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    Topic Defense

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    Marc Castillo
    The document provides background information on a study about factors that affect cash flow for small business canteens in schools. It discusses the importance of marketing strategies and listening to customer preferences for small businesses. The target respondents are canteen vendors and owners at Adamson University. The study aims to understand how vendors handle food service and cash flow, and develop marketing strategies. It will be delimited to the five canteens at Adamson University. The study significance is to provide insight for students, future business owners, and struggling businesses on managing money and capital budgeting.

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    Topic Defense

    Uploaded by

    Marc Castillo
    54 views16 pages
    The document provides background information on a study about factors that affect cash flow for small business canteens in schools. It discusses the importance of marketing strategies and listening to customer preferences for small businesses. The target respondents are canteen vendors and owners at Adamson University. The study aims to understand how vendors handle food service and cash flow, and develop marketing strategies. It will be delimited to the five canteens at Adamson University. The study significance is to provide insight for students, future business owners, and struggling businesses on managing money and capital budgeting.

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    The document provides background information on a study about factors that affect cash flow for small business canteens in schools. It discusses the importance of marketing strategies and listening to customer preferences for small businesses. The target respondents are canteen vendors and owners at Adamson University. The study aims to understand how vendors handle food service and cash flow, and develop marketing strategies. It will be delimited to the five canteens at Adamson University. The study significance is to provide insight for students, future business owners, and struggling businesses on managing money and capital budgeting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views16 pages

    Topic Defense

    Uploaded by

    Marc Castillo
    The document provides background information on a study about factors that affect cash flow for small business canteens in schools. It discusses the importance of marketing strategies and listening to customer preferences for small businesses. The target respondents are canteen vendors and owners at Adamson University. The study aims to understand how vendors handle food service and cash flow, and develop marketing strategies. It will be delimited to the five canteens at Adamson University. The study significance is to provide insight for students, future business owners, and struggling businesses on managing money and capital budgeting.

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    You are on page 1of 16

    BACKGROUND OF THE

    STUDY
    •MARKETING STRATEGIES ARE TRULY A HUGE HELP FOR SMALL
    BUSINESSES IN CANTEENS INSIDE THE SCHOOL

    •ITIS HELPFUL TO CIRCULATE THE MONEY OR THE CASH IN THE


    BUSINESS TO PREVENT LOSS AND TO GET HIGH PROFIT
    •BUSINESS OWNERS AND STAFFS SHOULD LISTEN TO CUSTOMERS’
    PREFERENCES AND SUGGESTIONS

    •SMALL BUSINESS CANTEENS MUST BUDGET THEIR EXPENSES MONTHLY


    AND YEARLY AND TO IMPLEMENT THE CLEANLINESS OF THE FOOD
    STALLS
    SAMPLE
    (RESPONDENTS)
    •THE TARGET RESPONDENTS OF THE RESEARCHERS FOR THE
    PROPOSED RESEARCH ARE THE CANTEEN VENDORS AND/OR
    CANTEEN OWNERS OF THE ADAMSON UNIVERSITY CANTEENS.
    STATEMENT OF THE
    PROBLEM
    THERE ARE DIFFERENT FACTORS THAT AFFECT THE FLOW OF
    MONEY INSIDE A BUSINESS. SOME OWNERS ARE HAVING A
    HARD TIME MANAGING THEIR OWN BUSINESS

    THE RESEARCH CONTAINS THE FOLLOWING QUESTIONS THAT WILL


    GIVE SUFFICIENT INFORMATION IN ANSWERING THE STATEMENT OF
    THE PROBLEM:
    THERE ARE DIFFERENT FACTORS THAT AFFECT THE FLOW OF
    MONEY INSIDE A BUSINESS. SOME OWNERS ARE HAVING A
    HARD TIME MANAGING THEIR OWN BUSINESS
    THE RESEARCH CONTAINS THE FOLLOWING QUESTIONS THAT WILL GIVE SUFFICIENT
    INFORMATION IN ANSWERING THE STATEMENT OF THE PROBLEM:
    • 1. HOW DO CANTEEN VENDORS HANDLE THE FOOD SERVICE IN THEIR FOOD STALLS?
    • 2. HOW TO CANTEEN VENDORS CONTROL THE CASH FLOW OF THEIR STALL IN TERMS
    OF PERCENTAGE?
    • 3. HOW DO THEY DEVELOP THEIR MARKETING STRATEGY FOR THE CUSTOMERS TO
    BUY THEIR PRODUCT?
    •1. HOW DO CANTEEN VENDORS HANDLE THE FOOD SERVICE IN THEIR
    FOOD STALLS?

    •2. HOW TO CANTEEN VENDORS CONTROL THE CASH FLOW OF THEIR


    STALL IN TERMS OF PERCENTAGE?

    •3.HOW DO THEY DEVELOP THEIR MARKETING STRATEGY FOR THE


    CUSTOMERS TO BUY THEIR PRODUCT?
    SCOPE AND
    DELIMITATIONS
    THE FIVE CANTEENS IN THE ADAMSON
    UNIVERSITY
    • OZ CANTEEN (OZANAM CANTEEN)
    • ST CANTEEN (ST. THERESE CANTEEN)
    • SV CANTEEN (ST. VINCENT CANTEEN)
    • MERALCO CANTEEN, FRC CANTEEN (ST. FRANCIS REGIS CLARET CANTEEN)
    • JP CANTEEN (JOHN PERBOYRE CANTEEN)
    SIGNIFICANCE OF THE
    STUDY
    •THIS STUDY WILL SERVE AS AN EYE OPENER AND AN ENHANCEMENT TO
    ALL CONSUMERS WHO DO NOT YET HAVE A BACKGROUND OF WHAT
    SCENARIOS ARE HAPPENING BEHIND THE COUNTERS OF EVERY
    BUSINESS MOST ESPECIALLY WHEN IT COMES TO THE MANAGING OF
    MONEY.
    • THIS STUDY WILL SERVE AS AN EYE OPENER AND AN ENHANCEMENT TO ALL CONSUMERS
    WHO DO NOT YET HAVE A BACKGROUND OF WHAT SCENARIOS ARE HAPPENING BEHIND THE
    COUNTERS OF EVERY BUSINESS MOST ESPECIALLY WHEN IT COMES TO THE MANAGING OF
    MONEY.

    •FIRST, THE ABM SENIOR HIGH SCHOOL STUDENTS OF THE ADAMSON


    UNIVERSITY.
    •SECOND, THE COLLEGE STUDENTS THAT ARE TAKING UP A COLLEGE
    PROGRAM THAT IS IN-LINE WITH THE TOPIC OF THIS RESEARCH.
    •IN ADDITION, THE PEOPLE WHO ARE PLANNING TO OPEN A BUSINESS.
    THIS STUDY WILL SERVE AS THEIR GUIDE AND BLUEPRINT AND MAY
    BRING INFLUENCE IN MAKING DECISIONS REGARDING THEIR CAPITAL
    AND BUDGETING AS WELL.

    •LASTLY, THE PEOPLE WHO ARE SUFFERING A FINANCIAL STABILITY


    FAILURE IN THEIR BUSINESSES.

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