Annexure ‘CD – 01’

COURSE CURRICULUM

L T P/S SW/FW No. of TOTAL

PSDA CREDIT
Course Title: STRATEGIC MANAGEMENT UNITS
Course Code: STRA 701 3 0 0 2 2 4
Credit Units: 4
Course Level: PG

Course Objectives:
In the volatile business environment of the 21st century, selection and execution of Corporate and Business Strategy demands flexible approach coupled with
ability to also sustain traditional lines of business. Accordingly, this course is intended to
 Enable students to understand and apply conventional principles of strategic thought with an overlay of the dynamic technological, economic and
operational forces that influence business initiatives and outcomes.
 Developing a better understanding of changing business environment and its influences on strategic analysis leading to strategy formulation and execution.
 Enable students to undertake strategic analysis, build and examine alternatives and frame right strategic choices for sustained competitive advantage

Prerequisites:
Students should be having a working knowledge of management theory and practices, and application of theory in all managerial functions. They must be well
versed with the developments in the corporate world with appreciation of the impact of globalization and technological forces.

Course Learning Outcomes:

On successful completion of this course the student will be able to :
 Identify and review the core principles of Strategic planning, execution, monitoring and control.
 Apply principles of Strategic management in dynamic situations arising from changing economic, social and technological business environment.
 Differentiate external and internal factors that impact strategy implementation and compare alternatives that would lead gaining and maintaining
competitive advantage.
 Appreciate the use of current technological advancements in Big Data, Block Chain, IOT and Machine Learning in designing, implementing and
controlling strategy at various levels
 Generate cross functional plans and design control systems for effective implementation of short and long term strategies.
Course Contents/Syllabus:
Weightage (%)
Module I : Introduction to Strategic Management 20- 8
Descriptors/Topics
 Introduction to the concepts of Strategy and Strategic Management.
 Overview of Strategic Management Process
 Classification and levels of Strategy
 Strategic Intent : Concept of Vision and Mission, Goals, values*
 Business Ethics & Corporate Social Responsibility

Module II: Strategic Analysis 20- 8

Descriptors/Topics
External Environmental Analysis: Global, National and local influences evaluation under PESTEL approach*.
Industry Analysis using Porter’s 5 Forces and 6 Forces models*
Changing dynamics in the VUCA world
Value chain Analysis
Resource Based View of the Firm-VRIO Framework
Scenario Analysis
 SWOT Analysis and TOWS Matrix
Module III: Strategic Choice 15 - 6
Descriptors/Topics
Corporate Strategies: Strickland’s Grand Strategy Selection Matrix*,
Portfolio Analysis using BCG and GE Nine Cell Matrix
Ansoff’s Product Market Matrix.
 Porter’s Model of Generic Business Strategies
 Changing dynamics of strategic growth: Technology driven aggregation and large scale consolidation
Module IV: Strategic Design in a VUCA World 15 - 6
Descriptors/Topics
Volatility of Industry Structures and Lifecycle Stages
Defensive and Offensive strategies
Innovation and disruption, Blue Ocean Strategy frameworks and tools*.
 Use of games and simulations for strategy evaluation
Module V : Impact of Technology on Strategy 15 -6
Descriptors/Topics
 Impact of technology, eg Open Sourcing, and Machine Learning (AI) on Strategy formulation and
implementation
 Usage of Big Data and Block Chain for Strategic Analysis and Prediction of Outcome
Module VI : Strategic Implementation and Control 15 -6
  Resource Reallocation and Organization Structure, processes and system changes for strategic implementation
and control
 Integration between various levels of strategy
 Measuring performance with Balanced Score Card*
 Problems in measuring performance and establishing strategic controls

Pedagogy for Course Delivery:

The course will focus on Research – Lecture – Discussion mode rather than classroom downloads by faculty. Step wise pedagogy would be:
 Classroom lectures on basic concepts should liberally draw on real life cases to support the concepts
 25% of the syllabus would be through student SW and only consolidation /application covered in classroom discussions. These topics are marked *
 Student groups are to identify one company each representing different verticals from Indian and International context and closely examine same for instances
of strategic success or failure. This exercise would be a key component of internal evaluation.
 The study is to be correlated to various traditional principles of strategic thought coupled with the impact of technological and economic changes
 Student presentations of their study are to include both a written report and a viva.
 Module V preferably to be delivered by professionals from Industry either in guest lecture or visiting faculty mode

List of Professional Skill Development Activities (PSDA):

i. Use of tools to evaluate external environment

ii. Use of tools / techniques to determine current and desired strategic positioning
 Mapping Continuous Evaluation Components/PSDA with CLOs

Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating

Course Learning Identify and Apply Apply Differentiate Appreciate Generate cross
Outcomes review the core principles of principles of external and the use of functional
principles of Strategic Strategic internal factors current plans and
Strategic management management that impact technological design control
Assessment type planning, in dynamic in dynamic strategy advancements systems for
/PSDA execution, situations situations implementation in Big Data, effective
monitoring and arising from arising from and compare Block Chain, implementation
control. changing changing alternatives IOT and of short and
economic, economic, that would lead Machine long term
social and social and gaining and Learning in strategies.
technological technological maintaining designing,
business business competitive implementing
environment environment advantage. and
controlling
strategy at
various levels

Mid-Term Exam Y Y Y
Project Y Y Y Y
Viva Y Y Y Y Y Y
PSDA 1 Y Y Y Y
PSDA 2 Y Y Y
End Term Exam Y Y Y Y Y Y

Assessment/ Examination Scheme:

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term Examination
(_40 %) (60%)
Continuous Internal Assessment End Term Examination
 Mid-Term Exam Project Viva Attendance
Components (Drop down) 60%

Linkage of PSDA with Students’ project reports on

Internal Assessment failed/ successful strategies
Component, if any will evidence use of Students will make a
appropriate quantitative/ presentation or face a viva-
qualitative tools and voce to defend their project
techniques for strategic report.
design, implementation and
control.
Weightage (%) 10% 20% 5% 5%

Text & Reference Books

 Wheelen and Hunger,(2010), Concepts in Strategic Management and Business Policy, Pearson. – Twelfth Edition (2012)

 Azhar Kazmi, (2008), Strategic Management and Business Policy, McGraw Hill – Third Edition (2012)

 Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.- Sixteenth Edition (2011)

 Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian Perspective, Cengage Learning- Ninth Edition(2012)

 N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford University Press – First Edition – Second Impression (2012)

 Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel. Strategy safari: A guided tour through the wilds of strategic management

 AG Lafley and Roger Martin. Playing to Win: How strategy really works

 Abidi & Joshi: The VUCA Company (Jaico)

 Abidi & Joshi: The VUCA Learner (Sage Pub)
 Webb, Amy: The Signals are Talking