ALCORIZA_A7

ALCORIZA, Raphael Patrick M.
20 OCT
2022
CS158-2 Activity #7
Instructions:
Research three (3) studies related to Artificial Intelligence (Entertainment) and

another three (3) studies related to Artificial Intelligence (Travel). For each study, provide
answers to the following items:
• Title
• Author(s)
• ISBN / Reference URL
• Problem
• Procedure
• Conclusion/Findings
• Benefits
• Opinion about the study
Artificial Intelligence Study on Entertainment #1
Title: How AI is Transforming Media and Entertainment Industry?
Author(s): Scarlett Rose
ISBN / Reference URL : https://codeburst.io/how-ai-is-transforming-media-and-

entertainment-industry-e40b7f72e24d
Problem: According to PwC’s Entertainment & Media Outlook, the US entertainment and
media industry is projected to reach $759 billion by 2021, increasing at a CAGR of 3.6
percent. It has already shown its potential in the music industry. Now, the advent of AI in
media and entertainment (M&E) will change how audiences experience all the TV
shows, movies, sports, and videos. However, media professionals have today realized that
artificial intelligence will enhance productivity by automating repetitive tasks.
Procedure: AI programming will be aimed at helping in designing advertisements and

development of movie trailers. Also, AI in media and entertainment industry will be used
for marketing aspects such as film promotion, design, and advertising.
Conclusion/Findings: AI in entertainment industry has been growing at a spark rate. AI is

transforming the media and entertainment space. It is for sure playing a major role in
improving the efficiency of processes involved in the entertainment world.
Benefits:With the help of artificial intelligence and by utilizing predictive analytics, it is

quite possible to make marketing processes ten times faster using this amazing AI based
graphic tool. This tool can help in creating visual designs hundred times faster as
compared to humans and has the potential to produce 8000 banners per second in
designing and advertising.
Opinion about the study: These types of advancements are making me excited for the
future. Artificial Intelligence gave way for people to do and complete tasks much easier;
creating outcomes that are better compared before. However, we must use it with
limitations because there will be still risks and challenges that we will encounter.
Title: How artificial intelligence is transforming the media industry
Author(s): Lindsay James
ISBN / Reference URL : https://www.technologyrecord.com/Article/how-artificial-

intelligence-is-transforming-the-media-industry-72457
Problem:AI will influence all parts of the media value chain, helping content creators to
be more creative, helping content editors to be more productive, and helping content
consumers to find the content that matches their interests and current situation.
Procedure: Media companies need to deploy technologies and implement strategies to

gather data at scale. Most of these companies have moved data processing workflows to
the cloud, as this allowed them to scale up resources if needed by the size of the
information analyzed. This leads not only to what all media companies are looking for
now– a better return on investment – but also to a greater responsiveness to market
changes. As they move to the cloud and establish direct to consumer connections, they
will be able to gather more data on operations and audiences.
Conclusion/Findings: Artificial intelligence (AI) promises to transform the media and

entertainment business – impacting everything from content creation to the consumer
experience. AI will be at the forefront of creativity.
Benefits:
AI technologies to make it easier to extract metadata from video, including
timecoded transcripts, faces, speakers, objects, actions, brands, keywords and sentiments.
With these types of methods, the potential for media and entertainment companies is
huge.
Opinion about the study: In entertainment industry, having Artificial Intelligence applied
will be beneficial for the people. For me, the only thing that must be considered in here is
the privacy of people in using entertainment social media platforms like Facebook,
Twitter and many more.
Title: What AI Has to Offer to the Media and Entertainment Industry
Author(s): Becka Maisuradze
ISBN / Reference URL : https://hackernoon.com/what-ai-has-to-offer-to-the-media-and-

entertainment-industry-5tp32vw
Problem: Various industries, including media and entertainment, are already jumping at
this opportunity and incorporating AI in some of their services. However, the AIdriven
content personalization can be much more sophisticated than that. It can cross-reference
the various platforms, including music, movie, and gaming services, and combine various
offers based on them.
Procedure: The music industry has already incorporated AI to some extent. There are
programs that can write their own symphonies, assist musicians in lyrics-writing, and
tailor the music recommendations to users. With the development of AI, gambling is also
set to rise to the whole new heights. AI can easily take that job and automatically sort all
the information in different sections.
Conclusion/Findings: Autonomous software can be programmed to enhance its gaming

strategy and technique over time. To be fair, this is already visible in many computer-
based games, but there’s still room for improvement.
Benefits: There are a bunch of tasks and procedures that make the whole process
incredibly complicated but because of AI, all those painstakingly intensive tasks can be
done and complete in practically no time. AI can provide a platform that takes away all
the time-consuming procedures from people, who can now focus on creative production.
Opinion about the study: As the evolution of AI develops, people will be able to do such
tasks related to entertainment much easier than before. Artificial intelligence has proven
to be extremely helpful to the entertainment industry and it will be better and helpful over
time.
Artificial Intelligence Study on Travel #1
Title: How Artificial Intelligence (AI) Impacts the Travel Industry
Author(s): Max Kruk
ISBN / Reference URL : https://softwarehut.com/blog/business/artificial-intelligence-

