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TOURISM GRADE 11 LEARNER DOC

This support document for Grade 11 Tourism aims to address curriculum gaps and learning losses due to COVID-19, providing lesson plans and activities for learners. It covers essential tourism concepts, the state of domestic tourism in South Africa, and details about transport services, including various types of flights and airports. Additionally, it discusses the role of technology in airports and the tourism bus industry, enhancing learners' understanding of the tourism sector.

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leratopakkies6
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0% found this document useful (0 votes)
131 views

TOURISM GRADE 11 LEARNER DOC

This support document for Grade 11 Tourism aims to address curriculum gaps and learning losses due to COVID-19, providing lesson plans and activities for learners. It covers essential tourism concepts, the state of domestic tourism in South Africa, and details about transport services, including various types of flights and airports. Additionally, it discusses the role of technology in airports and the tourism bus industry, enhancing learners' understanding of the tourism sector.

Uploaded by

leratopakkies6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CURRICULUM GRADE 10 -12

DIRECTORATE

NCS (CAPS) LEARNER

SUPPORT DOCUMENT

GRADE 11

TOURISM

STEP AHEAD PROGRAMME

2021
1
PREFACE

This support document serves to assist learners on how to deal with


curriculum gaps and learning losses as a result of the impact of
COVID-19 in 2020. It also captures the challenging topics in the
Grade 11 and 12 work. The lesson plans should be used in
conjunction with the 2021 Recovery Annual Teaching Plan.
Activities should serve as a guide on how to assess topics dealt with
in this document.

2
ACTIVITIES: BASIC CONCEPTS

Give a short definition for the following concepts.

1.1. Domestic Tourism

1.2.Domestic tourist

1.3. Domestic Visitor

1.4. Employment

1.5. Infrastructure

1.6. Government-owned tourism infrastructure

1.7. Gross Domestic Product

1.8. Tourism Gross Domestic Product

1.9. Sho’t left and it’s here

3
Match Column A with a suitable definition in column B.
Column A Column B
Concept Definition
1.1. Domestic Tourism A. A visitor whose country of
1.2. Domestic tourist residence is the country visited.
1.3. Domestic Visitor They may be nationals of this
1.4. Employment country or foreigners
1.5. Infrastructure B. The tourism of resident visitors
1.6. Government-owned tourism within the economic territory of
infrastructure the country of reference
1.7. Gross Domestic Product C. A resident visitor who visits within
1.8. Tourism Gross Domestic Product the economic territory of the
1.9. Sho’t left and It’s here country of reference
D. Physical structures used for the
delivery of services (e.g. power
lines, pipes (water and sewage),
roads, rail, airports, harbours,
telecommunications and assets
such as trucks and equipment to
unblock sewerage, pay point
offices and computers).
E. The gross domestic product
generated in the economy by the
tourism industries and other
industries in response to tourism
internal consumption (STATS
SA).
F. Attractions, museums, heritage
sites, nature reserves, resorts,
etc. (state-owned assets either at
national, provincial or local
government level) that are
important for tourism.
G. Sho’t left is a campaign hosted by
the National Department of
Tourism to promote Domestic
Tourism. “It’s here” is the latest
campaign.
H. The total value of goods and
services produced within the
geographic boundaries of a
country for a specified period of
time (STATS SA)

4
I. An activity in which a person
performs work for pay, profit or
family gains. Such a person can
be self-employed, employer, an
employee.

1. Write a paragraph wherein you discuss the state of domestic tourism in


South Africa.

2. Do you think that it is important to focus on domestic tourism?

3. If you had the opportunity to go to any place in South Africa, where


would it be?

5
TOURISM SECTORS

IN THIS TOPIC WE WILL LEARN ABOUT:

• Transport services in South Africa:


• Airports, airlines and airports operations
• South Africa’s international and national airports

CONCEPTS
• Inbound flights arrive in South Africa from another country, for example, a
flight arriving from Namibia.
• Outbound flights go from South Africa to another country, for example a
flight departing to Namibia.
• Domestic flights fly between airports in the same country, for example, a
flight from Cape Town International Airport to Kimberley Airport.

INCOMING INTERNATIONAL FLIGHTS (IN-BOUND)

6
OUTGOING INTERNATIONAL FLIGHTS (OUT-BOUND)

• Connecting flights take place when an aeroplane lands at an airport


between the points of departure and arrival. There is a change in flight
number for the next leg of the journey. Passengers may have to change from
one plane or airline to another at this intermediate point (called a connecting
point), for example an SAA flight from Johannesburg to Melbourne in Australia
will stop en route at Perth in Western Australia.
• Long-haul flights are long-distance journeys and typically take for more than
6 ½ hours, for example, a flight from Johannesburg to London that takes 11
hours.
• Medium-haul flights take 3 to 6 hours. For example a flight from
Johannesburg to Mauritius takes 4 hours.
• Short-haul flights are short-distance flights of less than 3 hours, for example,
a flight from Cape Town to George takes about 50 minutes.

7
SOUTH AFRICAN INTERNATIONAL AIRPORTS

• International airports such as OR Tambo in Johannesburg are gateways


through which tourists enter or leave South Africa. They also handle domestic
flights.
• You must be able to label and locate international airports on the map of
South Africa.
• International airports are usually large, with long runways and air traffic control
towers.

INTERNATIONAL AIRPORTS

• OR Tambo International Airport (JNB)


• Cape Town International Airport (CPT
• King Shaka International Airport (DUR)
• Mpumalanga International Airport (MQP)
• Lanseria International Airport (HLA)
• Pilanesberg International Airport (NTY)
• Polokwane International Airport (PTG)
• Bloemfontein International Airport (BFN)
• Port Elizabeth International Airport (PLZ)
• Upington International Airport (UTN).

8
INTERNATIONAL AIRPORTS

NATIONAL AIRPORTS

• National airports, also known as domestic airports, for example, East


London, handle only domestic flights.
• Privately owned airports are not operated by Airports Company South
Africa (ACSA).
• Private landing strips in South Africa are not open to the public and may
consist of a tarred landing strip or simply a strip of levelled land.
• Kimberley Airport (KIM)
• George Airport (GRJ)
• Pietermaritzburg Airport (PZB)
• East London Airport (ELS)

The International Air Transport Association (IATA) assigns a three-letter identifier code to
each airport (as shown in brackets above)

ACSA-OPERATED AIRPORTS

The following ten airports are operated by ACSA (Airports Company South Africa).

