The

freelancer's
handbook
By Freelance 101 Academy
 we know
freelancing
is hard
And in the past year, we have got lots of common

queries, and situations most freelancers deal with

and become clueless on how to proceed?

That's when this handbook will come in handy.

Enjoy - and save the drive link since we will keep

updating more templates all through the year <3

 quotes YOU
SHOULD LIVE BY
“Most people overestimate what

they can do in one year and

underestimate what they can do in

ten years.” ― Bill Gates

"Success seems to be connected

with action. Successful people keep

moving. They make mistakes but

they don’t quit." - Conrad Hilton

"We become what we think about

most of the time, and that’s the

strangest secret. " - Earl Nightingale

 Cold
Pitching
Templates
 Template
Hey (name)! I saw that you are looking for
(what niche) who can help you (do exactly
what).

Well! I'm the person you're looking for. I have

the exact expertise that will make you (make
them imagine the desired result). The best
thing? I did a quick research on your website
and target audience and created this free
sample for you. Check it here.

With my expertise, I can help you enhance

your (highlight the desired result) so that your
(highlight the transformation)

Let's get on a Free 30 Minutes Call to discuss

this project further.
 Done-For-You
Hey (name)! I saw that you are looking for a
copywriter who can help your engagement
and conversion rate.

Well! I'm the person you're looking for. I have

the exact expertise that will make your
audience pour the money for your services. The
best thing? I did a quick research on your
website and target audience and created this
free 300-word Ad-Copy for you. Check it here.

With my expertise, I can help you enhance your

brand's message so that your audience
connects so much that they end up engaging
and converting into your clients. Here are some
of my samples.

Let's get on a Free 30 Minutes Call to discuss

this project further.
 Template
Hey (name)! I was going through your
(platform). Your offers are great, but from the
audience's Point Of View, your (What can be
improved) is not (State the problem). So the
amount of time you are investing in doing (the
work) is not bringing significant ROI. If you (did
this instead of that), your (the desired result
with stats), which would have even crossed
(industry-standard data).

But I have worked with clients just like you and

with better (highlight the key services), they got
(mention the desired result), and I can do just
the same or even better for you if we work
together. And by the New Year your brand will
have (highlight the result). Let's take this
forward.
 Done-For-You
Hey (name)! I was going through your page.
Your offers are great and your page is super
informative, but from the audience's point of
view, your graphics are not enough attention-
grabbing. So the amount of time you are
investing in creating content is not bringing any
significant ROI that you desire. If you used more
Soft and Subtle graphics instead of loud and
aggressive colors, your audience would
connect better, bringing up your engagement
rate from around 2% to 4-5% which is super
close to the general industry standard.

But I have worked with clients just like you and

with better graphics and creatives they got 10x
conversion rates both on Ads and Organic
sources. Here are some samples. And I can do
just the same or even better for you if we work
together. And by the New Year, your brand will
have an attractive visually-appealing look. Let's
take this forward.
 Template
“Hey (name), my name is (name) and I am a
(Niche)! I saw that you are looking for a (what
they were looking for) for your (what) in the
(which industry) and I can be a good fit for it as
my experience and expertise has gone above
and beyond.

I helped my clients with (highlight the keywork)

and they hit the goal with my (mention the
service). I did this by (doing what), and I was
able to (state the transformation). I crafted
extremely customized (mention the service) for
the maximum results and I can do the same for
your business as well. Here are some of my
samples. Would you be willing to hop on a
quick 30 minutes free strategy call to see if I am
a good fit for you?"
 Done-For-You
“Hi Brittani, my name is Diane and I am a
Content Marketer! I noticed that you are
looking for a Marketing expert for your new
launch in the coaching industry and I can be a
good fit for it as my experience and expertise
has gone above and beyond.

I helped my clients with $10k+ launches and

they hit the goal with my Marketing strategies. I
did this by focusing on the right audience, with
the right strategies by doing extensive market
research, and I was able to maximize profits in a
quick and efficient way. I crafted extremely
customized strategies for the maximum results
and I can do the same for your business as well.
Here are some of my samples. Would you be
willing to hop on a quick 30 minutes free
strategy call to see if I am a good fit for you?"
 Template
Hey (name), you are looking for a (niche) for your
(what they need help with), I suppose? I am
super interested in (the industry) and always
keep myself updated about new trends and
content, and with this information, I can help you
(create what they desire) so that they will be
ready to take any desired action, and I will love
to help you with this project. Please find
attached my portfolio with my sample works.

