Bussines stats CHO (1)
Bussines stats CHO (1)
6. Credits: 3
7. Pre-requisite (In terms of knowledge & skills) : Basics of Mathematics and Statistics
8. Total 45 Sessions (Each session of 50 mins.)
9. Course Faculty: Ms. Sapna
E-mail: sapna@krmangalam.edu.in
1
Contents
2
1. Course Perspective: The course Business Statistics provides a comprehensive understanding of data
analysis techniques essential in finance and economics. It begins with descriptive analysis, covering data
types, central tendency measures, dispersion, and data visualization techniques such as histograms and
box plots. It progresses to correlation and regression analysis, highlighting their significance and
applications in financial modelling. The course also delves into probability and random variables,
explaining distributions like binomial, Poisson, and normal. Finally, it introduces estimation and
hypothesis testing, including confidence intervals, parametric and non-parametric tests, and error types,
equipping students with statistical tools for decision- making in finance and research.
PO1: Apply conceptual, technical and technological skills to solve complex business problems.
PO2: Analyse business problems critically and design creative and innovative solutions.
PO3: Communicate effectively and negotiate to collaborate, coordinate and lead global and
diverse teams.
PO4: Exhibit decision-making ability upholding universal human values, ethics, empathy,
compassion and righteousness.
PO5: Practice responsible global citizenship by considering the social and environmental
impact of business decisions.
PO6: Demonstrate entrepreneurial and intrapreneurial skills to start their own firms and work
with ownership in organizations.
PO7: Imbibe lifelong learning skills for continuous improvement.
PO8: Contribute to management theory and practice by conducting pure and applied empirical
research.
PSO1: Applying conceptual knowledge of all functional areas of business management to real
life business situations.
PSO4: Evaluating alternative solutions and design creative and innovative product and process
decisions.
PSO5: Displaying decision making abilities upholding ethics & universal human values.
PSO6: Exhibiting responsibility towards environment, society & governance in all decisions &
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processes.
Bloom
Course
Course Outcome Statement Taxonomy
Outcome
Level
Understanding t h e b a s i c concepts of statistics and the
CO1 measurement of central tendency and dispersion. Also L1
understand the data visualization and presentation.
Applying probability concepts and various data distributions to
CO2 L2
solve business-related problems.
Analysing statistical data using techniques such as hypothesis
CO3 testing and regression analysis to inform business decisions in L3
the field of business management.
Evaluating different statistical models to assess their
CO4 L4
effectiveness in forecasting and decision-making processes
Creating data-driven strategies based on statistical analysis for
CO5 optimizing business operations and decision-making in business L5
management.
4. Detailed Syllabus (BoS approved):
Course Content
Unit I Data and Types of Descriptive Analysis 12 Hours
Attributes and variables, Scales of measurement: nominal, ordinal, interval and ratio,
Quantitative and Qualitative Data, Measures of Central Value: Mean, Median, Mode,
Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, Standard Deviation,
Moments, Skewness, Kurtosis. Visualization of Data: Histograms, Stem and Leaf Plots, Five
Number Summary and Box Plots. Introduction to Big Data: Characteristics and Stages,
Application of Central tendency and Variance Measures in Finance and Economics.
4
Unit IV Introduction to Estimation and Hypothesis Testing 13 Hours
Estimation: Point and Interval estimation of population mean, Confidence intervals for the
parameters of a normal distribution (one sample only), Hypothesis Testing: Null and Alternate
Hypothesis, Parametric and Non-Parametric tests, One Tail and Two tail tests, Chi- Square test,
Level of Significance, Type I and Type II error, Test of hypothesis concerning Mean: z-test &
t-test.