National/domestic airports:

• East London (KIM)


• George (GRJ)
• Kimberley (KIM)

International airports:

• OR Tambo International Airport (JNB) in Kempton Park, Gauteng


• Cape Town International Airport (CPT)
• King Shaka International Airport (DUR) north of Durban, KwaZulu-Natal
• Bloemfontein International Airport (BFN)
• Port Elizabeth International Airport (PLZ) in the Eastern Cape
• Upington International Airport (UTN) in Upington, Northern Cape
• Pilanesberg International Airport (NTY) north of Rustenburg, North West
Province

9
PRIVATELY OWNED AIRPORTS

Some of South Africa’s airports are privately owned and not operated by ACSA.

National airports:

• Pietermaritzburg Airport (PZB) in KwaZulu-Natal.

International airports:

• Lanseria International Airport (HLA) near Krugersdorp, Gauteng


• Kruger Mpumalanga International Airport (MQP) near Nelspruit (Mbombela),
Mpumalanga.
• Polokwane International Airport (PTG) in Limpopo

AIRLINES OPERATING IN SOUTH AFRICA

South Africa’s national carrier

• South African Airways (SAA) is South Africa’s national carrier and its hub is
at OR Tambo International Airport.
• SAA operates domestic, regional and international flights.
• SAA offers economy and business class seats and includes in-flight services
such as meals and beverages in the price of the ticket which makes it a full-
service airline.

Other airlines

• South African Express Airways and Airlink are two other full-service airlines
that operate domestic flights.

AIRLINES

10
BUDGET AIRLINES

Budget airlines do not include extra services in the price of a ticket. Thus their flights
are usually much cheaper than those of full-service airlines.

Five budget airlines that operated in South Africa: Kulula.com, Mango Airlines, 1 Time,
Velvet sky and Santaco.

Features that make budget airlines popular with tourists are their affordability, online
check-in and boarding pass printing facilities, regular specials, and links with
affordable car rental companies and accommodation establishments.

INTERNATIONAL CARRIERS OPERATING IN SOUTH AFRICA

11
Many international carriers have offices in South Africa and operate international
flights to and from South Africa.

An international carrier that offers domestic flights in South Africa is British Airways.

OTHER AIRLINES

SCHEDULES OF AIRLINES OPERATING IN SOUTH AFRICA

• Each airline has its own timetable or schedule.


• The schedules/timetables of airlines that operate in South Africa can be
obtained from different sources, for example, online, the GSA magazine (used
by travel agents), and in-flight magazines.
• Schedules/timetables indicate the airports used, arrival and departure times,
flight numbers, frequency, and aircraft type.

ACTIVITIES

Learners to stick the nametags for

TERMINAL, AIR, LANDSIDE on the picture in their workbooks.

12
AIRPORT TERMINOLOGY
1. Take the following concept words and explain each of them in the following
Manner. Make use of the template provided for each of the following terms.
1.1 Check-in counter
1.2 Speed check-in kiosk
1.3 Boarding pass
1.4 Gate
1.5 Security control points
1.6 Boarding
1.7 Carousel
1.8 Baggage claim area

TERMINOLOGY
Write the word Draw / Paste a picture or symbol for the word

Check-in counter

Write the definition

Use in a sentence

WORKSHEET AIRPORT TERMINOLOGY MEMORANDUM

1.1 Check-in counter - This is a designated area in the airport terminal where
passengers and baggage is checked-in and boarding passes are issued.
(Make sure that you inform the learners that they must speak of baggage and

13
not luggage on an airport)
1.2 Speed check-in kiosk – Touch-screen enabled machines, located close to
the check-in counters. Passengers can use these check-in kiosks to check in
and print their boarding passes. Passengers can hand in their baggage at
fast drop-off points at the check-in counters.
1.3 Boarding pass – Is a ticket-like form issued at the check-in counter or check-
In kiosk.
1.4 Gate – It is a passageway through which passengers walk to board or
disembark an aeroplane, or reach ground transport to carry them to the
Aeroplane.
1.5 Security control points – Everyone who travels by air goes through airport
security control points before they can board.
1.6 Boarding – Takes place when passengers and crew get on board an
aeroplane.
1.7 Carousel – Is a conveyer belt, located in the baggage claim area, from where
passengers can collect their checked-in baggage after disembarking.
1.8 Baggage claim area – This is an area in the airport terminal where
passengers go after disembarking from their flight to claim their checked-in
baggage.

AIRPORT TERMINOLOGY (PROCEDURES)


1. Rearrange the following steps of the procedures at the airport in the correct
Order. Write only the correct letters (A – F) as they will follow.
A Passing through a X-ray scanner
B Collect baggage from carousel
C Obtaining a boarding pass
D Purchase of air ticket
E Boarding anouncement
F Finding a check-in counter at the airport terminal (5)
2. Explain the difference between check-in baggage and carry-on baggage in

14
Respect of weight for domestic flights. (4)
3. Give THREE examples of carry-on baggage that may be taken onto the
Aeroplane. (3)
4. Recommend TWO check-in procedures that can be used to save time.
(2)
5. How can a passenger determine at which gate he/she will be boarding. (1)

TECHNOLOGY USED IN AIRPORTS

There is a variety of technology at airports to facilitate travel.

b
Baggage wrap equipment
Baggage wrap equipment wraps baggage in strong stretch plastic to protect the
baggage against something being placed in or removed from the bag, moisture,
damage from rough handling, zips popping open and damage on conveyor.

INFORMATION DISPLAY BOARDS


• Flight information display screens (FIDS) show the flights, arrival and
departure times, boarding gates, and the status of each flight (for example
whether it is boarding, delayed or cancelled).

15
• Public information display screens indicate facilities such as the toilets,
nursing mothers’ room, restaurants, shops, check-in counters and boarding
gates.
• Baggage claim information display screens indicate which flight's baggage
is available at the carousel.

Touch-screen information systems can be used to look up information such as


flight information, how long it takes to walk to the boarding gate, maps and
descriptions of restaurants, shops, and traveller services in the terminal.

TECHNOLOGY TO IMPROVE AIRPORT SECURITY

Airports use different types of technology to prevent terrorism, drug smuggling and other
criminal activities, and to help with security.

The public address system


This is used to make announcements, such as that a flight is boarding, and to replay
an automated message telling passengers not to leave bags unattended.

Metal detectors
Archway metal detectors, handheld metal detectors and X-ray scanners are used at
security checkpoints to check whether passengers have any metal objects.

16
X-ray security scanners
X-ray security scanners are used to check hand luggage for organic, inorganic and
metal objects.

