Gema Powerpoint

Title
A Plan to Modernize the Nation’s

Jeepney
Viewpoint
Atty. Arthur P. Tugade
(Secretary-Department of Transportation)
Case Summary
 Implementing jeepney modernization program is not

easy for the drivers and operators who would lose their
only means of livelihood for every jeepney in the
country
 but the modernization scheme will succeeds it will
help in the fight against climate change, as it will retire
so many old engines that are spewing out great deals of
carbon dioxide that contribute to rising world
temperatures
Statement of the Problem
 How to convince the drivers and operators to accept

the public utility jeepney modernization program?
Statement of the Objective
 To come up with clean and cut plans and programs

that will strongly convince the operators & drivers to
agree and accept the implementation of the jeepney
modernization program by the end of March 2018.
Assumption and Time Context
 ASSUMPTIONS
 Drivers will have the secure monthly salary and
benefits
 Passenger as well as the drivers will also be less
exposed to air pollution and other health hazard
 Improve land public transport in the Philippines
 Travel time may decrease due to routes becoming
optimized
 Public transportation will be more comfortable,
spacious, clean and safe
Areas of Consideration
INTERNAL
 Strengths Weaknesses
 Landbank of the Philippines willing to  The modern jeepney will cost P1.5
set up a billion credit facility to provide million per unit
loan for operators  Not all drivers & operators can afford to
 Government agencies will work together buy modernize jeepney unit nor can they
to facilitate this iniative from afford to pay for monthly amortization
preparation, to transition, and to  Employment will be affected due to
implementation retirement of old jeepney
 Department of Finance also willing to  You need to coordinate with the
assist & help in financing package Cooperative to avail the modernization
 Traffic condition as well as air pollution program
will improve.
 Drivers will secure monthly salary and
benefits, so they can reduce their
working hours for they don’t need to
worry about the daily boundary.
External
Opportunities Threats
Political 1. Improve traffic 1. Opposition from
problem different sector may
2. Traffic violation will be delay implemention of
preventive modernization
3. Colorum jeepneys will program
be prevented 2. Continuity of
Implementation
Economic 1. Drivers will have 1. Employment will
secure monthly salary decrease due to
and benefits retirement of old jeep
2. More passengers will 2. Jeepney fare will
be accommodate due to increase
the 22 person capacity
per modernization
jeepney
Socio-Cultural 1. Good conduct and 1. The negative habit
behavior of drivers of the drivers
and passengers will cannot easily be
be properly observe change
2. Passengers will 2. Drivers will lose
have no choice but their motivation to
to be honest in work hard because
paying their fare they will have a
3. There will be fixed monthly
enough seat for the income
passengers
Technological 1. It welcomes a big 1. Faster rate of
change and technological
improving traffic release will lead to
conditions and faster change of
transportation current equipment
2. Speed limit will be 2. Higher cost of the
controlled jeepney
3. Monitored by CCTV
Alternative Courses of Action
 Provide more assistance of affordable financial

package with longer terms of payment
 Provide an orientation for the operator and drivers for
further information about the program
 Review the presentation, rules and regulations of the
program
 Gather suggestions from different affected parties as to
why the problem occurred so as to strengthen the
presentation
Analysis
Advantages Disadvantages
ACA I It can be the best way for Additional budget from the
the drivers & operators to government to provide
accept the program longer terms of payment
ACA II Further information that Not all operators and

can help the driver & driver have the time to attend
operator to understand the the orientation
benefits of the program
ACA III For easy decision and Additional budget for

acceptance of the operator meeting and reviewing the
and drivers program
ACAIV To gain more opinion and Not all opinions are good or
suggestions for selfish reasons
Conclusion and Recommendation
 DECISION MATRIX
3-Most desirable
2-Desirable
1-Least desirable
CRITERIA
 FEASIBILITY
Do ability to implement measures, actions and strategies
 EFFECTIVENESS
The result would have the highest chance to meet the
objectives
 TIMELINESS
Ability to implement at the soonest possible time
Weight: 3- Highest 1-Lowest
ACA I ACA II ACA III ACAIV

Feasibili 3 2 1 2
ty
Effective 3 2 2 1
ness
Timelin 3 3 2 1
ess
TOTAL 9 7 5 4
Based on the above analysis of courses of actions, it shows
that ACA1 is the best course of action in order to implement the
modernization jeepney. The researchers conclude that assisting
and helping the operators and driver in pounding loans with
longer terms but in lowest interest rates will be enough for them
to accept the program willingly
XI . Plan of Action
What Who When Where How
Much
Issuance  Department of Februa Depart No cost
of notice Transportation ry 12, ment
of meeting  Department of 2018 of
(email) Finance Transp
 Landbank of the ortatio
Philippines n
 Development
Bank of the
Philippines
 Jeepney
Association
Leader
Initial  Department of Februa Depart Snack
meeting to Transportation ry 26, ment P3,000
discuss the  Department of 2018 of (200x1
objective Finance Transp 5
 Landbank of the ortatio person
Philippines n s)
 Development Lunch
Bank of the P3,750
Philippines (250x1
 Jeepney 5
Association person
Leader s)
Deliberati  Department of March Depar Snack
on on Transportation 12, tment P3,00
policies  Department of 2018 of 0
and terms Finance Trans (200x
of loans  Landbank of the portati 15
Philippines on perso
 Development ns)
Bank of the Lunch
Philippines P3,75
 Jeepney 0
Association (250x
Leader 15
perso
ns)
Submissio  Department of March Depar Snack
n of final Transportation 26, tment P3,00
draft for  Department of 2018 of 0
approval Finance Trans (200x
 Landbank of the portati 15
Philippines on perso
 Development ns)
Bank of the Lunch
Philippines P3,75
 Jeepney 0
Association (250x
Leader 15
perso
ns)

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Title

A Plan to Modernize the Nation’s

 Implementing jeepney modernization program is not

 How to convince the drivers and operators to accept

 To come up with clean and cut plans and programs

 Provide more assistance of affordable financial

ACA II Further information that Not all operators and

ACA III For easy decision and Additional budget for

ACA I ACA II ACA III ACAIV

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