasing the value of current customers while attracting new
ones. Finding and developing new markets and improving sales. Responsible for Business development and sales in the defined
region for the projects.
▪ Implement strategies for providing best in the industry customer experience by providing offer and Solutions to architects,
specifiers and project management consultants that creates strong customer relationships and provides a competitive advantage
for the company.

Schneider Electric (BY VISION INDIA), Sr. Business Development Manager, Jun’ 21-Jan’22

▪ Delivered the predefined targets exceptionally well by strategically looking after the functions of Project Sales & Marketing, for
which have been recognized and appreciated by the management consistently.
▪ Promote the company’s products/services addressing or predicting clients ‘objectives.
▪ Contacting potential clients to establish rapport and arrange meetings. Planning and overseeing new marketing initiatives. Meeting
architect, contractor, Consultant, Interior designer, channel partners and electrician for demand generation and Product
wise sales and assigned territory.
▪ Conduct market research to identify selling possibilities and evaluate customer needs.
▪ Working closely with the project/sales team in order to understand and finalize the client requirement.
▪ Identifying Clients in assigned territory and successfully converting sales opportunities to meet and exceed sales targets to
build and maintain long-term client relationships.
▪ Supporting the team for technical discussions and conducting Architects and Engineers meet presentations.
▪ Assesses market competition by comparing the company's product to competitors ‘products
▪ Search for and use sound knowledge of Company product portfolio and recommend new developments as demanded by the
market.
▪ Developing quotes and proposals for clients.
▪ Training personnel and helping team members develop their skills.
▪ Strive to build superior confidence on the brand with channels, certification bodies and architectures engaged in promoting related
products.
▪ Implement technical sales, solution selling and accountable for executing the plan and exceeding sales targets of related
products.
▪ Keep up-to-date with industry developments, maintaining awareness of competitor activity and market trends.
▪ Implement strategies for providing best in the industry customer experience by providing offer and Solutions to architects,
specifiers and project management consultants that creates strong customer relationships and provides a competitive advantage
for the company.
▪ Raise the business and company profile by representing company at industry events and Seminars through high level
networking and promotion.
▪ Attending training, conferences, meetings, and industry events.

Legrand Group India, Specifications Department, Dec’ 19-Jun’ 20

▪ Responsible to lead the specification activities in the defined region for the projects.
▪ Implement technical sales, solution selling and accountable for executing the plan and exceeding specification targets of
related products.
▪ Implement strategies for providing best in the industry customer experience by driving product specifications with architects,
specifiers and project management consultants that creates strong customer relationships and provides a competitive
advantage for the company.
▪ Working closely with the project sales team in order to understand and finalize the client requirement.
▪ Meeting architect, PMC, Consultant, Interior designer for Specifying our brand.
▪ Develop and Maintain CRM with the Specifiers new consultants, Architects.
▪ Write down specifications incorporating company products and get it specified in projects at design and implementation stage.
▪ Supporting the project team for technical discussions and conducting Architects and Engineers meet presentations.
▪ Assesses market competition by comparing the company's product to competitors' products.
▪ Generate demand of the products through Architects, Technical consultant, others in value chain of business.
▪ Seek and use sound knowledge of Company product portfolio and recommend new developments as demanded by the market
▪ Strive to build superior confidence on the brand with government agencies, green councils other certification bodies and
architectures engaged in promoting related products.

