Fact file for Nike

Student name:
Student ID:
 Table of Contents
1. Introduction.........................................................................................................................3

2. Overview of the Organization.............................................................................................3

3. Time lien of key events.......................................................................................................4

4. Career Opportunity.............................................................................................................4

5. Organisation and Career Opportunities..............................................................................5

1. Introduction
This assignment is based on file fact on Nike, one of the most famous and revered brands
around the world. Nike has always been known to be a company, especially on the area of
innovation and the way it is becoming innovative to become the leader in sportswear and
athletic gear industry. In 1964, the company became Nike officially in 1971, and they have
taken a divergent line on the way people think about sports and fitness. Nobody has ever been
able to bring together Nike’s cutting edge marketing, iconic slogan 'Just Do It,' and
groundbreaking products to such a potent level as the company has. Putting together this
powerful mix of sport performance innovation has impacted millions of people around the
world.
I am captivated to Nike because it is the only company that successfully juggles business
success and empowering individuals. Many want to become a dream employer for their
people like Nike does with the approach of supporting the employee through career
development and creativity while promoting diversity. It is further confirmed as a forward
looking organisation with its dedication to sustainability and community initiatives.
This fact file attempts to examine Nike’s tale, from how it has come to be a global force that
continues to motivate athletes and employees alike. At the end I will try to understand why
Nike is what it is and what made it such an aspirational company, and what can Nike be for
future career goals.
2. Overview of the Organization
Blue Ribbon Sports, founded in 1964, was renamed in 1971 to Nike, Inc., a world leader in
the design, development, and marketing of sports equipment, apparel, and services (Yao and
Chen, 2018). Nike, headquartered in Beaverton, Oregon, USA, is a sports innovation and
cutting edge technology company. It is one of the world’s largest and most recognised brands
in the athletic and lifestyle industries.
Today Nike employs more than 83,000 people in more than 150 countries, with stores,
distribution centres, offices and other facilities in North America, Europe, Asia, and around
the world. As one of the largest retailers of fitness products worldwide, Nike’s products are
available in thousands of retail stores and its various online platforms that serve various
customers in the growing customer base.
The brand behind the company’s success is its iconic branding, creative product design and
its collaborations with renowned athletes and sports teams. Since Nike was founded, it is
always broken the sports culture mold by releasing firsts such as Air Jordan sneakers and
Nike Flyknit technology. Nike is also known for its stance to promote diversity, sustainability
 and community impact (Waymer and Logan, 2021). Its continuous endeavours to push sports
and active lifestyle, as well as its assertiveness in innovation, it is now a world’s sports leader
in the athletic industry.
3. Timeline of key events

4. Career Opportunity
Sales to marketing to design, to merchandising to retail to innovation, people who are
interested have a variety of careers to choose from at Nike. Not only anyone get to grow
professionally and personally, but person can also be a part of a globally recognised brand.
Customer service, retail management, product design, digital marketing, corporate strategy
are the roles (Lee and Lee, 2020).
In a competitive marketplace, it is a place where employees can excel at creativity, problem
solving and collaboration. The focus of Nike’s customer service roles is about building and
keeping up lasting relationships with their customers, meeting their needs and providing them
with a better brand experience. Marketing positions offer opportunities to work on campaigns
that are sent to athletes and communities all over the globe.
Passionate customer can also use Nike to create cutting edge products made of technology
and innovation. person get hands on experience on retail roles like delivering exceptional
service and representing Nike’s brand values.
But Nike supports all of this with training programmes, leadership development and a culture
of mentorship. Additionally, it helps employees learn skills on creativity, communication,
and decision which will lead them to long term goals (Gajdzik and Wolniak, 2022). Nike is a
cutting edge, high performance organisation that is aspirational for those who want to achieve
as much as possible from a wide range of career options.
5. Organisation and Career Opportunities
Nike has a lot of career opportunities to offer from retail, design, marketing, and technology.
As a company of innovation and excellence, Nike continues to be a company that expects
employees to adopt key skills so Nike can provide world class customer service and creative
flair.
Retail roles are to engage with customers, solve problems and build good relationships with
customers to deliver outstanding shopping experience (Rane et al., 2023). Technology roles
are about integrating the latest innovations into products and processes and design team is
about designing cutting edge products that are functional and stylish.
This workplace allows person to be creative, to lead, and to team work. Structured training
programs and mentourship is available to them to enable their personal and professional goal
achievement. These resources will help employees help Nike’s vision of inspiring athletes
and consumers worldwide. Nike looks for people who mirror its own innovative and
excellence values and is providing a wide range of the career opportunities if a person are in
retail, design, marketing, or technology. Retail roles are about building great customer
experiences and marketing positions define Nike’s global campaigns, which represent our
brand values. The latest technology is being pushed into products by technology teams and
the designers create beautiful, functional, cutting edge gear.
Nike Core Values in Career Opportunities:
Community: Empowering and supporting diverse communities around the world in building
strong connections.
Sustainability: Creation of production and operations that ensures a sustainable future
through eco-friendly practises.
Social Responsibility: Social impact initiative, and the practice of being inclusive and fair.
Nike’s focus on growth and innovation makes it a great place to work for everyone, at every
stage of their career.
Reference
Gajdzik, B. and Wolniak, R., 2022. Smart production workers in terms of creativity and
innovation: The implication for open innovation. Journal of Open Innovation: Technology,
Market, and Complexity, 8(2), p.68.
Lee, S.M. and Lee, D., 2020. “Untact”: a new customer service strategy in the digital
age. Service Business, 14(1), pp.1-22.
Rane, N.L., Achari, A. and Choudhary, S.P., 2023. Enhancing customer loyalty through
quality of service: Effective strategies to improve customer satisfaction, experience,
relationship, and engagement. International Research Journal of Modernization in
Engineering Technology and Science, 5(5), pp.427-452.
Waymer, D. and Logan, N., 2021. Corporate social advocacy as engagement: Nike's social
justice communication. Public Relations Review, 47(1), p.102005.
Yao, D.W. and Chen, X., 2018. Nike Inc-Footware and Apparel: Nike’s Supremacy (Master's
thesis, Universidade NOVA de Lisboa (Portugal)).