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Executive Summary

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43 views4 pages

Executive Summary

Uploaded by

zkfy8xmpqz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EXECUTIVE SUMMARY

Our poultry farm,Verdi poutry farm, aim to provide high quality product while promoting sustainable
and human farming practices.We will focus on producing boiler chickens and eggs for the local
market.

COMAPANY DISCRIPTION
Green poultry will be a private limited company (PLC)registered in Cameroon.Our farm will be located
on a 5-acre plot of land in Ngeme ,with easy access to market, feed supplier, and other essential services

BUSINESS OBJECTIVE
OUR OBJECTIVES ARE

1) To establish a profitable and sustainable poultry farm that produces high quality boiler chickens
and eggs.
2) To promotes human and environmentally friendly farming practices.
3) To create employment opportinuities for local residents.
4) To contribute to the local economy by purchasing supplies and services from local business,

MARKET ANALYSIS
The demand for poultry product is high and growing in our target market . the local market is currently
underserved , with limited options for fresh high quality products

MARKET SEGMENTS
Our target segments are

1) Local restaurants and hotels


2) Super market and grocery stores
3) Butcher shop and meat market
4) Individual customer.

MARKET STRATEGIES
Our marketing strategies will include
1) Developing relationship with local chiefs, restaurant owners, and super market managers
2) Creating a website and social media presence to promote our product and farm.
3) Participating in local farmers markets and food festivals.
4) Offering tours and workshope at the farm to educate custommers about our farming practices.

PRODUCTS AND SERVICES


We will offer the following products and services

1) Broiler chickens(whole,cut-ups or processed.


2) Eggs(large, extra-large and jumbo)
3) Value aided products(e.g chicken sausages, chicken nuggets)
4) Farm tours and workshops
5) Consulting services for other farmers and agricultural business

OPERATIONS
Our farm will be designed to promote animal welfare, environmental sustainability, and efficient
production,

We will:

1) Build a 2000square foot broiler house with automatic feeding and watering systems.
2) Contructs a 1000sq foot layer house with nesting boxes and perches.
3) Implement a manure management system to minimize anviromental impact.
4) Uses renewable sources of energy(e.g solar, wind to power the farm.

MANAGEMENT AND
ORGANISATION
Our management team will consist of:

1)Owner/operators:responsible for overall strategy,operation and finances

2)farm manager; responsible for daily farm operations,animal health and feed managements.
3)marketing and sales manager; responsible for marketing, sales and customer serv
ices.S

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