Green Brick Project (P) Ltd. as Marketing Manager, Nov’ 17-Nov’ 19

▪ Strategically managed the functions of Marketing with focus on realizing the targeted sales and growth in business profitability,
planned & executed creative marketing campaigns for improving brand visibility and generating leads.
▪ Strengthened the client base by conceptualizing and executing promotional programs collaboratively with the advertising teams,
providing content management support and strategically dealing with the social media platforms.
▪ Designed & executed a robust marketing plan with focus on B2B marketing by skillfully using both online & offline marketing
tools, traffic acquisition through social media, PR efforts and Content Marketing. Updated websites and developed interactive
solutions for hosting on the Company’s website.
▪ Responsible for the end to end management of the entire market eco-system, payments, content management, CRM, strategies
for market growth and enhancing customer experience through efficient service delivery.
▪ Efficiently handled the entire sales cycle and interacted with the teams on a regular basis for driving revenue and maintaini ng
good relationship with the clients.
▪ Developed the product roadmaps and provided inputs to the marketing team for product development to suit the prevalent
customer needs. Achieved high levels of customer satisfaction score by delivering high quality services.
▪ Handled B2B Marketing, updated websites and developed solutions for company’s website.
▪ Identified opportunities, researched new product possibilities, collaborated with the engineering team and created campaigns
that generated sales pipeline.
▪ Used an integrated approach to create balanced programs for clients to build their respective brands.
▪ Developed product roadmaps and aggressive marketing plans in conjunction along with the teams, as a result of which expanded
business opportunities exponentially.
▪ Achieved outstanding sales targets by strategically managing the entire sales cycle and enhancing client servicing.
▪ Expanded the client base by targeting the new markets and driving activities for maximizing customer satisfaction.

TMS (Textile Industry) as E-Commerce Manager, April’ 13-Oct’ 17

▪ Managed the end to end activities for ensuring seamless E-Commerce operations. Looked after Registration, Catalog
management, inventory control, orders fulfillment, Team management, supply chain management, customer support, payment
reconciliation, returns reconciliation, sales planning and promotion.
▪ Achieved record sales targets from various categories by implementing competitive strategies and establishing the road map for
business acquisition and growth.
▪ Handled multiple functions like vendor management, streamlined the operational framework and raised PI. Evaluated vendor
performance and achieved record productivity, negotiated margins with the vendors and terms of products.
▪ Demonstrated techno-commercial excellence by being involved in the review of all contracts/agreements to achieve best price
purchasing. Prepared and processed requisitions, purchase orders & invoices.
▪ Holds the distinction for building effective supply chain partnerships, strengthened vendor relationship and implemented
strategic initiatives for accomplishing excellence in service and operations.
▪ Responsible for Inventory Management & Control, Warehousing [Flipkart, Ebay, Snapdeal, Amazon, Paytm, shopclues, etc].
Accountable for the timely dispatch of the products.
▪ Designed, implemented, maintained and upgraded the company's ecommerce website. Ensured the E- commerce website is
user-friendly and developed positive stories or content for the website for improving the brandimage.

Web seasoning as an Editor and Managed Social Networking Websites, Jul’ 11-Apr’ 13

SCHOLASTICS
▪ PG in Marketing Management from Welingkar Institute of Management Development and Research, Mumbai, 2019
▪ Bachelor of Technology (BTech), Electronics & Communication Engg. (ECE) at RAJASTHAN
TECHNICAL UNIVERSITY, KOTA Yagyavalkya Institute of Technology, Jaipur, 2011.

TECHNICAL EXPERTISE

▪ Proficient in Microsoft Office (PowerPoint, Outlook, Word, Excel)

▪ Search Engine Optimization
▪ Social Media Marketing
▪ Business Blog Setup and Marketing
▪ Local Search Engine Optimization

CO-CURRICULAR ACTIVITIES

▪ Organized some exhibition or events.

▪ Managed events that benefitted both technical and non-technical students like IT quiz, logo making competition and use of
MS Office.
▪ Participated in Agarwal Samaj social activities.
▪ First position in art and craft competition held by Agarwal Samaj.
▪ Bagged the First position in handwriting competition held byBMPS.

PERSONAL DOSSIER
▪ Date of Birth: 20th Nov
▪ Language Proficiency: English, Hindi
▪ Address: F.3 Balaji Residency4 Plot no.5 Laxman Rekha Laxmi Nagar Jhotwara Jaipur. 302012