Thermal scanners register body temperatures of more than 38 ˚C, which indicates a
person has a fever. This helps security officials to identify passengers who may have
contagious diseases such as corona virus, swine flu and prevent them infecting other
passengers.

• Biometric scanners scan biometric passports at automatic gates.


• These passports contain a chip with the holder's personal details, such as
name, date of birth, place of birth and nationality, and scans of the person’s
physical characteristics, such as fingerprints and iris.

17
• Biometric scanners capture a live image of the passenger standing at the gate
and compare it with the image of the face stored on the chip in the passport.

PERSONAL DIGITAL ASSISTANTS (PDAs) AND SMARTPHONES

• These devices are used to access websites like iTravel to:


• book and pay online for flights,
• get e-tickets,
• check in online,
• choose a seat,
• get a boarding pass, or rent a car at the destination airport.

ELECTRONIC INFORMATION

• Airports and airlines use a variety of forms of electronic information:


• Tourists may use the Internet to find available flights, book online, and receive
e-tickets. Boarding passes can also be issued online.
• Passengers can check in online 24 hours before the flight.
• Electronic passports, also called e-passports, contain a Radio-Frequency
Identification (RFID) chip, which contains all the information that non-
electronic passports contain.

AIRPORT POLICE STATION

AIRPORT SHUTTLES, TAXIS ETC.

18
THE TOURISM BUS INDUSTRY

MINIBUSES

• Minibuses include vehicles such as standard 12, 15 or 30 seater buses.


• They are used mainly by taxi operators as unmetered taxis to transport
commuters from their place of residence to work.
• They are also used by tourists to travel from accommodation
establishments to attractions.
• Taxi minibuses are used by locals who do not have their own transport to get
to attractions in their area and to travel long distances to other provinces
when visiting
family and friends during holidays.
• During festivals and big events taxi minibuses are used to transport tourists
from stations and parking areas to the event, for example, during the Soccer
World Cup.
• Private tour operators also use these minibuses to take tourists on small
group and personalised tours to selected attractions.

19
COACHES, MEGABUSES AND SLEEPER COACHES

Coaches
• Coaches are buses that take longer journeys (trips longer than 24 km) than
commuter buses (trips of 24 km or less), for example, Greyhound.

• Luxury coaches have reclining or sleeper seats, air conditioning, on-board


entertainment, reading lights and heaters, on-board toilets. Many of these
coaches have cabin attendants.
• Coach passengers usually have to book their tickets beforehand and should
be at the departure point 30 minutes prior to departure time. The baggage
allowance is usually 30 kg.
• Coach transport is popular with the VFR tourist market.

20
• Tour operators such as Hilton Ross use coaches and megabuses as tour
buses when taking tourists on day excursions (day tours) and longer overnight
tours.
• Tour buses are often used by international tourists and forms part of the
tourism experience.
• This is referred to as "transport as tourism".

Megabuses
• These are large buses that can seat more than 70 passengers, for example,
Translux's double-decker coaches.

Sleeper coaches
• These undertake long journeys often lasting through the night. They have
reclining
seats, for example, Intercape's Sleepliner.
• They are used for inter-city travel and by domestic tourists who do not have
their own
transport.

21
SPECIAL-PURPOSE BUSES

Charter buses

• Charter buses are used by tour operators for group tours.


• The type of tour and the size of the tour group will determine the size of the
bus.

Open-top buses for sightseeing


• Open-top buses are used for sightseeing purposes.
• These buses usually follow a tourist route that links the main tourist attractions
at a destination.
• Often there is audio commentary available for the trip.
• This is a very effective way of exploring the main attractions at a destination
when tourists have limited time, cannot drive themselves or do not know the
area

Shuttle services
• A shuttle is a bus or minibus that travels at regular intervals between two
specific places such as a hotel and the airport, accommodation
establishments and conference/meeting venues, or the airport and a car
rental agency.

22
• Some tourist establishments have their own shuttle services, e.g. Protea
hotels shuttle services

Baz Bus
• Baz Bus is a long-distance, hop-on hop-off bus service which caters for
budget
travellers like students and backpackers.
• Baz Bus picks up and drops off passengers at more than 180 backpacking
hostels on
set routes between Cape Town and Johannesburg via Port Elizabeth and
Durban.

BUS SCHEDULES AND ROUTE MAPS

Bus schedules provide a variety of information to a tourist. The following information


about a one way journey between Durban Station and Port Elizabeth Station is
contained in the timetable

PORT
DURBAN 10 Dec 10 Dec
ELIZAB. 06:30 20:55 1115 TRANSLUX 39 580
STATION 2020 2020
STATION

PORT
DURBAN 10 Dec 10 Dec
ELIZAB. 07:00 21:25 1117 TRANSLUX 44 580
STATION 2020 2020
STATION

PORT
DURBAN 10 Dec 11 Dec
ELIZAB. 17:00 06:10 1121 TRANSLUX 31 580
STATION 2020 2020
STATION

Source: http://res.prasa.com/translux.aspx carrier L6 board DUR destination PL2 nop 1 f orward date

23
• Column 1: The point of departure - Durban Station
• Column 2: The destination - Port Elizabeth Station
• Column 3: The date of departure - 10 December 2020 (From date)
• Column 4: The scheduled time of departure - 06:30 (From time)
• Column 5: The scheduled time of arrival - 20:55 (Until time)
• Column 7: The service number - indicates the specific trip number for that day
• Column 8: The carrier – TRANSLUX
• Column 9: The number of seats still available for that specific trip number
• Column 10: The fare per person – R580

24
TRAINS

SCENIC TOURIST TRAINS

LUXURY TOURISM TRAINS

25
The Blue Train, Cape Town to Pretoria...

A world-famous luxury train from Cape Town to Pretoria once or twice a week. It
costs from 10,120 Rand (£895 or $1,300) one-way including meals, wine and even
cigars. Worth it if you have the money.

ROVOS RAIL

SHONGOLO EXPRESS

26
Shosholoza Meyl long-distance passenger trains

Comfortable amazingly cheap, Shosholoza Meyl long-distance passenger trains


link Johannesburg with Cape Town, Durban, Port Elizabeth East London. They're
one of South Africa's best-kept secrets, highly recommended by travellers.
The Cape Town to Johannesburg train passes the same wonderful scenery as the
megabucks Blue Train, but costs only 580 Rand (£45 or $72) including a bed in a 2-
berth or 4-berth sleeper. Shosholoza Meyl's Tourist Class trains have modernized
sleeping-cars and a restaurant car.