5. Assessment Strategy
Course Continuous Internal Assessment (Any 5 components to be covered atleast) Mid End
Outcome Qui Test Pre Proj Assign- Reflectiv Participati Case Term Term
s z sent- ects ments e Journals on & Studies Exam Exam
ation and Attendance
Essays
CO 1
CO 2
CO 3
CO 4
CO 5
7. Learning Plan (Session wise): (Example: In case the total sessions are 30), (it is course specific)
5
Bloom’s
Taxonomy
Unit: 1
BTL 2
Introduction to Data, Lecture,
1. Attributes, Variables Discussion
Levin & Rubin (Understandin CO1
g)
Scales of Measurement: BTL 2
2. Nominal, Ordinal, Interval, Lecture, Q&A Levin & Rubin (Understandin CO1
Ratio g)
Quantitative & Qualitative Lecture, Case Levin & Rubin BTL 3
3. Data Study (Applying)
CO1
Measures of Central Levin & Rubin
Lecture, Problem BTL 3
4. Tendency: Mean, Median,
Solving (Applying)
CO1, CO2
Mode
Measures of Dispersion: Lecture, Levin & Rubin BTL 3
5. Range, Quartile Deviation Exercises (Applying)
CO1, CO2
Standard Deviation, Lecture, Levin & Rubin
BTL 4
6. Moments, Skewness, Problem
(Analyzing)
CO1, CO2
Kurtosis Solving
Visualization of Data: Hands-on Data Levin & Rubin BTL 4
7. Histograms, Box Plots Analysis (Analyzing)
CO2, CO3
Five Number Summary, Box Case Study, Levin & Rubin BTL 4
8. Plots Problem Solving (Analyzing)
CO2, CO3
BTL 2
Introduction to Big Data: Lecture,
9. Characteristics & Stages Discussion
Keller (Understanding CO3
)
Applications of Central Case Study, BTL 4
10. Keller CO3
Tendency in Economics Problem Solving (Analyzing)
11. Problem Discussion & Quiz Quiz, Problem BTL 4 CO2, CO3
Discussion (Analyzing)
Unit: 2
Unit: 3
BTL 2
Introduction to Probability:
23. Meaning and Types Lecture, Discussion Keller (Understanding CO3
)
Conditional
Lecture, Problem BTL 3
24. Probability, Bayes’
Solving
Keller
(Applying)
CO3
Theorem
Random Variables:
BTL 2
25. Discrete and Lecture, Examples Stine & Foster
(Understanding)
CO3
Continuous
Probability
Distributions: Lecture, Exercises, BTL 3
26. Binomial and Problem Solving
Stine & Foster
(Applying)
CO3, CO4
Poisson
Expectation and
BTL 3
27. Variance of Lecture, Discussion Levine et al.
(Applying)
CO4
Distributions
Normal Keller
Lecture, Problem BTL 3
28. Distribution, Z-
Solving (Applying)
CO4
scores
Chebyshev's Rule Keller BTL 2
29. and Empirical Rule
Lecture, Discussion
(Understanding)
CO4
Central Limit Lecture, Group BTL 4
30. Theorem Activity
Stine & Foster
(Analyzing)
CO4
Application of
Distributions in Case Study, BTL 4
31. Finance and Examples
Keller
(Analyzing)
CO4, CO5
Economics
Problem Quiz, Problem BTL 4
32. Discussion & Quiz Discussion (Analyzing)
CO4, CO5
Unit: 4
Introduction to Estimation: BTL 2
33. Point and Interval Lecture, Discussion Levin & Rubin (Understanding CO4
Estimation )
Confidence Levin & Rubin
BTL 3
34. Intervals for Lecture, Q&A
(Applying)
CO4
Population Mean
35. Hypothesis Lecture, Case Levin & Rubin BTL 2 CO4
7
Testing: Concepts
Discussion (Understanding)
and Definitions
Null and Alternate Keller
BTL 2
36. Hypothesis, Type I Lecture, Examples
(Understanding)
CO4
& Type II Errors
Hands-on Keller
One-Tailed and BTL 3
37. Two-Tailed Tests
Exercises, Problem
(Applying)
CO4, CO5
Solving
Z-Test for Mean Lecture, BTL 3
38. (Single Sample) Calculation
Stine & Foster
(Applying)
CO4, CO5
Hands-on
T-Test for Mean BTL 3
39. (Single Sample)
Calculation, Stine & Foster
(Applying)
CO4, CO5
Exercises
Chi-Square Test BTL 4
40. for Goodness of Fit
Lecture, Case StudyLevine et al.
