Data Collection Mebthod
Data Collection Mebthod
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Data collection
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Purposes
• Research design
• Sampling design
• Data gathering and /or field work techniques
• Data processing and analysis
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Research design
• A detailed outline of how an investigation will take place. A research design will typically include
how data is to be collected, what instruments will be employed, how the instrument will be used
and the intended means for analyzing data collected.
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Sample design
• The sample design encompasses all aspects of how to group units on the frame, determine the
sample size, allocate the sample to the various classification of frame units, and finally, select the
sample.
• A process used in statistical analysis in which a predetermined number of observation will be
taken from a larger population.
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Data
•Any information that has been collected, observed, generated
or created to research finding.
• PRIMARY DATA
• Primary data are those which are collected for the first time and
are original in character.
• SECONDARY DATA
• Secondary data are those which have already been collected by
someone else.
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Primary Data v/s Secondary Data
Methods of Collecting Primary Data
•Primary Data may be collected through:-
Observation
Interviews
Questionnaires
Schedules
Observation Method
•Systemic observation.
•For structured observation the researcher specifies in
details what is observed and how the measurement are to
be recorded.
2. Unstructured Observation-
4- Non-Participant Observation
• When the observer is not a member of the group.
• observer is observing people without giving any information to them
then it is Non-Participant Observation.
Advantages -
• Produces Large quantities of data.
• All data obtained from observations are usable.
• The observation technique can be stopped or begin at any time.
• Relative Inexpensive.
Disadvantages-
• Time consuming
• Limited information
• Extensive Training is needed.
• Not use for studying past events or activities.
Interview Method
2. Telephonic Interview
Advantage
•More information at greater depth can be obtained
•The interviewer can judge the non-verbal behavior of the respondent.
•The interviewer can control over the order of the question, as in the
questionnaire, and can judge the spontaneity of the respondent as well.
•Personal information can be obtained
https://www.sociologygroup.com/advantages-disadvantages-interview-research/
Disadvantage
•It is an expensive Method
•Interviewer bias
•Respondent bias
•Time consuming
•There is a lack of accessibility to respondents
https://www.sociologygroup.com/advantages-disadvantages-interview-research/
Questionnaires
• Questionnaire is as an instrument for research.
• It consists of a list of questions, along with the choice of answers, printed
or typed in a sequence on a form used for acquiring specific information
from the respondents.
• Questionnaires are delivered to the persons concerned either by post or
mail, requesting them to answer the questions and return it.
https://thebiologynotes.com/questionnaire-method-of-data-collection/
Types Of Questionnaire
https://www.researchgate.net/figure/Types-of-questionnaire-Source-Saunders-et-al-2012-p-420_fig5_347525209
Advantage of Questionnaire
• Questionnaires lies in their uniformity i.e. all respondents see exactly the
same questions.
• It is an inexpensive method.
• Free from the bias of the interviewer, as the respondents answer the
questions in his own words.
• Respondents have enough time to think and answer.
• Due to its large coverage, respondents living in distant areas can also be
reached conveniently.
• Large samples can be used.
https://thebiologynotes.com/questionnaire-method-of-data-collection/
Disadvantage Of Questionnaire
• Time consuming
• The respondents need to be educated and cooperative
• Possibility of unclear replies.
• The rate of non-response is high.
https://thebiologynotes.com/questionnaire-method-of-data-collection/
Schedules
• Schedule is the tool or instrument used to collect data from the respondents
while interview is conducted.
• In schedules there is an enumerator who filled the questionnaire.
• Enumerator goes to the respondents, asks them the questions from the
Questionnaire in the order listed, and records the responses in the space
provided.
• Enumerator must be trained in administering the schedule.
Difference b/w Questionnaire and Schedule
Questionnaire Schedule
It is generally send to through mail Schedule is filled by the
and no further assistance from enumerator or research
sender. worker.
It is cheaper method. Costly requires field workers.
Non response is high. Non response is low.
In questionnaire, it is not confirmed In schedule identity of person is
that expected respondent have known.
filled the answers.
Secondary Method Of Data Collection
• Data gathered and recorded by someone else
• It involves less cost, time and effort.
• Secondary data is data that is being reused. Usually in a different context.
• For example: data from a book, magazines and newspaper.
• It can be collected from internal or external sources.
•Internal Sources-
• Sales Records
• Marketing Activity
• Cost Information
• Distributor reports and feedback
• Customer feedback
•External Source-
• Journals
• Books & Magazines
• Newspaper
• Libraries
• The Internet or website
• Published data by govt. or private organisation
• Census ,etc.
Factors to be considered before using
secondary data
• Reliability of data - Who, when , which methods, at what time etc. must
be investigated.
https://www.intellspot.com/secondary-data/
Disadvantage Of Secondary Data
• Might be not specific to your needs
• You have no control over data quality
• Biasness
• Not timely
https://www.intellspot.com/secondary-data/
Selection of proper Method for collection of Data
• Nature ,Scope and object of inquiry
• Availability of Funds
• Time Factor
• Accuracy Required
References
• Research Methodology: Methods and Techniques By CR Kothari
• Others are mentioned below in respective slides