Premier Classe trains


Luxury on a budget. Premier Classe trains link Cape Town Johannesburg weekly
for R2,500 (£195 or $300) including exclusive use of a cosy private sleeper and all

27
meals afternoon tea in the elegant restaurant car as you pass the fabulous South
African scenery. There's a spacious lounge-bar car too. Premier Classe also runs
from Johannesburg to Port Elizabeth (twice-weekly) Jo'burg to Durban (once a
month). Highly recommended by travellers, who give Premier Classe rave reviews.

HOMEWORK

In table form, make a summary of 4 luxury trains in South Africa.

BLUE TRAIN ROVOS RAIL SHOSHOLOZA PREMIER


MEYL CLASSE

Independent study

• Use your textbook and study any train schedule.


• Brief yourself on arrival times, departure times, dates, etc.
See if you can answer questions like:
1. From where does the train depart
2. Departure time
3. Where does the train arrive At what time
4. How long is the journey
5. What is the name of the different routes of the train
6. What is the cost of the tickets

ROVOS - Rates & Dates 2012-2013

28
WORKSHEET 2: TRAIN SCHEDULE

2.1 Explain the cartoon in your own words. (2)


2.2 Name 3 types of suites in the train. (3)
2.3 How much would it cost two people to travel to Victoria Falls in the
Royal Suite (2)
2.4 How much would a ticket be for one person in the Pullman Suite (3)
2.5 What is included in the price (4)

Days of running: Wednesday, Friday, Sunday Tuesdays Once or twice weekly


Shosholoza Meyl
Premier Classe train Blue Train
Tourist & Economy
Affordable deluxe train with Luxury train with
Type of train:: class train with
sleepers, restaurant, lounge suites, restaurant &
sleepers, restaurant &
meals included, see below. lounges, see below.
economy seats.
Comments: In sleepers it's cheap, World class luxury
A more luxurious journey,
Distance safe, comfortable, a experience, if you
but still affordable.
(Km) great experience. can afford it...

2.6 What is the total distance of the one way journey (2)
2.7 From where does the train departs (1)
2.8 How many nights does tourists spend on the train (1)
2.9 What time does the train arrive at Kimberley (1)
2.10 On what days does this train depart from Cape Town (3)
2.11 What is the name of the train traveling on Tuesdays between
Cape Town and De Aar

29
2.12 What is included in the price? (1)
2.13 How much is a ticket from Cape Town to Johannesburg? (1)
HOMEWORK

1. Do the activity in your textbook on train schedules and answer the following
questions:
2. Explain the following concepts:
2.1 commuter trains
2.2 compartment
2.3 coupe

3. Complete the following sentences:

3.1 A train gives information on dates, times and places of


departure and arrival.
3.2 The train is South Africa’s flagship commuter train.
3.3 PRASA stands for:

Complete the mind map while looking at the slide show / hand outs again.

30
GAUTRAIN

Overview of ridership

November 2012
• Average train passengers per day : 40 000
• Average bus passengers per day : 15 000

December 2012
• Average train passengers per day : 44 000
• Average bus passengers per day : 17 000
• June 2010 to January 2013 : 18 033 254 in total

More than just a transport projects

31
Benefits of Gautrain to sustainable development

• Limit greenhouse gas emissions to minimise the negative impact on the


climate
• Reduce road traffic congestion and congestion costs
• Significantly reduce the number of road accidents, fatalities and injuries
• Improve mobility levels of the entire community
• Improve accessibility to services of health, education and employment

GAUTRAIN TECHNOLOGY

• Ticketing procedures
• Electronic boarding procedures
• Electronic announcements

Ticketing
• Train, bus and parking services fully integrated
• All service accessed by Gautrain Gold Card
• Communication points provided at stations for passenger information
• Gautrain mobile applications provide real time operational information
(timetable, fares and route)

Fare gates
• Provide clear, vandal resistant barrier between paid and unpaid areas
• At least one wide gate is available at each station for disabled persons
• Patron displays visible in all normal light conditions
• Has features such as anti-pass back, detection of tailgating, bi-directional
operation, stand-alone operation and a default open mode in case of power
failure or emergency
• Enunciates alarms both locally and remotely

32
ELECTRONIC ANNOUNCEMENTS

• Electronic information boards on stations with information on arrival and


departure times of trains.
• Computerised sound systems announcing the information.
• Announcements and electronic boards on trains during the trip – next station,
how to get to the airport etc.

ROLE PLAY

• PERSON 1: A tourist traveling from Hatfield station to OR Tambo have


some questions.
• PERSON 2: A person working at the Gautrain information desk. Use
textbook, workbook and pamphlet to answer the questions.

For information go to:

www.gautrain.co.za

Gautrain Call Centre: 0800 428 87246


Follow us on twitter and
Like us on Facebook

LUXURY CRUISE LINERS

33
CONCEPTS

• Port
• Cruise terminal
• State room
• Cabins
• Suites
• Decks

PORT

An area of water where ships stop, including the buildings around it.
A harbour is the same but is smaller and intended for smaller boats.

34
CRUISE TERMINAL

A building where train, ship or bus services start and finish. Where passengers
arrive and leave.

STATE ROOMS

Luxury private compartment/cabin on a ship.

CABINS

A passenger compartment/bedroom sometimes called a stateroom. Inside cabins


(no view) and outside cabins (ocean view).

35
DECKS

Each floor/level of the ship.


(Upper deck, lower deck, pool deck)

FACILITIES AND ENTERTAINMENT

MEALS

From luxury restaurants to more informal restaurants, some open 24 hours a day.
Also pubs and nightclubs where meals are served. Most of the time all meals
are included but drinks must be paid for.

36
ENTERTAINMENT

Shops, spa’s, casino’s, library, pools, theatre, games, sports, gymnasium, relax, etc.
to keep passengers busy for days

WORKSHEET

POSTCARD

• You are on a cruise ship for three days to the Portuguese islands.
• Write a postcard of five or six sentences to your classmates at home about
the three days on board. Make sure to mention the facilities and
entertainment on board.

