AKAMAI ® FEATURE

SureRoute

From the earliest days of e-businesses, enterprises have understood

that optimizing online performance provides the best results—for users
and the enterprises alike, since users that are forced to wait, will often
leave. Akamai recognized this requirement from the outset, and set
performance and reliability standards for the delivery of cacheable static Benefits to Your Business
and dynamic content. As the focus of e-business has evolved and more
Ensures Transaction Completion and
business and transaction processes have moved online, enterprises are
Reduces Customer Abandonment
again under pressure to optimize delivery of typically uncacheable As more of your business processes are
content found in encrypted commercial transactions and personalized conducted via the Internet, you must make
information, to ensure transactions are completed properly, and to certain that transactions are executed without
avoid abandonment. interruption—especially those that contain
uncacheable and encrypted information, as
Further complicating enterprises’ efforts to provide a high-performance they are usually your most ‘valuable’ customer
user experience is the Internet itself, as its design does not provide for interactions. Akamai SureRoute helps you avoid
quick responses to changing network connections. the costly problem of abandonment during
these transactions by leveraging Akamai’s
To eliminate both of these barriers, Akamai has again set the standard
unparalleled network deployment to eliminate
for delivering non-cacheable content with Akamai SureRoute. SureRoute Internet peering and backbone bottlenecks.
leverages both Akamai’s leading content delivery technologies and its Whether it is a purchase order, an online
patent-pending mapping technology to determine the optimal path reservation, a customer survey, or an informa-
between the origin site and end users, via Akamai’s globally distributed tion update, SureRoute guarantees that the
network. Available exclusively from Akamai, SureRoute optimizes the transaction is completed, and delivered with
delivery of all types of content—dynamic, static, cacheable, and for the optimal performance to every end user.
first time, uncacheable content, ensuring optimal performance and Delivers Personalized Content at
guaranteed delivery to every end user, regardless of Internet conditions. Peak Performance
When combined with Akamai’s unique ability
to assemble dynamic content at the edge,
Akamai SureRoute becomes a powerful feature
for speeding the delivery of both cacheable
and uncacheable dynamic content. It’s also
unique, as no other available delivery solution
can improve the performance of uncacheable
content. With SureRoute, you can provide
your end users with a highly personalized and
interactive experience—at peak performance.

Akamai’s focus on customer service is clearly demonstrated in its state-of-the-art Network

Operations Command Center (NOCC). The Akamai NOCC enables proactive monitoring and
troubleshooting of the world’s largest distributed computing platform, creating the industry’s
most comprehensive view of the real-time condition of the Internet.
AKAMAI ® FEATURE

How SureRoute Works

Akamai SureRoute works in two ways to guarantee delivery and improve performance:
SureRoute for Failover and SureRoute for Performance

SureRoute for Failover SureRoute for

Akamai Edge Server automatically detects when the path to
Failover
SureRoute for Failover focuses exclusively an origin server is inaccessible and invokes SureRoute for Failover
to find an alternative path to reach the origin server.
on reliability and in this scenario is invoked
if the direct path to your Web site is not
accessible; for instance, because of a failing
router. SureRoute for Failover provides several

X
alternatives for directing end users to an NEWS NEWS NEWS NEWS

origin server, ensuring that even dynamic, Cached NEWS NEWS NEWS NEWS

Content
uncacheable content can always be delivered. End Users Akamai Origin Server
Edge Server

SureRoute for Performance SureRoute for

Akamai SureRoute for Performance continually “races” to find
If your enterprise seeks both optimal reliability Performance the fastest path to an origin server, ensuring content is delivered
in the quickest fashion.
and superior performance, SureRoute for
Performance is an ideal solution. SureRoute for
Performance chooses the fastest path to the
origin to ensure that your site is continuously OR

accessible and that uncacheable content is

delivered to end users with optimal perform-
ance. SureRoute for Performance leverages
End Users Akamai
Akamai’s advanced mapping technologies to Edge Servers OR Origin Server

establish paths around Internet congestion

spots and unnecessarily long routes, as well
as failures. The optimal path between origin In this process, content is downloaded from optimal path for delivery, until future ”races“
and edge is selected based on real-time data your origin site over the standard path and provide a faster path. While the path may
collected by Akamai. To test for the fastest, via an alternative path between Akamai edge be direct or indirect, through an intermediary
most-available path, Akamai edge servers servers simultaneously. The winning path is Akamai edge server, the path chosen is always
“race” at predefined intervals. recorded and used in the near future as the the fastest available.

About Akamai
Akamai provides products and services that enable the world’s leading enterprises and government agencies to extend
and control their e-business infrastructure. Having deployed the world’s largest, globally-distributed computing platform,
Akamai ensures the highest levels of availability, reliability, security, and performance of networked information and
applications delivery between the origin and the destination of any e-business process. Headquartered in Cambridge,
Massachusetts, with research and development centers around the world, Akamai’s industry-leading products and services,
matched with world-class customer care, are used by hundreds of successful enterprises, government entities, and
Web businesses around the globe. For more information, visit www.akamai.com.

© 2003 Akamai Technologies, Inc. All Rights Reserved. Reproduction

in whole or in part in any form or medium without express written
permission is prohibited. Akamai, the Akamai wave logo, EdgeSuite,
Akamai Technologies, Inc. Akamai Technologies, GmbH EdgeScape, FreeFlow, I.AM.AKAMAI, AKAMAIZED and the Delivering
U.S. Headquarters Heisenbergbogen 2, 85609 Dornach, Germany a Better Internet slogan are federally registered marks. EdgeComputing,
SureRoute and the Extend & Control Your E-Business Infrastructure
8 Cambridge Center, Cambridge, MA 02142 Tel +49 89 94006-0
slogan are Akamai service marks. Other trademarks contained herein
Tel 617.444.3000 are the property of their respective owners. Akamai believes that the
Fax 617.444.3001 information in this publication is accurate as of its publication date;
U.S. toll-free 877.4AKAMAI such information is subject to change without notice.
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