Abadilla, Jelyn S.

2 Feb
2021

CS158-2 Activity #7
Instructions:

Research three (3) studies related to Artificial Intelligence (Entertainment)

and another three (3) studies related to Artificial Intelligence (Travel). For each
study, provide answers to the following items:

 Title
 Author(s)
 ISBN / Reference URL
 Problem
 Procedure
 Conclusion/Findings
 Benefits
 Opinion about the study

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 Artificial Intelligence Study on Entertainment #1

Title: How AI is Transforming Media and Entertainment Industry?

Author(s): Scarlett Rose

ISBN / Reference URL :

https://codeburst.io/how-ai-is-transforming-media-and-entertainment-industry-
e40b7f72e24d

Problem:
According to PwC’s Entertainment & Media Outlook, the US entertainment and
media industry is projected to reach $759 billion by 2021, increasing at a CAGR of 3.6
percent. It has already shown its potential in the music industry. Now, the advent of
AI in media and entertainment (M&E) will change how audiences experience all the
TV shows, movies, sports, and videos. However, media professionals have today
realized that artificial intelligence will enhance productivity by automating repetitive
tasks.

Procedure:
AI programming will be aimed at helping in designing advertisements and
development of movie trailers. Also, AI in media and entertainment industry will be
used for marketing aspects such as film promotion, design, and advertising.

Conclusion/Findings:
AI in entertainment industry has been growing at a spark rate. AI is
transforming the media and entertainment space. It is for sure playing a major role in
improving the efficiency of processes involved in the entertainment world.

Benefits:
With the help of artificial intelligence and by utilizing predictive analytics, it is
quite possible to make marketing processes ten times faster using this amazing AI-
based graphic tool. This tool can help in creating visual designs hundred times faster
as compared to humans and has the potential to produce 8000 banners per second in
designing and advertising.

Opinion about the study:

These types of advancements are making me excited for the future. Artificial
Intelligence gave way for people to do and complete tasks much easier; creating
outcomes that are better compared before. However, we must use it with limitations
because there will be still risks and challenges that we will encounter.

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 Artificial Intelligence Study on Entertainment #2

Title: How artificial intelligence is transforming the media industry

Author(s): Lindsay James

ISBN / Reference URL :

https://www.technologyrecord.com/Article/how-artificial-intelligence-is-transforming-
the-media-industry-72457

Problem:
AI will influence all parts of the media value chain, helping content creators to
be more creative, helping content editors to be more productive, and helping content
consumers to find the content that matches their interests and current situation.

Procedure:
Media companies need to deploy technologies and implement strategies to
gather data at scale. Most of these companies have moved data processing
workflows to the cloud, as this allowed them to scale up resources if needed by the
size of the information analyzed. This leads not only to what all media companies are
looking for now– a better return on investment – but also to a greater responsiveness
to market changes. As they move to the cloud and establish direct to consumer
connections, they will be able to gather more data on operations and audiences.

Conclusion/Findings:
Artificial intelligence (AI) promises to transform the media and entertainment
business – impacting everything from content creation to the consumer experience.
AI will be at the forefront of creativity.

Benefits:
AI technologies to make it easier to extract metadata from video, including
timecoded transcripts, faces, speakers, objects, actions, brands, keywords and
sentiments. With these types of methods, the potential for media and entertainment
companies is huge.

Opinion about the study:

In entertainment industry, having Artificial Intelligence applied will be beneficial for
the people. For me, the only thing that must be considered in here is the privacy of
people in using entertainment social media platforms like Facebook, Twitter and
many more.

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 Artificial Intelligence Study on Entertainment #3

Title: What AI Has to Offer to the Media and Entertainment Industry

Author(s): Becka Maisuradze

ISBN / Reference URL :

https://hackernoon.com/what-ai-has-to-offer-to-the-media-and-entertainment-
industry-5tp32vw

Problem:
Various industries, including media and entertainment, are already jumping at
this opportunity and incorporating AI in some of their services. However, the AI-
driven content personalization can be much more sophisticated than that. It can
cross-reference the various platforms, including music, movie, and gaming services,
and combine various offers based on them.

Procedure:
The music industry has already incorporated AI to some extent. There are
programs that can write their own symphonies, assist musicians in lyrics-writing, and
tailor the music recommendations to users. With the development of AI, gambling is
also set to rise to the whole new heights. AI can easily take that job and
automatically sort all the information in different sections.

Conclusion/Findings:
Autonomous software can be programmed to enhance its gaming strategy
and technique over time. To be fair, this is already visible in many computer-based
games, but there’s still room for improvement.

