Questionnaire
Questionnaire
Questionnaire
Occupation .. Email-id Q.1 DO you consume Pepsico cold drink? ( Please tick) Yes [ ] No [ ]
Q.2 Which Pepsico drink you prefer most ? (please tick ) a) b) c) d) e) f) g) Mountain dew [ Pepsi [ Pepsi blue [ Slice [ 7 up [ Mirinda [ 7up Nimbooz [ ] ] ] ] ] ] ]
Q.3 What induces you to buy Pepsico soft drink? (please tick) a)Advertisement [ ] d) variety [ ] b) status symbol [ e)health drink [ ] ] c)taste [ ] f) price & quantity [ ]
Q.4 On what occasion do you often consume the soft drink ? (please tick) Feeling thirsty [ ] Without reason [ ] parties /celebration [ hard work [ ] ]
Q.5 Do you shift from one brand to another brand? Yes [ ] If Yes, state the reason: a) Due to non-availability of your regular brand [ ] b) Due to non-availability of chilled drink [ ] c) For tasting different flavors [ ] d) Influenced by friends [ ] e) Other Reasons __________________________ No [ ]
Q.6 Which is the package that you prefer most? 200ml [ ] 1.5 Litre [ ] 300ml [ ] 2 Litre [ ] 500ml [ ] Tins [ ] 1 Litre [ ] Tetra Pack [ ]
Q.7 How often do you consume soft drink (in a week)? Daily [ ] 2-4 times [ ] more than 4 times [ ] once [ ] others [ ]
Q.8 which flavor do you like most ? Carbonated [ ] mango[ ] lemon [ ] orange [ ] others[ ]
Q.9 About Pepsico soft drink what do you like most? Brand name [ ] taste [ ] easy availability [ ] packaging[ ] brand ambassador[ ]
Q.10 Q.13 Have you decided to purchase other brand after watching the advertisement? Yes [ ] No [ ]
Q.11 Considering the TV adv. Which Pepsico adv you like more? Pepsi [ ] 7 up [ ] Slice [ ] Mirinda [ ] Mountain dew [ ] Nimbooz [ ]
Q.12 What attracted you in the advertisement ? Creativity [ ] Brand ambassador[ ] Idea of delivering the message [ ] logical reason [ ]
Frequency of advertisement [ ]
Q. 13 What is alternate brand if your favourite Soft drink is not available ? Pepsi [ ] mountain dew [ ] coca cola [ slice [ ] ] mirinda [ ] maaza sprite[ ]
others[ ]
Q.14 Has the youngistan concept influence the youth to go for Pepsico Yes [ ] no [ ]