(Analyzing)
CO4, CO5
Parametric vs Non- BTL 4
41. Parametric Tests
Lecture, Discussion Levine et al.
(Analyzing)
CO4, CO5
Test of Hypothesis
concerning Means: Case Study, BTL 5
42. Application and Problem Solving
Keller
(Evaluating)
CO4, CO5
Interpretation
Level of
BTL 2
43. Significance and P- Lecture, Q&A Levin & Rubin
(Understanding)
CO4, CO5
Values
Review and Group Activity, BTL 5
44. Practice Problems Problem Solving
All references
(Evaluating)
CO4, CO5
Problem Quiz, Problem BTL 4
45. Discussion & Quiz Discussion
--
(Analyzing)
CO4, CO5
*BTL1= Remember, L2= Understand, L3= Apply, L4= Analyze, L5= Evaluate and L6= Create
8
BTL 2
Recap and Q&A Open Forum Discussion 5
(Understanding)
Measures of
Conceptual Explanation Lecture and Problem- BTL 3
3 Central 25
and Examples Solving (Applying)
Tendency: Mean
Hands-on Calculation of BTL 3
Group Activity 20
Mean (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Measures of
Central
Conceptual Explanation Lecture and Problem- BTL 3
4 Tendency: 25
and Examples Solving (Applying)
Median and
Mode
Hands-on Calculation of BTL 3
Group Activity 20
Median and Mode (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Measures of
Explanation and Lecture and Group BTL 3
5 Dispersion: 25
Calculation Activity (Applying)
Range
BTL 3
Application in Data Sets Problem-Solving Session 20
(Applying)
BTL 3
Recap and Q&A Open Forum Discussion 5
(Applying)
Measures of
Dispersion: Explanation and Lecture and Problem- BTL 3
6 25
Quartile Examples Solving (Applying)
Deviation
Hands-on Calculation of BTL 3
Group Activity 20
Quartile Deviation (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Measures of
Explanation and Lecture and Problem- BTL 3
7 Dispersion: 25
Examples Solving (Applying)
Mean Deviation
Hands-on Calculation of BTL 3
Group Activity 20
Mean Deviation (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Measures of
Dispersion: Conceptual Explanation Lecture and Group BTL 3
8 25
Standard and Examples Discussion (Applying)
Deviation
Hands-on Calculation of BTL 3
Group Activity 20
Standard Deviation (Applying)
9
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Moments,
Conceptual Explanation BTL 4
9 Skewness, and Lecture and Case Study 25
and Examples (Analyzing)
Kurtosis
Group Activity and BTL 4
Application to Data Sets 20
Problem-Solving (Analyzing)
BTL 4
Recap and Q&A Open Forum Discussion 5
(Analyzing)
Visualization of
Explanation and Lecture and Problem- BTL 3
10 Data: 25
Examples Solving (Applying)
Histograms
Hands-on Creation of BTL 3
Group Activity 20
Histograms (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Visualization of
Data: Box Plots
Conceptual Explanation Lecture and Group BTL 3
11 and Five 25
and Examples Activity (Applying)
Number
Summary
Hands-on Creation of BTL 3
Group Activity 20
Box Plots (Applying)
Recap and Final BTL 3
Open Forum Discussion 5
Summary (Applying)
Comprehensive
Problem Discussion and Problem
12 Problem Solving and 30 BTL 3 (Applying)
Discussion Solving
Review
Feedback and
Open Forum Discussion 20 BTL 3 (Applying)
Clarifications
Correlation
Analysis: Introduction and Key BTL 2
13 Lecture and Discussion 25
Meaning and Concepts (Understanding)
Significance
Practical Examples and Group Activity and BTL 2
20
Applications Presentation (Understanding)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Correlation and BTL 4
14 Conceptual Explanation Lecture and Case Study 25
Causation (Analyzing)
Practical Examples and BTL 4
Group Activity and Q&A 20
Discussion (Analyzing)
BTL 4
Recap and Summary Open Forum Discussion 5
(Analyzing)
10
Types of BTL 3
15 Introduction to Types Lecture and Discussion 20
Correlation (Applying)
Problem-Solving BTL 3
Hands-On Examples 25
Exercises (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Methods of
Studying Simple Introduction to Scatter Lecture and Practical BTL 3