travel-industry
Problem: Today, with AI-powered chatbots, you can get closer to your target audience
than ever-before. Chatbots help consenting customers solve common travel-related
issues. Whether it is getting information, booking a flight, or checking in – bots can help
with these tasks right away. This solution saves you money on customer service,
improving response rates and client satisfaction for your brand.
Procedure:
Conclusion/Findings: It is not only the travel industry which benefits from this
technology, as there are many examples of how we use AI in everyday life. Chatbots,
data analysis, facial, image, and speech recognition – these are just a few examples of AI
implementations. What is more, artificial intelligence is more than just another buzzword
in the tech world. AI implementations have already become a part of the business
landscape.
Benefits:It helps airlines to reduce the time spent on helping customers. Their users, on
the other hand, can get the information they need at their greatest convenience. It also
helps companies to make use of user data to improve customer engagement and solve
complex problems.
Opinion about the study: Having AI in tourism industry is such a great improvement. It
will lessen the works of people that need to be done. A lot of opportunities and positive
outcomes are also bound with it. But there are also risks that must be considered.
Title: AI Assistant: The Future of Travel Industry with the Increase of Artificial
Intelligence
Author(s): Pete Peranzo
ISBN / Reference URL : https://imaginovation.net/blog/the-future-of-travel-with-the-

increase-of-ai/
Problem: Many customers complain and demand that AI technology is not capable
enough to understand their needs and requests as well as the customer service
representative. There are some circumstances that bots are not able to discern the popular
travel locations in different parts of the world with variety of climates.
Procedure: An agency called Well Traveled developed a software that provides the
agents in travel agency the information on a client’s travel preferences before their actual
communication. The program gathers information by tracking the client’s web page
visits. With that, the agent might gain insights and ideas about the client’s needs.
Conclusion/Findings: Artificial Intelligence is becoming a unique addition to many

industries. This emerging AI changed the way people travel. It can gather a massive
amount of data which is a great advantage for an industry like tourism. However, privacy
of the clients or customers must be assured.
Benefits: Alot of travel agencies and business offered interactive services to increase their
engagement to customers and service quality. This feature is used in industries from
marketing to medicine but has value in travel as well.
Opinion about the study: It is a good change for the tourism industry. I am just concerned
about the privacy of the customers and clients in context of the software that an agency
made. For me, it defies the customers privacy.
Title: : Impact of AI and robotics in the tourism sector: a critical insight
Author(s):Nagaraj Samala, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda and

Raul Villamarin Rodriguez
ISBN / Reference URL : https://www.emerald.com/insight/content/doi/10.1108/JTF-07-

2019-0065/full/pdf
Problem: It is greatly evident that AI enhances and develops the tourism experiences for
the people but it still cannot surpass the human in terms of works and touch which is
essential variable for practical tourism.
Procedure: Artificial Intelligence functions as an effective modern technology to the

future and enhancement of tourism. With this, it is now easy and simple to make travel
arrangements because AI offers travel services that are already automated and
customized depending on and considering the clients need.
Conclusion/Findings: The tourism marketing sees a positive impact and change of the
tourism overall experience because of the application of the artificial intelligence and
robotics. It all can be effectively applied on certain branches like Tourism and Hospitality
Industry and to Travel circumstances.
Benefits: Artificial Intelligence makes the overall tourism experience more simple and
easier compare to before. It is now automated and people do not need to go to the actual
place itself of travel agency just to book for a trip because it can now be done with the
help of AI.
Opinion about the study: The rise of AI in the tourism industry is a good thing because it
creates more opportunities and provides more productivity and efficiency. The clients or
customers will also benefit because it will improve their level of satisfaction in context of
the travel experiences. But, there is still a need to conduct comprehensive studies on AI
in tourism because it may still have other great impacts on human factors as well as with
their lives.

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ALCORIZA, Raphael Patrick M.

Research three (3) studies related to Artificial Intelligence (Entertainment) and

Title: How AI is Transforming Media and Entertainment Industry?

Author(s): Scarlett Rose

ISBN / Reference URL : https://codeburst.io/how-ai-is-transforming-media-and-

Procedure: AI programming will be aimed at helping in designing advertisements and

Conclusion/Findings: AI in entertainment industry has been growing at a spark rate. AI is

Benefits:With the help of artificial intelligence and by utilizing predictive analytics, it is

Title: How artificial intelligence is transforming the media industry

Author(s): Lindsay James

ISBN / Reference URL : https://www.technologyrecord.com/Article/how-artificial-

Procedure: Media companies need to deploy technologies and implement strategies to

Conclusion/Findings: Artificial intelligence (AI) promises to transform the media and

Title: What AI Has to Offer to the Media and Entertainment Industry

Author(s): Becka Maisuradze

ISBN / Reference URL : https://hackernoon.com/what-ai-has-to-offer-to-the-media-and-

Conclusion/Findings: Autonomous software can be programmed to enhance its gaming

Title: How Artificial Intelligence (AI) Impacts the Travel Industry

Author(s): Max Kruk

ISBN / Reference URL : https://softwarehut.com/blog/business/artificial-intelligence-

Author(s): Pete Peranzo

ISBN / Reference URL : https://imaginovation.net/blog/the-future-of-travel-with-the-

Conclusion/Findings: Artificial Intelligence is becoming a unique addition to many

Title: : Impact of AI and robotics in the tourism sector: a critical insight

Author(s):Nagaraj Samala, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda and

ISBN / Reference URL : https://www.emerald.com/insight/content/doi/10.1108/JTF-07-

Procedure: Artificial Intelligence functions as an effective modern technology to the

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