I always ensure I am a good fit for my clients

before we go ahead so do let me know if you are
available on Friday, 9 pm EST for a Free Strategy
Call?
If you prefer any other day, you can confirm it
here

I really love how you are promoting (what they

do) through your work and it will be a pleasure
to be able to work with you.

Regards,
Your name.
 Done-For-You
Hey Rachel, you are looking for a Social Media
Manager for your fashion brand, I suppose? I
am super interested fashion niche and always
keep myself updated about new trends and
content, and with this information, I can help
you build a profile that will be so engaging that
your audience will be ready to take any desired
action, and I will love to help you with this
project. Please find attached my portfolio with
my sample works.
I always ensure I am a good fit for my clients
before we go ahead so do let me know if you
are available on Friday, 9 pm EST for a Free
Strategy Call?
If you prefer any other day, you can confirm it
here

I really love how you are promoting a

sustainable lifestyle through your work and it
will be a pleasure to be able to work with you.

Regards,
Your name.
 Message
Scripts To
Get Clients
Through DM
Message 1
"Hey (Name) So glad that I came across your
profile! I loved your profile and your content.
I'd love to know more about what you do. I'm
curious to know why you are so passionate
about (the niche) and how you help people!"

Message 2
"Wow! That amazing! You are doing amazing
work and leaving a great impact on your
client's life! (Genuinely appreciate their work).

I help (tell what you do) and I'm passionate

about (tell what you are passionate about).

What are you doing currently? What big goals

are you working towards?
Message 3

"Oh, that's so great! I have some resources for

you that might help you reach this goal faster.
Also, Can I have a look at your website/profile?

Message 4

"I just had a look at your website/profile and it

looks beautiful. But I just noticed some things
that will help you get better results, would you
mind sharing them with you?

(Make them aware of the gaps that are there

in their website/platform that can make it hard
for reaching their goals)
Message 5
I'm always happy to help! Feel free to ask me
any questions. What else is feeling challenging
for you while you are trying to reach that goal?

Message 6
I completely resonate with you, in fact (share
your experience that they might relate with). I
know how exactly to navigate this problem
and get the desired result. Why don't we get
on a quick strategy Call to see if I can help
you ease this problem and help
you (solution)?
Discovery
Call
Templates
1
Hey (Name), so glad that we got on a call
today to discuss your requirements in depth. I
hope everything's going well at your side.
Let's get into exploring more about what you
need and how can we work together to help
you reach your goals.

Okay so (Name), tell me about your business

and why you reached out to me. What do you
do, who exactly you help and how do you
help them?
3
I see! What's the biggest challenge you are
facing right now to reach your goals? What's
stopping you from reaching your goals?

4
What are your expectations from my services
(name)? What results do you want to see in
the next 3 months? What have you tried so far
that didn't work out for you?

5
Thanks for being so transparent with me.
Considering all your answers, I've come to
know that your main struggle is (their
struggle), and if we do (a glimpse of your
service), then you will achieve (the desired
result.
6

All right! So, to give you an idea about my

rates - I charge (tell your charge by raising it
by 10%) but I would love to give you a 10%
Discount for the 3 Months

Awesome (name)! So, after this call, I will

forward you the final proposal
and the invoice for 40% advance.
Is that fine? Let me know if you have any more
queries, I will be happy to answer them.
Follow-Up
Templates
Follow-up in 2 days
"Hey, Joe!
Did you get the chance to go through my
service list? I would like to delve deeper into
the challenges you are facing and come up
with a strategy to overcome them and fast-
track your growth. Do let me know promptly as I
have a limited capacity this month and I would
love to leave one slot for you if you're still
looking for my services."

Follow-up in 5 days
"Hey, Joe!
I got booked out for January so we may not be
able to work together immediately- but if you're
still interested you can get on my waitlist here
(form) and I will get back to you as soon as
space opens up. If you are not looking for a
*position* anymore, let me know as well."
Templates
To Make
More Money
Cross-SellIng Script

"Hey, Tom!

I appreciate your trust in me, I am sure together

we can bring great results to your business.
However, only posting, scheduling, and
engaging will put a limit to the growth of your
business, whereas if you opt for creating
strategic content along with management, then
it would bring you much faster results. So, let
me know if you'd like to book a consultation call
of strategizing your social media."
 Up-sellIng script

Hey, Iris!