37
1. Spot four things that is wrong in the picture. Say what is wrong and why
doesn’t it make sense. (8)
2. Name 7 facilities and entertainment the couple in the picture would enjoy on
board? Give reasons for your answers. (7)

CAR RENTALS

KEY WORDS CAR RENTAL AND INSURANCE

Package
a set of proposals or terms offered or agreed as a whole

Credit
worthiness-considered suitable to receive financial credit

Option
a choice a client can make in the process of buying or renting

Contract
a legally binding agreement between parties

Grace period
a period officially allowed for an obligation to be met

Deposit
a returnable sum paid to cover possible loss or damage when renting a car

Renter
The person/tourist who rents the car

38
Rate
The amount of money a company charges a customer to use a service

Insurance
An agreement from a company that promises to pay for damage or loss

Waiver
A contract that excuses someone from their responsibility to pay for A item

Excess
A specified amount of money that someone must pay before the insurance company
will pay for damage or loss

Claiming
Asking for something to be to be paid that is rightfully yours

Voucher
A document that acts as proof that a customer has booked or may use a service

Collision Damage Waiver


covers the cost when involved in an accident and the renter only pays a percentage
of the total cost of the damage (excess)

Super Collision Damage waiver


when a vehicle is involved in an accident, the renter does not pay for anything. The
super collision damage waiver pays for all the damage, and this cost more than a
collision damage waiver.

Theft Loss Waiver


if the rental car is stolen, the driver only has to pay a small percentage of a pre-
determined amount, the theft loss waiver pays for most of the value of the car.

Super theft loss waiver


a super left loss waiver covers the entire cost of the car if it stolen and the driver
pays no more extra charge, and this type of insurance is expensive.

PAI (Personal Accident Insurance)


this covers you for death and disability resulting from an accident in the rental car, it
may include any medical and hospital expenses.

Tourism levy
The amount charged to all tourists renting a vehicle in South Africa, its 1%

39
Airport Surcharges
The amount charged when hiring a vehicle from a rental office at an airport.

Additional driver charges


The amount paid to permit an additional driver other than the person with the rental
contract.

Contract Fee
The amount charged to draw up a rental agreement.

Delivery and collection charges


The amount charged if the renter prefers the vehicle to be delivered or collected at
your office, hotel

Cross border fees


The amount payable when a client takes a rental vehicle beyond the borders of the
host country.

Optional Equipment or Extras


• paraplegic hand controls for a disabled driver
• GPS Device
• Baby seat
These can be rented at an extra charge.

Incidental Cost
Extra costs that the car rental company charges in special
circumstances

Premium
A premium is the amount of money paid to an insurance company in return for
insurance protection.

Rental reimbursement Coverage


Rental Reimbursement provides rental car coverage if you have a claim that is
covered under comprehensive or collision coverage. Daily rental amounts are
subject to the limit purchased.

Roadside Assistance Coverage


Roadside assistance provides services such as towing, flat tyre charge, locksmith
service and battery jumpstart to customers who can elect the service for an
additional premium if it is not already included with their insurance policy

Principal Driver
The person who drives the car most, often is the principal driver
40
Personal Effects Coverage (PEC)
Insures against risk of loss or damage to personal belongings of the renter (and
sometimes the members of the renter’s family while travelling with the renter during
the period of the rental.

Additional Interest Insured


A company or person who has been named as an additional interest insured an a
policy can be liable for accident that involves an insured person or vehicle.

Anti-Theft Device
A device , either active or passive, that attempts to prevent vehicle theft.
.

OVERVIEW

• Most companies offer two options: a daily rate plus a charge per kilometer
or a daily rate that include free kilometres and sometimes even fuel
• The cost of renting a car depends on the type of car, the rental period, and
the kilometers traveled.
• Rates are calculated on a 24-hour period from the time you sign the rental
contract until the return of the vehicle.
• Most companies do allow a 30 minute to 1 hour "grace period" on the final
day of return as a gesture of goodwill
• Late returns will result in an extra day being charged.
• The minimum rate charged will be for a period of 24 hours.
• All rates are quoted per day in the currency of the country of rental origin.
• Generally the longer you rent the car the cheaper it becomes
• Some companies offer specials and charge only for two days on weekend
even if you have the car for three days

41
Summary of car rental overview

Most
companies
1. Daily rate + a charge per km
offer 2 2. Daily rate that includes free km and sometimes even fuel
options

The cost
of renting 1. Type of car
a car 2. Rental period
depends 3. The km travelled
on…

How rates
are
calculated
1. The minimum Rates are calculated on a 24hr period from the
time the client signs the contract until the return of the car

Grace
1. → Most companies do allow a 30minute to 1hr “grace period” on the final day as a gesture
of
period” of goodwill

The major car rental companies in South Africa

42
Conditions to rent a vehicle

• Valid drivers licence


• number and expiry date of credit card / debit card or cheque card
• Credit card name same as the driver
• The car group you prefer,
• The date of rental
• Collection and delivery locations

Driver age and licence requirements

Between 18 – 23 years. Licence older than 1 year

Activity

Question 1

There are a number of car rental companies available in South Africa. The big 4 major
rental companies are members of SAVRALA

1.1 Name the 4 major car rental companies in S.A


1.2 Identify places where potential clients can hire a car
1.3 Write the acronym of SAVRALA in full.

43
Question 2

Mr. and Mrs. Man and their 3 children, aged 20.16 and 4months. They leave in
Durban and plan to travel around SA during the school holidays. They will tour, Cape
Town and Kimberly. They also want to visit Kruger National Park, but they are not
sure of the route they must take to their destination. Mr Man is the only one in the
family who has a driver’s license, he is also a paraplegic

2.1 What is the minimum age for renting a car in most car rental companies?

2.2 According to the extract above, who else in the family qualifies to rent a vehicle?

2.3 Identify optional equipment that is available for family when they hire a car to
help them find the correct route to their destination?

2.4 Which special features will be suitable for Mr Man’s car?


Reading, Listening and Speaking Exercise (LAC Principles)

Cut out the cards below, ask any 5 volunteers to come to the front( one at a time) give each learner
a card to read, all other learners must listen and try and write the answers in their activity books.

ooks.

44
Car rental insurance
Activity 2

2.1 Why is it important for car rental companies to have different packages for
different type of tourist?
(3)

Two university students from Botswana are on a Volunteerism programme in


rural Mpumalanga. They rented a car to visit the Kruger National Park. On
seeing a pride of lions in the park they got excited and unfortunately crashed
the rented car against a tree. Analyse dialogue in the cartoon below and
answer the questions that follow.

“I told you that the most suitable insurance for us is SCDW and not CDW”

1. Explain what SCDW and CDW” mentioned in the caption of the cartoon above
stand for? (1x2)
2. From the 2 types of insurance mentioned above in question 1, which one would
allow the renter to pay less excess?
(1)
3. Compare the premiums between a SCDW, and a CDW type of insurance?
(2x2)
4. Name the type of insurance that covers the renter for death and disability costs
resulted from an accident in the rental car.
(1)
Mention the two types of insurance that the tourist can select from, to protect them in
an event a rented car is stolen?
(2)

45
ACTIVITY

Hertz Fleet Additional costs for renting a car

3.1 Select additional cost in the extract below to match the descriptions
mentioned in 3.2

Fuel: Rates quoted include maintenance and oil but exclude petrol/fuel. Fuel is for
the renter’s own account
Contract Fee: R55.00 contract fee will be charged per rental agreement.

