MODEL QP FOR MBA

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16/21/2016

Date
ALPHA COLLEGE OF ENGINEERING
Format No. EXP 01
MODEL EXAM Rev. No. 00

REG.NO

Sub. Code BA4027 Sub. Name Data mining for business Intelligence
Department M BA Year/Sem Final Year / III
Date of Exam .2024 Session AN
Duration 90 mins. Maximum 100 marks
CO1 To know how to derive meaning from huge volume and information.
CO2 To understand how knowledge discovering process is used in business decision making.
CO3 Develop the ability to understand Turning raw data into useful information. by patterns
CO4 To develop supervised and unsupervised learning techniques in B I
CO5 Evaluate and choose the appropriate technologies, for knowledge discovery process in B I
BTL – Bloom’s Taxonomy Levels
(L1-Remember, L2-Understand, L3-Apply, L4-Analyse, L5-Evaluate, L6-Create)

PART- A (10x2=20Marks)

Q.No Questions Marks CO BTL


1. How is BI process used in Private and Public Intelligence? 2 CO1 L1

2. Distinguish between OLTP and OLAP. 2 CO1 L2

3. What is meta-data model? 2 CO1 L4

4. a) List data mining tools 2 CO2 L2


b) Define clustering.

5. List the ethical and legal limits of BI software. 2 CO2 L2

6. State the uses of BI in crime management 2 CO2, L2


CO3
7. List out the advantages of information technology in business. 2 CO2, L2
CO3
8. Write the characteristics of data warehouse. 2 CO4, L4
CO3
9. a) How to implement the business intelligence? 2 CO5 L2
b) How to implement ETL
10. List the ethical and legal limits of BI software 2 CO5 L2

PART- B 5 X 1 3 (65Marks)

Q.No Questions Marks CO BTL


11 [a]
Explain data mining and the various processes of data mining
Or 13 CO1 L5
[b] Explain the various strategic techniques used in implementing BI.

12 [a] Explain in detail the following:


(i) Meta Data (ii) Virtual Warehouse . CO1,
13 CO2 L2
Or
[b] Describe about process mining and web mining.

13 [a] Explain in detail the extract/transform/load (ETL) design of an


automated warehouse. .
CO2 L4
[b]
Or 13 CO3
Outline the various reasons for predicting quality data in using RSME
regression models.

14 [a] Represent in detail the data preprocessing techniques with neat


sketch.
Or
[b] Explain in detail the following about data mining as 13 CO3 L2
CO4
a step in the process of knowledge discovery

15 [a] Detail the structure the role of BI in healthcare industry


Or
13 CO5 L4
Explain the requisite for implementing business intelligence
[b]
software on the web.

PART C—(115=15marks)
16.
[a] What are the difficulties encountered while applying the data
mining techniques in Genetics sector?
15 CO4 L4
Or CO5

[b] Elaborate the legal and ethical issues involved in BI on web.

*******

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