Benefits:
There are a bunch of tasks and procedures that make the whole process
incredibly complicated but because of AI, all those painstakingly intensive tasks can
be done and complete in practically no time. AI can provide a platform that takes
away all the time-consuming procedures from people, who can now focus on creative
production.

Opinion about the study:

As the evolution of AI develops, people will be able to do such tasks related to
entertainment much easier than before. Artificial intelligence has proven to be
extremely helpful to the entertainment industry and it will be better and helpful over
time.

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 Artificial Intelligence Study on Travel #1

Title: How Artificial Intelligence (AI) Impacts the Travel Industry

Author(s): Max Kruk

ISBN / Reference URL :

https://softwarehut.com/blog/business/artificial-intelligence-travel-industry

Problem:
Today, with AI-powered chatbots, you can get closer to your target audience
than ever-before. Chatbots help consenting customers solve common travel-related
issues. Whether it is getting information, booking a flight, or checking in – bots can
help with these tasks right away. This solution saves you money on customer service,
improving response rates and client satisfaction for your brand.
Procedure:

Conclusion/Findings:
It is not only the travel industry which benefits from this technology, as there
are many examples of how we use AI in everyday life. Chatbots, data analysis, facial,
image, and speech recognition – these are just a few examples of AI
implementations. What is more, artificial intelligence is more than just another
buzzword in the tech world. AI implementations have already become a part of the
business landscape.

Benefits:
It helps airlines to reduce the time spent on helping customers. Their users, on
the other hand, can get the information they need at their greatest convenience. It
also helps companies to make use of user data to improve customer engagement
and solve complex problems.

Opinion about the study:

Having AI in tourism industry is such a great improvement. It will lessen the
works of people that need to be done. A lot of opportunities and positive outcomes
are also bound with it. But there are also risks that must be considered.

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 Artificial Intelligence Study on Travel #2

Title: AI Assistant: The Future of Travel Industry with the Increase of Artificial
Intelligence

Author(s): Pete Peranzo

ISBN / Reference URL :

https://www.imaginovation.net/blog/the-future-of-travel-with-the-increase-of-ai/

Problem:
Many customers complain and demand that AI technology is not capable enough to
understand their needs and requests as well as the customer service representative.
There are some circumstances that bots are not able to discern the popular travel
locations in different parts of the world with variety of climates.

Procedure:
An agency called Well Traveled developed a software that provides the agents
in travel agency the information on a client’s travel preferences before their actual
communication. The program gathers information by tracking the client’s web page
visits. With that, the agent might gain insights and ideas about the client’s needs.

Conclusion/Findings:
Artificial Intelligence is becoming a unique addition to many industries. This
emerging AI changed the way people travel. It can gather a massive amount of data
which is a great advantage for an industry like tourism. However, privacy of the
clients or customers must be assured.

Benefits:
A lot of travel agencies and business offered interactive services to increase their
engagement to customers and service quality. This feature is used in industries from
marketing to medicine but has value in travel as well.

Opinion about the study:

It is a good change for the tourism industry. I am just concerned about the privacy of
the customers and clients in context of the software that an agency made. For me, it
defies the customers privacy.

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 Artificial Intelligence Study on Travel #3

Title: Impact of AI and robotics in the tourism sector: a critical insight

Author(s):
Nagaraj Samala, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda and
Raul Villamarin Rodriguez

ISBN / Reference URL :

https://www.emerald.com/insight/content/doi/10.1108/JTF-07-2019-0065/full/pdf

Problem:
It is greatly evident that AI enhances and develops the tourism experiences for the
people but it still cannot surpass the human in terms of works and touch which is
essential variable for practical tourism.

Procedure:
Artificial Intelligence functions as an effective modern technology to the future
and enhancement of tourism. With this, it is now easy and simple to make travel
arrangements because AI offers travel services that are already automated and
customized depending on and considering the clients need.

Conclusion/Findings:
The tourism marketing sees a positive impact and change of the tourism
overall experience because of the application of the artificial intelligence and
robotics. It all can be effectively applied on certain branches like Tourism and
Hospitality Industry and to Travel circumstances.

Benefits:
Artificial Intelligence makes the overall tourism experience more simple and
easier compare to before. It is now automated and people do not need to go to the
actual place itself of travel agency just to book for a trip because it can now be done
with the help of AI.

Opinion about the study:

The rise of AI in the tourism industry is a good thing because it creates more
opportunities and provides more productivity and efficiency. The clients or customers
will also benefit because it will improve their level of satisfaction in context of the
travel experiences. But, there is still a need to conduct comprehensive studies on AI
in tourism because it may still have other great impacts on human factors as well as
with their lives.

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