16 25
Correlation: Diagram Exercise (Applying)
Scatter Diagram
Group Activity and BTL 3
Group Discussion 20
Problem Solving (Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Karl Pearson’s
Formula and Lecture and Hands-On BTL 3
17 Coefficient of 25
Calculation Exercise (Applying)
Correlation
Group Activity and BTL 3
Real-Life Applications 20
Discussion (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Spearman’s
Rank Introduction and Key Lecture and Problem- BTL 3
18 25
Correlation Concepts Solving (Applying)
Coefficient
Group Activity and BTL 3
Practical Application 20
Exercises (Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Regression
Analysis: BTL 2
19 Conceptual Explanation Lecture and Presentation 25
Meaning and (Understanding)
Significance
Practical Examples and BTL 2
Group Activity and Q&A 20
Discussion (Understanding)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Regression vs. BTL 4
20 Conceptual Comparison Lecture and Case Study 25
Correlation (Analyzing)
Application in Finance Group Activity and BTL 4
20
and Economics Discussion (Analyzing)
BTL 4
Recap and Summary Open Forum Discussion 5
(Analyzing)
Simple Linear Introduction and Lecture and Hands-On BTL 3
21 25
Regression Calculation Exercise (Applying)
11
Model
Application and BTL 3
Group Activity and Q&A 20
Problem Solving (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
R-square and
Explanation of R-square Lecture and Problem- BTL 3
22 MSE in 25
and MSE Solving (Applying)
Regression
Application in Finance Group Discussion and BTL 3
20
and Economics Exercises (Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Comprehensive
Problem Discussion and Problem
23 Problem Solving and 30 BTL 3 (Applying)
Discussion Solving
Review
Feedback and
Open Forum Discussion 20 BTL 3 (Applying)
Clarifications
Probability:
Introduction and Key BTL 2
24 Meaning and Lecture and Discussion 25
Concepts (Understanding)
Types
Practical Examples and Group Activity and BTL 2
20
Applications Problem-Solving (Understanding)
BTL 2
Recap and Summary Open Forum Discussion 5
(Understanding)
Conditional BTL 4
25 Conceptual Explanation Lecture and Case Study 25
Probability (Analyzing)
BTL 4
Practical Applications Group Activity and Q&A 20
(Analyzing)
BTL 4
Recap and Summary Open Forum Discussion 5
(Analyzing)
Introduction and Key Lecture and Problem- BTL 3
26 Bayes’ Theorem 25
Concepts Solving (Applying)
Group Activity and BTL 3
Real-Life Applications 20
Exercises (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Random
Variables: Explanation and Key BTL 2
27 Lecture and Discussion 25
Discrete and Differences (Understanding)
Continuous
Problem-Solving BTL 3
Hands-On Examples 20
Exercises (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
12
Probability
Distribution: Introduction and Key Lecture and Hands-On BTL 3
28 25
Binomial Features Exercises (Applying)
Distribution
BTL 3
Practical Applications Group Activity and Q&A 20
(Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Poisson Explanation and Key BTL 3
29 Lecture and Case Study 25
Distribution Concepts (Applying)
BTL 3
Hands-On Problems Problem-Solving 20
(Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Exponential BTL 3
30 Conceptual Explanation Lecture and Presentation 25
Distribution (Applying)
Group Activity and BTL 3
Real-Life Applications 20
Problem-Solving (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Normal Key Features and Lecture and Problem- BTL 3
31 25
Distribution Properties Solving (Applying)
Group Activity and BTL 3
Hands-On Examples 20
Exercises (Applying)
BTL 3
Recap and Summary Open Forum Discussion 5
(Applying)
Z-Score and Introduction and Lecture and Hands-On BTL 3
32 25
Standardization Explanation Exercises (Applying)
Application in Real- BTL 3
Group Activity and Q&A 20