Tourism levy: All rates are subject to a 1% Tourism levy on net time and kilometre
charges in South Africa only.

Airport Surcharge: Rentals from certain Airports are subject to a surcharge on nett
time and kilometre charges.

Delivery & Collection or Lost Key Call Out Fee: During office hours-: Monday to
Friday 08h00 to 17h00 = R250.00.After hours & weekends = R500.00.This charge
applies to deliveries/collections within 25km of the rental office.

Baby/Child Seats: Available by prior arrangement at a charge of R300.00 per rental.

GPS Rental: Available by prior arrangement at a charge of R75.00 per day.

Claim Administration Fee: An administration fee of R550.00 will be charged on ALL


liability waiver claims. Please note this includes claims where the renter/driver has
taken Super Collision Damage Waiver and/or Super Theft Loss Waiver.

Traffic Fine Handling Fee: A traffic fine handling fee of R220 will be charged for
every fine the renter receives in the duration of the rental.

Towing Charges: The renter will be liable for the full cost of the service rendered.

A cleaning / valet service may be charged at the sole discretion of Budget.

Paraplegic hand controls are available (for certain models) by prior arrangement at
no extra cost in Johannesburg, Cape Town and Durban.

3.2 Descriptions of optional charges

1. This is used by the car rental companies as an assurance for refilling the petrol
tank is the

renter does not refill the tank on return.

2. Money charged if the renter does not want to drive the car he/she rented.

3. Fee charged by the Airport Company of South Africa to companies operating out
of the airport. 4

46
4. Money paid in order to enter an agreement with the car rental company.

5 Charges made in order for the Car Rental Company to collect the vehicle at the
drop off point.

6. Fee charged if a tourist wants to use the car across the border.

7. The money is charged in order for South African Tourism to promote tourism

8. Fee paid if tourists want extra-equipment such as GPS

Transparency

Incidental costs

Traffic fine handling fee

The renter is responsible for all traffic fines.

• Most companies will charge an minimum traffic handling fee in the event that
the renter gets a fine.
• Example: A traffic fine handling fee of R220 will be charged for every fine the
renter receives in the duration of the rental.

Administration for accidents

• This fee is charged for the administration cost associated with processing an
accident.
• This includes items such as assessor fees, quote gathering and legal
services.
• Only payable in the event of an accident claim.
• An administration fee i.e. R500.00 will be charged on ALL accident claims .

47
True or False?

a) Tourism levy in South Africa is 2%

b) When renting a car petrol charges are included in the rates

c) Airport Company of South Africa requires that all rental compares charge of 11

% airport surcharge for all rental form airport.

d) Extra fees are not required if an additional driver is requested.

e) Care rental companies are required by law to store all contracts for up to a

period of 5years

f) Additional fees are charges when taking a vehicle outside South African borders

g) GPS and baby seat cannot be rented at an extra charge

h) The rental company pays the traffic fines

i) A tourist needs a return air ticket to rent a vehicle

j) A client can choose not to take insurance when renting a car

48
South African Tourism
Read the following article and then write a paragraph where you discuss the
main reasons why a country must have a DTSG and how Van Schalkwyk plans
to better Domestic tourism.

‘Explore your own country and be the envy of the world’

2 May 2012
The new campaign, informed by the Domestic Tourism Growth Strategy, would extend beyond
traditional advertising, and would include events, deals and fun trips. This is a campaign that Minister
Van Schalkwyk hopes will get South Africans talking and excited about leisure tourism, and will
encourage more people to be ‘tourists in their own country’ – a country that is one of the most
desirable destinations in the world.

“Domestic tourism is important not only to stimulate leisure travel at home, but also to attract more
foreign tourist arrivals to our country. When we have a nation of enthusiastic and passionate domestic
leisure tourists, we gain a priceless bank of recommendations and ambassadors with which to attract
more foreign tourists to South Africa.”

“Although there is good reason for optimism for the South African tourism industry, the economic
climate remains tough and demands a new way of thinking and a new approach to domestic tourism.
We need a collective, robust approach by all in the industry to grow domestic tourism and to sustain
that growth. We need to build strong partnerships for continued growth, for job creation, and for
domestic tourism to grow its contribution to the economy,” Minister Van Schalkwyk said.

The new domestic tourism campaign roll-out will include a series of television, radio and outdoor
advertisements addressing the five key market segments with a focus on the country’s nine
provinces, including special offers, stories about exciting things to do, and recommendations from
South Africans about where to go, how to get there and what to look out for on the way. The new
strategy will also see closer working relations with trade, including the continuation of partnerships
with airlines, agents and hotel groups.

The Minister said a total of 26,4 million domestic trips were taken in 2011 against 29,7 million in 2010.
However, the number of adult South Africans who travel domestically grew to 13,9 million – 3% more
than the 13,5 million who took domestic trips in 2010. In 2011, the average spend per domestic trip
grew to R780 per trip (from an average of R710 per trip in 2010). The Minister says, while trip
numbers have declined, it is encouraging to note that more South Africans are travelling for leisure
purposes.

“The new Domestic Tourism Growth Strategy and the campaign have taken into account that
consumers are increasingly cautious about how they spend their money. They seek and demand
exceptional value, and that is what the sector intends to offer,” the Minister concluded.

49
Regional Tourism

Regional Tourism-Tourism taking place at a specific area/ region e.g SADC in case
of Southern African Region

Examples of Regional Tourism in Africa

Southern African Development Community (SADC)

 SADC is a inter-governmental organization established in 1992 aiming to build


a Region in which there will be a high degree of harmonization and
rationalization to enable the pooling of resources to achieve collective self-
reliance in order to improve the living standards of the people of the region.
 SADC is divided into four directorates namely, Food, Agriculture and Natural
Resources; Trade, Industry, Finance and Investment; Infrastructures and
Services; and Social and Human Development and Special Programmes.
 One of its objectives is to achieve development and economic growth,
alleviate poverty, enhance the standard and quality of life of the people of
Southern Africa and support the socially disadvantaged through regional
integration.

50
The SADC member countries
Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi,
Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania,
Zambia and Zimbabwe

SADC logo Slogan

SADC MAP

51
Baseline Assessment: South Africa’s neighbouring countries

Name the neighbouring countries of South Africa in a clockwise direction starting


with the top left-hand side of the map.

