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    Final PPT Nila-Beauty-Sleep-Innovative-Sleep-Masks

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    christinabenie727

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    Final PPT Nila-Beauty-Sleep-Innovative-Sleep-Masks

    Uploaded by

    christinabenie727
    3 views11 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views11 pages

    Final PPT Nila-Beauty-Sleep-Innovative-Sleep-Masks

    Uploaded by

    christinabenie727

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 11

    Nila Beauty Sleep:

    Innovative Sleep
    Masks
    Promoters :

    • Paul Alicia MATSANGA IBOUILI


    • Weldy Grace EKOUARI Nkama
    • Christina Benie AKIREMY

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    Introduction
    Nila Beauty Sleep offers nila sleep masks, combining comfort, well-being and beauty. With natural ingredients, our products meet the growing
    demand for solutions that improve sleep and skin health.

    In a rapidly expanding market, we aim to stand out through quality, design and sustainability. This business plan outlines our vision and
    strategies to capture significant market share and build a sustainable brand.

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    The Company
    1 Objectives
    Create pioneering product combining comfort,
    aesthetics, and efficacy in natural cosmetics.
    Educate on natural ingredients and promote
    sustainable practices.

    2 Founders' Performance
    Weldy Grace: 13.2M DH in 3 years. Paul Alicia:
    110M DH revenue. Christina Benie: 15%
    production cost reduction.

    3 Long-Term Vision
    Expand to Africa, Europe, Asia. Introduce new
    sleep and beauty products. Aim for 22M DH
    valuation.

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    Funding Needs
    Debt Equity
    550,000 MAD total. Short-term loans (2 years, 4% 330,000 MAD investment sought. 20% stake. 150%
    interest). For materials, marketing, and initial ROI projected in 2 years. For product development
    operating costs. and brand creation.

    Dépenses Montant (MAD)

    Materials and equipment 220 000

    Marketing and Advertising 165 000

    Upfront Operational 110 000


    Costs

    Miscellaneous contingencies 55 000

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    Product/Service
    Description Features
    Sleep masks made of soft, Hypoallergenic material.
    breathable materials, dyed Natural dye. Adjustable fit.
    with nila powder. Blocks Colors: Blue, Purple,
    light for restorative sleep. Turquoise.

    Competitive Advantages
    Nighttime beauty treatment. 100% natural and sustainable
    product.

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    Marketing Plan

    1 Market Analysis 2 Target Demographic


    Global sleep and beauty Women 18-45, concerned
    product market: 55 billion in about wellness and
    2024. 7% annual growth environment. 30%: 18-24,
    expected. 40%: 25-34, 30%: 35-45.

    3 Marketing Mix
    Product: Nila sleep masks. Price: 275-330 MAD. Promotion: Social
    media, influencer partnerships.
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    Operational Plan

    Location
    Factory in Morocco to ensure quality and sustainability.

    Quality Control
    Checks at each production stage, including dermatological tests.

    Logistics
    Inventory management, preparation, and fast delivery via
    specialized partners.

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    Organizational Plan
    CEO: Weldy Grace
    Strategic management and investor relations.

    Marketing Manager: Paul Alicia


    Advertising campaigns and brand management.

    Production Manager: Christina Bénie


    Manufacturing supervision and quality control.

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    Financial Plan and Risks
    Year 1 Revenue 2,750,000 MAD

    Year 2 Revenue 5,500,000 MAD

    Total 2-Year Revenue 8,250,000 MAD

    Risks

    • Market Risks: Fluctuating consumer preferences could


    impact demand.
    • Operational Risks: Challenges like stock shortages or
    defects can disrupt production.
    • Financial Risks: Slower sales growth might strain cash flow,
    necessitating prudent financial management.

    Mitigation strategies

    • Differentiation and Innovation: Regularly introducing unique


    products and educating consumers about Nila’s benefits.
    • Partnerships and Diversification: Collaborating with
    influencers and expanding the product range to stabilize
    revenue streams.
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    Exit Strategy
    Exit Options Growth Scenarios
    Acquisition by major brand or International expansion and
    IPO after 3-5 years. product line development.

    preencoded.png
    Conclusion
    The market for sleep and beauty products is
    growing, and Nila Beauty Sleep is well-positioned
    to take advantage of this with its innovative and
    sustainable product. With a clear development
    strategy and a solid financial forecast, the company
    is ready to be a game-changer in the industry. With
    the necessary support, Nila Beauty Sleep can
    become a key brand for consumers who care about
    their well-being and appearance.

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