World Scenarios (Applying)
BTL 3
Q&A and Recap Open Forum Discussion 5
(Applying)
Chebyshev’s
Explanation and Lecture and Group BTL 4
33 Inequality and 25
Application Discussion (Analyzing)
Empirical Rule
Problem-Solving and BTL 4
Practical Examples 20
Q&A (Analyzing)
BTL 4
Recap and Summary Open Forum Discussion 5
(Analyzing)
Central Limit Introduction and Key BTL 2
34 Lecture and Presentation 25
Theorem (CLT) Concepts (Understanding)
13
Importance and Group Activity and BTL 2
20
Applications Discussion (Understanding)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Comprehensive
Problem Discussion and Problem
35 Problem Solving and 30 BTL 3 (Applying)
Discussion Solving
Review
Feedback and
Open Forum Discussion 20 BTL 3 (Applying)
Clarifications
Introduction to BTL 2
36 Point Estimation Lecture and Presentation 25
Estimation (Understanding)
Point Estimation BTL 3
Hands-on Calculations 20
Concepts and Examples (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Interval
Estimation: Confidence Intervals for Lecture and Group BTL 2
37 25
Confidence Mean Discussion (Understanding)
Intervals
Calculating Confidence BTL 3
Practical Exercise 20
Intervals (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Introduction to
Introduction to BTL 2
38 Hypothesis Lecture and Presentation 25
Hypothesis Testing (Understanding)
Testing
Types of Hypotheses BTL 3
Group Activity 20
and Testing Methods (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Parametric
Z-test and T-test Lecture and Problem- BTL 3
39 Tests: Z-test and 25
Concepts Solving (Applying)
T-test
Applications in Data BTL 3
Group Activity 20
Analysis (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Chi-Square Test
BTL 4
40 and Non- Chi-Square Test Lecture and Case Study 25
(Analyzing)
Parametric Tests
Applications of Chi- BTL 4
Hands-on Analysis 20
Square in Real-World (Analyzing)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
14
Type I and Type Understanding Errors in Lecture and Group BTL 2
41 25
II Errors Hypothesis Testing Discussion (Understanding)
Practical Examples and BTL 3
Problem-Solving Session 20
Implications (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Advanced
One-Tail and Two-Tail BTL 4
42 Hypothesis Lecture and Case Study 25
Tests (Analyzing)
Testing
Significance Level and BTL 3
Hands-on Calculation 20
Critical Values (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Review of
Recap of Key BTL 2
43 Hypothesis Discussion and Summary 25
Hypothesis Tests (Understanding)
Testing
Application to Financial BTL 3
Case Study Application 20
and Economic Data (Applying)
BTL 2
Q&A and Recap Open Forum Discussion 5
(Understanding)
Application of
Hypothesis Case Study and Group BTL 5
44 Real-life Case Studies 25
Testing in Real Discussion (Evaluating)
Life
Analyzing Business and Problem Solving and BTL 5
20
Economic Scenarios Analysis (Evaluating)
Q&A and Key BTL 2
Open Forum Discussion 5
Takeaways (Understanding)
Comprehensive
Problem Discussion and Problem
45 Problem Solving and 30 BTL 3 (Applying)
Discussion Solving
Review
Feedback and
Open Forum Discussion 20 BTL 3 (Applying)
Clarifications
Reference Books:
1. "Statistics for Business and Economics" by Paul Newbold, William L. Carver, and Betty Thorne
2. "Statistics for Management and Economics" by Gerald Keller
Suggested Readings:
15
1. Keller, G., Statistics for Management and Economics, Cengage Learning, New Delhi.
2. Stine, R. and Foster, D., Statistics for Business (Decision making and Analysis). Pearson India.
3. Levine, D., Stephan, D., & Szabat, K., Statistics for Managers using MS Excel, Pearson India.
1. Journal of Finance: Published by the American Finance Association, this journal covers a wide range
of topics in financial management, including corporate finance, asset pricing, and market behaviour.
