Your Picture Here And Send To Back

VIETNAMESE BUSINESS
OPPORTUNITY ON
AMAZON

Member: Dang Thi Dung

Hoang Thi Hong Dieu
Dang Thi Phuong Trang
CONTENTS

01 Introduction to Amazon

02 Opportunity

03 Challenges

04 Solutions
Introduction to Amazon
E-commerce website in Vietnam
In Vietnam, there are many big e-commerce sites such as Tiki,
Lazada, Shopee, Sendo, etc.

Shopee and Tiki continue to lead the nation in terms of web visitors.

2019 had a big event that Amazon has opened in Vietnam.

Shopee Tiki Lazada

38.5 million
visitors 33.7 million 28.3 million
visitors visitors
 Introduction of Amazon
In the 1990s, Jeffrey P.
Bezos started his idea by
Amazon has now expanded many selling books online. In 1994,
different areas such as household Amazon.com was born.
appliances, products for sports
activities, pet care items, etc.
Today, Amazon has set up
its own websites serving
Amazon has built a large, more than 17 million
modern warehouse system, consumers in 160 countries.
applying high technology to
the management of goods.
Amazon has a specialized
programmed computer system.
Amazon in Vietnam
Amazon has establishment
in Vietnam called Amazon
Global Selling.

Vietnam is one of the

countries with advantages
in manufacturing industries.

Through Amazon Global Selling,

sellers in Vietnam can directly
access 300 million buyer accounts.
More than 100 million Prime
customers in many of Amazon's
international markets.
 Opportunity for
Vietnamese businesses
 a very diverse list of goods
Through Amazon,
Vietnamese businesses
have the opportunity to
grow their business
globally and build
international brands.

Amazon has e-commerce supporting 27 languages

sites in 18 countries
Businesses that sell
products on Amazon
come from more than Through Amazon's global sales
130 different countries. program, sellers around the
world have direct access to over
300 million buyer accounts.

Amazon has 175 fulfillment

There are more than 100 million
centers around the world,
customers in many different
helping sellers ship
markets of Amazon as well as
products to buyers in 185
millions of wholesale buying agents
countries and regions.
in the US, Europe, and Japan.
 This opens up huge export
opportunities, especially for
Selling on Amazon is one of the handicrafts, textiles, footwear,
fastest ways for Businesses can consumer products, etc.
build their own brand associated
with the name of Amazon.
Training Vietnamese
businesses on e-commerce,
Vietnamese small and medium to export goods and learn
businiss will no longer face selling skills on Amazon.
many barriers to export goods
once joining Amazon. It helps increase the export
turnover of all industries and
meet the overseas shopping
needs of the people.
On the Amazon page of
the US, the broom VN
costs 11.99-14.99 USD,
equivalent to nearly
200,000 VND / tree.

While in Vietnam, costs

less than VND 30,000.

Even Japanese Amazon

sold more than 12,000
Japanese yen, equivalent
to nearly 2.7 million / tree.
Or a coffee filter costs 9.99 USD,
equivalent to VND 230,000.

The same type is only less than

40,000 VND at Vietnam supermarkets.
 Use the reputation of Amazon
For Americans, a product at $ 12-
The online shopping demand of 60 will buy immediately without
Americans is very high. thinking, just eye-catching products.

Amazon accounts for The amount of traffic to

over 45% of the retail Amazon is the amount
market in the US. of buying traffic.

With a huge amount

of traffic, the US
Amazon.com market
has reached 3 billion
hits a month.
 Help reduce costs

According
We Createto the feedback Packaging
of businesses,
Quality Amazon's
Professional
attraction comes from the
PPT Presentation
perfect order fulfillment
Shipping orders
Receiving and
service, which helps aggregating
businesses simplify a lot payments from
of stages in selling. customers
Businesses build brands

Marketing and
customer care
Have a tax-free opportunity
Many businesses have the
opportunity to exempt from the
Amazon Tax Exemptions Program.

Amazon provides a tool to

help users determine if they
are eligible for the program.

The program allows customers to apply

their exempt status to eligible purchases
from Amazon and all its affiliates.

Don't even need an Amazon Business

account to take advantage of this benefit.
 Optimize the payment process

01 02 03 04

Amazon Business Any authorized They will only

Shared payment
account user of your be able to
methods include
administrators business see the last
Amazon.com
can add personal accounts can use four digits to
credit card, debit
or shared the payment ensure
card or credit line.
payment options. method selected security.
to purchase
items on behalf
of the enterprise.
 Price
Amazon Business offers
incentives for members
exclusive price savings
options for registered
business members, as well You can apply your existing
as shipping benefits. Prime account to your business
account at no extra charge,
however, this is reserved for a
single-user business account.

Account-holders receive a It comes with unlimited free two-

discount when purchasing day shipping on eligible items.
multiple units, offering discounts
on millions of business products.
Completing orders from other channels
With the Multi-Channel Fulfillment
service, you can ship and finalize
orders from other sales channels.
You manage your order through
an online user interface.

Unifying goods sources to streamline

orders completion activities.

You can ask Amazon to return

your order in the order fulfillment
center at any time.
 Challenges for
Vietnamese businesses
Amazon has many strict rules
In order for a product to sell on Amazon,
businesses must pass a series of strict
requirements from this electronic sales site.

Vietnamese businesses with simple

products that do not meet Amazon's
conditions will not be sold on Amazon.

To change the manufacturing

process, the packaging takes
a long time and a huge cost.
 Businesses on Amazon said: "Selling
goods on Amazon is not difficult, it is
difficult for new products to sell."

Giving
up is Most businesses find the attractive
economic effect that Amazon offers.
easy, However, it is not natural for Amazon
hard partners to have such good opportunities.

Selling on Amazon is also a form of

to sell cross-border export, so difficulties
and challenges are always hidden.
 Fierce competition with
Vietnam's e-commerce sites

Leading e-commerce sites such as Tiki,

Lazada, Shopee, Sendo, etc have appeared
in Vietnam for a long time and become a
commercial platform of Vietnam.

When Amazon into Vietnam, it will lead to a

very fierce clash between Vietnam's major
e-commerce sites and Amazon.
Other challenges

The difficulties of thousands

of retail chains in Vietnam.
E-commerce sites gradually
replace retailers in the
market, thereby making it
more difficult for retailers.
 Solutions for
Vietnamese businesses
To face Amazon, e-commerce
exchanges in Vietnam market urgently
need to prepare technology platforms:
website, mobile apps, Big Data,
ordering features, payment features,
etc to become more friendly with user.