My basic content writing service only

includes writing on the topic you provide- with
just simple research only. For this, I charge
$100 for up to 5k words. But my premium
writing service includes drafting a blog post
with proper content marketing and extensive
SEO research. For this, I charge $800. I'm sure
the second option will be more effective to
help you reach your business goals faster.
Looking forward to your response.
 Proposing a long-
term project

I understand 3 months sounds like a long time

investment.

In fact, Some of my best clients initially voiced

discomfort with the project timelines but since
this works best we opted for it. We have seen
3x results with this strategy compared to
short-term strategies and hence it’s
recommended.

And after all, if we could achieve [result] does

the three months really matter?
 Raising Rates
Template
Dear [Client Name],

I hope you are well! I'm writing to let you know

that as of [date 30 days from now], my charges
for [service] will be increasing from [old rate] to
[new rate].
However, considering our long-term
relationship in growing your business I'm happy
to continue at my current rates for 6 months for
you, that's 5 months extra as a sign of gratitude.
Thanks for helping to make my dream of
[mission] come true and here's to growing in
business together.

Sincerely,
[You]
Objection
Handling
Templates
WHAT TO SAY IF THEY
OBJECT YOUR CHARGES
SEEM HIGH
Yes, indeed you could get Done for you
services for the same price.

However, anyone can execute strategies.Even

an unskilled person can post to Instagram.
However, It takes enormous experience to
actually bring you results- and that’s what I’m
bringing to the table. Imagine following a
random strategy - that wastes 20+hours of
your time, loses you sales and really doesn't
help.

Investing in the right strategy will bring you

results and sales and easily pay for it when
done right.

Does the price point still sound high?

WHAT IF THE CLIENT SAYS
I NEED TO THINK THIS
OVER?

“Hey Kim, usually when people tell me they

need to think about it more it's for two reasons
- one they don’t want to do this but they are
being polite. Two- they want to but feel
unsure. If it’s the first, you can let me know and
I assure you we’ll end the conversation right
here. Hard-selling or convincing you of the
worth of my service is not what I do. But if it’s
the second and you have more questions I’ll
do my best to answer you - because I would
quite like to do business with a terrific client
like you.”
WHAT IF THE CLIENT ASKS
SOMETHING I DON'T KNOW?

If you don't know much

(What they asked) is beyond my area of

expertise so I would recommend you take a
second opinion, but as far as my experience is
concerned (what you know)

If you dont know ANYTHING

(What they asked) is not something I've

tried/gotten results with/ I'm familiar with since
(your area of expertise ) has always given me
(results) . Since you ask, I'll enquire with a close
friend of mine who is a - expert and I'll let you
know what they say!

If Its an abbreviation/jargon

I'm not familiar with that terminology- could you

please explain it to me?
I'm sorry, what does (abv) stand for? I guess i
use a different term.
WHAT IF THE CLIENT SAYS
WHY DON'T OFFER
GUARANTEE

Hey, I'm curious, is there anyone who told you

they offer a guarantee on the same?

Yeah, if they did they are pretty much scamming

you.

Understand this if I am doing FB Ads for you, my

focus is going to be to generate you money so
we can work together longer.

However, there are many external factors like

Market Condition, Product-Market Fit,
Algorithmic and Internal changes that may not
be in my control. Giving you a guarantee on
something I have no control on is a lie, right?

I do guarantee to give my best because making

you profits, bluntly, is profitable for me.
 quotes YOU
SHOULD LIVE BY
“All wealth comes from adding

value, from producing more, better,

cheaper, faster, and easier than

someone else.” – Brian Tracy

“If the road trip to wealth were

easy, would everyone be wealthy?

Expect a price to be paid. Expect

risk and sacrifice. Expect bumps in

the road.” – M.J. Demarco

“Formal education will make you a

living; self-education will make you

a fortune.” – Jim Rohn

DO NOTE THAT YOU'LL GET SO

MUCH MORE CONTEXT AND

HELP ONCE YOU ACTUALLY GET

ACCESS TO THE COURSE - AND

WE START IN JAN. THIS

HANDBOOK IS MADE ONLY TO

ENSURE YOU CAN GET MORE

EDUCATED MEANWHILE.
 SEE YOU SOON !!!

WE ARE THRILLED TO HAVE YOU

INSIDE THE ACADEMY AND BE A

PART OF YOUR FREELANCING

JOURNEY . LET'S GROW YOUR

POTENTIAL TOGETHER <3