2. Journal of Financial Economics: This journal is well-known for its rigorous research on corporate
finance, capital markets, and the economic forces that shape financial decisions.
3. Financial Management: Published by the Financial Management Association, this journal focuses on
practical and theoretical research in corporate finance, including capital budgeting, cost of capital, and
working capital management.
Bloom's
Week Topics/Assignments Unit No. Course Outcome (CO) Taxonomy
Level
Define and explain
Estimation:
point and interval
Point and
estimation. Write a
Introduction to Interval
1 brief essay on the CO1
Estimation Estimation of
importance of
Population
estimation in
Mean
statistics.
Confidence Calculate a 95%
Intervals for confidence interval
2 Confidence Intervals the Parameters for the population CO1
of a Normal mean given sample
Distribution data.
Null and
Alternate Define null and
Hypothesis, alternate hypotheses.
Hypothesis Testing:
3 Parametric and Provide an example of CO2
Basics
Non- a parametric and non-
Parametric parametric test.
Tests
Test of
Perform a Z-test and
Hypothesis
T-test on sample data
4 Z-test and T-test concerning CO2
to evaluate a
Mean: Z-test &
hypothesis.
T-test
Discuss the concepts
Type I and of Type I and Type II
5 Level of Significance CO3
Type II Errors errors, and provide
examples.
16
Chi-Square Conduct a Chi-Square
6 Chi-Square Test Test for test for independence CO2
Independence using sample data.
Comparison of
Compare and contrast
Parametric and
Parametric vs Non- parametric and non-
7 Non- CO3
Parametric Tests parametric tests using
Parametric
real-world examples.
Tests
Test of Perform a hypothesis
8 Testing for Variance Hypothesis for test for variance using CO2
Variance sample data.
Apply hypothesis
Hypothesis testing to a financial
Hypothesis Testing in Testing in the scenario (e.g., testing
9 CO4
Finance Context of a claim about a
Finance company’s mean
profit).
Application of
Write a report on how
Hypothesis
Practical Applications hypothesis testing is
10 Testing in CO4
of Hypothesis Testing used in business
Business
decision-making.
Decisions
Analyze a case study
Review of
involving hypothesis
Review and Case Estimation and
11 testing and estimation CO4
Study Hypothesis
methods. Present the
Testing
findings.
1 2 3 4 5 6 7
Day 9:10- 10:00- 11:00- 11:50- 1:30- 2:20- 3:10-
10:00 10.50 11.50 12:40 2:20 3:10 4:00
Mon 1
Tue 2
Wed 3
Thu
Fri
17
13. Self-Learning Assignments
Task: Research and create a report explaining how confidence intervals are used in business
decisions, especially in areas like market research, quality control, and risk management. Provide
examples of how companies use confidence intervals to estimate key parameters like customer
satisfaction or product quality.
Resources: Textbook readings (R1: M.G. Sullivan, Ch. 6), relevant online articles, and case studies
on market research and business analytics.
Task: Select a financial decision from a publicly listed company (e.g., stock price movement, new
product launch). Use hypothesis testing (e.g., Z-test or T-test) to evaluate whether the company's
decision aligns with market expectations. Interpret the results and discuss the implications for
financial strategy.
Resources: Online financial news, company press releases, and data from the company’s quarterly
earnings report.
Task: Choose two real-world datasets (e.g., customer feedback ratings, financial performance
metrics) and perform both parametric (e.g., T-test) and non-parametric tests (e.g., Mann-Whitney U
test). Compare the results and discuss the advantages and disadvantages of using each type of test in
the context of the data.
