Mission[1]

(Habiba )
Mission: To create an environment where guest’s

satisfaction is our highest priority.
Vision: Through a shared commitment to

excellence, we are dedicated to the uncompromising
quality and freshness of our food, service, people,
and minimize our profit, while taking exceptional
care of our guests and staff.
Values: Honesty, Transparency & good quality

SWOT Analysis:
Strategies Goals:
Finance:
-Increasing Revenue
-Reducing production costs
Customer:
-Improve Customer satisfaction

-Response time to complains
Growth:
-Breaking into new markets
-Opening New locations
Internal:
-Adding new team members

-Building high-performing teams
(Omar )
Political
Here are the Political factors impacting the
food industry:
Wide Regulation
Governments across the world have expansive
regulatory frameworks for every aspect of the
food industry. This includes the cleanliness of
commercial kitchens, the standards for storing
and transporting produce, and even the
requirements for laborers in the food business.
Without a doubt, this makes the food industry
one of the most tightly -regulated industries of
all. On the plus side, this ensures that
consumers aren’t exposed to poor quality
nutrition, but the complexities of regulation
certainly take away from the margins of the
food business.
Economic
Here are the Economic factors impacting the
food industry:
Growing Disposable Incomes

As a general trend, the world’s population is
only getting richer. That means that individuals
in the lower, middle, and upper classes all have
more money to spend on luxuries — including
restaurant food. As a result, the overall revenue
of the food industry is growing, as individuals
cook more and eat out more often. This has a
positive effect on all around the world,
including restaurateurs, food distributors, and
the individual workers who play a role in these
businesses.
Increasing Labor Costs

Disposable incomes are growing for a reason:
laborers are earning more money these days.
On the whole, the cost of hiring workers is
increasing across all industries. This is caused
by not only a growing demand for employees,
but also higher and higher government
expectations for minimum wages. As in many
other industries, the effect of increasing labor
costs is simple: less margin for the owner of the
business, and thus less profit.
Sociocultural
Here are the Sociocultural factors impacting
the food industry:
Health Consciousness
Nowadays, scientists know more about the
relationship between food and our bodies than
ever before. There’s a clear relationship
between the food we eat and our personal
health, and consumers are conscious of this. As
a result, many individuals are looking for
healthier ways to fuel their bodies. This doesn’t
necessarily have a positive or negative effect on
the food industry, but it means that businesses
will have to adapt to stay relevant. For example,
fast food businesses will likely have to move
away from traditional, high-calorie fried foods
to healthier alternatives like salads.
Dietary Restrictions
Aside from having a better grasp of what kinds
of food are and aren’t healthy, consumers are
also more knowledgeable about their individual
dietary restrictions. For example, many
individuals now understand the negative
impact of gluten in those with Celiac disease.
This has led to consumers expecting greater
understanding on behalf of those who work in
the food industry. Once again, this isn’t
necessarily a bad thing, but it means that the
food industry will have to make changes to
keep clients happy.
Technological
Here are the Technological factors impacting
the food industry:
Automation
We’re seeing various types of automation more
and more in the food industry. Perhaps the best
example is the use of self-checkout screens at
fast food venues such as McDonalds, but it’s
not the only one! Just recently, social media
platforms went crazy as viral footage of a
hotel’s robot cooking up omelets began to
spread. As we find more ways to use technology
— including robots — in the food industry,
there will be less need for laborers. Overall,
this is a good thing for the industry, as it will
allow businesses to improve profitability and
reduce the likelihood of human error.
Here are the Legal factors impacting the food

industry:
Safety Standards
As touched upon in the Political section of this
PESTLE analysis, the food industry has high
standards for safety matters. In particular,
there are scores of rules in every country on
how food should be transported, stored, and
prepared — including directions on what
temperatures various food types can reach, how
they should be cleaned, and so on. While this is
indeed largely a Political issue, it becomes a
Legal matter if any of these regulations are
ever breached. As such, those in the food
business need to be extremely careful to ensure
that they stay within the bounds of these rules
to prevent costly lawsuits.
Environmental
Here are the Environmental factors impacting
the food industry:
Impact of Meat
Not only is there growing awareness for the
health repercussions of the food we eat, but
also for the environmental repercussions of the
food we eat. One particularly problematic food
group from an environmental point of view is
meat. The production of meat — especially red
meats — uses huge amounts of water and
creates a significant carbon footprint. No less,
the meat industry is tearing down large
amounts of forest to create new space for
farms. The result of this is that more and more
individuals are switching to plant-based diets,
and governments are slowly taking interest.
Once again, this isn’t necessarily a negative for
food businesses, but they will have to recognize
the impact of this shift in the long term.
(Vladi)
Mission statement:
a) We create good memories by serving original

style deep dish pizza using a recipe that has
been passed down over generations. Our
restaurant provides an authentic dining
experience that is unique to the area.
Or
b) our aim is to provide a fun and safe
environment where our customers can enjoy
good food made with quality ingredients at
affordable prices.
Values:
a) Traceable, Sustainable, Responsible.
Vision:
a) To be the world's favorite quick service
restaurant.
Or
b) whatever you do, do with Integrity
Wherever you go, go as a Leader
Whomever you serve , serve with Caring
Whenever you dream, dream with your All
And never, ever give up.
Strengths
• Strong brand recognition
• Experienced and knowledgeable workforce
• Innovative products and services
• Loyal customer base
Weaknesses
• High operating costs
• Limited product diversification
• Reliance on a few key markets
Opportunities
• Growing demand for company's products
and services in new markets
• Technological advancements that could
reduce operating costs
• New government regulations that could
benefit the restaurant
Threats
• New competitors entering the market
• Economic downturn
• Changes in consumer preferences

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Mission[1]

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(Habiba )

Mission: To create an environment where guest’s

Vision: Through a shared commitment to

Values: Honesty, Transparency & good quality

-Improve Customer satisfaction

-Adding new team members

Growing Disposable Incomes

Increasing Labor Costs

Here are the Legal factors impacting the food

a) We create good memories by serving original

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