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Focus Group Interview

The document discusses the pros and cons of group interviews, known as focus groups. It defines a focus group as an in-depth interview conducted with a group of informants representing a target population. Advantages include opportunities to probe answers, collect richer data than surveys, and benefit from group interaction. Disadvantages are less researcher control over data, difficulty analyzing results, requiring skilled moderation, and additional resources to assemble groups. Focus groups are a data collection method using semi-structured group discussions to gather information on a specific topic.

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84 views6 pages

Focus Group Interview

The document discusses the pros and cons of group interviews, known as focus groups. It defines a focus group as an in-depth interview conducted with a group of informants representing a target population. Advantages include opportunities to probe answers, collect richer data than surveys, and benefit from group interaction. Disadvantages are less researcher control over data, difficulty analyzing results, requiring skilled moderation, and additional resources to assemble groups. Focus groups are a data collection method using semi-structured group discussions to gather information on a specific topic.

Uploaded by

Davisson9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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INSTITUTO SUPERIOR POLITCNICO DE TETE

DIVISION OF MINNING ENGINEERING

COURSE ENGLISH VI

Student: Alfredo Carlos


Teacher: Raisi Dominic

Pros and cons of group interview


What is A Focus Group?
According to University of Baltimore(2014)

Focus Group (FG) is a type of in-depth


interview, during the data collection stage of
a research project.

The researcher invites informants whose


characteristics represent those of the target
research population, and collect data by
engaging the participants in conversations.
There are several advantages in using focus group
interview:
Considerable opportunity to probe answers

Can yield richer data than survey about the


complexities of thoughts and behavior

It generates opportunity to collect data from the


group interaction

It gives speed in the supply of the results

It allows a relatively large sample size for a qualitative


study
There are, however, disadvantages in using focus
group interview:

The researcher has less control over the data


generated

The data may be difficult to analyze

The interviewer must have good interview skills

Assembling a group may require additional


resources
Focus groups are a data collection method.
Data is collected through a semi-structured
group interview process. Focus groups are
moderated by a group leader. Focus groups are
generally used to collect data on a specific
topic.

The questions asked in a focus group are


similar to those asked in an one-on-one
interview.
University of Baltimore(2014) The Focus
Group, a qualitative research method.
Avaliable from: www.google.com/NCPI%20-
%20Student%20Assessment%20Toolkit%20(1).
acessed: 25th October 2016.

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