INSTITUTE O F B U S I N E SS M A N A G E M E N T

COLLEGE OF COMPUTER SCIENCE & INFORMATION SYSTEM

COURSE OUTLINE

Course Code BDS153 Faculty Dr. Khalid Mahboob

Course Title Business Analytics Room # 320
Credit Hours 3 Phone/Ext. 639
Pre-Requisite None E-Mail khalid.mahboob@iobm.edu.pk
Program BBA Semester Fall 2024

1. COURSE DESCRIPTION:

In this course, students will learn to identify, evaluate, and capture opportunities in which business
analytics can be used to improve performance and support critical decisions, to use data to develop
insights and predictive capabilities using data mining and forecasting techniques, to use optimization
to support decision-making in the presence of a large number of alternatives and business constraints
and to explore the challenges that can arise in implementing such systems.

2. RECOMMENDED BOOKS

TEXT BOOK:
Essentials of Business Analytics, 1st Edition by Jeffrey D. Camm , James J. Cochran , Michael J. Fry ,
Jeffrey W. Ohlmann , David R. Anderson

ISBN-13: 978-1285187273, ISBN-10: 9781285187273

REFERENCE BOOKS:
RapidMiner: Data Mining Use Cases and Business Analytics Applications, 1st Edition

(Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

ISBN-13: 978-1482205497, ISBN-10: 1482205491

 3. COURSE PLAN:

Week Date SESSION Key Date

TOPICS
09-09-2024 to
 Introduction to the course structure and objectives
15-09-2024
 Role of business analytics in decision-making

1  Types of analytics (Descriptive, Predictive, Prescriptive)

 Key tools and technologies in business analytics

2 16-09-2024 to
 Introduction to descriptive analytics
22-09-2024
 Basic statistical concepts (mean, median, mode)
 Measures of spread (variance, standard deviation)
 Introduction to data visualization

3 23-09-2024 to Assignment
 Sources of data (structured vs. unstructured data)
29-09-2024 No. 1
 Exploratory Data Analysis (EDA) techniques
 Identifying data patterns, outliers, and trends
 Data transformation and feature engineering

4 30-09-2024 to
 Overview of RapidMiner interface and features
06-10-2024
 Importing and manipulating data
 Basic workflows and processes in RapidMiner
 Data visualization within RapidMiner

5 07-10-2024 to Quiz No. 1

 Importance of clean data for analysis
13-10-2024
 Handling missing data and outliers
 Data integration and standardization
 Introduction to data preprocessing techniques

6 14-10-2024 to
 Overview of predictive modeling
20-10-2024
 Key concepts in machine learning
 Supervised vs. unsupervised learning
 Understanding prediction vs. inference
7 21-10-2024 to
 Simple and multiple linear regression
27-10-2024
 Logistic regression for classification tasks
 Model assumptions and diagnostics
 Practical application of regression models

8 Midterm Examination
(28-10-2024 to 03-11-2024)

9 04-11-2024 to
 Introduction to classification models
10-11-2024
 K-Nearest Neighbors (KNN)
 Decision trees and random forests
 Model evaluation metrics (accuracy, precision, recall)

11-11-2024 to
 Evaluating model performance (confusion matrix, ROC-AUC)
10 17-11-2024
 Overfitting and underfitting
 Cross-validation techniques
 Model selection and comparison

11 18-11-2024 to
 Introduction to clustering (unsupervised learning)
24-11-2024
 K-means and variants
 Hierarchical clustering (agglomerative and divisive)
 Applications of clustering in business analytics

12 25-11-2024 to Assignment
 Introduction to optimization in business
01-12-2024 No. 2
 Linear programming (LP) and optimization models
 Simplex method and duality concepts
 Real-world applications of optimization

13 02-12-2024 to  Best practices in data visualization

08-12-2024
 Visualization tools (Tableau, Power BI, Python libraries)
 Creating dashboards and reports
 Telling a story with data
14 09-12-2024 to  Introduction to time series data Quiz No. 2
15-12-2024
 Components of time series (trend, seasonality, noise)
 Evaluating business forecast accuracy

15 16-12-2024 to
 Introduction to the capstone project
22-12-2024
 Project planning and development
 Application of analytics methods on real-world data
 Presentations and peer reviews
16 23-12-2024 to  Comprehensive review of key concepts
29-12-2024
 Final assessment (theory + hands-on practical)
 Course reflection and feedback
 Discussion of career pathways and next steps in analytics

Final Examination
(30-12-2024 to 12-08-2024)

4. Marks Distribution:

Quiz 10%
Assignments 10%
Capstone Project 10%
Midterm 30%
Final Examination 40%