Resources: Research articles, online statistical tools (e.g., SPSS, R), and case studies on hypothesis
testing in business analytics.
Task: Investigate a business case where a Chi-Square test for independence could be applied. For
instance, analyze whether there is a relationship between customer demographics and their purchase
behavior. Present the findings and make recommendations based on the results.
Resources: Online business case studies, statistical analysis tutorials, and company reports.
Task: Choose a marketing strategy employed by a brand (e.g., a promotional campaign) and test a
hypothesis related to its effectiveness (e.g., “The promotion increases sales by 10%”). Use
appropriate hypothesis testing methods (e.g., T-test, Z-test) and interpret the findings in the context
of marketing performance.
18
Task: Select a business scenario where a Type I or Type II error might occur (e.g., accepting a new
product when it is actually a failure or rejecting a successful product). Explain how each error
impacts decision-making and suggest ways to minimize them.
Resources: Textbook readings (R1: M.G. Sullivan, Ch. 5), business case studies, and articles on
decision-making in uncertain environments.
19
Source: CFA Institute
Focus: This article delves into how financial analysts apply probability theory to assess and mitigate risks.
Research Paper: "Bayes’ Theorem and Its Applications in Financial Risk Management"
Source: International Review of Financial Analysis (2021)
Focus: Explores the practical applications of Bayes' theorem in evaluating financial risks and making
investment decisions.
Article: "Understanding the Central Limit Theorem: An Essential Tool for Financial Analysis"
Source: Harvard Business Review
Focus: Discusses the Central Limit Theorem and its importance in sampling and statistical inference in
finance.
Unit 4:
Research Paper: "Statistical Inference in Financial Decision Making: A Practical Approach"
Source: Journal of Financial and Quantitative Analysis (2020)
Focus: Discusses point and interval estimation techniques, focusing on their application in financial markets
and investment strategies.
Article: "Hypothesis Testing in Business: Key Techniques and Applications"
Source: McKinsey Quarterly
Focus: Provides an overview of hypothesis testing in business, with specific emphasis on tests like t-tests and
chi-square tests in financial decision-making.
Research Paper: "The Use of Confidence Intervals in Corporate Financial Decision Making"
Source: Journal of Applied Business Research (2021)
Focus: Discusses how confidence intervals are used by businesses to assess financial risks and project future
revenues or costs.
Article: "The Significance of Type I and Type II Errors in Business Strategy"
Source: Strategy & Business
Focus: Explores the impact of Type I and Type II errors in business decisions, especially in financial
forecasting and investment strategies.
Research Paper: "Hypothesis Testing and its Role in Corporate Finance"
Source: Review of Financial Economics (2019)
Focus: Focuses on hypothesis testing, particularly in relation to financial markets, investment strategies, and
corporate decision-making.
20
15. Term – End Project: Guidelines (If applicable – as per council or University guidelines)
Guidelines:
All students must read these guidelines carefully and understand them fully .
1. All students must be seated in the class within 05 minutes of the commencement of the
session. The classroom will be bolted from inside after this time.
2. You are expected to read all topics/cases etc. before coming to the class.
3. All students are expected to participate actively in discussions that take place in the
classroom.
4. You will have to maintain 100 % attendance in the class. Leave shall be granted only with
prior permission for urgent & essential work only.
5. You will submit all types of assignments within the given time frame.
6. You will work in a team & contribute to the team functions.
7. You will be asked to teach in your class.
8. You will undertake field and real time projects.
9. You will actively engage yourself in all activities of the TSB. Any absence will be dealt
separately according to the code of conduct.
10. You will come to the class properly dressed and neatly trimmed hair and clean shaven.
The dress code is plain formal trousers, matching full-sleeved shirt & black shoes and
necktie.
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Sl No. Name of Chamber Timings Consultation Signature of
Faculty Consultation Room No course faculty
Days
1
22
20. Signature of Course Coordinator:
21. Signature of Vetting team member: (vetting team to be devised by the Dean of the School)
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