Worksheet: SADC countries and capitals

Use a map to help you with the following activity. Try to complete it first as far as you
can without a map, and then use the map to check yourself or add what you don’t
know. Focus on those answers you could not do on your own, because the others
you know, and these you need to study well to remember them.

52
Select the correct capital city for each SADC member country Fill in your
answer on the work sheet in the space provided.

Maseru, Pretoria, Mbabane, Gaborone, Antananarivo, Lilongwe, Port Louis,


Maputo, Windhoek, Victoria, Dodoma, Lusaka, Harare, Kinshasa

SADC member Country Capital


1 Mozambique
2 Mauritius
3 Madagascar
4 Democratic Republic of Congo
5 Tanzania
6 Lesotho
7 Namibia
8 Seychelles
9 Zimbabwe
10 Swaziland
11 Malawi
12 Zambia
13 Angola
14 Botswana
15 South Africa

Gateways and accessibility of each country from South Africa (by road, air or
water) and the major airport, harbour and border post of the country.

Description of concepts
• Gateway – refers to entry / exit point - into a country
• Accessibility- being able to reach something( a country)

Main border posts

Neibouring country Main border crossing National Road

Zimbabwe Beit Bridge N1

Mozambique Lebombo N4
Lesotho Maseru Bridge N8

Botswana Groblersburg, Skilpadshek N11, N4

Namibia Nakop, Vioolsdrif N10, N7

Swaziland (11 border posts, main post Mananga Just off the N2
leading to Gauteng is Oshoek, not on a
national road)

53
Regional Tourism
Retosa
Regional Tourism Organisation of Southern Africa

Logo: RETOSA

Slogan: “ Beyond your wildest dreams”

Roles of Retosa
 Responsible for the promotion and marketing of tourism in the SADC region.
 Offer visitors unique opportunities to discover the natural wonders of the
region e.g. Scenery , Mt Kilimanjaro in Tanzania, Climate, traditions and
culture, the true spirit of Africa.

RETOSA’s Mission
Is to ensure that the tourism industry becomes the economic driver for SADC, through
effective development and promotion of the region.

RETOSA’s Objectives
• To increase the volume of inbound tourism to and within the region.
• To create investment awareness for tourism development in the region.

54
DIFFERENT TYPES OF PROMOTIONAL/ADVERTISING TECHNIQUES USED IN
THE TOURISM INDUSTRY

ABOVE-THE-LINE MARKETING

Printed media includes:


• Brochures
• Flyers
• Pamphlets
• Posters
• Billboards
• Meander maps

Brochures
• It is creative, colourful and clear
• It gives detail information
• It is usually one/two pages
• It can be A4 size, then folded in 3
• It can contain extra information like:
– Price
– Terms and conditions
– Optional extra’s

55
Flyers
• It is creative, colourful and clear
• It gives detail information
• It is usually one/two pages
• It can be A5 or A6 size
• It can contain extra information like:
– Price
– Terms and conditions
– Optional extra’s

Pamphlets
• It is creative, colourful and clear
• It gives detail information
• It is usually one/two pages
• It can contain extra information like:

56
– Price
– Terms and conditions
– Optional extra’s

Billboards
• It is very big posters on the side of the road
• It is lighted at night to be visible
• It targets a big audience – all road users in that area
• It is usually very expensive
• It is used by big businesses because it is very expensive

Meander maps
• It is a map of a group of tourism businesses in the same area
• It gives the map
• It gives a description of the tourism businesses involved
• It shows photographs
• It shows some of the products available at these businesses

57
ABOVE-THE-LINE MARKETING
Electronic media:
• Video walls
• Audio-visual presentations
• Digital displays
• Cellphone advertising
• Web-based adverting

Video walls
• It is a collection of TV screens/monitors that form one big picture
• One picture can be broadcast or separate pictures on each monitor
• It doesn’t use a lot of electricity
• Maintenance is easy
• It is relatively cheap to use

Audio-visual presentations
• It uses sound and pictures to advertise
• It is used during expo’s and exhibitions
• It can be used to target specific groups of people

58
Digital displays
• It is an electronic display with information
• It displays the information in an interesting way
• It targets specific groups of people
• It can be used in airports and stadiums

Cellphone advertising
• Businesses use a data list containing telephone numbers of potential
customers
• The business sends sms advertisements:
– New products
– Special offers
– Promotions
– Competitions
– Change in opening times

59
Web-based advertising
• Businesses have their own web pages and market their products
• They also use social media (facebook)
• They advertise
– Products, services
– Prices
– Special offers
– Comments of satisfied customers

BELOW-THE-LINE MARKETING

• It refers to promotion using non-media communication for advertising


• It is more niche focused
• The message is usually sent to the audience in a more personal manner
It includes:
• Personal selling
• Sales promotions
• In-store discounts
• Promotional sponsorship
• Exhibitions, shows, expos

60
Personal selling
• The seller markets to the buyer face-to-face
• The seller conducts business in his office
• External sale can also be done when the seller goes to the client
• It can be telephone sales, the seller speaks to the buyer on the phone

In-store discounts
• Information boards can show in-store discounts
• When the customer is inside the store, personal selling is used where the
salesperson will talk to the customer face-to-face

Promotional sponsorship
• Big businesses sponsor different sporting and other events
• The public who watches the events, see the sponsorship by the business
• Sponsorship can be for
– Sporting events
– The local library
– The computer centre for a school

61
Exhibitions, expos, shows
• The tourism business pay to exhibit their product or service at an
exhibition
• It focuses on specific events
• Potential customers visit the different stalls at the show/exhibition
• It can be shows like:
– Indaba in Durban
– Getaway show in Johannesburg and Cape Town

ACTIVITIES

Create a mind map to show all different types printed media used in above-the-line
marketing.

You must also add more information with each sub topic.

Add these or other pictures where possible.

62
Create a mind map to show all different types electronic media used in above-the-line
marketing.

You must also add more information with each sub topic.

Add these or other pictures where possible.

Create a mind map to show all different types below-the-line marketing used in tourism.

You must also add more information with each sub topic.

Add these or other pictures where possible.

63
Create a mind map to show all different types of conventional marketing used in above-the-
line marketing.

You must also add more information with each sub topic.

Add pictures where possible.

This is an example of a mind map.

MARKETING BUDGET
 Marketing: Process by which a business places products and services on the
market for sale, to satisfy the needs of the customer.
 Budget: A set amount of money that is allocated or provided to meet specific
expenses.
• Market Research: Organised way of collecting, analysing and interpreting
information.
• Communication Costs: Successful marketing campaigns require effective
communication between all stakeholders.
• Travel Costs: The success of the marketing campaign requires that
employees of the organisation travel to meet stakeholders.
• Personal Costs: Depends on the size of the business
 Product: Developing and registering new products, Packaging and
branding
 Promotion: Designing, printing, broadcasting, displaying
 Price: Price list of products and services, Competitive but profitable.
 Place: Renting Office spaces,, paying intermediaries
 People: Training staff

64
Questions:
1. Provide a brief description with examples for each of the following concepts:
a. Marketing
b. Advertising
c. Above the Line promotional Techniques
d. Below the Line Promotional Techniques
e. Marketing Mix
f. Target Market
g. Market Share
h. SAT

a. Marketing
___________________________________________________________________
___________________________________________________________________
b. Advertising
___________________________________________________________________
___________________________________________________________________
c. Above the Line promotional Techniques
___________________________________________________________________
___________________________________________________________________

d. Below the Line Promotional Techniques


______________________________________________________________
____________________________________________________________
e. Marketing Mix
______________________________________________________________
______________________________________________________________
f. Target Market
______________________________________________________________
______________________________________________________________
g. Market Share
______________________________________________________________
______________________________________________________________
h. SAT
______________________________________________________________
______________________________________________________________
65
Questions:

1. For each of the elements of the Marketing Mix, provide an example of a possible
cost related to it:
• Product
• Promotion
• Price
• People
• Place

2. When would a tourism business consider using an external company to conduct


Market Research? Explain your answer.

3. Identify two factors that can affect the cost of data collection in Market Reasearch.
Explain how they affect the costs.

4. How can smaller tourism businesses reduce the costs of:


a. Market research?
b. Communication ?

5. How can SAT reduce its travel costs?

6. What factors influence the number of people that a tourism establishment appoint
as marketing personal?

7. Identify and explain the 4 costs related to Marketing a Product or Service.

Study the advertisement and answer the questions that follow:

66
Questions:
1. Does the advertisement use an Above The Line or Below The Line promotional technique.
Explain your answer.
2. Which Target Market is the advertisement aimed at? Use information from the
advertisement to support your answer.
3. Identify the 5 P’s of the Marketing Mix and provide examples for each of the 5 P’s found in
the advertisement.
4. Identify and explain the possible costs that would have incurred in the creation of this
advertisement.

Study the advertisement and answer the questions that follow:

Questions:
1. Does the advertisement use an Above The Line or Below The Line promotional
technique. Explain your answer.
2. Which Target Market is the advertisement aimed at? Use information from the
advertisement to support your answer.
3. Identify the 5 P’s of the Marketing Mix and provide examples for each of the 5 P’s
found in the advertisement.
4. Identify and explain the possible costs that would have incurred in the creation of
this advertisement.

67
MAPWORK AND TOUR PLANNING

CONCEPTS AND SKILLS

Itinerary
An itinerary is:
• A written plan set up for tourists to follow
• A plan that includes transportation, accommodation, activities, and
sightseeing that will make up each day of a trip.
• Also known as a tour plan and contains all the travel details that the tourist
may need
• Planned for an individual, a family or a group of tourists, according to their
specific needs
TOUR PLAN
• It is an outline of the proposed travel plans for a tourist based on the tourist’s
profile, budget and time they have available to travel; it includes a general
overview of what services will be used and the order in which places will be
visited
• It lists the detail of the activities, accommodation and attractions that tourists
will visit on a daily basis while travelling.
Logical tour planning
Logical tour planning means that the places that a touristplans to visit during a
tour should be in a logical sequence.
This is when tourists plan a journey in such a way so to work within a reasonable
budget and to see as much as possible within their travel period.
• Enough time (no zigzag or backtracking) – circular route
• Logical sequence (route to make sense)
• Travelling time - realistic
Scheduled tours
• Tours that have been arranged to depart on a specific date or during a
particular period
• A scheduled tour takes place at specific times. This kind of tour is for a
specific client or for a specific event e.g.:

68
Different types of itineraries
Each itinerary is different and depends on the type of tour and the tourist's
needs, but itineraries can be grouped in two different types.
Personal itinerary
An itinerary that is prepared for a specific customer.

It is usually typed out in a table format and compiled in columns.


It has a letterhead with general information at the top and it normally contains the
following:
❖ specific dates
❖ times
❖ information about the accommodation e.g., contact details, address
etc
❖ modes of transport
❖ attractions to be visited
General itinerary
• An itinerary that everyone can use, no specific details and Travel
Agents use them to advertise tours.
• It is usually written in paragraph form, with a new paragraph for each
day.
• Could be aimed at a specific tourist such as a sport tourist group or
cultural tourist group.

69
DIFFERENT TYPES OF TOURS
Guided tours
• Includes the services of a qualified tour guide.
Scheduled tours
• Tours scheduled to depart regularly on specific days at specific times,
regardless of passenger demand.

FACTORS TO CONSIDER WHEN PLANNING AN ITINERARY


• Plan the itinerary according to the profile of the tourist.
• Do not try to fit to much into one day.
• List the most appropriate activities that will suit the tourists’ needs at each
destination.
• Estimate how long an activity will take and how long it will take to get there.
• Use a map to group attractions in the same area together, to reduce travel
time.

THE WRITING OF AN ITINERARY


Logical spread
• Refers to having a good balance between activities and leisure
• Divide the day in three parts:
1. Morning
2. Afternoon
3. evening
• Schedule an activity in 2 of these time slots 1 for leisure
• Mentioned places but also included historical and geographical info
• Layout neat and clear
• Day, day of week and date
• Accommodation clearly indicated
• Address the tourist with “you” and “your”
• Short simple sentences
• Use the present tense
70
• Some sentences as instructions
• Use 24 hour clock and abbreviations
• No promises you can’t keep (good weather)
• Include leisure time

Variety and appropriateness of activities


• Activities needs to be appropriate for the type of tourist
• Good, balanced variety of activities
• Work in a few shopping expeditions to street markets, flea markets,
malls or shopping centres
Components of an itinerary
• The day eg. Day1.
• Details about transport eg a rental car.
• Details about accommodation eg luxury country lodge.
• Details of the attraction eg. Day 1: Blyde River Canyon
• Details about meals that the package does not include.

EXAMPLES OF ITINERARIES
PERSONAL ITINERARY

71
GENERAL INTINERARY

Paragraph itinerary

72

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